Professional Documents
Culture Documents
Pestle Analysis
Pestle Analysis
Political Factors:
Regulations: Compliance with food safety regulations and other relevant laws is
essential.
Trade policies: Import regulations for ingredients and spices could impact on the supply
chain.
2. Economic Factors:
Economic growth: The overall economic health of Shanghai and Shawarma will influence
consumer spending on dining out.
Exchange rates: If the restaurant relies on imports for certain ingredients, fluctuations in
exchange rates may affect costs.
Inflation rates: Inflation can impact the cost of ingredients and operational expenses.
3. Social Factors:
Cultural preferences: Understanding local preferences for flavors and dining experiences
is crucial.
Demographics: Consider the age, income, and lifestyle of the target customer base.
Health and dietary trends: Awareness of health trends and dietary preferences can
influence menu choices.
4. Technological Factors:
Online presence: Utilizing technology for online ordering, delivery, and social media
marketing.
5. Legal Factors:
Food safety regulations: Compliance with local and national health and safety standards.
Licensing and permits: Obtaining and renewing necessary licenses for food service
operations.
6. Environmental Factors: