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Unit 1: Gathering JON: But didn’t the article say that TOM: I rest my case.
collaboration has its limits … the ideas we JON: … OK, OK … but, actually, in this
Track 1.1 get on our own are actually better … the case, that strategy just seems like a way
SAUD: OK, so group think—did everyone ones we have in groups tend to be … just to manipulate the group. I don’t like that
read the chapter about it? Tom? what everyone thinks, I mean not original way of working. Anyway, having an official
… conformity rules, you know what I mean? person to disagree would surely result in
TOM: Yes, I read it, Saud … but what I want
to know is why we are here in a group, TOM: Yeah, a little bit like those khakis so much … inhibition. Who would want
talking about … group think and why it’s you’re always wearing, Jonno! Sorry … no, to speak, knowing they were going to be
a bad way of working … I’m not being they’re cool, but I know what you’re saying. attacked every time? And it isn’t really true
antisocial or anything, but … Everyone tends to end up agreeing with … what about last week in the tutorial
each other, in my experience. Or people just when Susi had that great idea about the
TOM: No, but seriously, we are. It’s
say what they think the tutor or manager presentation? She never usually speaks, but
interesting, isn’t it, how difficult it is to
or whoever wants to hear! Not that we’d everyone listened to her …
avoid group work … everyone makes the
ever say something to please our tutor, of
assumption it’s the best way to work. Track 1.3
course! We would never do that, would we?
JON: What it is is that people don’t trust 1 JON: What it is is that people don’t trust
SAUD: Right, never …
others to work alone. They think people others to work alone. They think people
just won’t do any work. JON: Yes, and even the fact that this
just won’t do any work.
phenomenon is called “group think” is
TOM: You can see why, Jon. Remember your TOM: You can see why, Jon. Remember
kind of worrying. It sounds kind of evil …
first year …? your first year …?
like science fiction or 1984 or something
JON: OK, OK … thanks for that, Tom. So … you know, Big Brother is watching us 2 JON: So I had to retake some tests!
I had to retake some tests! That doesn’t and making us think what they want us to. That doesn’t mean I won’t make a great
mean I won’t make a great professor in the Deviation is the enemy! It must be stopped! professor in the end. I mean, look at the
end. I mean, look at the history of some of history of some of our tutors.
TOM: We’re laughing, but there’s a lot of
our tutors …
truth in that. If you put people in a group, 3 TOM: I think that should be Jonathan!
SAUD: Listen, OK, jokes aside … let’s focus it’s always the same people who get to He never agrees with anything, do you
on what we’re supposed to be discussing speak, and the quieter people can feel Jonno?
… group think. I thought the article was overwhelmed, never getting to speak … JON: Sorry! I don’t think that’s true,
fascinating. People in power have this idea you know, like Sam? We always end up actually …
of the harmonious group, coming together doing what he suggests, for some reason.
and brainstorming lots of brilliant ideas, TOM: I rest my case.
If he told us to jump off a building, we
agreeing on the best ones, and solving the probably would! Track 1.4
world’s problems in one smooth process …
JON: Yes, and did you hear about what 1 SAUD: People in power have this idea of
TOM: That’s true, Saud. That must be happened last week in his tutor group? My the harmonious group, coming together
why the world is so … problem free! But, friend told me this. Sam wasn’t there and and brainstorming lots of brilliant ideas,
really, what most people don’t seem to the group decided to change the topic of agreeing on the best ones, and solving the
understand is that some of us don’t like their project for this semester. He was so world’s problems in one smooth process
working in groups. We find it boring and mad when he found out. …
unproductive—sorry, guys! You know what I
SAUD: OK, let’s leave Sam out of this. I don’t TOM: That’s true, Saud. That must be
mean—and that’s actually very reasonable.
even know the poor guy. And anyway, why the world is so … problem free!
Most current research—according to the
there are ways around the problems of
chapter—shows that brainstorming and 2 TOM: Or people just say what they think
working together. The article gave a few
collaborating may be a lot of fun, but it is a the tutor or manager or whoever wants
good suggestions about how to deal with
very inefficient way of coming to good, new, to hear! Not that we’d ever say something
the issues of group think. One of them was
really creative decisions. to please our tutor, of course! We would
that you should get an expert in to disagree
never do that, would we?
Track 1.2 with the group decision … or—if that’s not
possible—nominate someone in the group 3 JON: Yes, and even the fact that this
TOM: … but it is a very inefficient way phenomenon is called “group think” is
to take this role and disagree. When you
of coming to good, new, really creative kind of worrying. It sounds kind of evil …
do this, everyone has to think much more
decisions. like science fiction or 1984 or something
carefully about the decision and it helps
SAUD: Yes, that’s right. It did say that, people to be more open to suggestion. You … you know, Big Brother is watching us
but I’m not sure I agree. I’m quite biased can’t … and making us think what they want us
because I know I work much better in to. Deviation is the enemy! It must be
TOM: I think that should be Jonathan! He
groups—when I’m on my own I just waste stopped!
never agrees with anything, do you Jonno?
time. I like the participation side of it,
feeling part of a team. JON: Sorry! I don’t think that’s true, actually

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Track 1.5 handout. And I do recognize the perspective study was that over two million people used
that there is a need for libraries to change. If their community centers every year—a very
OK, let’s get started. Please turn your phones they don’t, they will quite possibly become significant number given the size of the total
off, put your screens down, and let’s focus. obsolete, like … cameras. Certainly, far fewer population.
OK, so today I’ll be continuing with the of my friends and acquaintances are buying
theme of the community sector, or voluntary OK, so the community sector obviously has
these now because we have top-quality ones a significant role in many people’s lives,
sector, as it is also known. Within this theme, on our phones. The same is true of watches
we’ll be looking at one particular non-profit but it seems to be struggling to be seen as
… we won’t be seeing them in a few years relevant by some people. And I think the
organization, often at the center of the … so, my point is that libraries will have to
community—that is libraries—and asking reason why people don’t like places such as
change. But how? libraries, is that they see them as outdated.
the question, do we still need them in this
mobile, virtual age? Well, there’s a lot of evidence from other Arguments against “old-style” libraries run
industries and communities to show that like this. Surely an online library service
Track 1.6 the way forward is to think of the library as a could be just as useful as a physical space
The very word “center” is, of course, service for people. Libraries, and this is also called a library? This would save a lot of
the opposite of our “network” view of true for other community-sector groups, money because libraries are often located
information, which has no fixed central point, must focus on making the users happy. And in the center of towns where property prices
as we know from … well, pretty much all the I don’t mean just satisfied, I mean genuinely are high, and it would also cut down on
literature. And what about “community”? happy, delighted even … with the services staffing costs. Another justification for getting
We now have virtual, online communities. they get. And those services will have to rid of community centers like libraries is
Have they replaced our need for physical be different from the ones now offered, that the services provided would be better
communities with real-life people meeting because people just won’t need to go to a provided in other ways, by professionals
face to face? library to borrow books or go there to use rather than the informal voluntary groups.
a photocopier. I certainly won’t, anyway. I Yes, the librarian is usually a professional,
But before we start on the arguments for access most of the articles I need for my work but many of the other services are run by
and against libraries … I’d like … I’d like online, and I’m sure you do, too. volunteers. This should change. For example,
to review the general idea of community- a professional business-advice center rather
sector groups. What actually defines one, No, the approach I favor is thinking of the
library as a community center that’s used than a volunteer-led group in a library would
and what makes a community-sector group offer a more effective service to users.
distinct from other types of organizations? by many communities and is a center of
I define them as, typically, small groups of productivity—for youth groups and schools, So, as we have seen, there are certainly
people who volunteer to provide services students studying, clubs, people simply arguments against the community sector
and support to people in a local area. So wanting to gather together to relax and in general, and as we have seen today, the
how do we recognize a community group discuss the news. It could be people learning library in particular, but not ones that I am
as opposed to, say, an informal gathering? a new skill, people needing childcare, personally convinced by …
Well, it is generally agreed that they have people needing help with starting their
own businesses, and so on. So, there’s an Track 1.7
a combination of common traits. They are
flexible and able to meet multiple needs of argument for keeping libraries, but in a 1 The very word “center” is, of course,
the community. They are low cost and tend different form. the opposite of our “network” view of
to attract membership among people with a Now, returning to the broader issue of information, which has no fixed central
high level of commitment and expertise. community-sector groups in general, you point, as we know from … well, pretty
might think that they are not particularly much all the literature.
OK, so do we still need community-sector
groups? Or rather, more specifically as significant compared to non-community 2 What actually defines one, and what
the focus of this lecture, do we still need providers. Surely, government-funded health makes a community-sector group distinct
libraries? Well, while I’m reluctant to impose care and education has a far greater effect on from other types of organizations? I define
my own opinion at this stage, I can say people’s lives? If you think this, you couldn’t them as, typically, small groups of people
that I disagree with the idea promoted by be more wrong. One study that clearly who volunteer to provide services and
many that they are going to disappear. I demonstrates the impact the community support to people in a local area.
think it’s obvious that libraries should and sector can have is the report by the South 3 So how do we recognize a community
will continue. It was Lady Bird Johnson, I Australian Centre for Economic Studies group as opposed to, say, an informal
think, that pointed out that a library is the released in 2013—it’s there on your handout. gathering? Well, it is generally agreed that
most democratic of places—they are for This study provides clear statistical evidence they have a combination of common
everyone—the only qualification is interest, that community centers, and I quote, “work traits.
she said … at the heart of communities assisting many
4 Well, there’s a lot of evidence from other
thousands of individuals, contributing to
Yes, there are, of course, numerous industries and communities to show that
improvements in public health and local
arguments against keeping expensive the way forward is to think of the library as
community development …”. The report’s
libraries open all year … but I won’t go a service for people.
evaluation is that these centers are critical in
into them here—the references are on your many people’s lives. One statistic from that

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Track 1.8 Unit 2: Games will inevitably feel they have been unfairly
treated. So why couldn’t they have bought
1 I think it’s obvious that libraries should Track 2.1 the same brand? I mean, they—
and will continue. It was Lady Bird
Johnson, I think, that pointed out that SIMON: OK. We’re all here … let’s get SIMON: Sorry, Hana. Sorry to interrupt,
a library is the most democratic of started. I think I agreed to chair the but that’s not the main point, as I
places—they are for everyone—the only discussion, and Matt said he would take understand it from the second article … the
qualification is interest, she said … notes that we can share later … is that fundamental problem is that the impact of
right? the technology is not restricted to current
2 Yes, there are, of course, numerous swimmers. What about the people who
arguments against keeping expensive MATT: Yes, exactly. Thanks, Simon.
held the records before? They must feel
libraries open all year … but I won’t go SIMON: So … I take it we all read the
that it is the technology that has beaten
into them here—the references are on literature?
their record, not the actual swimmer.
your handout. EVERYONE: Yes … yeah …
JULES: The other examples were quite
3 Surely, government-funded health care SIMON: OK, so what do you think … let’s interesting—the way that the cyclist
and education has a far greater effect start with the question of technology … so Graham …? Where is it …?
on people’s lives? If you think this, you the problem is, is a sport more a test of the
couldn’t be more wrong. One study MATT: Here, in the first article … Obree.
technology than of the participants, now
that clearly demonstrates the impact that technology can make such a difference JULES: Thanks … yes, Graham Obree. They
the community sector can have is the to performance? banned his new design of bikes because
report by the South Australian Centre for they were faster! Twice!
Economic Studies released in 2013—it’s Track 2.2 MATT: Let’s get something straight here.
there on your handout. JULES: It’s quite a complex problem, I think. Issues with cycling are not just confined to
4 The report’s evaluation is that these After all, we can’t stop companies from this problem with technology. The sport is
centers are critical in many people’s trying to develop better sports equipment also a big player in the other aspect of this
lives. One statistic from that study was that gives an advantage to people who use topic, doping …
that over two million people used their it, but that does stop it from being a level JULES: Right! Yes, some big names spring to
community centers every year—a very playing-field, if you don’t mind the joke … mind … cyclists who have become mixed
significant number given the size of the MATT: That’s right. I think it’s helpful to up in that.
total population. think of it as a problem with no ultimate HANA: Yes, there is an argument that it
solution that can please everyone, because should be legal, that doping should be
Track 1.9
how you view it basically depends on your allowed in some sports, because they are
1 DOUG: … but let’s stay focused on perspective … going to use drugs anyway, so why pretend?
the subject of community groups and HANA: Sorry, can I just jump in here—I can’t And a lot of the health problems athletes
funding. We don’t have time to go into the let that go unchallenged … what you’re suffer apparently result from incorrect
ins and outs of older people’s lives. saying is that you can’t please everyone administration of drugs by unscrupulous
2 JAMIL: … And it is these groups that … but surely there is a right and wrong? It doctors … so, why not make sure they are
keep communities going. They’d be really doesn’t matter who is pleased by it … we properly administered by honest doctors,
stuck without them. should just be trying to do the right thing. not disgraced doctors who don’t care about
ANGIE: That’s a good point. MATT: You always look for issues to be the law? That was a very powerful point
3 DOUG: So, remember, the focus of this black and white, Hana, but they aren’t … made in the third article, I thought anyhow.
discussion is funding for community Think about the company that made the SIMON: You would, though, wouldn’t you …
groups. superfast swimsuits. They are a company, I remember you telling me that you were a
4 JAMIL: I’ve said what I think, but what with shareholders, in competition with lots big fan of some of those cyclists who were
about everyone else? of other companies. They naturally want implicated …
to appeal to customers with a product that HANA: Excuse me. Don’t be ridiculous! I’m
LEAH: Could I say something about this? will help them swim better, so they make just explaining what I thought about the
Track 1.10 a swimsuit using technology that reduces article. It’s irrelevant what I think about any
drag in the water, helps the swimmer particular cyclist!
1 They’d be really stuck without them. float, and makes them go faster. So, their
SIMON: Sorry, sorry … I was just saying …
2 And get this … customers break the world records. Great
… MATT: OK, let’s get back to the point …
3 Don’t you think that’s fab?
Hana is right, I would say. It seems that
4 … to go into the ins and outs of … HANA: Right, I take your point, but … what
everyone agrees that it is unstoppable,
you’re saying is that there are other people,
5 Hang on a minute. because the pharmaceutical companies are
who can only afford different brands, who
6 Yeah, go for it. always developing new drugs, and being
new, no one can test for them …

