Recruitment

BWF Events Director

Overview - BWF

The Badminton World Federation (BWF) is the world governing body for the sport and has its
headquarters in Kuala Lumpur, Malaysia.

Badminton has been an Olympic Games sport since the Barcelona Olympic Games in 1992 and
a sport on the Paralympic programme since 2014. The BWF has 198 Members responsible for
regulating and developing badminton in their territory.

Continental Confederations administer, manage and develop the sport together with the
national federations in their region. There are five Continental Confederations: - Badminton
Africa, Badminton Asia, Badminton Europe, Badminton Oceania, Badminton Pan America

The BWF, its Members and Continental Confederations work together in a coordinated
approach to the development of the sport worldwide.

The BWF Council is responsible for providing policy and administrative guidance and oversees
the day-to-day operations of the Federation between Annual General Meetings (AGMs). The
Council is appointed by the AGM for a four-year term.
The Secretary General, responsible for day-to-day operations, is accountable to the Council.

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Position Overview

Position Title Events Director

Part / Full Time Full time

Location BWF Headquarters - Kuala Lumpur, Malaysia

Reports To Secretary General

Overall Duties Reporting to and working closely with the Secretary General, the
Events Director provides expertise and leadership in Major Event and
BWF World Tour planning (BWF Events), including all areas of event
management / operations.

Overall responsible for the quality of BWF events, the Events Director
is responsible for ensuring all BWF Events are planned and delivered
to the highest levels of professionalism and with all technical and
commercial requirements. This includes the technical delivery, the
overlay and look & feel, television production, sponsorship obligations
and sponsor servicing.

The Events Director is responsible for supporting day to day

coordination of the BWF Events Department, ensuring BWF
Competition Regulations are applied in a systematic way across all
BWF sanctioned events, that all Competition Regulations are

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developed and updated appropriately and that technical and event

services to Members are delivered in a timely manner.
The Events Director is the main contact together with the Secretary
General regarding Olympic and Paralympic Games operations, and
shall ensure the highest level delivery of the Games for both Olympics
and Paralympics. The Events Director is also the main point of contact
for other multi-sport games where badminton is a sport.

A key responsibility for the Events Director is to fully integrate and

develop all event areas, such as Para badminton events and
AirBadminton events, including working with other departments
(especially the Development, Commercial and Communication
departments) to optimize the development of events related areas.

Special focus of the Events director should be to ensure high level and
appropriate conditions for participating players in BWF Events.

The Events Director should work closely with all Tournament hosts to
optimize the outcome of events delivery.

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Internal Liaison External Liaison

o Secretary General o Member Associations and Local Organising

o Events Committee Committees (LOCs)
o Marketing Committee o Commercial and Media Agencies
o Para Padminton Committee and o Broadcasters
Para Badminton Commission o Sponsors
o Head of World Tour o Hosts
o Head of Events Projects o Media
o Commercial & Communications
Director
o Tournament Series Managers
o Head of Communication
o Other BWF staff as relevant
o Referees and other Technical
Officials
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Responsibilities

The Events Director is responsible for:

1. Coordinating the day-to-day work in the Events Department in its preparation and
planning for BWF and BWF sanctioned events:

• Support the scope of work for the Events Department and ensure this is carried
out efficiently and accurately – including key processes - sanctioning, BWF
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calendar of events, entries and withdrawal processes, seeding and draw

processes, results management and rankings, technical officials – training,
assessment, nomination and selection and medical needs of events.
• Assist with and ensure all Competition Regulations / Statutes / polices developed
and implemented/followed as approved by the Council.
• Regularly review the Competition Regulations.
• Effective communication with event host organisations and Member
Associations.
• Ensure accurate information on event related matters are provided to all
relevant stakeholders.
• Work with working groups and commissions to ensure expert advice is provided
on event planning / delivery – technical and operational.

2. Planning both short and long term:

• Drive the development of annual work plans in line with the BWF Strategic Plans.
• Develop the annual budget for the events area.
• Implement the approved annual work plans and monitor performance.
• Monitor the Council approved budget - ensure expenditure is within approved
budget.

3. Working with the host associations/LOCs or BWF Major Championships and BWF World
Tour tournaments ensuring:

• BWF Events are planned and delivered to highest standards and all contractual
obligations are met.
• LOCs deliver BWF Major Championships and BWF World Tour Tournaments to
the required standards and meet each of the contractual obligations for BWF
Sponsors.

