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It's New Year and Yet Again, We'Re Being Bombarded With Self-Improvement Guff
It's New Year and Yet Again, We'Re Being Bombarded With Self-Improvement Guff
It's New Year and Yet Again, We'Re Being Bombarded With Self-Improvement Guff
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C O M M E N T
It’s New Year and yet again, we’re being bombarded with self-
improvement guff
There’s more to a successful year than upping your productivity and diversifying your gut
bacteria
SUZANNE MOORE
94
t’s so interesting, isn’t it, to meet someone who not only navel gazes but gets right in
I there? Beneath the navel. I mean the type of person who thinks you might be enthralled
to know all about their intestinal flora, the good and bad bacteria in their gut, how they have
improved their microbiome by eating horrible mouldy foods and now avoids anything
actually delicious.
This is what I leave my house for these days. To meet people who are better than me in every
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1/1/24, 11:25 AM It's New Year and yet again, we're being bombarded with self-improvement guff
In fact, I cannot avoid it because the entire culture of self-improvement seeps out of every
Instagram post, every other article or TV show. There is not one part of me or my life that
could not be improved – as anyone who knows me will attest – but then I have an allergy to
Half of the inspirational quotes I see on Facebook inspire murderous thoughts in me as they
are often attributed to the wrong person. Education, truth and accuracy do not seem to
It is the season, of course, in which everyone will be making resolutions that they will
inevitably break. Did you know about Dry January? Gosh, I had no idea about that though the
born-again zealots are preaching the benefits of sobriety 24/7. Clear skin. Clear heads. Clear
hearts. They are now so pure that they don’t even think about drinking anymore. Except
Life is simply wonderful since they have given up sugar/dairy/wheat /something you have
never heard of but have possibly eaten. Seaweed is the secret. Or some kind of seed or just
not eating for long periods, intermittent fasting. You are now what you DON’T eat.
Few celebrities are honest about their gastric sleeves or Ozempic, their facelifts and their
surgeries. These are the role models of selfie culture which is indeed global and does require
Seemingly every TikTok account has a series of exercises which will change everything. If
you are not already getting up at 5am to go to the gym or on your Peloton, are you even alive?
Those of us who think 5am is the middle of the night would prefer to be dead. Only young
people think they will live forever, the rest of us know a lot rests on luck and genes no matter
how much wall pilates we do. Look, I am aware that this stuff is to help us with ageing but,
again, there is dishonesty about what ageing is. Above all, it’s not dying.
You can have as many tweakments as you like but in the end, your face will crumble so look
It is said that each generation gets the self-help it deserves. In times of economic crisis, for
instance, there will be a lot of ‘personal finance’ marketed mainly to men. How to make lots
of money, triumph in Crypto and become the boss. Less of these books and podcasts are
aimed at women because we are more prone to spiritual nonsense when we forsake material
goods for some higher value of self-worth. Remember the whole Marie Kondo era of sock
arranging and throwing stuff out? Really what was that all about? Is having less clutter
When I was young, all self-help was of the Women Who Love Too Much variety but a whole
new market is now tapping into the ‘women who love too much stuff ’ genre. It’s the same
with fashion. Buy/don’t buy. Just a few very expensive things from designers who are
Often I can see why there is a generation that rejects a crazy work ethic and would rather
have a nicer life because these messages are so schizophrenic and take no account of the
actual circumstances of the average person. If people cannot afford homes, then their bodies
may well be not just their temples but the one thing they can control and take care of. DIY
and loft extensions are the stuff of dreams for many. Learning Mandarin is more in reach.
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1/1/24, 11:25 AM It's New Year and yet again, we're being bombarded with self-improvement guff
The project that used to be a home and family is now the self-actualisation of the individual.
That background noise that throbs away telling us that we can become better people, live
our best lives and be our best selves, exists almost in isolation from others. The goal is control
in a time of chaos which explains the pull of Andrew Tate and his like, who hand out rules to
live by. That those rules may be regressive and harmful does not stop their popularity.
Self-reflection is a great thing, please don’t get me wrong but self-reflection without
challenge morphs into narcissism. The creep of therapy speaks into everyday language – and
I have just done it with narcissism – the disorder du jour – is part of the problem with all this.
Actual therapy or indeed any actual faith means doing “the work”, it means looking inward
and it’s a difficult and ongoing process. There is never a simple solution to a problem but the
low self-esteem or is controlled by a narcissist. These terms are thrown about and self-
It isn’t.
There are so many ways in which we might improve ourselves not by simply being better at
something: being thin, being fit, being productive but by being better to other people. This
So please don’t tell me what you are giving up this year. I really don’t care. Instead, what will
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94
New Year's resolution, New Year's Day
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