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JULES: Mmm, that’s true. But does that 2 MATT: … it basically depends on your very dangerous—prolonged use of them
mean we should just allow them? My perspective … can significantly lower life expectancy,
inclination is no. Surely we would end up HANA: Sorry, can I just jump in here—I according to the second article.
with an elite group of athletes who are can’t let that go unchallenged … what 10 JULES: Hold on … How would we know
nothing like normal human beings? you’re saying is that you can’t please they are clean? The problem wouldn’t go
SIMON: Yes, that’s already happened in everyone … but surely there is a right away, it would just shift to the so-called
some sports … in the 70s in particular, and wrong? “clean” sports.
bodybuilders and so on … and Florence 3 MATT: Great … SIMON: Yes, that’s a good point you
Griffith Joyner … there were some make there.
HANA: Right, I take your point, but …
suspicions about her, but she wasn’t
what you’re saying is that there are other Track 2.5
caught, so her records still stand. And
people, who can only afford different
she died very young, which is one reason Should parents stay away from sports or
brands, who will inevitably feel they have
to continue banning drugs—they are do they enhance the sporting experience
been unfairly treated. So why couldn’t
very dangerous—prolonged use of them for their children? That’s what I will be
they have bought the same brand?
can significantly lower life expectancy, discussing today. There is a good deal of
according to the second article. 4 HANA: I mean, they—
research suggesting that the benefits of
MATT: So what? Lots of sports are SIMON: Sorry, Hana. Sorry to interrupt, sports are in danger of being outweighed by
dangerous, as that same article says— but that’s not the main point, as I the negative effects caused by parental over-
boxing, car racing—if it’s adults doing them, understand it from the second article … involvement, and, yes, this is something that
why can’t they take the risk? And why not 5 MATT: Let’s get something straight here. we should take very seriously. Mark Hyman,
just have separate events for dopers and Issues with cycling are not just confined to Professor of Sports Management at George
clean athletes, as is suggested? this problem with technology. The sport is Washington University, put it very strongly
JULES: Hold on a minute. You always do also a big player in the other aspect of this when he suggested that we only value
this … make radical statements without topic, doping … excellence rather than participation—he’s on
thinking them through. How would we 6 HANA: And a lot of the health problems your handout … Professor Hyman basically
know they are clean? The problem wouldn’t athletes suffer apparently result from believes that adults have ruined sports
go away, it would just shift to the so-called incorrect administration of drugs by for children, by interfering too much and
“clean” sports. unscrupulous doctors … so, why not focusing only on winning, rather than having
make sure they are properly administered the children learn that we can lose and still
SIMON: Yes, that’s a good point you make
by honest doctors, not disgraced doctors have fun.
there.
who don’t care about the law? That was Track 2.6
Track 2.3 a very powerful point made in the third
article, I thought anyhow. First and foremost, we need to bear in mind,
SIMON: OK. We’re all here … let’s get
while we are thinking about the problems,
started. I think I agreed to chair the 7 SIMON: Sorry, sorry … I was just saying
that the impact of sports on children is
discussion, and Matt said he would take …
potentially very positive. In other words, sports
notes that we can share later … is that MATT: OK, let’s get back to the point … is something we should encourage. At its best,
right? Hana is right, I would say. It seems that done properly, it motivates children to exercise,
MATT: Yes, exactly. Thanks, Simon. everyone agrees that it is unstoppable … enables integration into a social community,
SIMON: So … I take it we all read the 8 MATT: … the pharmaceutical companies and helps them develop psychologically. And
literature? are always developing new drugs, and it’s fun … it enhances the whole childhood
EVERYONE: Yes … yeah … being new, no one can test for them … experience, in fact. Consequently, any scenario
JULES: Mmm, that’s true. But does that in which sports is viewed as a negative factor
SIMON: OK, so what do you think … let’s
mean we should just allow them? My should be avoided if possible. But the sad fact
start with the question of technology … so
inclination is no. Surely we would end up is that sports participation among children is
the problem is, is a sport more a test of the
with an elite group of athletes who are decreasing in many countries, such as the U.S.,
technology than of the participants, now
nothing like normal human beings? where it fell by 10% between 2009 and 2014,
that technology can make such a difference
according to a survey by the Sports and Fitness
to performance? 9 SIMON: Yes, that’s already happened in
Industry Association, and one of the reasons
some sports … in the 70s in particular,
Track 2.4 is that children don’t enjoy sports as much as
bodybuilders and so on … and Florence
they should because of their parents’ attitude.
1 JULES: It’s quite a complex problem, I Griffith Joyner … there were some
The decrease is not only caused by parental
think. After all, we can’t stop companies suspicions about her, but she wasn’t
involvement, of course—studies show that
from trying to develop better sports caught, so her records still stand. And
economic factors are very significant—but it
equipment that gives an advantage to she died very young, which is one reason
may help explain the high drop-out rate among
people who use it, but that does stop it to continue banning drugs—they are
lesser-achieving children.
from being a level playing-field, if you
don’t mind the joke …

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Increasingly, parents push their children perhaps, but sports can be a sort of practice in which sports is viewed as a negative factor
to play sports in the hope that they will for real life, a training ground … bear in should be avoided if possible. But the sad fact
go on to become professional sportsmen mind that the job of a parent is to prepare a is that sports participation among children is
and sportswomen. Examples such as Tiger child to live without them, independently. decreasing in many countries, such as the U.S.,
Woods, from golf, and the Williams sisters So preparing them for times when, despite where it fell by 10% between 2009 and 2014,
in tennis show that there are definitely their best efforts, things don’t go their way is according to a survey by the Sports and Fitness
advantages if you can start a child early in very valuable. As a result, trying to eliminate Industry Association, and one of the reasons
their—sorry, your—chosen sport. From the loss actually destroys what is probably is that children don’t enjoy sports as much as
parents’ perspective, it is a selfless enterprise, the main benefit of sports. Then there is they should because of their parents’ attitude.
involving thousands of hours of driving, teamwork, of course, and learning to perform The decrease is not only caused by parental
waiting, and watching … and the expense a designated role in a group setting … again, involvement, of course—studies show that
of coaches, club memberships, and so on. very valuable in later life. As I mentioned, economic factors are very significant—but it
But although it may be done for the right sports helps children integrate into groups, may help explain the high drop-out rate among
reasons, it doesn’t necessarily translate as although conversely, being excluded for any lesser-achieving children.
positive from the child’s perspective. As I reason can be quite damaging for a child.
just pointed out, it isn’t really their choice Fitness is a great benefit, obviously—there Track 2.8
of sport, since to gain real advantages, you are studies claiming to show a link between Increasingly, parents push their children
need to start very young. There are videos childhood sporting activity and increased to play sports in the hope that they will
of Steffi Graf, the tennis player, playing great life expectancy. And, of course, we should go on to become professional sportsmen
tennis at four years old … that is not an age remember that some sports do carry risk and sportswomen. Examples such as Tiger
where children can possibly know what they of injury … rugby can lead to neck and Woods, from golf, and the Williams sisters
want to do, and this trend is on the increase. spinal injuries for example; all the same, in tennis show that there are definitely
So the parents’ choice may result in sporting it is important for parents not to be over- advantages if you can start a child early in
success, but an unwanted consequence of it protective, as this risks causing more damage their—sorry, your—chosen sport. From the
may be a child who is good at something that to children in itself. We can’t eliminate all risk, parents’ perspective, it is a selfless enterprise,
they don’t actually enjoy and didn’t choose. so, all things considered, from a health point involving thousands of hours of driving,
The parents, on the other hand, enjoy the of view, sports is certainly good for children. waiting, and watching … and the expense of
prestige of having a successful child, and coaches, club memberships, and so on.
also perhaps the financial benefits that come Track 2.7
But although it may be done for the right
with some sports. Research does actually Should parents stay away from sports or do reasons, it doesn’t necessarily translate as
suggest that many parents are thinking of the they enhance the sporting experience for their positive from the child’s perspective. As I
financial aspects when they choose a sport children? That’s what I will be discussing today. just pointed out, it isn’t really their choice
… golf and tennis for example … and they There is a good deal of research suggesting that of sport, since to gain real advantages, you
know that success in school sports can result the benefits of sports are in danger of being need to start very young. There are videos
in scholarships, although the reality is that outweighed by the negative effects caused of Steffi Graf, the tennis player, playing great
very few children will go on to gain these. by parental over-involvement, and, yes, this is tennis at four years old … that is not an age
Anyway, moving on to another very relevant something that we should take very seriously. where children can possibly know what they
point—identity. Now, we know that identity Mark Hyman, Professor of Sports Management want to do, and this trend is on the increase.
is a key issue in child development. If sports at George Washington University, put it very So the parents’ choice may result in sporting
becomes a part of a child’s identity, that strongly when he suggested that we only value success, but an unwanted consequence of it
makes him or her vulnerable, because excellence rather than participation—he’s on may be a child who is good at something that
if they fail at sports, and sports is their your handout … Professor Hyman basically they don’t actually enjoy and didn’t choose.
identity, they will feel that they have failed believes that adults have ruined sports for The parents, on the other hand, enjoy the
as people. Studies unfortunately show children, by interfering too much and focusing prestige of having a successful child, and
that parental intervention and feedback only on winning, rather than having the also perhaps the financial benefits that come
often includes blaming a child for a team’s children learn that we can lose and still have with some sports. Research does actually
loss, for example, “you missed the winning fun. suggest that many parents are thinking of the
goal” or whatever, and the parent is angry. First and foremost, we need to bear in mind, financial aspects when they choose a sport
From the child’s point of view, owing to the while we are thinking about the problems, … golf and tennis for example … and they
fact that they identify themselves with the that the impact of sports on children is know that success in school sports can result
sport in question, it becomes an attack on potentially very positive. In other words, sports in scholarships, although the reality is that
themselves and who they are. So, the issue of is something we should encourage. At its best, very few children will go on to gain these.
identity is highly significant, I would say. done properly, it motivates children to exercise, Anyway, moving on to another very relevant
Now, I said earlier that sports is good for enables integration into a social community, point—identity. Now, we know that identity
children. What did I mean by that? Well, the and helps them develop psychologically. And is a key issue in child development. If sports
lessons that can be learned from sports start it’s fun … it enhances the whole childhood becomes a part of a child’s identity, that
with learning to lose. That sounds defeatist, experience, in fact. Consequently, any scenario makes him or her vulnerable, because

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if they fail at sports, and sports is their 2 POPPY: I don’t mind telling you about it Unit 3: Energy
identity, they will feel that they have failed now.
as people. Studies unfortunately show DANNI: Thanks, but we need to stay Track 3.1
that parental intervention and feedback on track here. We need to discuss the MAX: Hi, everyone. Thanks for coming. As
often includes blaming a child for a team’s different issues first before deciding. As some of you know, I’m Max Parker … I’m a
loss, for example, “you missed the winning I said, there are three we need to focus change coach, and, as the big boss might
goal” or whatever, and the parent is angry. on … have told you, I’m here to help with “the
From the child’s point of view, owing to the transition.” Now, I’m aware there have
3 DANNI: But then there’s also sponsorship
fact that they identify themselves with the been some informal discussions about this
and the question of rivalry—by that I
sport in question, it becomes an attack on transition over the last semester—I have
mean having too much competition
themselves and who they are. So, the issue of been at some myself—maybe some of you
between teams and even countries.
identity is highly significant, I would say. have been present? Alex?
4 DANNI: Vera, what do you think? Which is
Now, I said earlier that sports is good for ALEX: Not many of us, I don’t think. We have
the most significant in your opinion?
children. What did I mean by that? Well, the heard something about these “secret talks,”
lessons that can be learned from sports start VERA: Uh. Rivalry.
but no one has told us much—that’s right,
with learning to lose. That sounds defeatist, DANNI: Rivalry, that’s interesting. Why do isn’t it? Apart from at “that meeting” when
perhaps, but sports can be a sort of practice you say that? they first told us about it … which didn’t
for real life, a training ground … bear in VERA: Well, for example, in my country, go very well, to be honest. So, thanks. Yes,
mind that the job of a parent is to prepare a … we’d love to know more. All we’ve heard
child to live without them, independently. is that “they’ve” decided “we’re” going to
5 SAL: It affects millions of viewers, not just
So preparing them for times when, despite be teaching on tablets from now on. Is
those at the event.
their best efforts, things don’t go their way is that right? It seems like a strange decision,
very valuable. As a result, trying to eliminate POPPY: But you would say that, wouldn’t
especially …
loss actually destroys what is probably you? Because you don’t eat fast food
the main benefit of sports. Then there is yourself, you think no one should. Track 3.2
teamwork, of course, and learning to perform SAL: No, it’s not about my personal view. MAX: Hi, everyone. Thanks for coming. As
a designated role in a group setting … again, I’ve read the evidence. some of you know, I’m Max Parker … I’m a
very valuable in later life. As I mentioned, change coach, and, as the big boss might
sports helps children integrate into groups, Track 2.10
have told you, I’m here to help with “the
although conversely, being excluded for any 1 Do you want to tell us what you think? ↑ transition.” Now, I’m aware there have
reason can be quite damaging for a child. 2 You all saw that last big competition? ↑ been some informal discussions about this
Fitness is a great benefit, obviously—there transition over the last semester—I have
are studies claiming to show a link between 3 What do you think? ↑
been at some myself—maybe some of you
childhood sporting activity and increased 4 I agree it is a big issue. ↓ have been present? Alex?
life expectancy. And, of course, we should 5 Which is the most significant in your ALEX: Not many of us, I don’t think. We have
remember that some sports do carry risk opinion? ↑ heard something about these “secret talks,”
of injury … rugby can lead to neck and 6 And the police get involved? ↑ but no one has told us much—that’s right,
spinal injuries for example; all the same,
7 It affects millions of viewers. ↓ isn’t it? Apart from at “that meeting” when
it is important for parents not to be over-
they first told us about it … which didn’t
protective, as this risks causing more damage
go very well, to be honest. So, thanks. Yes,
to children in itself. We can’t eliminate all risk,
we’d love to know more. All we’ve heard
so, all things considered, from a health point
is that “they’ve” decided “we’re” going to
of view, sports is certainly good for children.
be teaching on tablets from now on. Is
Track 2.9 that right? It seems like a strange decision,
especially …
1 DANNI: So, remember, we are trying to
establish which of the three problems is EILEEN: I’m sorry, is that decided? I was
the biggest in the world of sports today. given the impression that we were going to
We also … be consulted … at the meeting, that’s what
she said … you know, at “that meeting,”
POPPY: Dangerous sports—you know,
that’s what she said … I’ve been working
contact sports like rugby and boxing.
here for 15 years … many of us have. Surely
That’s what I think. I saw a really
we’re going to have a say in what happens?
interesting program about them the other
Can you give us an assurance about that?
day …
MAX: Right … yeah, well you are being
DANNI: Maybe tell us about that later,
consulted … as the change happens
Poppy.
… that’s why I’m here … to set up that

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process. I mean, it’s a very exciting time, MAX: But the reality is that all of us have I remember correctly, and I was impressed
and your management wants to make sure to respond to changes in the world, to the by your insight. You clearly understand the
it’s done right, with all of your valuable needs of our customers— complexity of the task.
input, of course. John, question? EILEEN: Our students, you mean— Track 3.3
JOHN: OK, so can you tell us what’s actually MAX: And from what I’ve seen, and from
going to happen for sure? Right now, it’s all 1 Apart from at ¦ “that meeting” ¦ when ¦
talking to your manager, I believe that
rumor. Are we going to have to start again, they ¦ first told us about it … which didn’t
together you have the capability to take this
make new materials, get rid of our books go very well, to be honest.
college to the next level. I’ll be honest—it
and presentation notes? So much effort will take some resilience on your part. 2 All we’ve heard is that ¦ “they’ve” ¦
has gone into making these … I mean, are There will be some big changes, even the decided ¦ “we’re” ¦ going to be teaching
there going to be any limitations on this occasional sacrifice … on tablets from now on.
change, or, more likely, as Jill in HR agrees, 3 I’m sorry, is that decided? I was given
JOHN: What do you mean, sacrifice? Are
is everything going to be changed? the impression that we were going to be
some of us going to lose our jobs?
MAX: No, John, that’s not going to happen. consulted … at the meeting, that’s what ¦
MAX: Absolutely not, John! Please, I have
But as I said, this transition is exciting. You she ¦ said …
every assurance that that is the last thing
should see it as an opportunity, helping 4 I mean, are there going to be any
they want … I’m only talking about giving
you all to work together to lead this college limitations on this change, or, more likely,
up one or two of the old ways of doing
through an important transformation into ¦ as Jill in HR agrees, ¦ is everything going
things. It can be a very energizing thing, in
a completely technologically integrated to be changed?
my experience.
environment. That’s where the future of
JOHN: But it could happen? Is that 5 Everything you’ve already done will be
education lies. And you will be at the heart
what you’re implying? Unless we adapt useful, for sure. Remember this year’s
of transition. It’s very exciting!
immediately, we’re in danger of losing our conference theme?
JOHN: OK. Sorry, Max, you keep saying it’s
jobs. If we’re seen as reluctant to join in the 6 Please, I have every assurance that that is
exciting, but that’s not how I—we—see
excitement, people might question why the last thing they want … I’m only talking
it, to be honest. It’s not a subtle change
we’re here. about giving up one or two of the old
you’re proposing. You’re saying we’re going
MAX: As long as you’re prepared to make a ways of doing things.
to have to sacrifice years of work, and for
what? We already use some technology, few basic changes, everything will be fine. 7 I can promise you that. And there will be
and I don’t even like these devices—they I can promise you that. And there will be training, as you know.
just distract the students, in my opinion. I training, as you know. Look, I have a chart 8 At the meeting last month, Eileen, you
enjoy the way we work with the students. I here showing two possible routes that people made a similar point if I remember
don’t see the need for change. The students take when they make changes. It’s basically a correctly, and I was impressed by your
enjoy it too—look at the feedback we get. choice—your choice. Now, I’m showing you insight.
this because I believe that the more you know
MAX: OK, John, sorry, but please remember
about how change works, the easier it is to Track 3.4
it’s not me proposing the change. As I said,
take the better route … From today’s session, PROFESSOR SIMPSON: OK, so I’m going
I’m here to help manage the transition. We
you ought to understand that the practical to start this session on nostalgia with a
need to accept that it’s happening, and
outcomes are the same for everyone, but you brief introduction to the prevailing theories
focus on how we can make that a positive
can get there in better or worse ways. So, it’s within neuroscience; that is, what happens
experience. I take your points about how
basically a choice of which route you choose in the brain when a person is feeling
you feel about the way you used to do
to pursue … nostalgic. The practical aspects of this will
things, but we all need to remember that
student numbers are down, and a lot of EILEEN: Both routes seem to have some be picked up later by
the college’s competitors use much more problems. There doesn’t seem to be any Dr. Hossam and Stephen Johnson in their
advanced technology. And it’s what the easy path through the change process. presentations. Dr. Hossam will address the
marketing team says is wanted. If we MAX: Thanks, Eileen, I’m glad someone sunk-cost fallacy, a fascinating exploration
persist with the old ways of teaching, pointed that out! I think this chart shows of reactions in the present to decisions
we can expect further losses in student that change is not easy for anyone—that’s made in the past. Stephen will finish by
enrollment. Now, I do understand that you very true—especially when you have very examining the legacy issues faced by many
might feel that work already done could experienced and capable people like companies nowadays, particularly in the
be wasted. And it’s true, you’ll need to yourselves. This means that, at some point, area of technology.
learn some new skills required, otherwise people may have to go into survival mode, Now, from a theoretical perspective,
that might happen. But, trust me, it’ll be just to get through it. But, as you can see, we need to remember that nostalgia is
OK. Everything you’ve already done will you will come out the other side … stability a universal experience. Studies show it
be useful, for sure. Remember this year’s will return, I assure you. At the meeting last starts from an early age, around eight, and,
conference theme? month, Eileen, you made a similar point if regardless of culture, research shows that
JOHN: Uh, was it— people feel nostalgic for aspects of their

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personal histories. What interests me is When we make the initial decision, we have system, a legacy system, that holds them
what changes are observable in the brain good reasons for making it … provided that back, prevents innovation and—and this is
when a subject experiences nostalgia— we are trying to act rationally, of course … at the root of the problem—it leaves them
what is the actual mechanism of nostalgia, However, once time has gone by, we have a vulnerable to competition by smaller, more
if you like—and what triggers those strong tendency to forget our initial reasons. flexible banks with up-to-date systems.
changes. Looking at these two aspects We then find ourselves in a difficult position Part of the problem is an unwillingness
will enable us to consider how nostalgia in the present, when we have put in time to change—after all, the system worked
relates to other psychological phenomena. and money, and not yet reached the desired before, the bank was profitable and,
And then we can use this understanding outcome—do we continue with our actions, as we said, has millions of supposedly
in the field of behavioral sciences, which though they require more effort, time, money, satisfied customers. Why change? And, of
Dr. Hossam will explain more about, and or whatever … or do we cut our losses and course, everyone has adapted their own
economics—Stephen Johnson’s area. refuse to invest any further? skills to match how it works—or doesn’t
Track 3.5 Now the fallacy theory is that usually we work … Now, the connection to Professor
follow that instinct and keep going, in order Simpson’s area should be becoming
PROFESSOR SIMPSON: So, starting with to get something back from our investment. evident … as she has already said,
the triggers, the most obvious stimulators This can mean we end up spending far nostalgia is a neurological phenomenon,
of nostalgia are meeting old friends, hearing more than we would ever consider sensible, rooted in our evolutionary past … so it’s
music, especially music we listened to on an outcome that simply isn’t worth it. not easy to override except with a real effort
between the ages of 12 and 22, and childhood Most business advisors say this is a mistake. … instincts die hard! To effect change, you
smells, food, and so on—the French writer However, there is also an argument that have to focus on the outcome and give up
Proust springs to mind, assuming you are the feeling that prevents us from giving up worrying about the huge amount of prior
familiar with his novels. But, surprisingly and walking away is a memory of just how work and cost. And as already highlighted
I think, these are not actually the most important the initial decision was. The fact by Dr. Hossam, the sunk-cost fallacy is
common triggers, according to a series of that the feeling remains means that we need a factor in any decision where work and
studies published in 2006 in the Journal of to at least seriously try to uncover the original money have already been expended.
Personality and Social Psychology—the most reasons for making the choice, and consider
common appears to be bad moods. Now, these before deciding to walk away from the Track 3.6
these moods may sometimes be a result of present problem. 1 MAX: Provided that you learn the new
loneliness, which seems a natural cause- skills required, it won’t be like that.
STEPHEN JOHNSON: OK, thank you,
effect, but actually any bad mood appears
Professor Simpson and, uh … Dr. Hossam. PROF SIMPSON: The French writer
to trigger nostalgia. And so, by the way, does
So, I’m here to talk about a very specific Proust springs to mind, assuming you are
being cold.
business problem relating to the past familiar with his novels.
So there are some fundamentals from a and nostalgia. On the surface, it may not 2 JOHN: Unless we adapt immediately,
neuroscientific perspective. There are many seem to have much to do with what our we’re in danger of losing our jobs.
practical applications of this science of previous speakers were describing, but I
nostalgia, which Dr. Hossam and Stephen will MAX: You’ll need to learn some new skills
hope you’ll see the connections shortly.
tell you more about now. Dr. Hossam … required, otherwise that might happen.
The problem I’m talking about concerns
DR. HOSSAM: Thank you. Now, as Professor “legacy systems.” These are defined as Track 3.7
Simpson has noted, my area is behavioral technological systems which were good
1 The practical aspects of this will be picked
science. Today, I’m focusing on what we call in their day, but which are now no longer
up later by Dr. Hossam …
the “sunk-cost fallacy.” As you may know, this good enough for today’s business world.
is the mistake we are prone to making when 2 And then we can use this understanding
So what do you do when your computer
we take into account prior costs when making in the field of behavioral sciences, which
system is too old to do the job properly?
a decision on whether or not to continue a Dr. Hossam will explain more about …
Easy, you say—just change it, upgrade
course of action—whether to “throw good it. Well, I’ve got bad news for you; it’s not 3 On the surface, it may not seem to have
money after bad” as the old proverb has it … that easy, unfortunately. For a complex much to do with what our previous
This sunk-cost fallacy does seem to be an company such as a major bank, changing speakers were describing …
inherited instinct, similar to nostalgia, as the computer system is a major strategic 4 This sunk-cost fallacy does seem to be an
outlined by Professor Simpson, which guides decision. I’m not talking about a change, inherited instinct, similar to nostalgia, as
us to poor choices in the present. People have but a complete transformation of every outlined by Professor Simpson …
a tendency to continue with a plan of action system, every process, every role. There is 5 Now, the connection to Professor
just because they have invested in it—time the cost, the security implications, and the Simpson’s area should be becoming
and money—not because it is a good strategy data transfer—for a big bank with millions evident … as she has already said,
now. But this does lead us to question why we of customers worldwide, it’s a nightmare. nostalgia is a neurological phenomenon
have developed this behavior … perhaps “not So many things can go wrong in the …
giving up” has some hidden benefits? changeover, but … well, without change
the company is locked into an outdated

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6 And as already highlighted by Dr. Hossam, Unit 4: Risk MARIE: Well, as I understand it, it basically
the sunk-cost fallacy is a factor in any means a risk-taker—a creative, independent
decision … Track 4.1 kind of person. So, it’s a very positive idea—
SALMA: OK, so. We have less than an lots of positive connotations.
Track 3.8
hour for this task, so let’s get started. SALMA: Well, the problem with that is the
1 Coming back to Hana’s point about the The topic is mavericks, and our task for narrowness of that view. It’s really quite
cost of making these changes, we need to tomorrow’s tutorial is to come up with limited. The term, as I understand it,
think about how much this will be passed recommendations. Remember, we’re implies that a maverick has a … let’s say …
on to students. advising a company on the proportion of unconventional approach, and brings with
2 The problems can be solved. As both maverick types to hire. OK, here are the him or her a different way of thinking. So,
Hana and Ella have said, change is issues … the term could be both positive or negative,
difficult, and people don’t like it at first. MARIE: OK, Salma. We’re listening. couldn’t it, depending on your point of view
of conformity? Hannah, don’t you agree?
Track 3.9 SALMA: Well, first of all, should the company
employ mavericks at all? I think we can HANNAH: Yes, that’s right, I suppose—in
1 First, I’m going to outline the basic issue, some cultures it might be negative.
assume that they should, right? Otherwise,
along with the main problems I identified. I don’t mean just in the culture of a
we have nothing else to discuss.
2 Supposing fees were dramatically specific country—I mean in business
MARIE: True …
increased? How many students would still culture in general, or a particular working
apply to come here? SALMA: So first, we need to decide on the environment, it could be deemed to be a
proportion … how many would be needed positive or negative thing …
3 However, as long as it is managed
in a company of this size … and also—how
effectively, everyone can benefit in the MARIE: Good point. I think we can, perhaps,
the mavericks would be identified. And
final outcome—the management, the agree on that. And I suppose that’s at the
thirdly, of course, there’s the question of
teachers, and current and future students. root of the question, really … The studies
how the company would support them
I read all agreed that mavericks aren’t
in the workplace … OK, that’s a lot of
always compatible with other workers. So,
questions. Where should we start?
employers have to place them carefully
Track 4.2 within the work context.
SALMA: OK, so. We have less than an HANNAH: Yes, that’s true. Apparently, they
hour for this task, so let’s get started. aren’t always easy to get along with. They
The topic is mavericks, and our task for can be seen as argumentative and not good
tomorrow’s tutorial is to come up with for harmonious teamwork.
recommendations. Remember, we’re MARIE: Hang on … isn’t that because they
advising a company on the proportion of stand up for what they believe in, what they
maverick types to hire. OK, here are the are doing? They stay focused on their own
issues … goal …
MARIE: OK, Salma. We’re listening. SALMA: Yes, but it can make them
SALMA: Well, first of all, should the company dysfunctional in a group. Pursuing their
employ mavericks at all? I think we can own goals regardless of what everyone else
assume that they should, right? Otherwise, is doing …
we have nothing else to discuss. MARIE: But if their goals turn out to be right
MARIE: True … …? I mean, that’s the point, isn’t it? We
need mavericks to come up with new ideas
SALMA: So first, we need to decide on the
and pursue them with determination, not
proportion … how many would be needed
just follow the crowd. Steve Jobs is a classic
in a company of this size … and also—how
maverick in the literature. And don’t forget,
the mavericks would be identified. And
some other people on the team may have
thirdly, of course, there’s the question of
formed a clique—mavericks can help break
how the company would support them
these up, stir things up a little bit … which
in the workplace … OK, that’s a lot of
is a good thing, I think.
questions. Where should we start?
SALMA: Interesting view, Marie. But for
MARIE: Let’s begin by defining our main
now, let’s move on. We can come back to
term “maverick,” so we know we’re all on
this point later. What was the next thing—
the same page …
oh, yes. How can we actually identify
SALMA: Good idea. Agreed, Hannah? mavericks? Hannah, any thoughts on that?
HANNAH: Yes, of course.