4. Oversee Major Championships delivery from a technical, broadcast and sponsorship

rights perspective:

• Be on-site at key events and use key checklists to confirm compliance and
quality.
• Monitor the Event as it is being delivered ensuring that the minimum quality
standards are met.
• Monitor all sponsor obligations ensuring they are consistently being delivered
throughout the Event.
• Gather documents for the Event Report, write this and circulate.

5. Driving the process of BWF Major Championships:

• Ensuring Major Championships are developed and conceptualized to be

competitive in the international sports events market.
• Developing event planning tools over time to assist LOCs planning to meet the
obligations as set down in the BWF/LOC agreements.
• Providing input into the development of event evaluation tools.

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6. Guiding the processes for major multi-sport events:

• Drive the coordination of the technical preparation for multi-sport events -

Olympic Games, Youth Olympic Games, Paralympic Games, Commonwealth
Games, Commonwealth Youth Games and other multi- sport events BWF has a
significant role in.

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Qualities / Attributes

The successful candidate will have excellent written and spoken English language skills, be a
good planner, have excellent organisational skills and be an effective communicator with good
interpersonal skills.

You will have been involved in sport event operations and management, and have
comprehensive knowledge around technical event delivery, commercial, marketing and
media/broadcast delivery areas.

Having worked in a multi-cultural environment will be an advantage. The candidate must have
experience and have personal management skills to manage the BWF multi-cultural staff team
and interact with event organising teams.

Having experience around contractual/legal areas and/or worked with contract development
and the legal events/commercial area would be a significant advantage.

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Selection Criteria

Candidates for the position will require a range of personal and professional skills to be
considered for the role. The key criteria below will be used as a basis for short listing
candidates for the interview phase.

Applications for the position must address each criteria, providing examples from their
experience / employment background.

a) Qualifications and Experience

1. Relevant formal qualifications – a degree in events/business/marketing/

communication management or general sports administration;

2. Significant and relevant experience in events management (preferably badminton),

including experience in commercial, media/broadcast and/or marketing areas;

3. Experience in working in multi-cultural work environments;

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b) Knowledge and Skills

1. A solid understanding of technical aspects of badminton, including events technical

areas.

2. Excellent interpersonal skills and proven capacity to support the work of others;

3. Strong planning and organisational skills;

4. Demonstrated ability in problem solving;

5. Ability to prioritize large volumes of work and manage priorities.

6. Excellent English written and spoken language skills and superior presentation
skills;

7. Understanding of the events/commercial/media/broadcast areas, sports industry

and the role of an international federation / world body in the structure of an
Olympic/Paralympic Games sport.

c) Personal Attributes

1. You will have a positive outlook to employment and be a person that takes pride in
the quality of work;

2. Strong, effective leadership skills, with the ability to inspire and motivate others as
a key management tool;

3. An ability to build a team ethos and a sense of team ownership among staff and
other internal/external stakeholders;

4. Capacity to work independently with minimal supervision and having a strong work
ethic.

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Remuneration

Negotiated with the successful candidate dependant on qualifications and experience, but
appropriate to remuneration of high quality candidates.
An expected remuneration should be stated in the application.

Contract

A contract period will be offered to the successful candidate. Length of the contract to be
discussed.
Performance appraisals, against mutually agreed performance objectives will be a regular part
of employment.

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Hours of Work

The position is contracted and full time. The nature of the work requires flexibility during busy
periods and will involve work on weekends and at times during holidays. The position will also
require travel overseas. No time in lieu arrangement exist for additional hours worked. The
remuneration package will reflect experience, the extent of the role, level of responsibilities
and the work requirements needed.

Required Format for Applications

1. An email application or letter applying for the job;

2. A statement addressing each Selection Criteria (a, b and c above) giving examples
from your employment background and life experiences;

3. A brief CV / resume of no more than two pages with the current employment / most
recent employment experience listed first.

At the time of application, you are required to indicate your current remuneration level and
your expectations in terms salary.

Time Frames

o Applications close Monday 10 June 2022.

Contact

o Stuart Borrie, Chief Operating Officer, s.borrie@bwf.sport

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