IMPACT

REPORT
 OVERVIEW

THE LOST FOOD PROJECT (TLFP) IS

COMMITTED TO 'FEED THE HUNGRY, NOT
THE LANDFILL' BY REDISTRIBUTING FOOD
INDUSTRY SURPLUS, WHICH WOULD
OTHERWISE GO TO WASTE, TO THE
PEOPLE WHO NEED IT MOST.

OUR PEOPLE

FOUNDER STAFF
Suzanne Mooney MBE Syazwan Mokthar
MERDEKA AWARD LAUREATE 2020 Aida Anuar
Krishnasamy A/L Mariappan
COMMITTEE
Diane Too
Angelia Chin-Sharpe Aishwarya Adaikalaraj
Zawiyah Saimon Rames Veerasamy
Ariffin Bin Buranudeen George Susainathan
Mary Thornton Fairuz Md Sari
Adeline Chang Thaneshan A/L Raveendran
Leisa Puri
Sarah Grasset
Gowri M Balasegaram
Mark DeBattista
Ruth Guise

OUR COMMUNITY

1,300+ 50+
public & corporate food donors
volunteers across
the country

2
 MESSAGE FROM
OUR FOUNDER

In 2021, the continuation of the COVID

pandemic highlighted two important
issues; Firstly, our world is extremely
fragile, and in the blink of an eye,
environmental factors can change our
lives in the most unexpected ways. I
We are delighted to firmly believe COVID is a dress
share this year’s TLFP rehearsal for some of the problems we
report of our ongoing will need to address caused by climate
change.
impact – to reduce
food poverty and Secondly, pandemics ultimately give
rise to a devastating wave of economic
improve our
consequences. The world becomes
sustainability footprint. more volatile, and the disparity of
This publication gives wealth increases. This means millions
of additional people fall into poverty.
us an opportunity to Foodbanks have proven to be very
thank all our critical at this time and will continue to
stakeholders who have be a crutch for an increasing number of
people around the globe.
enabled us to continue
our work. Without you Of course, governments try to tackle
– there would simply and mitigate poverty and the
increasingly unsustainable
be no TLFP. environmental problems society has
created. However, the reality is they are
- Suzanne Mooney powerless to fix this on their own. As
‘partners of change’, corporates and
NGOs have a very big role to play.

3
It is both our duty and a privilege to be able to make a positive difference in
alleviating food poverty and reducing climate change. Not everyone is as lucky
as us.

An illustration of the potential to make a difference can be observed from one

of our key donors – Nestlé. Though their global operations, the headquarters in
Switzerland generates more revenue than the entire Suisse federal
government’s budget. This is just one company. Think of the impact if we all
worked together. Small-combined efforts can result in huge change that can
help relieve the burden for many people.

When companies support local communities, they increase employee

engagement and are rewarded by staff loyalty. Assisting the local community
may also consolidate the customer base and attract new clients who care
about sustainability and kindness. Positive CSR relationships can also be
celebrated in marketing and advertising campaigns.

I hope you are inspired by with the hard work and statistics contained within
our report. Our team of staff and volunteers work hard on a daily basis to
ensure the most vulnerable have some safety net. This year we are planning to
expand our operations and move to a larger warehouse. So please continue to
support us. Once in our new home, we welcome you to play a more active role
within TLFP, both to support our operations, or by getting involved with group
CSR activities in our warehouse.
 MESSAGE FROM
OUR PRESIDENT

During times of unprecedented crisis

and uncertainty, it is heart-warming
and inspiring to see people unite to
support communities in distress.
Boundaries disappear and
communities rise through collective
In the past year, a lot compassion and the belief that,
has changed. The together, we can overcome any
pandemic have challenge. That spirit of shared
empathy and generosity has been
upended our evident during the #benderaputih (also
operations and known as white flag) movement during
the third national lockdown, the
triggered shifts in how
devastating year-end floods, and the
we work so we’re able prolonged COVID-19 crisis.
continue getting good
Driven by your generosity in year 2021,
food onto the plates of TLFP’s network helped provide over 4.1
those who are most million meals to people facing hunger.
vulnerable. And yet, as Thanks to you, we are making
remarkable strides, but we recognise
we adjust to these our work is a marathon—not a sprint.
changes, there are According to UNICEF Malaysia, about
things we can learn 4.88 million (25%) of adults in Malaysia
were food insecure before the COVID-
from: there are things 19 pandemic while approximately
we can find comfort in 4,005 tonnes of the food classified as
still edible—which is sufficient to
and draw hope from.
provide three meals to 2,970,000
people for a day—is wasted daily
- Angelia Chin-Sharpe according to SWCorp Malaysia.