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HANNAH: There’s a lot about that in the if a successful company wants to produce SALMA: Right. So … to return to our
article from last week. Companies use some original products, mavericks are more original point. How many mavericks
psychometric tests to do an evaluation of likely to deliver them. So, I would say they should we recommend the company
where a candidate is on a maverick scale, would need at least … actually employs? What proportion of each
and remember, we’re all on that scale department?
somewhere … Track 4.3
Extract 1 Track 4.4
MARIE: Wouldn’t it be better to look at
a candidate’s track record? If they were MARIE: We need mavericks to come up As we all know, standard group theory
mavericks in their previous job, they with new ideas and pursue them with describes a four-stage framework of
probably will be in this one, don’t you determination, not just follow the crowd. development within a group—forming,
think? I mean, those psychology tests seem Steve Jobs is a classic maverick in the storming, norming, and performing. This
a little bit … pointless to me in this context. literature. And don’t forget, some other means that the group forms, it comes
Mavericks don’t seem to fit any clear people on the team may have formed a together, and bonds … and then the group
patterns. clique—mavericks can help break these up, “storms”—the stage that I’ll be talking about
stir things up a little bit … which is a good today. After that, the group norms, or starts
SALMA: Yes, they do! Richard Branson
thing, I think. accepting the situation and moving on, and
and Steve Jobs were very similar—rule-
finally the group performs in a, hopefully,
breaking, right-brain thinkers, risk-takers, SALMA: Interesting view, Marie. But for now,
efficient and creative way. So far, so good.
very dominant. let’s move on. We can come back to this
This theory comes from the work of Bruce
MARIE: Yes, but they’re opposites in other point later.
Tuckman in 1965, and it’s probably the best
ways. I don’t think a test would have Extract 2 description of group development that we
identified them. And, being mavericks, HANNAH: … Companies use psychometric have, although it could be argued that it fails
we know that whatever they were to do tests to do an evaluation of where to describe a significant number of actual
next, including the test, would probably be a candidate is on a maverick scale, cases, as well as counter-theories, as you
unpredictable. and remember, we’re all on that scale might expect … What I’m saying is that it
HANNAH: That’s true. Point taken. somewhere … may be a risk to put too much reliance on it,
SALMA: OK, so I think we can all agree in MARIE: Wouldn’t it be better to look at but it is a useful tool … so that’s how I use
principle that we need to recommend that a candidate’s track record? If they were it. We’ll focus specifically on the storming
the company explores previous maverick mavericks in their previous job, they phase, because this is where conflict can
behavior in the interview to find out more probably will be in this one, don’t you arise and the risk element can be addressed.
about the history. Do we also agree that think? I mean, those psychology tests seem Track 4.5
some form of test should also be used? a little bit … pointless to me in this context.
Mavericks don’t seem to fit any clear I’m going to describe a real-life intervention
MARIE: I don’t know … I don’t think so. But I
patterns. that I undertook during this phase at
suppose it wouldn’t do any harm.
a multinational company that was
SALMA: OK. So, let’s agree to disagree on SALMA: Yes, they do! Richard Branson
experiencing problems. They faced two
the principle, but do one anyway! The last and Steve Jobs were very similar—rule-
major risks. The first was that the project
point is interesting—we have to decide how breaking, right-brain thinkers, risk-takers,
could fail, giving their competitors an
to facilitate bringing them onto the team, very dominant.
advantage in the marketplace—financial
to help them collaborate rather than work Extract 3 services, your own area, which is why I have
against everyone. MARIE: … And, being mavericks, we chosen it, obviously. The second was more
HANNAH: So, we want their participation? know that whatever they were to do significant in the long term; there was a
I thought they were more likely to work next, including the test, would probably real danger that the team would become
alone. be unpredictable. dysfunctional and no longer be “fit for
MARIE: Well, yes … but they have to share HANNAH: That’s true. Point taken. purpose”—in other words, the management
their ideas sometime. And they’ll need would be forced to restructure and even
SALMA: OK, so I think we can all agree in
others to support them … after all, any recruit new staff. So they called my company
principle that we need to recommend that
business is a collective, not a group of in to facilitate at this stage, and this is what
the company explores previous maverick
isolated individuals. we did. By the way, this will be the basis of
behavior in the interview to find out more
your written assignment, so you’ll need to
SALMA: Right. So … to return to our original about the history.
take comprehensive notes.
point. How many mavericks should we Extract 4
recommend the company actually employ? Without going into details of the actual
MARIE: Well, yes … but they have to share project—which is confidential, incidentally—
What proportion of each department?
their ideas sometime. And they’ll need the first thing I found were the two classic
HANNAH: Well, obviously you need a others to support them … after all, any types of conflict. The first was intragroup
balance of different types of people on your business is a collective, not a group of conflict, or infighting, which is probably
team. The majority of people would be isolated individuals. more common in the modern workplace
getting the job done in the usual way, but

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than in the past, perhaps as a result of the it has to be said that, in that situation, they 3 Now, an additional possible reason for its
increased emphasis on group and teamwork. all posed a threat to each other. So, I decided success, I would suggest, was that maybe
Anyway, there were clear divisions within the to tweak these deadlines for the managers. it shook the team up ↓—they were in a
team, on a quite personal level. I observed White’s research into optimal performance routine, established in the norming phase,
that one of the points of conflict concerned zones tells us that performance gets better that needed changing.
vacations—assistants weren’t entitled to with some stress and time pressure, so I 4 … it’s totally normal when you have
paid leave, while other staff was. So, my was keen to try that first … so, I asked the more than one person in charge; it is
first action was to recommend that the five managers to agree to some very … optimistic almost certainly guaranteed to weaken
assistants got three days’ paid leave there timelines, with the understanding that they leadership values ↓ …
and then. You could see that every one of could be renegotiated later if necessary. They
5 … although the deadlines weren’t
them was stressed and anxious, and close agreed—reluctantly, in some cases, as some
always met, the project definitely gained
to leaving the company. Three days off was of them had a preconception that I was the
momentum, I would say … ↓
the best immediate decision, and the conflict bad guy … but it worked. There was a real
was immediately reduced. Another thing I boost in energy from them and their entire Track 4.7
saw was that meetings were very stressful teams—I would say it’s probably something
1 Anyway, there were clear divisions within
and unpleasant. They were always held in every manager should try … although the
the team, on a quite personal level. I
the coordinator’s office, which was a small, deadlines weren’t always met, the project
observed that one of the points of conflict
uncomfortable space that … everyone definitely gained momentum, I would say …
concerned vacations—assistants weren’t
around could see into and hear what was The final intervention that I employed entitled to paid leave, while other staff was.
going on—this must have been a real concerned the interaction between two So, my first action was to recommend that
distraction during meetings, actually—and it teams. They were tasked with different the five assistants got three days’ paid leave
had … no natural light, which can be a real elements of the same project, but they there and then. You could see that every
negative. This location, I felt, may have been were used to working in a, let’s say, solitary one of them was stressed and anxious, and
giving too much power to the coordinator, manner, without taking into account another close to leaving the company. Three days off
who perhaps felt she had to show her power set of priorities. When one member of the was the best immediate decision, and the
to people who were watching from outside. other team tried to bridge the gap, the other conflict was immediately reduced.
So, we decided to try something that worked members of his team took it personally—
in big, busy companies before—assigning 2 This location, I felt, may have been giving
they thought he was on the wrong side. So,
them a closed, quiet space with plenty too much power to the coordinator, who
my solution was to join the two teams. The
of sunlight where we could meet in the perhaps felt she had to show her power to
reason was … well … joining these teams
mornings. It was amazing what a difference people who were watching from outside.
was what I decided on. And, I’m happy to
this seemingly minimal change made. Now, So, we decided to try something that
say, this strategy worked. Because their
an additional possible reason for its success, worked in big, busy companies before—
goals were integrated, they had no option
I would suggest, was that maybe it shook the assigning them a closed, quiet space with
but to work together to solve their common
team up—they were in a routine, established plenty of sunlight where we could meet
problems.
in the norming phase, that needed changing. in the mornings. It was amazing what a
All of these strategies resulted in the group difference this seemingly minimal change
And it put a stop to the coordinator’s need to
moving from storming to performing, very made. Now, an additional possible reason
show her power—she started to participate
well as it happens. The risks were minimal— for its success, I would suggest, was that
as an equal.
none of the strategies was high risk or likely maybe it shook the team up—they were in
The second type of conflict is called task to scare anyone off, but together they made a routine, established in the norming phase,
conflict. As you can imagine, this comes huge differences, and the overall risk of that needed changing. And it put a stop to
from different perspectives on the best failure—for all parties—was negated … the coordinator’s need to show her power—
way to achieve a workplace task. So, in this
Track 4.6 she started to participate as an equal.
situation, there were serious issues over
deadlines. The project involved several 3 … it’s totally normal when you have
1 The first was intragroup conflict, or
managers who all thought they had a right to more than one person in charge; it is
infighting, which is probably more
decide on the timelines, and they all had … almost certainly guaranteed to weaken
common in the modern workplace
let’s say, differing views on the timelines for leadership values—they were all excellent
than in the past, perhaps as a result of
completion of various stages of the project. managers in their own ways … but it
the increased emphasis on group and
The underlying problem was that they saw has to be said that, in that situation,
teamwork … ↑
themselves as competitors, not teammates. they all posed a threat to each other.
2 … everyone around could see into and So, I decided to tweak these deadlines
Please don’t think I’m trying to … to run
hear what was going on—this must have for the managers. White’s research into
them down, by the way … it’s totally normal
been a real distraction during meetings optimal performance zones tells us that
when you have more than one person in
↓, actually—and it had … performance gets better with some stress
charge; it is almost certainly guaranteed to
weaken leadership values—they were all and time pressure, so I was keen to try
excellent managers in their own ways … but that first … so, I asked the managers

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to agree to some very … optimistic Unit 5: Sprawl it destroys local culture and local language.
timelines, with the understanding that It overpowers and destroys local culture,
they could be renegotiated later if Track 5.1 local language, local customs, local food,
necessary. MODERATOR: Let’s begin. We have two local notions of how to live. And other
4 When one member of the other team tried speakers to propose the motion, “English is languages are affected, too; who wants
to bridge the gap, the other members of a sprawling language,” and two to oppose to learn French or … let’s say, Russian, or
his team took it personally—they thought it. We’ll start with Alana. Alana, can you Swahili, which is not going to help anyone,
he was on the wrong side. So, my solution introduce your main argument? when English is so clearly obligatory for
was to join the two teams. The reason was anyone with ambition? These languages
ALANA: We’re going to propose that English
… well … joining these teams was what are excluded from the great language
is, in fact, a sprawling language, and that
I decided on. And, I’m happy to say, this learning industry—which, if you investigate
this is a good thing. Can there really be any
strategy worked. it, you’ll find generates millions of dollars,
doubt about this? I think not. We will give
by the way. So, English presents a danger to
Track 4.8 you three reasons, three reasons that cannot
the very existence of other languages.
seriously be denied, three reasons that prove
1 OK … well, I think it can be argued that it’s our point beyond any possible doubt. The ALANA: I’m sorry, I’m not sure I get your
better to at least investigate underlying first is this. Look at the world today, or, rather point. What did you mean by saying that
problems immediately, before they grow listen. English is now so widespread that it learning Swahili isn’t helpful? Isn’t that a bit
and pose a threat to the whole project. is impossible to imagine a world without it. disrespectful?
What does everyone think about that as The Internet, popular music, popular movies, BERTA: No, I didn’t mean that … I meant
our basic starting point? popular culture … What language are all that people don’t see it as useful,
2 Yeah, Marco, I’m not sure I agree with your these things in? You’ve guessed it, English. compared to learning English. My point is
idea as a starting point. We’ve already Yet we only have to go back a few short the opposite. I would love people to learn
looked at the specific cases of some team years to enter a world in which everyone Swahili, Russian, Hindi …
projects where the team had no option spoke different languages—there was no ALANA: OK—I get the point now. I have
but to deal with their own problems. common language. English has become another question, too. I’m missing some
3 We can return to those points later. But, a world language, spoken by over … let’s information—you gave a list of things it
let’s try to reach a decision on the main see, ah yes, ten point five billion people destroys … including “local—what—of how
principle first … worldwide in 2015, up from a billion just ten to live”?
years earlier. Going back a hundred years, the
BERTA: “Notions”—you know, “ideas.”
Track 4.9 figure would have been probably a tenth of
that, with speakers concentrated around a ALANA: Alright—got that, thanks.
1 It may be true that mavericks increase
uncertainty, but they also apparently few countries, not spread across the globe. MODERATOR: Carl, would you like to answer
bring more creativity to a team. Never before has a cultural change of this size Berta’s proposal?
happened so quickly. CARL: Yes … well, I’m sorry, but seldom have
2 These individuals, it has been argued,
bring about anxiety and may sometimes BERTA: Um, I’m not sure if I heard correctly I heard such nonsense. Our next two points
threaten the status quo. … did you say that ten point five billion are these. First, nobody has to learn English
people speak English? That’s more than the if they don’t want to. It’s not some kind of
3 While it could be said that risk is always a population of the world … government policy … although forward-
problem, many risky situations do tend to
ALANA: Sorry—obviously I meant one point thinking governments do tend to support
have their benefits.
five billion, not ten point five … I misread it, it … learning a language that enables you
sorry, but my argument stands. to communicate with people all over the
world is empowering, not destructive. I’ve
BERTA: I see. I’ll obviously have to listen
taught English to millions of children in
carefully to correct any more false claims …
Spain and France, and it’s amazing how they
MODERATOR: Thank you, Berta. Would you all benefited in so many ways … developing
like to present your first argument against linguistic and cultural awareness, gaining
the motion? access to all sorts of information, and so
BERTA: Absolutely. Well, Alana, I have to say on … never have I witnessed any negative
that you are perfectly correct on one count, effects like the ones you’re talking about,
if not your numbers. English has spread out, Berta.
or sprawled as you put it. It has sprawled And please don’t suggest that English
like the water from a massive tsunami, displaces other languages—they live
leaving no people, no places untouched. side by side. You don’t just eliminate a
It has dominated. And it does not enhance language by learning another one. Second,
the places where it goes. In fact, it is not sprawling is a negative word, unfortunately.
even neutral. Nowhere that it arrives does It contains the idea of intrusion, of being
it improve life for the local people: Instead, where it isn’t wanted. This could not be

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farther from the truth. In almost every Track 5.2 awareness, gaining access to all sorts of
country in the world, there is a recognition information, and so on … Multiculturalism
that to fail to learn English is to fail to Extract 1 totally depends on it; without a common
join the international community. The ALANA: English has become a world language, it cannot exist.
significance of being able to speak a language, spoken by over … let’s see, ah BERTA: Sorry, earlier you said that you
common language cannot be overstated. yes, ten point five billion people worldwide taught millions? I’m not sure if I heard that
Multiculturalism totally depends on it; in 2015, up from a billion just ten years right … you must be quite a teacher!
without a common language, it cannot earlier. Going back a hundred years, the
figure would have been probably a tenth of CARL: It’s just a figure of speech. Lots,
exist.
that, with speakers concentrated around a anyway … and they all enjoyed it and
BERTA: Sorry, earlier you said that you benefited from it, which was my point.
taught millions? I’m not sure if I heard that few countries, not spread across the globe.
Never before has a cultural change of this Extract 5
right … you must be quite a teacher!
size happened so quickly. RICARDO: A 2012 study found that of more
CARL: It’s just a figure of speech. Lots,
BERTA: Um, I’m not sure if I heard correctly than 21,000 scientific articles from 239
anyway … and they all enjoyed it and
… did you say that ten point five billion countries, 80% were in English—that it
benefited from it, which was my point.
people speak English? That’s more than the would be almost impossible to start again
MODERATOR: Now that that’s cleared up, population of the world … with another language … it isn’t really a
let’s give the floor to Ricardo. Would you world language at all, it is many different
like to make your final point against? ALANA: Sorry—obviously I meant one point
five billion, not ten point five … I misread it, languages—and that’s just confusing to
RICARDO: Points, actually. I have two points sorry, but my argument stands. learners.
to counter Alana’s first point that English CARL: Can I just jump in here. I’m not sure
is widespread and this is a good thing Extract 2
if I heard correctly. Did you say 18% or 80?
and only a good thing. The first point is BERTA: And other languages are affected, About the percentage of articles in English
that there is now so much information in too; who wants to learn French or … let’s …
English on the Internet, and in professional say, Russian, or Swahili, which is not going
to help anyone, when English is so clearly RICARDO: Eighty percent. That’s my point—
journals. A 2012 study found that of more
obligatory for anyone with ambition? These as I said, it’s the main language of the
than 21,000 scientific articles from 239
languages are excluded from the great Internet.
countries, 80% were in English—that
it would be almost impossible to start language learning industry—which, if you Track 5.3
again with another language. English investigate it, you’ll find generates millions
of dollars, by the way. So, English presents PRESENTER: Invasive species is, as you
has permanently excluded all the other
a danger to the very existence of other should know, my topic today. OK, so … my
languages. And my second, and final, point
languages. lecture will follow the plan on the board
is that English isn’t even understood by all
… you may choose to make notes based
English speakers—it’s become so mixed, ALANA: I’m sorry, I’m not sure I get your
on this plan. But before I start on that, let’s
and there are so many different forms point. What did you mean by saying that
just define what an invasive species is. It’s
or varieties of English that it isn’t really a learning Swahili isn’t helpful? Isn’t that a bit
a species of animal, plant, or fungus that
world language at all, it is many different disrespectful?
didn’t originate in a particular place—it
languages—and that’s just confusing to BERTA: No, I didn’t mean that … I meant came from somewhere else.
learners. that people don’t see it as useful,
STUDENT: Sorry … I’m not sure if I heard
CARL: Can I just jump in here. I’m not sure compared to learning English. My point is
correctly … did you say fungus? Animals,
if I heard correctly. Did you say 18% or 80? the opposite. I would love people to learn
plants, and fungus?
About the percentage of articles in English Swahili, Russian, Hindi …
… PRESENTER: That’s right. Anyway, coming
Extract 3
from somewhere else, not evolving
RICARDO: Eighty percent. That’s my point— ALANA: OK—I get the point now. I have on location, can give a species a huge
as I said, it’s the main language of the another question, too. I’m missing some advantage—it means that it’s not part of the
Internet. information—you gave a list of things it hierarchical food chain, in other words it
CARL: You said that English is the main destroys … including “local—what—of how may have no predators. Another term used
language of the Internet, right? So, English to live”? for these are non-native species—this is less
is the best language to learn, surely? You’re BERTA: “Notions”—you know, “ideas.” judgmental, and reminds us that some so-
just reinforcing your point … called invaders are in fact beneficial. But most
ALANA: Alright—got that, thanks.
RICARDO: I didn’t mean that, Carl, as you are not, so I will stick to “invasive,” if you don’t
well know … Extract 4 mind.
CARL: I’ve taught English to millions of So, starting with how invasive species actually
children in Spain and France, and it’s get to a habitat. As with—let’s face it—so
amazing how they all benefited in so many many environmental problems, human
ways … developing linguistic and cultural activity is at the root of most cases. Only after

