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INTRODUCTION

PHOTO HOP INT RFAC OV RVI W

TOOL PAN L OV RVI W

HOW TO P RFORM A IC ACTION [VID O TUTORIAL INCLUD D]

HOW TO APPLY A IC T XT FF CT [VID O TUTORIAL


INCLUD D]

HOW TO QUICKLY R TOUCH PHOTO [VID O TUTORIAL


INCLUD D]

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ONU : PHOTO HOP FILT R 5-PACK

CONCLU ION

If ou've worked in the marketing field for a couple ears, it should


come as no surprise that modern marketers are expected to wear a lot
of different hats.

And while experience with Photoshop isn't a requirement for all


marketing jo s, getting to know the software will allow ou to enhance
and reimagine what it means to create content on ehalf of our
usiness. You see, Photoshop's powerful features and tools open the
door for creativit and empower ou to develop consistent, high-qualit
visual content that can e used to support a num er of different
usiness needs -- from log graphics, to social media images, to
perfectl -filtered photos for our Instagram account.

Trou le is, while recent versions of Photoshop have aimed to make the
software more approacha le for designers and non-designers alike,
there's still a learning curve for those lacking experience with Ado e
tools. That's wh we created this marketer's guide -- designed to serve
as a gentle introduction to an incredi l ro ust tool.

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o follow along with the tips and video tutorials elow to test our
knowledge and get some practical experience working within the
Photoshop interface. We'll start walking ou through some asic
actions, then move ou through some simple text effects and
retouching skills so ou can start creating and editing images and
designs without having to ug a designer or freelancer ever time.

As ou ma know, Ado e offers several pieces of sophisticated design


software, with Photoshop, Illustrator, and InDesign eing among the
most popular.

While each piece of software is designed for a different purpose,


Photoshop should e used for creating and editing raster- ased
artwork and photographs. Of course, the functionalit allows ou to
complete projects like designing anner ads, graphics for videos, and
pictures for print, as well.

If ou've used an Ado e design product efore, the Photoshop


workspace ma look a it familiar, though there are nota le differences
as ou move from one program to another. o to help ou get
comforta le with Photoshop's interface, we roke it down into a few
important elements elow.
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The Menu ar

Located at the ver top of the screen, this main menu ar features
dropdowns for File, dit, Image, La er, T pe, etc. From these menus
ou can access a variet of different command and actions.

The Options ar

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Located just under the Ado e Photoshop title, the Options ar serves
as a home for options and settings that are specific to a particular tool
ou are working with.

The Tools Panel

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Located at the far left of our screen, the Tools Panel houses all of the
tools ou'll need to edit images and creating designs. The small white
arrows next to each tool indicate that there are similar tools that can e
accessed simpl clicking and holding the icon in the Tools Panel.
For example, clicking and holding the Crop Tool will reveal the
Perspective Crop Tool, the lice Tool, and the lice elect Tool.

Panels

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Located in the ottom, right corner of our screen, the Panels area
allows ou to adjust color, la ers, and other properties needed to edit
and adjust images. For a full list of panel options, select Window from
the main Menu ar.

The Document Window

The Document Window serves as our main workspace, where ou


can manipulate the file ou are working on at the moment. If ou have
multiple files open at the same time, use the ta s feature to shuffle
through them.

Note: The following tips and tutorials were created using Photoshop
CC 2018 (19.0.0). If ou're using an older version, some features ma
work a little differentl , ut ou should still e a le to follow along. For
a detailed look at Photoshop's version histor , check out this list.

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The Tools Panel

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ource: Ado e

diting the Tools Panel

If ou want to to organize the tools panel to align with our specific


needs, simpl select dit > Tool ar from the main navigation, or press
and hold the "..." icon at the ottom of the tool ar, then select dit
Tool ar.

This will open a tool ar customization panel, where ou can drop and
drop tools to re-group and re-order them or add unneeded tools to an
xtra Tools list.

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election, Crop, lice, and Measuring Tools Overview

election Tools

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What It Is: The Move Tool allows ou to adjust and reposition selections
or different la ers.