6
We’re incredibly grateful to serve alongside TLFP’s network of food heroes—
donors, partners, volunteers and staff—who have shown remarkable resilience
and flexibility in the face of challenges. Your dedication to doing whatever you
can to support vulnerable communities, adjusting to shocks and changes
quickly, shows us all what we’re capable of.

As we continue to navigate through the new year, we are gratefully aware that
any progress we make in our mission to end hunger—now and in the future—
will be furthered by dedicated supporters like you. We value your steadfast
commitment to ensuring communities facing hunger have equitable access to
the food they need, and we remain focused on ensuring the families we serve
not only have nourishment, but also stability, as the ripple effects of the
pandemic persist.

THANK YOU FOR SUPPORTING OUR WORK TO FEED THE

HUNGRY, NOT THE LANDFILL.

TOGETHER, WE ARE EMERGING STRONGER AND MAKING A

MEANINGFUL DIFFERENCE FOR THOUSANDS OF FAMILIES
ACROSS THE COUNTRY.
 EMPOWER THROUGH FOOD

MEET HALIZAH
BINTI YUSUP
I am the people’s representative of PPR
Lembah Pantai and oversee the weekly on-
ground distribution of fresh produce and other
goods donated by TLFP to our residents. I
began working with them more in the last year
over the pandemic but TLFP’s distribution to
my zone has been ongoing since 2017.

Our residents faced a very challenging two

years in 2020-2021; many lost their jobs, lost
their source of income, struggling to care for
family members who are ill or have disabilities.
It can be difficult when your life gets disrupted
like that. But as long we could depend on
TLFP’s weekly donations of fresh, nutritious
fruits and veggies, we know we will get by.
When families have better food security, they
are empowered to shift their limited income to
other essential needs like rent, medicine,
transport or emergencies.

"MY SINCEREST THANKS AND

APPRECIATION TO TLFP FOR THEIR STEADY
SUPPORT AND GENEROUS SPIRIT. I’M SO
HAPPY HELP BOTH TLFP AND MY
COMMUNITY THROUGH MY ROLE OF
WORKING TOGETHER WITH FAMILIES IN
THIS COMMUNITY SO THEY CAN GET THE
AID THEY NEED. I AM GRATEFUL FOR
TLFP’S WEEKLY DISTRIBUTION OF FRESH
PRODUCE, TO ALL OTHER PPR HOUSING
RESIDENTS AND B40 COMMUNITIES
AMONG THE SIX RESIDENTIAL ZONES IN
LEMBAH PANTAI. FROM THE BOTTOM OF
MY HEART, THANK YOU."
 EMPOWER THROUGH FOOD

MEET BROTHER
THOMAS
From the age of 13, I was involved with
marijuana - I smoked, I got into a gang and in
the 90s, I became a drug dealer. My addiction
progressed to heroin and after that I went on a
downward spiral, losing jobs, my car and
eventually my freedom; I ended up in prison
and was in a really bad place as I attempted to
commit suicide several times.

In the 2000s, after 10 years of rehabilitation at

Kenosis, I completely turned my life around
and found my purpose; to help people from
different backgrounds that many would close
their doors on as they're deemed beyond help.
In 2006, Burning Bush was found.

"WHATEVER WE GET FROM TLFP IS

EXTREMELY HELPFUL. WE ALSO SHARE IT
WITH OTHER HOMES—A NEIGHBOURING
CHILDREN’S HOME—AND WE DO STREET
FEEDING EVERY SATURDAY FOR B40
FAMILIES. THE FOOD FROM TLFP GOES
BEYOND THAT: WHEN WE CARRY OUT
KINDERGARTEN CLASSES FOR CHILDREN
ON SATURDAYS, WE COOK FOR THEM
USING FOOD DONATED TO US WHILE
VOLUNTEER TEACHERS CONDUCT THE
CLASSES. ALL THESE CHILDREN ARE VERY
POOR. WE DO WHAT WE CAN FOR THEM
AS THEIR PARENTS RECOVER FROM DRUGS
OR ALCOHOL ADDICTION."
 EMPOWER THROUGH FOOD

MEET DR MEI
At St. Mary’s Agape Mission School, we strive
to provide a competitive education to refugee
children who are otherwise unable to access it.
We try to ensure that as much as possible,
these children receive the same exposure as
local kids. This also includes giving them
balanced meals, regular doctor appointments
and basic computer literacy which is often
lacking among lower income groups.

The students are in charge of the work they

must complete each day. We develop their
self-management and goal-setting skills. As
supervisors, our job is to work with the
students to help motivate them individually as
they make progress to become strong and
independent learners.

I enjoy watching how the kids develop in

terms of fluency and what they learn. There’s
something amazing about watching the kids
from having zero English skills to handling
material like algebra and human biology.

"TLFP GIVES US FRUITS AND VEGGIES, RICE

AND OTHER ESSENTIALS WHICH HELPS US
PROVIDE A MORE BALANCED, NUTRITIOUS
MEAL FOR OUR STUDENTS. WE SEND THEM
HOME WITH FRESH FOOD EVERY WEEK.
MANY PARENTS ARE UNABLE TO AFFORD
THE COST OF FRUITS & VEG FOR THEIR
CHILDREN SO WE DO OUR BEST TO
PROVIDE HEALTHY MEALS AT SCHOOL. WE
CAN BE SURE THESE CHILDREN ARE
GETTING THEIR NUTRIENTS IN."
EMPOWER THROUGH FOOD
Real words from people who received meals from TLFP
Last evening we received three bags of
valuable delicious bread sent by you
and your team :) We have to thank you
for your generosity, kindness and
continuous strong support!
Uncle Foong, Rumah Kasih Elderly
I can never buy such a delicious bread
by myself and even my parents can't
afford to buy for us - but we get them
now because of TLFP.
Teacher Emily, Holy Trinity Bukit
Bintang
Today is a really good morning...because
we have vegetables :) Nowadays we
can't afford to buy vegetables as they're
not only expensive but also because we
lost our income and no longer have
work. Thanks a lot - we are all sharing
veg and bread together.
Hming I, ACR Learning Centre
Yes, we received the food parcel – thank
you so much! We appreciate it and are
grateful for your kindness. We’re
smiling from ear to ear :) May god bless
you!
Ngaih Piang, Cheras
For most of them this is the first time
they are eating Nando’s. Thank you so
much! You bought tears of joy in their
eyes :)
Mahendran, B40 Families at Desa
Mentari, Sathya Sai Baba Centre
The folks thank you very much and first
time able to taste Nando’s. Real luxury
treat they said. What surprise delicious
meals!
Zai, B40 families, Gombak
Thank you so much for providing us
food in this critical situation. This really
means a lot to us. Thank you again.
Shentil, Destiny Home
Makanan sudah sampai – terima kasih
kerana TLFP meringankan beban kami
sekeluarga. Semoga kamu semua
dimurahkan rezeki and dipanjangkan
umur!
Abdul, Damansara Damai
11
PROVIDING MORE
MEALS
Since TLFP’s inception till the end of 2021, we’ve helped
provide nourishment to hungry families—and this
important work would not have been possible without
your support.

You made it possible for us to help provide 9.1 million

meals for people facing food insecurity.

You made it possible for us to continue our work to rescue

good food from going to waste and feeds families in need.
We make healthy food the easier choice for struggling
households and help them achieve long-term food
security.

As companies shifted to sustainability initiatives, we

cheered them on and teamed up with them to direct
surplus food toward its highest and best use—feeding
people in need. We strengthened partnerships with
companies that fund and fuel our food rescue operations,
enabling us to source more nourishing items that hungry
families often struggle to access, like dairy, eggs and other
protein-rich foods.

In 2021, we collectively channelled over 4.1 million kilos of

food to those in need by connecting hundreds of
manufacturers, restaurants, grocery stores, corporates and
individuals to our robust network hunger-fighting
organisations that stretch across our country.

Additionally, up to 64% of the food that our network

rescued and distributed to people in need was classified
by TLFP as #RainBowl foods – healthy food that aligns
with WHO guidelines, such as fruits and vegetables.

12
 SPECIAL

REACHING MORE FOOD

SHOUTOUT TO
EVERYONE
ACROSS THE
COUNTRY WHO
DONATED TIME,

INSECURE COMMUNITIES
FOOD AND FUNDS
TO THOSE IN NEED
IN YEAR 2021.

PROVIDING MEALS TO 78+ NGOS WHICH SERVE THE ELDERLY, ORPHANS,

DISABLED, HOMELESS, REFUGEES AND OTHER UNDERSERVED
COMMUNITIES AS WELL AS 15+ B40 COMMUNITIES AND PPR (PEOPLE’S
HOUSING PROJECT) RESIDENTS ON A REGULAR BASIS.
KLANG VALLEY
ACR Learning Centre | Assumption Soup Kitchen (ASK) | Bela Insan (Pusat Rawatan Pemulihan Dadah Bela Insan) | BRBD/Rotary Children's Residence |
Burning Bush Home | CADS (Cerebral Palsy, Autism, ADHD, Down Syndrome, Dyslexia, Slow Learners) Enhancement Centre | Chester (Pertubuhan Kebajikan
Chester Selangor) | Comforter’s Hope | Ebenezer Home | Good Samaritan Home | Grace Community Food Bank | Holy Trinity Bukit Bintang Church | Home of
Peace | IDEAS Academy Sdn Bhd | Institut Onn Ja'afar | Kenosis Home | Kirtarsh - Pusat Jagaan Kanak-Kanak Kurang Upaya Kirtarsh | Kitchen Bundle Project
with Rotary Club Damansara Heights | Komuniti Kasih (Pertubuhan Komuniti Kasih Selangor) | Lagenda (Pertubuhan Kebajikan Kanak Kanak Istimewa Klang)
| Lighthouse Children Welfare Home Association | Lotus (Malaysia Lotus Charity Care Centre Association) | Mang Tha & Nursery | MEC-Myanmar Education
Centre | Montfort Boys Town | MSRI (Malaysian Social Research Institute) - Sahabat Support Centre | MSRI (Malaysian Social Research Institute) - Somali
Community | Nagasai Mandir | Nur Qaseh (Pertubuhan Kebajikan dan Perlindungan Nur Qaseh) | PERTIWI (Pertubuhan Tindakan Wanita Islam Malaysia) |
PPKKCTM (Pusat Penjagaan Kanak Kanak Cacat Tmn Megah) | Promise Home | PSPK Association of Social Services & Community Development of Gombak
Selangor | Reading Room (Persatuan Kebajikan Kanak-Kanak Kajang) | Rumah Hope | Rumah Kanak-Kanak Impian c/o St Vincent de Paul Society | Rumah
Kasih - Girls (Persatuan Kebajikan Kasih/ Rumah Kasih) | Rumah Kasih Elderly (Persatuan Kebajikan Orang Terabai Dan Warga Emas Rumah Kasih KL) | Rumah
KIDS - Persatuan Rumah Kanak Kanak Ini Di-Sayangi (KIDS) Selangor | Rumah Pengajian Xavier c/o St Vincent de Paul Society | SEED (Pertubuhan
Pembangunan Kebajikan dan Persekitaran Positive Malaysia) | Shepherd’s Centre Foundation | SOLS 24/7 Solar Academy - Segambut | SOLS 24/7 Sols Scholar
Development Program (SDP) - Sungai Besi | Somali Community School | St Mary's Agape Mission School | Suka Society | Tasputra Perkim | UM Campus Food
Bank | Women's Aid Organisation, Malaysia (WAO) | Yayasan Chow Kit (YCK) | Chin Student Organisation (CSO) | Ruth Education Centre | The Shepherd |
Yayasan Orang Buta Malaysia | Spastic Children's Association of Selangor & Federal Territory | Touch Learning Centre | Peace Education Centre | Pertubuhan
Kebajikan Yayasan Mahligai (YM) Selangor | Greater Action | Beyond Borders Malaysia | Pertubuhan Keluarga Orang-Orang Bermasalah Pembelajaran
(PERKOBP) | The Assembly Soup Kitchen | Hope Learning Centre | Persatuan Yoga Ananda Marga KL | The Pure Life Society | MRCLC | MIASA | PKKUM | Hope
Selangor | House of Hope (PG) | Edufeed Tree Services | YWCA VTOC

JOHOR BAHRU
Johor Disabled Children Charitable & Cares Organization | Hand in Hand Association JB | Pusat Jagaan Warga Emas Nur Ehsan | PKRM - Daniel, Esther, Anne &
Joshua Homes | Sinda Old Folks Home | Persatuan Kebajikan dan Keharmonian Larkin, Johor Bahru (PEKEKAL) | Yayasan Kebajikan Suria | Pertubuhan
Kebajikan Cahaya Surya Bakti | JB Seva Gurukulam Centre | Friends and Strangers | Health and Joy Boy's Centre

GOING OFF THE GRID TO ENSURE THOSE FACING THE DEVASTATING

IMPACTS OF COVID-19 AND THE YEAR-END FLOODS DO NOT GET LEFT
BEHIND.
PENANG
House of Hope | Persatuan Dermawan Jishan Bukit Mertajam | Persekutuan
Kebajikan Anak-Anak Yatim Islam Pulau Pinang | Mutiara Food Bank
PAHANG
Pertubuhan Kebajikan Dan Pendidikan Sahabat Muqarrabin | Rumah
Kebajikan Orang Tua-Tua Seri Permai | Rapha Children Home

PERAK NEGERI SEMBILAN

Persatuan Penganut Dewa Bao Chang Er Foo | Persatuan Kebajikan Shan Ai' Pusat Jagaan Anak-Anak Yatim Walidaina
Perak | Pergerakan Pemuda Malaysia Cawangan Langkap Baru
KEDAH
MELAKA Pusat Jagaan Pertubuhan Bela Didik Anak Yatim Islam (BEDAYA) | Rumah
Happy Charity Association Amal Kulim

KELANTAN TERENGGANU
Kelab Kebajikan Asnaf Kelantan | Kelab Kebajikan Cakna Kelantan | Pusat Pusat Penjagaan Kanak-Kanak Terencat Akal Kuala Terengganu | Pertubuhan
Jagaan Pertumbuhan Kebajikan Anak-Anak Yatin Kelantan Kebajikan Sahabat Bersatu Terengganu | Pusat Pertubuhan Kebajikan Baitul
Sakinah
PERLIS
Persatuan Kebajikan Usahawan Mikro Malaysia (PKUMM) | Pertubuhan SABAH
Kebajikan Rumah Anak Yatim Mak Teh Hunger Movement Sabah

13
 2.8 MILLION
IMPACT TO DATE
KG OF FOOD RESCUED

Fresh veg & fruits Meat/seafood Rice/noodles Canned foods

Sanitary pads &

Dairy products Breads Toiletries diapers

WHICH IS EQUIVALENT TO

9.1 MILLION
MEALS* PROVIDED
TO 78+ NGOS AND
THOUSANDS OF B40 FAMILIES

7.1 MILLION
KG OF CO2 PREVENTED
AS A RESULT OF FOOD BEING
COMMUNI RESCUED FROM GOING TO
TY AND
LANDFILLS
ENVIRON
MENTAL
IMPACT
FROM
2016- 2021 *Based on the Foodbank Malaysia Programme by the Ministry of Domestic Trade and Consumer
Affairs (KPDNHEP) guidelines, a meal is equal to 0.35kg (or 350g) of food and grocery product.

14
 *Fresh produce from KL wholesale market
**Food from distributors, manufacturers,
supermarkets and bakeries
***Hygiene products from suppliers
****Essentials sponsored by corporates
during festivities/crisis
2021 IMPACT

682K KG 561K KG 91K KG 188K KG

Pasar Food** Non-Food*** Essential

Borong KL* Aid****

WHICH AMOUNTS TO

4.1 MIILLION 3.1 MIILLION

meals provided to kilos of greenhouse gas
those in need emissions prevented
211%
INCREASE
FROM
YEAR
2020 (1.3
MILLION
MEALS)

15
 681,875 KG
of fresh produce from
2021 IMPACT
Pasar Borong KL
redistributed to food
insecure communities.
74,406 KG
of bread, buns, cakes and
cookies rescued from
partner bakeries,
Lavender, Breadstory,
Komugi and many more.
15,175 KG
BREAKDO
WN OF of poultry and seafood
FOOD rescued from food
RESCUED partners, Nandos, Lucky
IN YEAR
Frozen and many more.
2021
SEE PAGE 26 FOR FULL LIST
105,818 KG
of nutritious fruits and
veggies rescued from
food partners,
EuroAtlantic, Grab and
many more.
361,305 KG
of shelf-stable foods
rescued from food
partners, Nestle, DKSH,
Danone and many more.
946 KG
of not-fit-for-human-
consumption veggies
from FK Supply
redistributed to Zoo
Negara.
16
 BUILDING HUNGER-FIGHTING
COMMUNITIES
TLFP’s network of hunger-fighting organisations—which serve the elderly,
orphans, PWDs, homeless, refugees, B40 groups and local communities in
need—across the country allows us to immediately respond to pandemics and
disasters.

The COVID-19 pandemic created a perfect storm for organisations that suffered
critical gaps in funding, food, volunteers and distribution, just as more families
needed help to put food on the table. Powered by your compassion and
generosity, TLFP reinvented operating models and processes to mobilise and
execute innovative measures to get food to more people.

