Name : Ali Abdul Rehman

Roll No : S22-0066
Semester : 4th

Department : Management
Sciences
Program : Accounting and Finance
Subject : Strategic Management
University : University Of Haripur
Topic : Advantages and Stratragies
Topic Name : PTCL Company
 Pakistan
Telecommunication
Company Limited
Competitive advantages of PTCL
There is no meager competitor of PTCL in the landline
market right now but with the growth of
telecommunication industry in Pakistan, the
competition is increasing specifically in the mobile
phone sector. PTCL is the sole provider of Landline,
Smart-TV and EVO services however it is facing a very
low competition in its broadband market currently. Due
to its vast infrastructure, huge financial investment,
experience, knowledge, and support from the
government, PTCL is able to hold a very secure position
in the market. It has made impossible for the other
companies to give strong competition to it, as trying to
cope up the same time and investment which has been
made to grow such a giant organization is more or less
impossible now.

Direct competitors
PTCL is the sole provider in the Landline market
however some of the companies like Wateen, Qubee,
and World Call are trying to give the same landline
services to a limited market in Pakistan. No one is able
to compete with such a huge giant with the largest
infrastructure although these companies are operating
in the same market.
PTCL is also facing direct competition in the Broadband
market from the following companies:

 Warid
 Naya tel
 Wi-tribe
 Wateen

Indirect Competition
Indirect Competition faced by PTCL’s landline is mainly
from these 5 cellular companies:
  Ufone
 Zong
 Mobilink
 Telenor
 Warid
After the initiation of 4g and 3g services in Pakistan,
PTCL’s broadband and EVO are also facing an indirect
competition with the following companies:
 Zong 4G
 Ufone 3G
 Telenor 3G
 PTCL 4G

Landline
Wateen Telecom is a communication services provider
based in Lahore, Pakistan, and is a sister concern of
Warid Telecom Company. The company was
incorporated in 2005 and began its operations in 2007
with the deployment of the largest fiber optic network.
It’s the world’s first company to commercially roll out a
WiMAX network on a nationwide scale. Wateen was
recently ranked as the number one wireless broadband
service provider by the Pakistan Telecommunication
Authority (PTA) and won the Consumer Choice Award
for the "Best Internet Service Provider.(Wikipedia)
 Due to largest deployment of fiber network all over
Pakistan, Wateen’s quality of the network is more
reliable. It’s able to get in satisfied customers
unlike PTCL. However still Wateen has a very small
share in the landline market as PTCL is able to
remain on the top from the start.
 Wateen’s services have a very limited reach in
Pakistan. It serves a very few markets while PTCL
serves the whole of Pakistan. Although it impacts
PTCL in a negative way but the impact is negligible.
 Wateen and Qubee are planning to merge to form
Pakistan’s largest broadband provider in Pakistan
the merger once approved by the PTA will form the
second largest broadband service provider with
more than 200,000 subscribers and 22-24% market
share in Pakistan but with again PTCL being on top.
[ CITATION Haf14 \l 1033 ]. It will some how affect
PTCL’s share in the broadband market but again,
the effect will be very minimal.

EVO and Smart TV

 Like Landline, PTCL is again the sole provider of
services like EVO and Smart TV in Pakistan. Up till
now, there are no direct competitors for these
services. PTCL is enjoying monopoly in giving these
unique services to its customers. Smart TV is itself
a very different service initiated by the company
that offers its customers a 1hour play back of
specific channels. It’s not far that PTCL might have
to face new entrants in its Smart TV and EVO
services which might lead to division of the share.

Corporate Strategy
Pakistan Telecommunication Company Limited (PTCL)
as a socially aware and responsible entity is determined
to do its utmost in furthering worthy causes that
contribute to the lives of individuals and help better
the standards of society as a whole. Corporate Social
Responsibility is a way of life at PTCL which focuses on
the areas of Health, Education, Environment and
Community Development.
On the education side, PTCL donated its state-of-the-
art appliances to Kaghan Memorial Trust - a charity
school in earthquake affected areas of Pakistan, to help
generate funds through a lucky draw for funding the
school’s operational costs. Throughout the year, PTCL
arranged special medical camps for under-privileged
segments of society in rural areas and also for the
educational institutes of orphans and special children.
A total of 452 mobile medical units were set up and
health awareness activities were conducted in far flung
areas facilitating around 30,000 patients. PTCL also
collaborated with local authorities to participate in the
Monsoon Tree Plantation Campaign by planting more
than 3,000 saplings across various offices and buildings
in all the regions.

Promoting education through online

learning
Pakistan Telecommunication Company Limited (PTCL)
continues to promote education and boost knowledge
revolution by providing youth access to online learning
through the company’s Illuminating Learning
Movement (ILM) program. PTCL firmly believes that an
educated Pakistan is a brighter Pakistan.
PTCL ILM program comprises a free 1-year subscription
of a progressive online learning solution (Click2Learn)
to the youth of the country. The subscription will help
5000 deserving Matriculation and Intermediate
students to prepare for their Board Exams and Entry
Tests.

PTCL sets up medical camp for the

participants of Sports Week
Pakistan Telecommunication Company Limited (PTCL)
has set up a medical camp through which it is providing
free healthcare to more than 3000 children
participating in the Annual Sports Week being held
from March 19 -24 at Sports Complex Islamabad.
PTCL physicians and dentists, aided by necessary
paramedical staff and ambulance service, are providing
the children with OPD cover, updating of medical
record, dental examination, blood grouping and
screening and emergency services including minor
surgical procedures at the medical camp.
 Donation to SOS Villages
PTCL keeping with its healthy tradition of supporting
non-governmental organizations recently donated a
sum of Rs.2.5 million to the SOS Villages. As most
people would be aware, SOS is an organization that
looks after the well-being and education of orphans
and the destitute.
PTCL organized a special event at the SOS Village
Rawalpindi, which the then Prime Minister of Pakistan,
Mr. Shaukat Aziz, attended. He handed over a cheque
of Rs.2.5 million, donated by PTCL for this noble cause,
to the SOS Children’s Village.

Business Strategy
As the PTCL growing its Position as the leading ict
services provider and a profit leader a five year
strategic master plan for the company with defined the
corporate KPL targets time lines and ownerships was
developed by the PTCL managnment. Defininig yearly
target on market shares for various vise and data
services, introduction of corporate KPI based
performance measurement system, Restructuring of
the organization formulation of IPTV, Triple play and
converged a services migration to an end to end IP
based network, investment stratrgies such, as a assets
management for risk diversification and improved
return on investment, were all parts of the master plan.

Differentiation PTCL
PTCL has by fair the largest network courage
competitive prize and a range of value edit services
including phone book messaging and call logs. PTCL
wireless services gives voise quality of a landline with
country-wide courage employing the state of the art
CDMA 2001x techonology and nationwide availability.

Cost Leadership
The freedom unlimited package gives our customers
the labourty to make unlimited on-nets calls, these
pakages automatically available to a new all signal and
double play customers. However existing subscribers
can also opt in for the freedom unlimited package
unlimited on-net calls (local and a long distance) No
line Rent Mandatory for NTCs Standard off-net, Mobile
and international calling charges will apply also
available on OPT in basis for existing customers 100min
to ufone.