How to Use It: elect the Move Tool from the Tools Panel. Then, select
the la er ou wish to move from the La ers Panel and click and drag
that la er around however ou want. To align elements and la ers
using the Move Tool, go to elect > All in the main menu, then toggle
through the Alignment Icons in the Options ar.

What It Is: The Marquee Tools allow ou to create and manipulate


different selections, including rectangular, elliptical, single row, and
single column selections.

How to Use It: elect the Rectangular Marquee Tool from the Tools
Panel. Then, move over to the image and click and drag a rectangular
selection that ou want to isolate. You can also click and hold the
Rectangular Marquee Tool to reveal the Marquee Tools Panel where

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the lliptical Marquee Tool, ingle Column Marquee Tool, and ingle
Row Marquee Tool live.

To add to our selection, click the Add to election Icon in the Options
ar, then click inside the top right corner of our existing selection and
drag to create a new selection that will allow ou to expand the
existing selection further. When ou release, the two selections will
merge.

To su tract from our selection, click the u tract From election Icon
in the Options ar, then click and drag over the portion ou want to
remove from our existing selection. When ou release, the portion will
disappear.

With a portion of the image now selected, ou can make an edit to the
remainder of the image while leaving the selected content untouched.

To deselect, click elect > Deselect from the main Photoshop menu.
( hortcut: elect Cmd+D on a Mac or Ctrl+D on a PC to quickl
deselect.)

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What It Is: The Lasso Tool allows ou to draw custom selections.

How to Use It: elect the Lasso Tool from the Tools Panel. Then:

To add to an existing selection, select the Add to election Icon in


the Options ar. Move to the image and identif part of the image
that ou wish to add to an existing selection and trace around the
edge of the area.
To su tract from an existing selection, select the u tract from
election Icon in the Options ar. Move to the image and identif
the part of the image that ou wish to remove and trace around
the edge of the area. ( hortcut: Hold the Option ke on a Mac or
the Alt ke on a PC while ou drag over parts ou want to remove
to delete them from the existing selection.)

What It Is: The Quick election Tool allows ou to rush over an o ject
to area to create a selection.
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How to Use It: elect the Quick election Tool from the Tools Panel.
Then, click and drag the tool across the part of the image ou wish to
select. You'll notice that the tool does a lot of the work for ou, stopping
selection onl when an edge is detected.

To select more of the image, continue to click and drag across the
desired section of the image to expand the existing selection.
To remove part of a selection, select the Opt ke on a Mac or the
Alt ke on a PC and click and drag over the area ou wish to
remove.
To create a precise selection, select the Quick election Tool from
the Tools Panel and make a selection. Then, click elect & Mask
from the Options ar or Option > elect & Mask from the main
menu to open the elect & Mask Workspace.

You can adjust the view selecting an option from the View
dropdown on the right side of this workspace. These views are
designed to help ou create contrast and determine whether or not
ou've selected ever thing ou'd intended to. If ou need to make
adjustments, ou'll find tools like the Lasso Tool, Zoom Tool, and the
Hand Tool availa le on the right side of our workspace.

When ou're done making adjustments, scroll down to Output ettings


> Output To on the menu on the right side of our workspace and
select Output To: election > OK to close the elect & Mask
Workspace and appl our new and improved selection.

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What It Is: The Magic Wand Tool allows ou to make smart selections
ased on color.

How to Use It: elect the Magic Wand Tool from the Tools Panel. Then,
click an area of our image that ou wish to select. If the area is all the
same color, the Magic Wand Tool will select the entire area.

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Crop and lice Tools

What It Is: The Crop Tool allows ou to trim images and adjust
proportions.

How to Use It: To crop an image, select the Crop Tool in the Tools
Panel to generate a crop order. Then, drag the edges or corners to
shrink the crop order. To adjust the position, click and drag inside the
crop order. Note: The gre areas will e cropped awa .

When ou're satisfied with the positioning, select the check mark from
the Options ar to finish the crop. ( hortcut: elect Return on a Mac or
nter on a PC to quickl finish the crop.)

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What It Is: The lice Tool allows ou to divide an image into different
sections.

How to Use It: To slice an image, select the lice Tool in the Tools
Panel. Then, move to the image and click and drag to draw out a slice.
You can reposition the slice simpl clicking and dragging it around
the image. Note: the corresponding slices created around our slice
selection will adjust automaticall as ou reposition it.