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humans started moving around the planet the food chain almost overnight. What STUDENT: Oh, yes … did you say that
did this problem begin. When humans travel, it means is that they can quickly upset this was in Ireland? So it’s a European
they cause the distribution of species, which the balance of an ecosystem, causing the invention?
travel with them, either—and I’m going to extinction of species below them in the PRESENTER: No, no, on Prince Edward
make an important distinction here—either food chain. Had they originated there, Island, off the coast of Canada …
intentionally or accidentally. Intentionally, this situation would not occur; normal
humans may take favored species to new evolution or the gradual migration of Track 5.4
locations—plants for food, animals to breed species doesn’t allow this, because there’s 1 It destroys local *culture*, local
or as pets. One example of intentional always a balance preventing one species *language*, local *customs*, local *food*,
relocation is the Nutria, which is usually called from being too dominant. So, invasive local *notions of how to live*.
a swamp rat because that’s what it looks like. species can eliminate or accelerate the
2 Multiculturalism *totally* depends on it; |
Nutria sounds too healthy! Anyway, it was elimination of species below them, or—as
without a common language, | it can*not
imported to America—Louisiana—to breed another example—displace other plants
exist*.
for fur. It was a deliberate, economic choice, … generally, they can cause massive
in other words. Then the industry died, and disruption to the delicate balance of nature. 3 The stink bug is now *your* neighbor,
no sooner had they been released than they Remember, a rich habitat is full of diversity, *my* neighbor, *everyone’s* neighbor.
started to multiply faster than the speed of with the density of particular components
Track 5.5
light … Now they are a serious problem, but constantly being modified to maintain
there is unfortunately no way of eradicating this—it’s not some arbitrary process … 1 What language are all these things in?
them. Female Nutria have up to 14 babies it’s how ecology has worked for millions You’ve guessed it, English.
at very regular intervals. Another example of years, it’s a mature process. But man 2 We will give you three reasons, three
where economics played a part in introducing has come along and upset it in our usual reasons that cannot seriously be denied,
an invasive species was the Chinese Mitten undisciplined, selfish ways. Sorry, I feel three reasons that prove our point beyond
crab. This crab has a high value, so it seems quite strongly about this. The disruption we any possible doubt.
it was deliberately and widely distributed, cause could so often be easily avoided … 3 In almost every country in the world,
with negative consequences for all of the we interfere with nature and it bites us back there is a recognition that to fail to learn
ecosystems … as often as not … English is to fail to join the international
STUDENT: Sorry, did you say Middle crab? So, that’s the outline of the problem. Now, community.
PRESENTER: No, Mitten; M-i-t-t-e-n. OK? But we’ll look at how to actually tackle the
… where was I … oh yes, so the, let’s say, problem. I’ll look at one particular example
the invasion of the Mitten crab was another … you see, one of the main problems
brilliant economic choice. But in contrast of eliminating or dealing with invasive
to deliberate action, some species spread species can be, ironically, finding them,
accidentally; ships, trains, and other forms of and gathering data about their location.
transportation may be home to beetles, rats, One solution that has emerged recently is
and plant seeds that are regularly dropped being trialed in a project on Prince Edward
off at a particular destination. This regularity Island, Canada. This is a very exciting
is important, because they may have a hard development, in my opinion, although this
fight to establish themselves at first … but a university, in its infinite wisdom, declined
one-off event is sometimes enough. The best to finance a joint research project with
example of this is the brown stink bug … them … still, they know best. The idea is
simple; the Prince Edward Island Invasive
STUDENT: Sorry, I’m not sure if I heard
Species Council, together with other
correctly … did you say stink bug?
environmental groups, has developed
PRESENTER: Yes, that’s right … the brown an app that allows the public to collect
marmorated stink bug, to be exact. The data about invasive species on the Island.
stink bug arrived in the U.S. after crawling People can photograph and record
onto a cargo ship that stopped in China. location information about anything that
Now the stink bug is living happily all they suspect is invasive, and the data is
over the country. The stink bug is now collected and can be used to target specific
your neighbor, my neighbor, everyone’s species in specific areas, hopefully before
neighbor. the ecosystem begins to deteriorate. So,
OK, so, now, moving on to how species this is a powerful new defense, and this
can become a problem, and what makes type of technology-based solution is on
them dangerous. The problem, as I the increase. Yes, do you have another
mentioned earlier, is that they often have question?
no predators, putting them at the top of

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Unit 6: Behavior A: Thank you so much for your time. You’ve Track 6.2
been very helpful.
Track 6.1 3
2
X: Good afternoon. I’m Wiktor. I’m doing
1 C: Hello, I wonder if I could ask you a few some research … would you mind telling
A: Excuse me … hi. I’m a student from the questions? I’m a student at the city university, me a little bit about the kind of cereals you
university. I’m doing some research into and I’m doing some research about shopping. buy?
shopping, and I’d like to ask you a few D: I’m sorry, no offense, but I’m not interested Y: I’m sorry? I’m not sure what this is about
questions. It’ll only take a few minutes … in doing market research. Why should I help …
I see you’re on your way home with some you sell products? Don’t you realize that not
shopping. Is that right? X: As I said, I’m doing some research—it’s
everyone is interested in your consumerist
about shopping—food shopping. I just have
B: Yes, that’s right … well, OK … I have about ideals?
a few questions. Is that OK?
ten minutes before my partner gets back with C: No, no, it isn’t that … it’s research for a
the car … OK, so go ahead. But first, can I Y: I suppose so. Go ahead.
psychology experiment. I’m not working for
know what the research is about? X: Thank you. That would be very helpful.
a company or anything. I’m not trying to sell
First of all, I’d like to know where you stand
A: I’m sorry, I can’t say exactly because it might anything … really … it’s for my doctorate. It’s
on the brand in the picture. Would you be
affect your answers … the general topic is more of a consultation with members of the
more or less likely to buy this brand if you
choices. Is that OK? public … like you.
knew it was suspected of being linked to
B: Yeah, that’s fine. Go ahead then. Go ahead. D: OK, then I’m sorry. I have no issue with obesity?
A: Thank you. OK, so the first question is, education. But, I don’t have much time—my
Y: Obesity? Well, less likely, obviously … I
why did you choose to come shopping here bus will be here in a few minutes.
take it that you have some evidence for that
today? C: Thanks, that’s all I need. So, to start with, claim? That this cereal makes you obese?
B: Well, I always come here on Saturday. I get can you tell me why you decided to come
X: No, no … I just need to know whether that
my own bits of shopping if I need anything, shopping today?
would be a deciding factor for you, when
and then I do the grocery shopping for D: Um … I don’t know … I don’t think I you were making a choice …
the household. My partner helps with the decided, I just felt like getting out of the house. Y: Of course it would. But I’m not sure why
groceries, and then he goes and gets a haircut So, I came out for a coffee at the mall, and I …
or a coffee … so I didn’t really choose today, I just decided to pick up something while I
X: OK, next question … still on the same
guess. It’s just what I do. was here.
brand, would it affect the amount of this
A: Thank you … now, moving on to my next C: I see. So, it would appear that you don’t cereal you ate if no studies had been done
question, can you tell me if you bought have a specific time of the week when you go on its nutritional value?
anything unplanned? shopping.
Y: Well, the implication you’re making is that
B: Oh, yes! I always seem to. Today, there were D: No, that’s not correct. I always do a Saturday it hasn’t been properly tested. But, surely, if
sales in some of the stores. I bought a pair shop. This was just a one-off. it’s on sale in all the big supermarkets …
of shoes, and some sheets—half price. I love C: OK, sorry … so, could you please explain X: No, as I said, I’m just doing some research.
sales. But, I needed the sheets, anyway … I’m what choices you made in terms of actual I’m not saying it hasn’t been tested. It may
not so sure about the shoes … stores, and what were the determining factors be very nutritious, if you don’t eat it too
A: I see. To follow up on that, would you mind in those choices; for example, was it price, often …
telling me how much money you spent on brand names, habit …? There’s a list here. Y: OK. Well, that sounds like a little bit of a
this trip? D: Hmm. Well, I only went to one place … contradiction to me. Do you have any more
B: No, of course not … but, I don’t know I bought this coat for my granddaughter, questions? I’m not sure where this is going.
exactly … maybe $120? Most of that was the Flora, from that big-kids clothes store, X: One final question. You’ve been very
groceries … $76, I think. The shoes were 25 … Zany’s, because I know her mother likes helpful. Thank you so much! OK, so I’d just
yeah, about 120, 130. it and buys most of her clothes there … I like to know if a new product was cheaper
A: So, on the basis of what you just said, if suppose that’s habit? But price, too—it’s than this brand, would you change to the new
I understood correctly, you don’t have a pretty good value, considering the quality. brand?
specific budget when you go shopping … is C: I see. And would you say, in retrospect, Y: This isn’t research at all! You’re working for
that right? that they were rational decisions, or more the new brand, aren’t you? Why didn’t you tell
B: Yes, that’s correct I’m afraid … maybe I like impulse buys? I’m sorry, that sounds me? Goodbye!
should! like I’m casting doubt on your choice …
D: No, no, I understand. I suppose they were Track 6.3
A: OK, thanks … now, finally, I’d like to know
when—or if—you plan to come here again … a little bit of both, really … I hadn’t planned A: Excuse me … hi. I’m a student from the
to buy it, but I’m glad I did—I don’t regret it. university. I’m doing some research into
B: Same time next week, like I told you already!
I’m sure Flora will love it. shopping, and I’d like to ask you a few
C: OK, thanks, I’ll just make a note of that …

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questions. It’ll only take a few minutes … Track 6.4 Track 6.5
I see you’re on your way home with some
shopping. Is that right? C: Hello, I wonder if I could ask you a few LECTURER: Good afternoon. Settle down
questions? I’m a student at the city university, … thanks. I’m sure that most of you will be
B: Yes, that’s right … well, OK … I have about
and I’m doing some research about shopping. starting your research this trimester and
ten minutes before my partner gets back with
D: I’m sorry, no offense, but I’m not interested that you’ll be doing qualitative research,
the car … OK, so go ahead. But first, can I
in doing market research. Why should I help so I thought it timely to have a lecture on
know what the research is about?
you sell products? Don’t you realize that not how those questions should be framed. As
A: I’m sorry, I can’t say exactly because it might students at this college, you’re all aware of
everyone is interested in your consumerist
affect your answers … the general topic is the expectation that research is aimed at
ideals?
choices. Is that OK? finding out information, not proving your
C: No, no, it isn’t that … it’s research for a
B: Yeah, that’s fine. Go ahead then. Go ahead. own case … in other words, you should be
psychology experiment. I’m not working
A: Thank you. OK, so the first question is, for a company or anything. I’m not trying prepared for some unwelcome results. That
why did you choose to come shopping here to sell anything … really … it’s for my is actually a good sign, as we shall see—it
today? doctorate. It’s more of a consultation with indicates that the research followed the
B: Well, I always come here on Saturday. I get members of the public … like you. scientific method—a method we all believe
my own bits of shopping if I need anything, to be the only valid method.
D: OK, then I’m sorry. I have no issue with
and then I do the grocery shopping for education. But, I don’t have much time—my The actual topics I’m going to talk about
the household. My partner helps with the bus will be here in a few minutes. today are memory distortion, or memory
groceries, and then he goes and gets a haircut hacking—you’ve certainly read about
C: Thanks, that’s all I need. So, to start with,
or a coffee … so I didn’t really choose today, I that in your assignment—and preparing
can you tell me why you decided to come
guess. It’s just what I do. interviews and questionnaires. Now these
shopping today?
A: Thank you … now, moving on to my next are not completely separate subjects, so I’ll
D: Um … I don’t know … I don’t think treat them as interconnected. Ethics are at
question, can you tell me if you bought
I decided, I just felt like getting out of the heart of both topics.
anything unplanned?
the house. So, I came out for a coffee at
B: Oh, yes! I always seem to. Today, there were So, starting with memory, the majority of
the mall, and I just decided to pick up
sales in some of the stores. I bought a pair people automatically think that memory
something while I was here.
of shoes, and some sheets—half price. I love is like a bucket. You put a memory in
C: I see. So, it would appear that you don’t the bucket and later you get it out,
sales. But, I needed the sheets, anyway … I’m
have a specific time of the week when you unchanged. This is a common-sense view
not so sure about the shoes …
go shopping. of memory, reinforced by analogies to
A: I see. To follow up on that, would you mind
D: No, that’s not correct. I always do a computer storage, which are actually false
telling me how much money you spent on
Saturday shop. This was just a one-off. analogies—our brains are very different
this trip?
C: OK, sorry … so, could you please explain from electronic computers. Of course, you
B: No, of course not … but, I don’t know may forget or it may become hard to recall,
what choices you made in terms of actual
exactly … maybe $120? Most of that was the but people assume that if they can recall it,
stores, and what were the determining
groceries … $76, I think. The shoes were 25 … it will be the same as when it went in. But
factors in those choices; for example, was
yeah, about 120, 130. research disproves this, as we will see.
it price, brand names, habit …? There’s a
A: So, on the basis of what you just said, if list here. Now, moving on to questions, most people
I understood correctly, you don’t have a
D: Hmm. Well, I only went to one place … assume that a questionnaire or interview
specific budget when you go shopping … is
I bought this coat for my granddaughter, is a fair way of finding out people’s
that right?
Flora, from that big-kids clothes store, opinions—after all, you’re not bound to say
B: Yes, that’s correct I’m afraid … maybe I Zany’s, because I know her mother likes anything you don’t want to, are you? But,
should! it and buys most of her clothes there … I again, our understanding of the science of
A: OK, thanks … now, finally, I’d like to know suppose that’s habit? But price, too—it’s questioning, in particular for marketing or
when—or if—you plan to come here again … pretty good value, considering the quality. political purposes, shows how wrong this
B: Same time next week, like I told you already! C: I see. And would you say, in retrospect, viewpoint is. As we understand more about
A: Thank you so much for your time. You’ve that they were rational decisions, or more our irrational responses, our biases, we
been very helpful. like impulse buys? I’m sorry, that sounds can see that there are ways to trigger these
like I’m casting doubt on your choice … biases, which are fairly easy for people to
D: No, no, I understand. I suppose they were use, and, in fact, it is actually quite hard
a little bit of both, really … I hadn’t planned to avoid this triggering through careless
to buy it, but I’m glad I did—I don’t regret it. questioning. But you must avoid this bias
I’m sure Flora will love it. triggering, if, for example, you want to do
valid research.
C: OK, thanks, I’ll just make a note of that …

