Professional Documents
Culture Documents
ESSAY
1. Describe the cultural and social forces that affect international marketing strategy.
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Answer not provided.
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4. What marketing and ethical problems can bribes create in international marketing transactions?
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Answer not provided.
5. What effects are technological forces having on international marketing? What opportunities exist in
the global marketplace that marketers can exploit with regard to technology?
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Answer not provided.
6. What effect is NAFTA having on the international trade of the following countries: United States,
Canada, Mexico, and Japan?
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Answer not provided.
7. Explain why the mode of entry into an international market is a major issue for managers to consider.
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Answer not provided.
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9. How do globalized marketing strategies differ from customized marketing strategies? What are the
implications of each for marketing managers?
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10. Describe the difficulties encountered in standardizing the marketing mix globally.
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Answer not provided.
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developing and performing marketing activities across national boundaries.
MULTIPLE CHOICE
13. According to your text, ____ are small technology-based firms operating in international markets
within two years of their establishment and realizing as much as 70 percent of their sales outside the
domestic home market.
a. "natural globals"
b. "multinational corporations"
c. "born globals"
d. "born multinationals"
e. "multinational enterprises"
ANS: C PTS: 1 DIF: Easy
OBJ: 08-01 Understand the nature of global marketing strategy.
NAT: AACSB: Diversity | MKTG: Marketing Plan | MKTG: International Perspective
MSC: Knowledge
14. Approximately ____ of the world's purchasing power is outside of the United States.
a. 1/10
b. 1/3
c. 2/3
d. 1/2
e. 9/10
ANS: C PTS: 1 DIF: Easy
OBJ: 08-01 Understand the nature of global marketing strategy.
NAT: AACSB: Diversity | MKTG: International Perspective MSC: Knowledge
15. The environmental forces that affect foreign markets may differ dramatically from those affecting
domestic markets. This makes a careful ____ a critical part of a successful international marketing
strategy.
a. background check
b. regulatory analysis
c. social audit
d. environmental analysis
e. marketing statement analysis
ANS: D PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
16. Differences in standards of living, credit, buying power, and income distribution are all examples of
____ forces that must be considered in international marketing efforts.
a. economic
b. cultural
c. ethical
d. technological
e. legal
ANS: A PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Diversity | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
17. In China, the price of imported Scotch is $30 per glass as opposed to Scotch from China which is $3.
Which of the following do you think accounts for the difference in price?
a. Exchange control
b. Balance of trade
c. Import tariff
d. Embargo
e. Export tariff
ANS: C PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Pricing | MKTG: International Perspective
MSC: Knowledge
18. Which of the following is often used to raise revenue for a country and/or to protect domestic
products?
a. Quota
b. Warning label
c. Embargo
d. Import tariff
e. Exchange control
ANS: D PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
19. If Tasmania levied a duty on all goods purchased from the United States and other countries outside its
borders that were brought into Tasmania, its businesses and citizens would be paying a(n)
a. embargo.
b. import tariff.
c. travelers' tax.
d. export tax.
e. foreign duty.
ANS: B PTS: 1 DIF: Moderate
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Application
20. If Germany, in an attempt to bolster the sales of its own auto manufacturers, decided to limit the
number of automobiles that could be brought in from other countries, Germany would be using a(n)
a. embargo.
b. boycott.
c. exchange control.
d. import tariff.
e. quota.
ANS: E PTS: 1 DIF: Moderate
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Application
21. A limit on the amount of goods an importing country will accept for certain product categories during
a specified time period is called a(n)
a. exchange control limit.
b. embargo.
c. quota.
d. import tariff.
e. balance limit.
ANS: C PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
22. When a glove manufacturer in China is allowed to sell only a certain number of plastic gloves into
Japan, that firm is facing a(n)
a. tariff.
b. embargo.
c. restrictive product standard.
d. quota.
e. balance of trade restriction.
ANS: D PTS: 1 DIF: Moderate
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Application
23. The United States' prohibition against importing cigars from Cuba is an example of a(n)
a. health control.
b. quota.
c. embargo.
d. exchange control.
e. import control.
ANS: C PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
24. Government restrictions on the amount of a particular country's currency that can be bought or sold are
known as
a. embargoes.
b. quotas.
c. exchange controls.
d. import controls.
e. balance of trade controls.
ANS: C PTS: 1 DIF: Moderate
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
25. ____ can force businesspeople to buy and sell foreign products through a central agency, such as a
central bank.
a. Embargoes
b. Export tariffs
c. Quotas
d. Import tariffs
e. Exchange controls
ANS: E PTS: 1 DIF: Moderate
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
26. Which of the following is used to help maintain a more favorable balance of trade by a country?
a. Limiting imports
b. Limiting exports
c. Establishing exchange controls
d. Increasing gross domestic product
e. Changing political systems
ANS: A PTS: 1 DIF: Easy
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy | MKTG: International Perspective
MSC: Knowledge
27. The ____ is the difference in value between a nation's exports and its imports.
a. net trade value
b. export/import ratio
c. gross domestic product
d. balance of payments
e. balance of trade
ANS: E PTS: 1 DIF: Difficult
OBJ: 08-02 Analyze the enviromental forces that affect international marketing efforts.
NAT: AACSB: Analytic | MKTG: Strategy MSC: Knowledge