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  • Identidad ICy Reputacion-Tresconceptos

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    This document discusses three key concepts for managing corporate communication: identity, corporate image, and reputation. It was written by Norberto Minguez of Complutense University of Madrid and published in January 1999. The publication has been cited 10 times and read over 1,786 times on ResearchGate.

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    Conceptos de identidad y reputación

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    IdentidadICyReputacion-tresconceptos...

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    This document discusses three key concepts for managing corporate communication: identity, corporate image, and reputation. It was written by Norberto Minguez of Complutense University of Madrid and published in January 1999. The publication has been cited 10 times and read over 1,786 times on ResearchGate.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views13 pages

    Identidad ICy Reputacion-Tresconceptos

    Uploaded by

    alexandra
    This document discusses three key concepts for managing corporate communication: identity, corporate image, and reputation. It was written by Norberto Minguez of Complutense University of Madrid and published in January 1999. The publication has been cited 10 times and read over 1,786 times on ResearchGate.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    See discussions, stats, and author profiles for this publication at: https://www.researchgate.

    net/publication/28068395

    Identidad, imagen corporativa y reputación: Tres conceptos para gestionar la


    comunicación empresarial

    Article · January 1999


    Source: OAI

    CITATIONS READS

    10 1,786

    1 author:

    Norberto Minguez
    Complutense University of Madrid
    8 PUBLICATIONS 61 CITATIONS

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    Más allá del marco referencial. Ficción y no ficción en la cultura audiovisual digital View project

    All content following this page was uploaded by Norberto Minguez on 08 October 2018.

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