1.

Emotional approach

The initial stage, during which children lack the capacity for rational thought, the ability to
comprehend abstract concepts, and the ability to distinguish between right and wrong. The age of
tamyiz, or "knowing the difference between good and bad," is the second stage. The third phase
occurs throughout adolescence, or puberty.

In order to help them develop their personalities in line with Islamic teachings, guidance,
advise, and recommendations must be given throughout this stage of psychological development
from a moral standpoint. The creation of morality is a gradual process that progresses to perfection.
(Md. Sham,2011).

A deliberate method to engaging with young minds is part of the Dakwah strategy that
targets teenagers through emotional appeal and language style. The goal is to successfully
communicate Islamic teachings and values in a way that speaks to the distinct experiences and
feelings of the teenage audience by utilizing emotions and using an accessible linguistic style.

In the Qur’an there are various verses that describe the approach or method of preaching
that can be used by preachers in calling to Islam and guiding people to goodness. The most basic
approach is as found in the Al-Quran in Surah al-Nahl (16):125 :

‫ٱْدُع ِإَلٰى َس ِبيِل َر ِّبَك ِبٱْلِح ْك َم ِة َو ٱْلَم ْو ِع َظِة ٱْلَح َس َنِة ۖ َو َج ٰـِد ْلُهم ِبٱَّلِتى ِهَى َأْح َس ُن ۚ ِإَّن َر َّبَك ُهَو َأْعَلُم ِبَم ن َض َّل َعن َس ِبيِلِهۦ ۖ َو ُهَو َأْعَلُم ِبٱْلُم ْهَتِد يَن‬
“Invite ˹all˺ to the Way of your Lord with wisdom and kind advice, and only debate with them in the
best manner. Surely your Lord ˹alone˺ knows best who has strayed from His Way and who is ˹rightly˺
guided.”

1. Variety emotion as a strategy

Emotions are interior sentiments that a person experiences, such as happiness, sadness,
anxiety, fear, anxiety, and rage, and they can alter the organs and devices in the human body.
Because teens' difficulties frequently entail issues of emotions and sentiments, an emotional
approach should be applied. The emotional approach is a type of preaching that penetrates into the
heart and stirs emotions. This can be accomplished by counsel that has a significant impact on the
emotions of youngsters. For example, explaining God's favours bestowed upon those who should be
used for the road of goodness and must be grateful by fulfilling all God's mandates and avoiding His
prohibitions. Declaring God's excellent promises to those who accept His commands, as well as the
horror of God's retribution for those who do not heed His commands.

The same is true for Noor Najhan's (2001) study of the Islamic Preaching Methodology in
Dealing with Adolescent Problems in Kelang District. He discovered that the role of parents in
providing emotional treatment and attention is more successful in dealing with adolescent problems
such as always being fair in kid love, taking care of welfare, and being forgiving. Among the verses of
the Quran that describe the use of emotional approach is in surah al-Naml (27):87.

‫َو َيْو َم ُينَفُخ ِفى ٱلُّص وِر َفَفِزَع َم ن ِفى ٱلَّس َم ٰـ َٰو ِت َوَم ن ِفى ٱَأْلْر ِض ِإاَّل َم ن َشٓاَء ٱُهَّلل ۚ َو ُك ٌّل َأَتْو ُه َٰد ِخ ِريَن‬
“And ˹beware of˺ the Day the Trumpet will be blown, and all those in the heavens and all
those on the earth will be horrified ˹to the point of death˺, except those Allah wills ˹to spare˺. And all
will come before Him, fully humbled.”

2. Bring up Prophet and Sahabah stories about emotion

 Bring exemplary stories that can touch the hearts and feelings of this group, such as the story
of Saiyyidina Ali's sacrifice in assisting the Prophet Muhammad s.a.w's preaching when he was still a
teenager, and the story of Asma' Abu Bakar, who was willing to go through the danger of being an
intermediary to send supplies food when the prophet and his father Saiyyidina Abu Bakar hid in Thur
cave to migrate to Medina. At the time, the Quraish of Mecca were looking for Prophet Muhammad
s.a.w. and his father to kill.

Preaching through stories, dramas, movies, and creative writing is equally appropriate for
youths. They can be moved to think and become a good example to follow by using a range of tale
presenting strategies that include visuals, illustrations, and acting. Stories have great advantages
since they may teach the audience about human life in an appealing and naturally accepted style and
manner.

This story should be combined by incorporating stories from the Quran, such as the story of
Ashabul Kahfi and the history of the Prophets. This story can be told using theatrical, creative writing
such as short stories, poetry, or poetry. Preaching like this is very appealing to teenagers. Traditional
preaching methods such as lectures and lectures are less appealing to them. They, on the other
hand, like something in the shape of stories and drama. This is because drama includes qualities that
are exciting, straightforward, and appropriate for all target levels.

3. Variey of tone and soft words as strategy

An emotional attitude can also be expressed in the form of sympathy and compassion for the
predicament they are in. For instance, persuading, paying attention, love, and uttering nice words. As
stated in surah Ali-'Imran (3):159:
‫َفِبَم ا َر ْح َم ٍۢة ِّم َن ٱِهَّلل ِلنَت َلُهْم ۖ َو َلْو ُك نَت َفًّظا َغ ِليَظ ٱْلَقْلِب ٱَلنَفُّض و۟ا ِم ْن َح ْو ِلَك ۖ َفٱْعُف َع ْنُهْم َو ٱْسَتْغ ِفْر َلُهْم َو َشاِوْر ُهْم ِفى ٱَأْلْم ِر ۖ َفِإَذ ا َع َز ْم َت‬
‫َفَتَو َّك ْل َع َلى ٱِهَّلل ۚ ِإَّن ٱَهَّلل ُيِح ُّب ٱْلُم َتَو ِّك ِليَن‬
“So by mercy from Allāh, [O Muḥammad], you were lenient with them. And if you had been rude [in
speech] and harsh in heart, they would have disbanded from about you. So pardon them and ask
forgiveness for them and consult them in the matter. And when you have decided, then rely upon
Allāh. Indeed, Allāh loves those who rely [upon Him].”

When it comes to the emotional approach, da'wah nowadays should use human emotions so
that it is simpler to understand and accept by the target. Encouragement and encouragement from
an emotional standpoint are quite successful because human emotions are joyful and pleased when
their emotional desires are met.

Md. Sham, F., & Stapa, Z. (2011). Metodologi Dakwah kepada Remaja: Pendekatan Psikologi Dakwah.
Al-Hikmah, 3, 145-166. Retrieved from
https://spaj.ukm.my/jalhikmah/index.php/jalhikmah/article/view/326

Md. Sham, F. (2015). KEMAHIRAN PSIKOLOGI DAKWAH KEPADA GOLONGAN REMAJA. Al-Hikmah,
7(1), 95-103. Retrieved from https://spaj.ukm.my/jalhikmah/index.php/jalhikmah/article/view/124

Noor Najhan. 2001. “Metodologi Dakwah Islamiyyah dalam Menangani Masalah Remaja di
Daerah Kelang,” (Tesis Sarjana Fakulti Pengajian Islam UKM), h.35.