Your support enabled us to implement new processes to adapt yet remain

efficient, including touchless drive-thru food distributions, no- or low-contact
operations, pre-packing food boxes, scheduling pick-ups in advance and
working with food delivery companies—Lalamove—to deliver meals to
homebound beneficiaries.

As food donations from retailers and manufacturers plummeted, TLFP

channelled new supply sources. When restaurants closed, demand for the food
normally sold quickly ceased—so food banks worked with industry suppliers to
capture that product. Your generosity allowed us to distribute over 16,982
cooked meals to nourish families in 2021.

We are grateful for donors and partners like you who helped TLFP respond
with strength and speed to provide nutritious food to families facing hunger
when they needed us most.

16,982 COOKED MEALS

were distributed to food

insecure families.
PROVIDING RELIEF AMID
UNPRECEDENTED CRISIS
Since the COVID-19 pandemic in 2020, Malaysia has gone through several
lockdowns— partial and total—which drove many to hunger and homelessness,
as a result of losing their livelihoods. Even worse, financial distress during this
period of prolonged isolation is one of the leading contributors to the rising
number of suicide cases in Malaysia.

In response to this, netizens have taken to social media to start the

#BenderaPutih (also known as White Flag) movement, calling on those in need
of assistance to raise a white flag outside their homes. By doing so, it indicates
the household needs assistance, allowing neighbours to render necessary aid
to them.

Driven by the rising number of distress calls and pleas for help, we quickly
activated our emergency COVID-19 response campaign to connect donors to
individuals and families who have called out for help, and arranged delivery of
essentials to those in need accordingly. Your overwhelming support enabled
TLFP to provide 16,022 essential aid to people facing hunger in 2021.

The fallout from the pandemic, including record unemployment rates,

economic hardship, school closures, physical and social isolation, and
downturns in emotional health and well-being, could have frozen us in fear
and chaos—and yet, together, we stood in strength and resolve, determined to
not let hunger be an additional worry for hundreds of people.

16,022 ESSENTIAL AID

were distributed to food

insecure families.
 4,930 ESSENTIAL AID
HELPING
were distributed to
disaster-affected families.
COMMUNITIES
WEATHER LIFE’S
STORMS
When disaster strikes in Malaysia, thousands of
people who are food insecure become even
more vulnerable. Because of your generosity
and care, we are able to help people—who may
already have been struggling with food
insecurity due to the economic fallout of
COVID-19—rebuild and recover.

In the wake of the devastating floods in

December 2021, you made it possible for TLFP
to respond and deliver 4,930 essential aid (food
and basic necessities), 500 hygiene kits, 345
units of 3-in-1 cooker and 30 mattresses to
impacted communities in Sungai Pelek,
Sepang; Sentosa; Kg Jawa; Pendamar; Kg Delek
Baru; Taman Sri Muda; Kg Bukit Lanchong;
Kemuning Utama; Taman Rashna; Taman
Sungai Rasau; Hulu Langat; Jalan Raja Laut;
Lorong Tiong Nam; and Hulu Kelang in the
Klang Valley as well as Johor and Melaka.

Thanks to your support, our network is able to

concentrate relief resources where they’re
needed most using strong, coordinated efforts
with local partners and national disaster-relief
partners.

SPECIAL SHOUTOUT TO OUR

INCREDIBLE DISASTER RELIEF
PARTNERS WHO HELPED US
ADDRESS THE SURGE IN DEMAND
DUE TO THE FLOODS.

19
BUILD
MEANINGFUL
AWARENESS
AND SUPPORT
TLFP was featured in more than 30 news
stories throughout 2021. Among the largest
news outlets that covered our immediate and
ongoing response to the pandemic were South
China Morning Post, al-Jazeera, The Star, Berita
Harian, Nikkei Asia, Malay Mail, Buro 247, New
Straits Times, The Malaysian Reserve, Sun Daily,
Sinar Harian and Sin Chew Press. The largest
and highest-reaching national stations and
radio shows aired stories about TLFP, including
TV3, Astro, Bernama, BFM radio, SAYS, Free
Malaysia Today, Sinar FM as well as interviews
and panel discussions with other institutions
like AIESEC, Urbanice Malaysia, Voices of
ASEAN TV, Asia-Pacific Economic Cooperation
(APEC) and International Greentech & Eco
Products Exhibition & Conference Malaysia
(iGEM).