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STUDENT: Excuse me. Can you tell us ask questions like “Would you vote for questions that distort the truth. And so
how these biases can be avoided in this candidate if you knew that she was do we, as a respected university doing
questionnaires? opposed by human rights groups?” Now, respectable research …
LECTURER: Of course. But first, let’s you have introduced doubt into the mind
of the person you are interviewing, even Track 6.6
compare these two and look at why I make
these claims, that is a) why it’s wrong to though there may be no actual truth or Good afternoon. Settle down … thanks.
equate the mind with a computer, and b) substance in the idea that the candidate I’m sure that most of you will be starting
why bad questioning can actually influence has human rights issues. And this doubt your research this trimester and that you’ll
what people think. I can see by your may affect future action or choices. be doing qualitative research, so I thought
expressions that some of you are skeptical Another type of question is commonly it timely to have a lecture on how those
on hearing this comparison—that’s OK, banned in law courts—it’s the leading questions should be framed. As students
you’re scientists, and you should doubt any question, where you give the answer in the at this college, you’re all aware of the
claim without evidence … question—such as, “On the night of the expectation that research is aimed at finding
murder, were you in New York?” rather than out information, not proving your own case
So, again starting with memory, if it isn’t
a non-leading, legitimate question, “Where … in other words, you should be prepared
a bucket, what is it? Well, an important
were you on the night of the murder?” for some unwelcome results. That is actually
clue came from the work, initially, of
Questions like these, if they were to be a good sign, as we shall see—it indicates
Elizabeth Loftus, a cognitive psychologist
allowed, could possibly be used by the that the research followed the scientific
working at the end of the 20th century,
prosecution to convince a jury that they method—a method we all believe to be the
who showed that it is possible to “plant”
should convict an innocent man. only valid method.
a memory—in other words, to make
people believe—truly believe—that they And the third type of unfair, unethical The actual topics I’m going to talk about
remember something that actually … never question for the purposes of research is today are memory distortion, or memory
… happened! I’ll say that again—you can the suggestive question. This can either hacking—you’ve certainly read about that in
make people remember an experience add in a detail that makes someone think your assignment—and preparing interviews
that they haven’t had, or details of an they should remember it, even though and questionnaires. Now these are not
experience that are completely untrue. She they might not—see how this connects completely separate subjects, so I’ll treat
was working to show that many people to the memory evidence I talked about them as interconnected. Ethics are at the
have been convicted of crimes, which earlier—so, for example, “How did you feel heart of both topics.
they hadn’t committed on the basis of when you saw a wealthy and good-looking
Track 6.7
false memories. Her work has since been woman talking to your husband?” Or it can
corroborated by many studies, including a make you think that you should answer 1 Can you tell me if you bought anything
recent one by Julia Shaw, of the University in a certain way—“Don’t you think that unplanned?
of Bedfordshire, and Stephen Porter, of was wrong?” Rather than “Do you think 2 I wonder if I could ask you a few
the University of British Columbia. In that was wrong?” implies that you should questions?
the journal Psychological Science, they indeed think that this was wrong. This 3 Can you tell me why you decided to come
described how they implanted false type of question is used a lot by parents shopping today?
memories so successfully that 70% of the to their teenagers, incidentally … I know
4 Can you tell us how these biases can be
subjects believed them—more than double I’m sometimes guilty of it, and I certainly
avoided?
what they had expected. Which comes back know what I’m doing … it’s not through
to my earlier point—good research can ignorance of the science … 5 To follow up on that, would you mind
surprise us. And this was good research and telling me how much money you spent on
Anyway, so, what I have suggested up to
powerful evidence. this trip?
now is basically that there is a clear, strong
Let’s turn to questions. I’ll look at three link between the belief in the fairness of 6 So on the basis of what you just said, if I
kinds of question that don’t really aim at questions—the “unquestionable” benefit understood correctly, you don’t have a
extracting a straight answer. If you use of questionnaires—and the idea that the specific budget when you go out shopping
these in your research, you are, in effect, brain is a simple computer that cannot … is that right?
distorting the research to suit your point lie to itself. These two assumptions are 7 Could you please explain what choices
of view. The first are called push-poll not equivalent, but they are similar in you made in terms of actual stores, and
questions. These work by introducing an that they can both lead, unintentionally what were the determining factors in
idea or emotion that you wouldn’t have or not, to unethical and powerful forms those choices …
already had that deliberately suggests a of manipulation. The evidence is both
course of action—they are a manipulation academic, as in the examples I gave you Track 6.8
tool, widely used in politics, and, naturally, about our ability to control people’s 1 When did you first shop online?
marketing—I suppose you can say that memories, and practical, as we can see 2 Do you usually pay by cash or by card?
politics is basically a form of marketing, by the way public institutions such as
getting people to choose your product … law courts have to have rules to prevent 3 Could you tell me how often you visit this
or political party, or candidate. So, they store?

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4 Would you mind saying how much it cost? Unit 7: Expanse whose light we are measuring, we detect
5 Could you please explain how you choose less light coming in, because the planet
which brand to buy? Track 7.1 blocks some of it. But when a planet passes
MEGAN: So, here we go. Let’s brainstorm! out of the star’s way, the light we can
6 On the basis of that, would you say you
We don’t have too long, but, hey, we can do measure goes back to normal. Then the
buy things on impulse?
it, right? I’ve been studying the funding for planet passes again, after a while, and the
space exploration … light we measure dips again. When a planet
passes between the star and the Earth, this
ZAK: Whoa! OK, OK, Megan, just calm down.
is called the “transit.” Do you get that?
Let’s get this right. To recap—we have to
give a presentation about the space race … MEGAN: Wow, that’s fascinating.
and we’ve decided I’m going to focus on an ZAK: So now, look at these two slides …
aspect of the science of it, and then you’ll they’re impressive. This line graph shows
talk about the math—that’s your strong … well, the y-axis—the vertical one,
point, right? We’ve done the reading, and obviously, shows the number of exoplanets
… to be honest, it’s pretty straightforward, discovered, and the x-axis shows the
I think anyway. But we need some ideas of year—there are the labels … but this bar
how to link the two, so let’s outline what chart is the one I’m going to focus on in
we’re planning to talk about and then look my presentation—it shows the methods of
at points to connect. We don’t actually discovery year by year … see how after the
need to brainstorm anything yet. adoption of the transit method, the rate of
MEGAN: OK, OK, Zak, sorry. So you’d better change rose dramatically …
start. What did you come up with? MEGAN: Cool. You’re right … what were
ZAK: OK, so … exoplanets. These are these other methods?
obviously planets outside the solar ZAK: Well, you can see the basic
system—hence the name exoplanets. categories here … so, there was imaging,
They’ll probably be future targets for microlensing, timing, and so on … but the
the space race, so they’re relevant. The transit method surpassed all of these, so
interesting thing is the speed—sorry, the that’s why I’m planning to focus on it. But
acceleration I should say—of the rate of Megan, why don’t you tell me about the
discovery of them, as seen in the slides math side of this topic?
I’m going to show. I mean, the first one MEGAN: OK. Great. Well, I took a look at the
wasn’t found until … wait … oh yeah, space race from a more … technological
1992, so very recently in astronomical point of view, I suppose, which basically
terms. Things moved fast after that, is economics, rather than pure math. I
and then got faster and faster, thanks to plan to make the point that the costs of
something called the transit method—I’ll space travel are so high that it becomes an
tell you more about that later. In successive economic problem—and the problem is
years, the discovery rate has increased exacerbated by the fact, really, that there
dramatically … so in 2002, about 40 new is absolutely no guarantee of success, so
planets were discovered, and the transit enormous amounts of money can be lost.
method wasn’t used, but by 2012, it was So, investment is high risk, but the payoffs
closer to 140, and nearly 100 of those may be enormous, too. My main focus is the
discoveries used the transit method. Two most interesting thing, in my opinion, which
years later, in 2014, it exceeded everyone’s is how it can be seen that competitions can
expectations of what was possible—nearly be used as drivers for investment. So for
1,000 planets were discovered—mostly example, the Ansari X Prize competition,
by using the transit method. So, it can be which offers a prize worth $10 million has
concluded that the transit method is now resulted in over $100 million of private
the astronomer’s favorite—although it does space development. Then there are the rich
have disadvantages. private companies such as Sierra Nevada
MEGAN: So, what exactly is the transit Space Systems and Blue Origin, who are
method? looking for long-term profits.
ZAK: Well, it’s a way of detecting distant But the initial costs are very high for early
planets. What researchers do is measure investors … I’m going to use an interesting
the amount of light coming from a star. analogy here to show the pattern—it comes
So, when a planet passes in front of a star from the cell-phone industry. The first buyers

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were prepared to pay up to $4,000 back in ZAK: Sure. Go on … Track 7.3


1984. To put that in context, that would be
about $12,000 today. These early investors Track 7.2 Last week, we looked at the politics of maps,
were prepared to pay this for the Motorola the way in which maps can distort our view of
1 In successive years, the discovery rate
DynaTAC 8000X cell phone, a low-tech phone a geographical region, either literally in terms
has increased dramatically … so in 2002,
which weighed 0.9 kilograms! It seems crazy of area, or by imposing a particular centricity.
about 40 new planets were discovered,
now, but they actually drove a development Today, I’m looking at another area of maps;
and the transit method wasn’t used,
cycle that eventually produced the modern the way in which they can now be generated
but by 2012, it was closer to 140, and
high-tech, cheap products that we all have and manipulated through crowdsourcing,
nearly 100 of those discoveries used the
… it began with those early adopters. And and the problems that this can generate. My
transit method. Two years later, in 2014, it
that’s a common pattern—the willingness publications have focused on maps in relation
exceeded everyone’s expectations of what
of investors to spend big money early on to traffic flow, so this is the example I’ll be using.
was possible—nearly 1,000 planets were
eventually brings the prices right down and I’ll just outline the key mathematical concepts
discovered—mostly by using the transit
the technology right up. behind traffic flow, and then I’ll move on to the
method.
application to maps.
ZAK: Interesting! So, where do these early 2 Well, it’s a way of detecting distant
adopters invest in space travel? What is traffic flow? Well, simply put, it’s what
planets. What researchers do is measure
civil engineers study to find out the best way
MEGAN: Well, Virgin Galactic is very well the amount of light coming from a star.
to plan a transportation system or network,
known, obviously—people are paying more So, when a planet passes in front of a star
based on the ways the travelers, be they drivers,
than a quarter of a million dollars in advance whose light we are measuring, we detect
cyclists, or pedestrians, interact. By modeling
for the prospect of a five-minute period of less light coming in, because the planet
these interactions mathematically, logic tells
weightlessness—it will seem mad in the blocks some of it. But when a planet
us that we can reduce or eliminate situations
future, when our children think nothing of passes out of the star’s way, the light we
where the traffic slows or stops completely.
a one-week flight in space for their summer can measure goes back to normal. Then
We’ve all experienced situations where the
vacation … the planet passes again, after a while, and
traffic seems to be flowing nicely, but suddenly
the light we measure dips again. When a
ZAK: OK, but who would actually pay for that? we find ourselves stopping and starting every
planet passes between the star and the
It sounds like a complete waste of money … few seconds. What triggered this change? And
Earth, this is called the “transit.”
MEGAN: A lot of people would—have, actually. is it predictable and avoidable? In principle,
3 So for example, the Ansari X Prize yes, but it’s a very complex mathematical area
It’s a little bit more exciting than I made it
competition, which offers a prize worth because it includes human decision-making as
sound, to be honest … first, the passengers
$10 million has resulted in over $100 well as the purely mechanical aspects. On this
will spend two or three days preparing, then
million of private space development. first slide we can see three basic principles …
they’ll board SS2, which is an 18-meter rocket
glider that will take six people under the 4 … SS2, which is an 18-meter rocket glider The more vehicles there are on a road, the
mother ship, which is a 43-meter wingspan that will take six people under the mother slower they will travel.
aircraft. Then the routine the trip will follow ship, which is a 43-meter wingspan
To maintain smooth traffic flow in a particular
is this: The aircraft will take them up to aircraft.
zone, the same number or more vehicles need
approximately 15,000 meters, and then it will 5 Then the routine the trip will follow is to leave the zone as are entering at any given
separate and go up to about 100 kilometers this: The aircraft will take them up to time.
on a parabolic flight. That’s when they’ll have approximately 15,000 meters, and then
their five minutes of fun … and then they’ll There is a critical point of density and
it will separate and go up to about 100
come down to just over 21,000 meters before velocity when the situation will become
kilometers on a parabolic flight. That’s
gliding back to Earth. unstable. At this point, if any one of the
when they’ll have their five minutes of
vehicles brakes, the flow will collapse.
ZAK: Wow! I’d do that, if I had the money … fun … and then they’ll come down to just
over 21,000 meters before gliding back to Now, there are also three basic concepts or
MEGAN: See? Me too. And another major variables that together describe traffic flow,
Earth.
player I’m going to talk about is SpaceX. They from which we can deduce the likelihood of
managed to secure a $1.6 billion contract 6 And another major player I’m going to talk
a breakdown or shock-wave trigger that I’ve
with NASA … but again, the interesting thing, about is SpaceX. They managed to secure
already mentioned … There are formulas
like your transit method of finding exoplanets, a $1.6 billion contract with NASA …
that describe the relationship between these
is that they’re getting better and better, year 7 They’re getting better and better, year variables, which you should study—they’re
after year. So, let’s see … ah yes, in 2012, after year. So, let’s see … ah yes, in 2012, on the handout—before your tutorials … the
SpaceX had only two launches—and one SpaceX had only two launches—and one first concept we need to discuss is density.
of them was a partial failure. In 2014, the of them was a partial failure. In 2014, the This refers to how many cars can fit in a
number of launches increased and all six were number of launches increased and all six space—so, cars per kilometer. Let’s say we
successful. In 2016, the number of rockets were successful. In 2016, the number of have ten kilometers of roads in our town,
launched rose to nine rockets, and only one rockets launched rose to nine rockets, and and 1,000 cars—so that’s … 100 cars per
of these was lost. That’s a connection, by the only one of these was lost. kilometer. More cars are being manufactured,
way, right there …

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so if our town gets 500 more cars, we millennia. But this is to misunderstand the assume 50 cars per minute now under
suddenly get 150 cars per kilometer. This modern idea of mapping. From these maps stable conditions … This next chart shows
chart illustrates my point. of Antarctica in successive years, for example, this clearly … however, as we saw on the
The second concept is flow. This describes it is known that any mapping of its edges is a first slide, if conditions become unstable this
how many cars pass by a point in a given temporary exercise because there’s constant will not hold.
period of time—so, we can write it down as and rapid change, due to factors such as 3 The third variable is speed. This is the
cars per minute. Let’s say it’s 100 cars per climate change … so, let’s consider the idea distance covered per unit of time. A problem
minute on this road here. Now, imagine we that mapping can be of a changing landscape, of measuring this is that it’s impossible to
have to take one lane out. The road is now if you like, and see where that leads us … track the speed of all the travelers involved,
50% narrower. The flow will go down—let’s Forget geography, for a moment, and consider so on a road, vehicles are sampled over a
assume 50 cars per minute now under stable this. We can map the neural networks in our specific time period, in a specific section of
conditions … This next chart shows this brains, which change every time we receive the road.
clearly … however, as we saw on the first a stimulus—thousands of times a second …
4 The first, “time mean speed,” is measured
slide, if conditions become unstable this will or Internet data … imagine the complexity of
at a reference point on the roadway over
not hold. this. And this is where the idea of traffic flow
a period of time using loop detectors to
comes in. Can we map the flow of traffic?
The third variable is speed. This is the identify each vehicle and track its speed.
What would such a map look like? To get an
distance covered per unit of time. A problem The problem is, this method does not
idea, look at this next slide. This image is from
of measuring this is that it’s impossible to produce accurate speed measurements—
the GPS navigation software, Waze. You can
track the speed of all the travelers involved, the reason is a little complicated, but this
think of it as a crowdsourced map—users
so on a road, vehicles are sampled over a diagram should help … a better method
build it together, by adding information on
specific time period, in a specific section of is “space mean speed,” which is measured
a moment-by-moment basis. So you can
the road. There are actually two definitions of over the entire section of road. We can
send in information about, say, an accident
average speed … one is “time mean speed,” see it here on the next slide. It’s generally
you’ve witnessed, and the map changes to
and the other is “space mean speed.” The accepted that “space mean speed” is the
accommodate this. And this means that all the
first, “time mean speed,” is measured at a better option, as the data have greater
users can avoid that road until the accident is
reference point on the roadway over a period validity, although it’s more difficult to
cleared. No wonder it’s popular! But this can
of time using loop detectors to identify each implement.
lead to problems, though … one unwanted
vehicle and track its speed. The problem 5 But this is to misunderstand the modern
problem that the police identified is that users
is, this method does not produce accurate idea of mapping. From these maps
map the location of police officers—that is
speed measurements—the reason is a little of Antarctica in successive years, for
to say there could be a security risk for them.
complicated, but this diagram should help example, it is known that any mapping of
Another potential hazard is that the process of
… a better method is “space mean speed,” its edges is a temporary exercise because
adding to the map, and receiving updates and
which is measured over the entire section there’s constant and rapid change, due to
reminders while they are on the road is likely
of road. We can see it here on the next slide. factors such as climate change …
to distract drivers, potentially leading to more
It’s generally accepted that “space mean
accidents. So, to put that another way, there’s 6 But this can lead to problems, though …
speed” is the better option, as the data have
a social cost to this type of map, but also huge one unwanted problem that the police
greater validity, although it’s more difficult to
benefits in an ever-changing environment like identified is that users map the location of
implement.
the transportation network. So, let’s look at … police officers—that is to say there could
This next chart shows what we call a “time- be a security risk for them.
space diagram,” which shows the flow of Track 7.4
7 Another potential hazard is that the
vehicles along a road or other path. Time is 1 The first concept we need to discuss is process of adding to the map, and
represented on the x-axis, and distance is density. This refers to how many cars can receiving updates and reminders while
shown on the y-axis, as you can see. Traffic fit in a space—so, cars per kilometer. Let’s they are on the road is likely to distract
flow in a “time-space diagram” is represented say we have ten kilometers of roads in drivers, potentially leading to more
by individual lines showing the movement of our town, and 1,000 cars—so that’s … 100 accidents.
individual vehicles. If they are following each cars per kilometer. More cars are being
other, their trajectories are parallel, and when manufactured, so if our town gets 500 more Track 7.5
they pass each other, the lines cross. Looking cars, we suddenly get 150 cars per kilometer. 1 So, it can be concluded that the transit
at the chart, it can clearly be expected that This chart illustrates my point. method is now the astronomer’s favorite.
traffic flow will be far from predictable. This is
2 The second concept is flow. This describes 2 It can be seen that competitions can be
a very useful tool for analysis.
how many cars pass by a point in a given used as drivers for investment.
… period of time—so, we can write it down as
3 It’s generally accepted that “space mean
OK, so you may be wondering what this has to cars per minute. Let’s say it’s 100 cars per
speed” is the better option.
do with maps. I think when we think of maps, minute on this road here. Now, imagine we
we tend to think of something fixed, static … have to take one lane out. The road is now
after all, most geographic changes occur over 50% narrower. The flow will go down—let’s

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4 Looking at the chart, it can clearly be Unit 8: Change CHRIS: I do know what you’re talking about,
expected that traffic flow will be far from Hailey. Yes, absolutely, we have to get the
predictable. Track 8.1 technology right—and we’ll need proper
5 It is known that any mapping of its edges CHRIS: We know why we’re here, right? You’ve training and support.
is a temporary exercise. all read the directive? RASHID: If we’d known about this last year, we
HAILEY: Sure, Chris, but it doesn’t make any could’ve taken advantage of inviting Jackie to
Track 7.6 a few meetings before she got promoted. She
kind of sense. Why change something that’s
1 The y-axis shows the number of exoplanets working perfectly well for some system that’s is a real hotshot on technology, she knows all
discovered, and the x-axis shows the year. too complicated to even understand? Am I the software and …
2 You can see the basic categories here. alone in thinking that this is just change for CHANDINI: Excuse me, Chris, if I may ask a
3 To put that in context, that would be about changes sake? question. Sorry, Rashid … what you’re saying
$12,000 today. CHRIS: No, come on Hailey. It’s not that. We is really worrying me. I don’t see how we can
4 On this first slide, we can see three basic have to keep ahead of the game … what be giving presentations about our campaigns
principles. works now isn’t going to work in five, ten, 15 online! It just isn’t feasible, at all. I hear what
5 This chart illustrates my point. years, right? We have to change or die—it’s a you’re saying, but I can’t see how it will
cutthroat world out here in advertising! actually work in practice.
6 This next chart shows this clearly.
7 The reason is a little complicated, but this HAILEY: OK, you’re making it sound a little CHRIS: Chandini, you’ve put your finger on the
diagram should help. bit Hollywood … we’re just a small business, main limitation of this, but as I said, we don’t
not Wall Street … but anyway, what can we have to be rigid about using technology for
8 Time is represented on the x-axis, and
actually change? Do you have any concrete every meeting. Presenting a new campaign
distance is shown on the y-axis, as you can
ideas? would definitely have to be done in the old
see.
way, face to face, of course. Can I move on to
9 To get an idea, look at this next slide. CHRIS: Yes, that’s why we’re having this
the next thing?
10 So, to put that another way, there’s a social meeting. I’ve been doing some research,
looking at the competition, asking questions CHANDINI: Sure, go ahead, Chris. Sorry to
cost to this type of map.
… so, let’s start the ball rolling … I think there sound negative. And sorry, Rashid, I shouldn’t
Track 7.7 are three main areas we can improve by have interrupted you, but I feel very strongly
1 percent updating our approach to technology. about this. I don’t believe in all these fashions
and fads!
2 degrees Fahrenheit RASHID: Which are?
3 kilometers (pronounced /kɪˈlɑmətərz/ OR CHRIS: No, Chandini. You don’t sound
CHRIS: Well, first of all, why are we here? In
/kilˈoʊmətərz/) negative at all. That’s why we want to talk
this room, I mean? Couldn’t we be having this
about it—we need your input. So, anyway,
4 kilograms meeting from our offices, using an online tool
the second big change will be in the way we
5 one third like Zoom? So, the first one is communication.
store documents. The plan is to do away
6 two thirds And not just here, but also meeting clients
with paper completely. We’re going to be a
7 zero point four online.
paperless office, as far as possible. Anyone
8 zero point zero zero six HAILEY: Oh, come on, how’s that going to want to share your thoughts on this?
9 two point seven work? You know as well as I do that clients
RASHID: Yes, to be honest, I can’t believe I’m
want to meet face to face, to feel that
10 eight point one million hearing this. One word comes to mind—
someone actually cares about them! I don’t
security. We all know how easy it is to hack
Track 7.8 believe they’ll want to give that up. Online
into a computer system. Absolute discretion is
1 plus or minus meetings just don’t work.
key to our business. Once a competitor gets a
2 not equal to CHRIS: We can meet face to face, too. It’s just glimpse of a proposed advertising campaign,
3 similar to a question of deciding what needs to be we may as well throw it in the trash.
done face to face and what can be done just
4 not similar to CHANDINI: That’s absolutely right, Rashid!
as well online. Remember, too, that we can
5 less than or equal to How can we guarantee security if everything
record online meetings, which is a lot easier
6 therefore is going online? And I have all my files. I’ve
than taking minutes, and we can go back over
spent the last two years improving my
them and get closer to the customer needs.
paper-based systems—you know how things
And, off the record, it’ll be a big time saver for
accumulate—I wouldn’t have bothered if
everyone—we’ll be off home earlier …
I’d known we were going to get rid of all the
HAILEY: True, I suppose … but isn’t the paper and leave ourselves vulnerable online.
technology a little bit clumsy? When I’ve been
CHRIS: Look, I don’t know all the ins and outs
in online meetings, there are always technical
of it, but I can tell you that we’ll be getting a
problems—I can see the client, but they can’t
very secure system. We’re going to employ a
see me, that kind of thing. It just never works
company to advise us, but I do also know that
like it’s supposed to!

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we’ll have to enforce very strict guidelines for Track 8.3 broadcasts, and television broadcasts that
everyone, in terms of passwords, and so on. rarely aired more than two or three times a day.
And we’ll restrict access to the most sensitive Good morning. Please sit down and turn So, before I move on to a critical appraisal of
information to a very few senior partners. As off your smartphones, or put them on these changes, to sum up so far …
for the files, we can compile a list of things silent. Thank you … OK, so you’ll need your
that we need to scan online and store the rest handout from the tutorial. I assume you’ve Track 8.4
in a secure vault. all read it? So, you’ll be aware that today’s
LECTURER: Hi, guys! Sorry I’m running a
lecture is entitled twenty-four-hour news
HAILEY: OK, maybe you’re right … but I little bit late … if I hadn’t forgotten my
cycles.
have my doubts. We read about security laptop I’d have been here on time, but
breaches at the highest government level You can see the outline of the lecture on this that’s no excuse … so, let’s sit down and get
almost every day … so, how are we going slide. We’ll start with an overview of the main started. It’s OK, you can keep your coffee
to protect ourselves? It will be impossible principle and where it came from. Then I’ll … OK, we have a lot of catching up to do if
… well, anyway … So Chris, what’s the third focus the main part of the lecture on critical we’re going to cover everything we need to
thing? You said there were three. consequences resulting from it. At the end, before next week … so, where were we last
there’ll be time for questions, so please keep time? Did we get onto the CNN effect? No?
CHRIS: Ah, yes. This might be the most … your hands down until then. I’ve put a copy of OK, so I’ll begin there. Who’s seen the news
let’s say, controversial of the new measures the presentation on the shared drive. today? Everyone? Was it too complicated or
… Alex, you know, Alex, the new head
The twenty-four-hour news cycle is basically the could you follow it? Ed, did you get a little
of infrastructure, has decided that we’re
fact that news is broadcast for 24 hours a day, bit lost? Or did you focus on the sports?
going to move to tablets. Instead of laptops
with broadcasters vying to provide the most up- Sorry, Ed, only joking, I watched the Super
… She thinks that they’ll present a more
to-date, visual news ahead of each other. In the Bowl yesterday, too … now, let’s see …
modern image to our clients …
21st century media world, the most important Maria? What’s the top news story today?
CHANDINI: I’m sorry. I’m completely lost thing is getting there first, which means looking MARIA: Um … sorry, you caught me off-
for words. How can we do our work on a for new angles and details on a story as it guard … is it the storm in South America?
tablet? They’re good for simple tasks and happens. Often, it results in exaggerating the
some fun—I know, my children use one at LECTURER: Right! Very dramatic, huh? So,
significance of a particular point to make it
home—but they simply aren’t designed for what do you think will happen next?
sound new and fresh, when it may be nothing
sophisticated creative work! of the sort. Interestingly, the BBC, the British MARIA: I don’t know … I guess we’ll
CHRIS: Don’t worry, Chandini, you’ll keep broadcaster, announced recently that they’re send aid, along with other countries … I
your desktop computer to do all your work reverting to a slower approach, in order to know they’re appealing for it … and the
on. It’s just for when we meet clients, which maintain the depth of coverage that they government has already sent helicopters to
as I said, we’ll continue to do … Alex wants believe their viewers value. There’s a reference deliver food.
us to project a kind of “Silicon Valley” to that on your handout, on page seven. LECTURER: What you are describing is the
image, I guess … she thinks we come Now, moving on to the first slide, the first bullet CNN effect. Can anyone explain what it is?
across as dated. And she also wants to point is, the news cycle. A news cycle is defined ED: Is it the way that news reports tend to
change the way we dress. No more ties for as an initial report by the media, followed by influence the way governments react to
the men, apparently … the media reporting on reactions to that initial events?
RASHID: Well, that’s one good thing anyway! report. This process then starts again, making it LECTURER: Exactly, Ed! So, you didn’t
I hate wearing a tie, especially in this a cycle. This cycle has dramatically accelerated just watch the Super Bowl! That’s right.
weather. Back home nobody in advertising in the era of 24/7 news, as it is known. This, According to a paper published by
wears a tie … as you can see from the second bullet point, Professor Steven Livingston, the media
started with the advent of cable television and can be said to have three basic effects on
Track 8.2
satellite channels, with the World Wide Web policy making. First, as a policy agenda-
1 … what works now isn’t going to work in following. What these have in common is that setting agent. So, we’ll probably send that
five, ten, 15 years, right? they’re commercial modes of delivery that are aid. Second, it can be an impediment—his
2 I can see the client, but they can’t see me, driven by the need to have their customers word—to the achievement of desired policy
that kind of thing. It just never works like staying tuned in to their channel for the goals. So … where does the money come
it’s supposed to! purposes of selling advertising. It was actually a from? Something will have to give, literally
surprise to many observers of the early days of and metaphorically. And the third is that
3 Excuse me, Chris, if I may ask a question.
24/7 news just how effective it was; that people it can accelerate policy decision-making.
Sorry, Rashid … what you’re saying is
didn’t mind watching literally endless repeats This aid will have to be seen to be given
really worrying me.
of the same item with only minor changes—in quickly, if it is to have the desired result—
4 Once a competitor gets a glimpse of a fact, that it quickly became an almost addictive and I’m not talking about the physical
proposed advertising campaign, we may process for many … previously, of course, news help it will provide, I’m talking about the
as well throw it in the trash. had primarily been consumed—and I use that public perception that the powers-that-be
word deliberately—it had been consumed
through paper newspapers, hourly radio