To divide a slice, right click and select Divide lice, then adjust the
horizontal and vertical slice num ers to our liking.

To export our slices as separate images, select File > xport > ave
for We . Then, select each slice ou'd like to save.

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Measuring Tools

What It Is: The edropper Tool allows ou to quickl sample or lift a


color from an element and then appl it to another.

How to Use It: elect the edropper Tool in the Tools Panel. Then,
click the color ou want to sample from our image or design.

That color will now automaticall ecome either our foreground or


ackground color. With the color loaded, ou can now click the item
ou want to appl that color to.

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What It Is: The Ruler Tool makes it eas for ou to position and adjust
elements ased on their measurements. You might use it to calculate
the distance etween two elements in a design.

How to Use It: elect the Ruler Tool in the Tools Panel. Then, click and
drag the Ruler from one point or element to another to find the
distance etween them. To constrain the proportions as ou measure,
hold down the hift ke .

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What It Is: The Note Tool allows ou to add written annotations to a


document in Photoshop.

How to Use It: To make an annotation, select the Note Tool from the
Tools Panel and click on a part of the image or design ou'd like to
comment on.

When the Notes Panel appears, enter the comment or suggestion.


You'll notice that previous notes will e displa ed as a notepad icon on
the image.

Note: These icons will not appear in the final version if ou choose to
print the image or design.

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What It Is: The Count Tool makes it eas to count items in an image or
design tracking our clicks.

How to Use It: elect the Count Tool from the Tools Panel. Then, in the
Options ar, adjust the following settings:

Count Group: default, our Count Group will e set to "Count


Group 1." To add a new group, select the folder icon, then use the
dropdown menu to toggle etween different groups. You can also
use the e e icon to show or hide a group, and the trash can icon
to delete a group.
Color: Use the Color Picker to adjust the count color for different
groups.
Marker ize: Adjust the size of the marker inputting a value
etween 1 and 10.
La el ize: Adjust the size of the la el inputting a value
etween 8 and 72.

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When ou're happ with the settings, click on an element within our
photo or design to add a count to it.

How to Open or Create Documents

To open an existing image:

elect File > Open to open an existing image.

To open more than one existing image at a time:

Mac - Hold the Cmd ke + select an additional image > Open


PC - Hold the Ctrl ke + select an additional image > Open

The images will then appear in separate ta s in the document window.

To create a new image:

elect File > New to create a rand new image. A new window will
appear where ou can select a lank document preset. Presets can e

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customized adjusting the preset details panel on the right, allowing


ou to size the document width and height to our exact needs.

How to Undo Mistakes

Photoshop Tip: How to Quickly …

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To undo our last action, select dit > Undo. ( hortcut: elect Cmd + Z
on a Mac or Ctrl + Z on a PC.)

To undo several actions, continuousl select dit > tep ackward or


manuall select an action from the Histor panel.

How to Use the Zoom and Pan Tools

Zooming:

To zoom in or out on an image, select the Zoom Tool from the Tools
Panel. Then, toggle the + and - icons in the Options ar and click the
image to zoom in or out.

For continuous zoom, select the Zoom Tool from the Tools Panel. Then,
click and hold the Zoom Tool in a fixed spot to zoom in until ou reach
the pixel level.

To zoom in or out when ou alread have a tool selected, hold the


Cmd ke on a Mac or the Control ke on a PC and select the + or - ke
on our ke oard to move in and out.

Pro Tip: When the Zoom In Icon is active, hold the Opt ke on a Mac or
the Alt ke on a PC and click the image to quickl toggle etween the

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two actions without have to click ack and forth in the Options ar.

Panning:

elect the Hand Tool from the Tools Panel. Then, click and drag our
image in the document window to move through the image and
inspect details.

Photoshop Tip: How to Crop & R…

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Cropping:

To crop an image, select the Crop Tool in the Tools Panel to generate a
crop order. Then, drag the edges or corners to shrink the crop order.
To adjust the position, click and drag inside the crop order. Note: The
gre areas will e cropped awa .

When ou're satisfied with the positioning, select the check mark from
the Options ar to finish the crop.

hortcut: elect Return on a Mac or nter on a PC to quickl finish the


crop.

Resizing:

elect Image > Resize from the main Photoshop menu. In the resizing
panel that appears, input our desired dimensions and adjust the unit
of measurement (inches, pixels, etc.), if necessar .

If ou wish to preserve the image's original proportions, make sure ou


select the Link Icon to link the width to the height and avoid distortion.

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Pro Tip: You can click and hold the Document ize Information at the
ottom of the Document Window to quickl reveal our image's current
dimensions.

Photoshop Tip: How to Use Lay…

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La ers allow ou to construct an image piece piece, while providing


ou the flexi ilit to edit individual elements without disrupting the rest
of the image.

Adding and Removing La ers:

To add a new la er, select the Turned Page Icon from the ottom of the
La ers Panel. To rename our la ers for organization, dou le-click the
existing la er name and t pe the desired new name. (Note: If ou can't
locate the La ers Panel, select Window > La ers from the main
Photoshop menu to make it visi le.)

To remove a la er, select the la er ou want to remove in the La ers


Panel clicking on it. Then, select Delete on a Mac or ackspace on
a PC.

Moving etween La ers:

You can easil review our La ers turning to the La ers Panel on the
right side of our work space.

To turn la ers off and on, select the e Icon next to each la er. To turn
all la ers off except for one, hold the Opt ke on a Mac or the Alt ke
on a PC and select the e e icon next to the la er ou want to keep
open.

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To reorder la ers, drag a la er up or down in the La ers Panel and wait


for the dou le line elow the la er ou want to insert our la er after
efore releasing it.

Resizing La ers:

elect the la er our want tor resize from the La ers Panel. Then,
select dit > Free Transform from the main Photoshop menu. You'll
notice that resizing orders will appear around all of the images on the
selected la er.

Click and drag the edge of an image in or out while holding down the
hift ke to resize it. Then, select the check mark from the Options ar
to lock in the change.

ackground La ers:

ackground La ers have a set different properties from regular la ers,


preventing ou from performing actions like reordering and moving. To
convert a ackground la er into a regular la er, simpl select the Lock
Icon next to the la er name in the La ers Panel.

How to ave Your Work

elect File Menu > ave to quickl save changes made to an original
file.

elect File Menu > ave As to open up the advanced saving menu.
Here ou can adjust the file name to avoid altering the original file,
change the location for saving, and adjust the file format.

Understanding File Formats:

If ou plan on editing our work again, ou'll want to save is in


Photoshop format (.psd). This format allows ou to preserve edita le
properties for future tweaks and changes. To ensure our la ers remain
edita le, e sure to select the La ers check ox efore hitting ave.

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If ou're all finished and read to share our work, ou'll want to save it
as a PNG (.png) or JP G (.jpg).

T pe Tools Overview

What It Is: The Horizontal and Vertical T pe Tools allow ou to add text
to a la er in our document.

How To Use It: elect the Horizontal T pe Tool or the Vertical T pe Tool
from the Tools Panel. In the Options ar, adjust the font, size, st le,
alignment, and color of our t pe. Then, click on our image to egin
t ping.

To move to the next line, press Return (Mac) or nter (PC). To complete
the text entr , select the check mark in the Options ar or press nter.

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What It Is: The Horizontal and Vertical T pe Mask Tools allow ou to


mask our ackground image into text.

How To Use It: elect the Horizontal or Vertical Mask Tool from the
Tools Panel. In the Options ar, adjust the font, size, st le, alignment,
and color of our t pe. Then, click on our image and egin t ping.

To complete the text entr , select the check mark in the Options ar.
Then, press Delete (Mac) or ackspace (PC) to delete ever thing
outside of the t pe selection.

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How to Create Photo-Filled Letters

Photoshop Tip: How to Create P…

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Open a new Photoshop document and use the T pe Tool to insert a


letter or word of our choice.

Then, insert an image over the letter or word ou just placed. In the
La ers Panel, right-click on the image la er and select Create Clipping
Mask. You'll notice that the letter or word now contains the image ou
selected.