Additionally, Global Initiatives awarded TLFP

the Sustainable Business Award 2021 for
sustainability strategy, community, climate
change & emission reduction, and recognised
our significant achievement in the field of
waste productivity & materiality, business
ethics & responsibility.

In March 2021, TLFP marked International

Women’s Day with a social media campaign
entitled #LetItFlow which encourages the
public to like and share informative posts on
period poverty. For every like, P&G Whisper
matched and donated one pad to TLFP.
During World Food Month in October 2021, we
launched #GoodFoodGoodMood which aims
to spread nutrition awareness based on advice
from WHO to consume #5ADAY which refers
to eating a minimum of 400g of fruit and veg
daily to lower the risk of health problems,
including mental health which has been on
the rise due to COVID-19. We ran a series of
social media posts and interviews on food
insecurity and nutrition as well as virtual yoga
fundraiser and our key campaign challenge:
#RainBowlChallenge which encourages
people to make colourful and nutritious meals
which gets them in a good mood.

Throughout the year, we created creative,

thought-leadership campaigns and
collaborations with extraordinary people and
businesses, and shared thought-provoking
stories of hunger, food waste and
environmental sustainability across a variety of
channels, including our social media, which
reached 738,061 (Facebook + Instagram)
accounts and made 389,499 impressions on
Twitter. In response, many people shared our
content with their followers, raising awareness
and support for our work to ‘feed the hungry,
not the landfill’ nationwide. We also
experienced amazing influencer support from
our Karl Lagerfeld shirt fundraiser which
featured Jamine Suraya and Jane Chuck, as
well as our Giving Tuesday fundraiser which
featured surprise mentions by Altimet and
Reshma Martin.
YOU ARE ONE OF
5,000+ DONORS

TOGETHER YOU
GAVE UP TO
RM3.5 MILLION
Your donations are helping us get more trucks
and cars out on the road, and covering the cost of
additional storage space like warehouses. They’re
helping us mobilise more local distribution hubs,
and, most importantly, to deliver vital food
supplies to many more organisations supporting
vulnerable people - not just over the course of the
crisis but also in the difficult months to come.

PROVIDING
OVER 4.1
MILLION MEALS
 FINANCIAL
SNAPSHOT
In 2021, individuals and businesses donated over RM3.5
million to support TLFP's food rescue operations and
provide up to 4.1 million meals to those in need.

BITES
Lazada/Shopee 1.7%
6.1%

Online Donation Portal

8.2%

Benevity/UK Online Giving/Give2Asia/CAF

8.8%
Direct Transfer (Corporate)
49.2%

Simply Giving
8.1%

Direct Transfer (Public)

16.2%

EVERY RINGGIT GOES A LONG WAY KEEP OUR WHEELS

TURNING, FUEL MORE TRUCKS, POWER MORE WAREHOUSES
AND GROW OUR NETWORK OF FOOD HEROES SO WE CAN
RESCUE MORE FOOD FROM GOING TO LANDFILLS AND FEED
MORE FOOD INSECURE NGOS AND B40 FAMILIES NATIONWIDE
NOW AND THE COMING MONTHS AHEAD.

23
 FINANCIAL
SNAPSHOT
In 2021, TLFP had total public support and revenue of
RM3.5 million and operating expenses of RM1.8 million.

Research & Analysis 0.26%

Public Awareness 0.90%
Other Programmes 1.68%
Fund Development 2.28%
Management / General 2.22%

Warehousing 11.51%
EXPENSES
Logistics 11.46%

Food Procurement 69.69%

0.37% Other Revenue

REVENUE
41.9% Corporate Funding

57.7% Public Funding

24
TOGETHER YOU HELP
MOBILISE AND SUSTAIN OUR
WORK TO FEED THE
HUNGRY, NOT THE LANDFILL

RESTART
Corporates/public provide
funds which fuel TLFP’s work
immediately and for the
longer term.

REFEED RESCUE
Items no longer fit for
Over 3 tonnes of food/non-
human consumption is fed
food items from wholesalers,
to livestock or converted
retailers and food service
into compost.
companies daily.

REDISTRIBUTE
Items are distributed to an RECOVERY
average of 10,000 food insecure
Items rescued are sorted
children and families weekly.
based on NGO needs. (i.e.
oats for elderly, baby milk
for new mothers, etc.)

25
 MISSION PARTNERS
In a year like no other, TLFP is immensely grateful for the
wonderful community of donors who funded and fuelled
our food rescue operations throughout the year. Without
your support, we could never have risen to the challenges
of 2021 and significantly increase the number of meals
when needed most.
THANK YOU

26
 MISSION PARTNERS
CONTINUED
THANK YOU

27
 PRODUCT DONORS
Massive thanks to our amazing product donors for
regularly channelling surplus fresh produce, dairy, eggs
and shelf-stable foods to nourish families facing hunger.
THANK YOU

28
 FOOD SPONSORS
Thanks to you, we are able to help thousands of people—
who were worried about their next meal as they have
been hard hit by COVID-19 and the year-end floods—get
the nourishment they need.
THANK YOU

29
 FOOD SPONSORS
CONTINUED
THANK YOU

A MILLION THANKS TO ALL FOOD HEROES

SPECIAL SHOUTOUT TO AMAZING SOULS WHO STEPPED UP TO HELP IN
ALL SHAPES AND SIZES DURING A VERY CHALLENGING YEAR.

Mr Chong Kon Chong | Ms Chua Su Ean, Tmn Yarl | Ms Joaan, Ampang | Ms

Eannes, Kepong | Ms Michelle (Exsto Malaysia) | Vincent's friend | Theresa Goh,
Bangsar | Saras, Puchong | Vernice Chea, Mont Kiara | Linda | Alfred with group
of friends (address as Love with Green) | John Ang (Samyama Sdn Bhd) |
Suhashini, Sungai Buloh | Peggy, Kajang

UNFORTUNATELY, DUE TO THE ENORMOUS OUTPOURING OF SUPPORT

AND OUR LIMITED RESOURCES, WE HAVEN’T BEEN ABLE TO RESPOND TO
EVERYONE DIRECTLY TO THANK ALL OF YOU — SO WE'RE USING THIS TO
SAY A COLLECTIVE THANK YOU!

30
UNITED TO FIGHT HUNGER
AND CLIMATE CHANGE BY
TACKLING FOOD WASTE
The coexistence of hunger and malnutrition, the overexploitation of natural resources and the
large amounts of food lost and wasted are three food paradoxes. TLFP tackles major food-
related issues from an environmental, economic and social perspective, to secure the well-
being and health of both people and the planet.

STRATEGIES TOOLS OUTCOMES

ZERO HUNGER IMPROVE FOOD SECURITY

TLFP provides an UN Sustainable Development Goals
average of 300,000 1. No Poverty | 2. Zero Hunger | 3. Good Health & Well-being | 4.
meals per month to Advocacy Quality Education
PPR residents and
charities that are Boost food security and nutrition among underserved
most in need. communities; rescuing more quantities (in terms of calories) of
quality (in terms micronutrient content) food.
ZERO FOOD WASTE
TLFP rescued over 9.1 Volunteer
million meals from mobilisation BUILD GREEN CAPITAL & CAPABILITIES
2016-2021 as well as UN Sustainable Development Goals
non-food products 5. Gender Equality | 9. Industry, Innovation and Infrastructure |
like personal and 10. Reduced Inequalities
hygiene care, which
would otherwise end Drive economic growth to create green, equitable employment
up in landfills. Convening influence opportunities which build a decarbonised economy that
minimises the impact on the health of people and the planet.
ZERO CARBON
TLFP prevents a
monthly average of GREATER FOOD TRACEABILITY & TRANSPARENCY
262.5 tonnes of UN Sustainable Development Goals
greenhouse gases Public awareness 12. Responsible Consumption and Production | 17. Partnerships
from entering our campaigns For The Goals
atmosphere by
diverting food waste. Improve transparency and freshness, and safeguard brand
provenance; providing traceability of where food is collected
from and distributed to as well as the types of food and
quantities rescued.
Leverage funding
opportunities
BOOST FOOD SUSTAINABILITY & THE CIRCULAR ECONOMY
UN Sustainable Development Goals
11. Sustainable Cities and Communities | 13. Climate Action | 15.
Life On Land

Capacity building Adopt climate mitigation solutions and innovative blockchain

technology; reduce Co2 emissions and environmental impacts
caused by food waste by rescuing tonnes of food from going to
landfill and redistributing them to:
feed hungry people
feed food scraps to animals
composting the not-fit-for-human-consumption food to
create nutrient-rich soil amendment

31
FEED THE HUNGRY @thelostfoodproject
NOT THE LANDFILL
The Lost Food Project is a non-profit @thelostfoodproject
food bank committed to rescuing and
redistributing surplus food and non-
food essentials to over 78 NGOs and @lost_food
thousands of B40 families in Malaysia.
The Lost Food Project
WWW.THELOSTFOODPROJECT.ORG