Want to take things one step further? Use this t pe effect to create a
reall cool quote image.

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tart with a solid colored ackground La er, and insert the image ou
want to use on its own la er a ove that. Then, make a cop of the
image la er and click the e Icon to hide it while ou work.

elect the Rectangular Marquee Tool from the Tools Panel and click
and drag a rectangular shape over half of the image -- or whatever
our desired text space is. With the Image La er selected, click the
Add La er Mask icon at the ottom of the La ers Panel.

To add text, select the Horizontal T pe Tool from the Tools Panel and
drag out a text ox over the lank space ou created. Add our quote,
then unhide the Image Cop La er and right-click it to select Create a
Clipping Mask.

How to Create Long hadow Text

Photoshop Tip: How to Create L…

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elect the T pe Tool from the Tools Panel and add a word to our
canvas. With the text la er selected, click on the 'add a la er st le' icon
at the ottom of the La ers Panel and select the Drop hadow option.

In the Drop hadow window, adjust the settings to the following:

lend Mode: Normal


Opacit : 100%
Angles: 135
Distance: 3 px
pread: 100
ize: 1
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Noise: 0%

Repeat this action nine more times, adjusting the Distance


increments of two ever time (3 px, 5 px, 7 px, 9 px, etc.).

Next, create a new La er Group clicking the folder icon at the


ottom of the La ers Panel. Drag the previous Drop hadows into the
folder and close it. Then, with the new Group La er selected, repeat
the 10x Drop hadow applications. Note: Don't forget to pick up where
ou left off, adjusting the distance increments of two ever time,
starting with 23 (23 px, 25 px, 27 px, 29 px, etc.).

Repeat these steps until ou've reached the desired shadow length.

How to Create an Animated GIF

Photoshop Tip: How to Create a…

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Create each frame of the animated GIF as a different Photoshop la er.


To add a new la er, chose La er > New > La er.

Go to the top navigation and choose Window > Timeline. The Timeline
will let ou turn different la ers on and off for different periods of time,
there turning our static image into a GIF.

If it's not automaticall selected, choose "Create Frame Animation" from


the dropdown menu in the Timeline. Then, click it for the frame
animation to appear.

elect all our la ers going to the top navigation menu and
choosing elect > All La ers. Then, click the menu icon on the right of

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the Timeline screen and choose 'Create new la er for each new frame.'

Under each frame, select how long it should appear for efore
switching to the next frame. We suggest start with 0.5 seconds per
frame.

At the ottom of the tool ar, select how man times ou'd like it to loop.
The default will sa Once, ut ou can loop it as man times as ou
want, including Forever. Click Other if ou'd like to specif a custom
num er of repetitions.

Preview our GIF pressing the pla icon.

Retouching Tools Overview

What It Is: The pot Healing rush allows ou to remove lemishes,


spots, or unwanted o jects.

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How to Use It: Use the Zoom Tool to zoom in on the area ou wish to
correct. Then, select the pot Healing rush Tool in the Tools Panel.
Use the Options ar to adjust the size and hardness of the tool, then
click a spot to remove it.

You can remove irregular shapes clicking and dragging the pot
Healing rush Tool over the shape.

Pro Tip: Use the [ ke to quickl shrink the size of the rush with each
click, and use the ] ke to make it igger.

What It Is: imilar to the Clone tamp Tool, the Healing rush allows ou
to sample surrounding pixels to correct imperfections or unwanted
o jects.

How It Works: elect the Healing rush tool from the Tools Panel. Then,
Opt-click (Mac) Alt-click (PC) on a part of the image ou want to sample.
With the sample loaded, position our cursor over the area ou want to
repair and egin painting using the rush.

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What It Is: The Patch Tool allows ou to remove unwanted o ject within
an image.

How It Works: elect the Patch Tool from the Tools Panel. In the Options
ar, adjust the following settings:

Patch: elect Content-Aware.


tructure: Adjust the input etween 1 and 7 to specif how closel
the patch should reflect existing image patterns, with 7 eing the
closest match to the existing patterns.
Color: Adjust the input etween 0 and 10 to specif how closel
the patch should reflect existing colors, with 10 eing the highest
color lending setting.

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Draw our selection and release to reveal "marching ants" around the
perimeter. Then, click and drag the selection over part of the image
ou'd like to pull from.

What It Is: The Red e Tool is used to correct the red glare from a
camera flash.

How It Works: elect the Red e Tool from the expanded pot
Healing rush menu in the Tools Panel.

Then, click on the red e e area and draw a selection around the part
ou wish ou correct. Release to complete the edit. You can adjust the
pupil size and darken amount making changes in the Options ar.

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What It Is: The Clone tamp tools allows ou to sample part of an


image and paint with it.

How It Works: elect the Clone tamp Tool from the Tools Panel. Then,
use the Options ar to adjust the size and hardness of the tool. To
select a part of the image to clone, hover over the image and select
the Opt ke on a Mac or the Alt ke on a PC until a target appears.

Click and release Opt or Alt, then move our cursor to another part of
the image to reveal our rush tip, which will now e "loaded" with the
visual ou just cloned. Drag the rush around to paint using our
cloned selection.

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How to Quickl Retouch kin

Photoshop Tip: How to Quickly …

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Open the image ou want to edit and duplicate the la er selecting


Cmd+J on a Mac or Ctrl+J on a PC.

Rename the new la er "High Pass," then select lending Options and
select Overla from the lend Mode menu.

Now, go to Filter > Other > High Pass. et the Radius to 10px > OK.

Invert the High Pass la er selecting Cmd+I on a Mac or Ctrl+I on a


PC.

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Click the Add La er Mask icon at the ottom of the La ers Panel while
holding Alt to add a full mask.

Finall , select the rush Tool from the Tools Panel. elect a soft-edge
tip and set the color to white. rush over the skin to unveil the High
Pass la er.

Onl have a couple spots to correct?

elect the pot Healing rush Tool from the Tools Panel and adjust the
size to match the size of the spot or imperfection.

Hover over the spot or imperfection and click to remove it entirel .

How to nhance es

Photoshop Tip: How to Quickly …

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elect the Dodge Tool from the Tools Panel. In the Options ar, cop
the rush ettings elow:

rush ize: etween 5-10


rush Hardness: 10%
Range: Midtones
xposure: 20%

Then, zoom in closel on the su ject's e e and carefull rush inside


the iris. Do not rush over the pupil.

Now, select the urn Tool from the Tools Panel. In the Options ar, cop
the rush ettings elow:

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rush ize: 5-10


rush Hardness: 10%
rush Range: hadows
xposure: 10-15%

Remain zoomed in on the su ject's e e and use the rush to outline


the iris and darken the pupil.

How to Whiten Teeth

Photoshop Tip: How to Whiten T…

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Open the image ou want to edit and duplicate the la er selecting


Cmd+J on a Mac or Ctrl+J on a PC.

elect the Dodge Tool from the Tools Panel. In the Options ar, set the
Range to Midtones and the xposure no higher than 20%.

rush over the teeth to lighten them. If ou need to resize our rush
for smaller teeth, use the left and right racket ke s to quickl do so.

For teeth in shadows, revisit the Options ar and adjust the Range to
hadows.

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1. Click the "Download Filter 5-Pack" utton elow to gain access to


the filters .psd file.
2. Open the file and direct our attention to the La ers Panel in the
lower, right corner of our workspace.
3. elect the "Your Photo Here" la er and drag our image onto the
screen.
4. elect the e e icon next to each filter folder to appl the effects.
Note: At an given time, the e e icon should onl e selected for
the 'Your Photo Here' la er, as well as the desired filter folder
ou'd like to appl .

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Download Filter 5-Pack

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Download Filter

Download Filter

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Download Filter

Download Filter

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Download Filter

o what did ou think? Prett powerful design software, huh?

If ou're still clicking around feeling a little confused -- don't worr . As


we mentioned from the start, this guide was intended to serve as a

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primer -- something to help ou get our feet wet. With a little more
practice, ou can easil teach ourself how to master even more
Photoshop actions and tools.

In the meantime, check out this log post on ke oard shortcuts.


These hand tips will help ou speed up our workflow as ou get
more comforta le with the software. (You can thank us later.)

Happ Photoshopping!

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