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are on the ball, following the game, if you started. It’s OK, you can keep your coffee 3 … if I may ask a question. Sorry, Rashid
like. Because we have to be fast in a fast- … OK, we have a lot of catching up to do if … what you’re saying is really worrying
moving, 24/7 world, right? we’re going to cover everything we need to me. I don’t see how we can be giving
AMIR: Sorry, excuse me professor … are you before next week … so, where were we last presentations about our campaigns
talking now about the Feiler effect? time? Did we get onto the CNN effect? No? online! It just isn’t feasible, at all. I hear
OK, so I’ll begin there. Who’s seen the news what you’re saying, but I can’t see how it
LECTURER: Yes, I am, Amir. That’s a great
today? Everyone? Was it too complicated or will actually work in practice.
point—you certainly know your stuff! For
could you follow it? Ed, did you get a little 4 I’m completely lost for words. How can we
those of you who haven’t read about the
bit lost? Or did you focus on the sports? do our work on a tablet?
Feiler effect, could you explain it in one
Sorry, Ed, only joking, I watched the Super
sentence? Track 8.9
Bowl yesterday, too … now, let’s see …
AMIR: Oh … OK. Well, basically—as I Maria? What’s the top news story today? 1 You’ve all read the directive?
understand it—I think it means that we’re
Extract 2 2 So, the first one is communication.
now able to process information faster,
keeping up with the news … is that right? LECTURER: Exactly, Ed! So, you didn’t 3 And not just here, but also meeting clients
just watch the Super Bowl! That’s right. online.
LECTURER: It’s a little more complex than
According to a paper published by
that, Amir … 4 … it’ll be a big time saver for everyone.
Professor Steven Livingston, the media
AMIR: But you only gave me one sentence! can be said to have three basic effects on 5 … we’ll need proper training and support.
LECTURER: True! Sorry! So yes, it’s the idea policy making. First, as a policy agenda- 6 … if I may ask a question.
that, er, Kaus, Mickey Kaus first defined, setting agent. So, we’ll probably send that
from work by Bruce Feiler. The insight he aid. Second, it can be an impediment—his Track 8.10
had was about momentum. He showed word—to the achievement of desired policy 1 Can I move on to the next thing?
that momentum in politics has been goals. So … where does the money come 2 You don’t sound negative at all.
transformed by this rolling news coverage. from? Something will have to give, literally
and metaphorically. And the third is that 3 … what works now isn’t going to work in
It’s a very interesting theory and one that
it can accelerate policy decision-making. five, ten, fifteen years, right?
you really should read up on. It goes hand
in hand with the CNN effect I’m talking This aid will have to be seen to be given 4 It’s just a question of deciding what needs
about … So, where was I? quickly, if it is to have the desired result— to be done face to face.
and I’m not talking about the physical 5 We’re going to be a paperless office, as far
Track 8.5 help it will provide, I’m talking about the as possible.
1 Hi, guys! Sorry I’m running a little bit late public perception that the powers-that-be 6 I can tell you that we’ll be getting a very
… are on the ball, following the game, if you secure system.
2 … but that’s no excuse … so, let’s sit like. Because we have to be fast in a fast-
down and get started. moving, 24/7 world, right?
3 … OK, we have a lot of catching up to do Track 8.7
if we’re going to cover everything we need
1 If we’d known about this last year, we
to …
could’ve taken advantage of inviting
4 … so, where were we last time? Did we get Jackie to a few meetings before she got
onto the CNN effect? promoted.
5 … I’m talking about the public perception 2 And sorry, Rashid, I shouldn’t have
that the powers-that-be are on the ball, interrupted you, but I feel very strongly
following the game, if you like. about this.
6 Because we have to be fast in a fast- 3 I wouldn’t have bothered if I’d known we
moving, 24/7 world, right? were going to get rid of all the paper and
7 That’s a great point—you certainly know leave ourselves vulnerable online.
your stuff! 4 If I hadn’t forgotten my laptop, I’d have
8 It goes hand in hand with the CNN effect been here on time.
I’m talking about …
Track 8.8
Track 8.6 1 … but anyway, what can we actually
Extract 1 change? Do you have any concrete ideas?
LECTURER: Hi, guys! Sorry I’m running a 2 … but isn’t the technology a little bit
little bit late … if I hadn’t forgotten my clumsy?
laptop I’d have been here on time, but
that’s no excuse … so, let’s sit down and get

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Unit 9: Flow HOST: That’s fascinating. It’s funny how right? The feeling of throwing caution to the
we see it as a more modern, fun teenage wind, getting on the biggest, most dangerous
Track 9.1 activity—I’ve never heard about its mystical waves—that’s when the adrenaline kicks in.
HOST: Hello from a wet and windy origins. I’d like now to introduce our second Sure, we fall, we sometimes end up in the surf,
beachfront, where we’re on location at the guest today, Jen Docherty. Jen, you’re off in and that’s scary for sure, but we don’t cry over
annual surfing competition. Today, we have a few minutes to compete … spilled milk. We wait for the next wave and we
three guests, all surfing experts. First up, we JEN: That’s right. It’s a good day for it—some get right back up again. That’s just how surfers
have Oliwa Kalani, an academic and the big waves! are. I’d surf for free if necessary. But it’s a great
author of Catching the Wave, an exploration HOST: Yes, it should be a great spectacle. So, career because you spend all your time with
of the history and culture of surfing. Hello, Jen, you’ve won over 20 international surfing fellow surfers, who are a friendly crowd. It’s
Oliwa, and thanks for coming on the show. titles in a ten-year career. Can you tell the competitive but also a community. It’s thriving
OLIWA: My pleasure. listeners what inspired you to make surfing a at all levels, actually, probably because it’s a
career? comparatively cheap hobby for beginners to
HOST: So your book, Catching the Wave,
JEN: Well, I don’t know exactly, but it really take up, and it—
was a passion for you I believe. I must say I
found it a fascinating read. started when my family moved to Cornwall HOST: How much does a board actually cost?
OLIWA: Thank you. Yes, it’s an interesting in England, a surfer’s paradise. Before that, JEN: They can cost an arm and a leg for
subject, and yes, I am passionate about I lived in a seaside town in Portugal, where professionals … I have a carbon fiber one,
it—probably something to do with my there were some good waves. Every summer, which is amazing, and very expensive—well
own Hawaiian roots—surfing is part of our the town filled to bursting with surfers from all over $1,000, but the gains are pretty marginal
national identity! But, you know, a lot of over the world: Australians, Swiss, everyone really; a polyurethane board covered in
people, even surfers, have some strange came to ride the waves. I loved to watch fiberglass cloth gets the job done just fine
ideas about where surfing came from. They them and I suppose that’s when the bug for about three or four hundred dollars.
think it started in Australia, or California, bit. Anyway, in Cornwall, whenever I could, The dimensions of boards vary a lot, which
sometime in the 1950s. In fact, it goes way I’d borrow a board and have a go. At about also affects the price, but for me the most
back, hundreds of years before then. And that time I heard about Margo Oberg, who important thing is to have a board I can
it’s certainly not Californian! really inspired me—she became the first absolutely rely on.
HOST: So where did it start? female professional surfer in the same year HOST: But aren’t surfboards that are made
that professional contests started, 1975. And of wood better? They’re more natural, that’s
OLIWA: Well, some form of surfing has
I think before that I’d read an article about how people have always done it, according
probably been practiced for as long as
the first superstar surfer, Kelly Slater, which to Oliwa, right?
humans have been swimming, but the
kind of caught my attention. So eventually, I JEN: No—I mean, you can still get a wooden
modern art of surfing was first seen by
persuaded my parents to let me have my own board, but using artificial materials was a
Joseph Banks on board the HMS Endeavour
board and I started entering competitions, but quantum leap in surfboard construction—
in the 18th century, when the ship stopped
as there weren’t any for kids, I had to compete you ended up with stronger boards that
in Tahiti in the Polynesian islands. That
against adults, men and women actually. I got were much lighter and easier to maneuver.
seems to be the birthplace of surfing, and
my first sponsor when I was 16, and since then This massively changed the sport in recent
the activity certainly predates that first
I’ve spent all my time chasing the waves all years.
glimpse foreigners had of it—Tahitians had
over the world.
been surfing for centuries. It had been a HOST: I see. And one last question before
part of ancient Polynesian culture. They HOST: Is there much money in the sport? you go. Are you going to win this afternoon?
called it enalu, and it was practiced mainly JEN: Enough to get by, but it’s not like tennis
JEN: To be honest, your guess is as good as
by the ruling class—traditionally, the chief or golf, only a handful of surfers ever strike
mine! Part of it is just the luck of the draw;
was chosen because he was the best surfer, it rich. But basically, as long as you keep
who gets the best waves. But I certainly
with the best board made of the best wood, winning or getting on the podium, it’s viable
hope to be in contention.
such as koa wood, on the best beaches, as a profession, you can find sponsors,
and the prize money helps, too. But you’ll HOST: Good luck, I’m sure you will be! We’ll
which the ordinary Tahitians weren’t
find 99% of us do it because we wouldn’t certainly be cheering for you. Now, our third
allowed to use. But it wasn’t so much a
want to do anything else. There’s nothing guest is Bob Taylor; Bob is a music critic
sport then as a kind of spiritual event,
like the feeling of getting on a big roller and with a special interest in the music of the
almost a religion. They saw it as taming
riding it. The power of the water, the sense 1960s. Bob, why do we associate surfing
the ocean gods. Dicing with death was an
of being together with nature at its most with the U.S., well California anyway, and
important part of the activity. Rich or not,
awesome, most dangerous … it’s a strange Australia?
they must have had nerves of steel, given
the size of the waves and the design of the sport, in a way, because the more adverse BOB: Hi, there. Well, I guess the records
boards, which were actually made to be the conditions, like today, the happier we by The Beach Boys have a lot to do with
difficult to maneuver. are! My family worry at times, and one of my it. They popularized the surfing sound in
friends says I’m crazy to take the risks I do. the early 1960s, where surfing served as a
But I say it feels so natural for us surfers to metaphor, if you like, for a youthful, healthy,
do it—so it would be wrong not to do it …

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cool, post-war younger generation … on the best beaches, which the ordinary JEN: They can cost an arm and a leg for
getting back in touch with nature, rejecting Tahitians weren’t allowed to use. But it wasn’t professionals … I have a carbon fiber one,
their parents’ values … so much a sport then as a kind of spiritual which is amazing, and very expensive—well
event, almost a religion. They saw it as taming over $1,000, but the gains are pretty marginal
Track 9.2 the ocean gods. Dicing with death was an really; a polyurethane board covered in
1 OLIWA: Dicing with death was an important part of the activity. Rich or not, they fiberglass cloth gets the job done just fine
important part of the activity. Rich or not, must have had nerves of steel, given the size for about three or four hundred dollars.
they must have had nerves of steel, given of the waves and the design of the boards, The dimensions of boards vary a lot, which
the size of the waves and the design of the which were actually made to be difficult to also affects the price, but for me the most
boards, which were actually made to be maneuver. important thing is to have a board I can
difficult to maneuver. Extract 2 absolutely rely on.
2 JEN: Every summer, the town filled to HOST: Can you tell the listeners what inspired Extract 6
bursting with surfers from all over the you to make surfing a career? HOST: I see. And one last question before you
world: Australians, Swiss, everyone came go. Are you going to win this afternoon?
JEN: Well, I don’t know exactly, but it really
to ride the waves.
started when my family moved to Cornwall JEN: To be honest, your guess is as good as
3 JEN: I loved to watch them and I suppose in England, a surfer’s paradise. Before that, mine! Part of it is just the luck of the draw;
that’s when the bug bit. I lived in a seaside town in Portugal, where who gets the best waves. But I certainly hope
4 HOST: Is there much money in the sport? there were some good waves. Every summer, to be in contention.
JEN: Enough to get by, but it’s not like the town filled to bursting with surfers from all
over the world: Australians, Swiss, everyone Track 9.4
tennis or golf, only a handful of surfers ever
strike it rich. But basically, as long as you came to ride the waves. I loved to watch them We’re looking at two problems today, both
keep winning or getting on the podium, it’s and I suppose that’s when the bug bit. very serious problems in ecological terms.
viable as a profession … Extract 3 The first is overfishing, and the second coral
bleaching. I’ll introduce each issue, and then
5 JEN: Sure, we fall, we sometimes end up HOST: Is there much money in the sport?
I’ll look in more detail at our role as marine
in the surf, and that’s scary for sure, but we JEN: Enough to get by, but it’s not like tennis ecology engineers in mitigating the damage
don’t cry over spilled milk. We wait for the or golf, only a handful of surfers ever strike these issues are causing.
next wave and we get right back up again. it rich. But basically, as long as you keep
6 HOST: How much does a board actually winning or getting on the podium, it’s viable Track 9.5
cost? as a profession, you can find sponsors, and We’re looking at two problems today, both
JEN: They can cost an arm and a leg for the prize money helps, too. But you’ll find very serious problems in ecological terms.
professionals … I have a carbon fiber one, 99% of us do it because we wouldn’t want to The first is overfishing, and the second coral
which is amazing, and very expensive—well do anything else. bleaching. I’ll introduce each issue, and then
over $1,000. Extract 4 I’ll look in more detail at our role as marine
7 JEN: No—I mean, you can still get JEN: There’s nothing like the feeling of getting ecology engineers in mitigating the damage
a wooden board, but using artificial on a big roller and riding it. The power of the these issues are causing.
materials was a quantum leap in surfboard water, the sense of being together with nature So starting with overfishing … and that’s
construction—you ended up with stronger at its most awesome, most dangerous … it’s a strange term, to some, when we think of
boards that were much lighter and easier to a strange sport, in a way, because the more fish as a naturally healthy food—and fishing
maneuver. adverse the conditions, like today, the happier itself seems like the most natural thing in the
8 HOST: Are you going to win this afternoon? we are! My family worry at times, and one of world, hunting in its most basic form. But
my friends says I’m crazy to take the risks I this is no longer true, as we will see. In an
JEN: To be honest, your guess is as good
do. But I say it feels so natural for us surfers industrialized age, there is nothing good or
as mine! Part of it is just the luck of the draw;
to do it—so it would be wrong not to do it … natural about fishing.
who gets the best waves. But I certainly
right? The feeling of throwing caution to the OK, so there are basically three types of
hope to be in contention.
wind, getting on the biggest, most, dangerous overfishing; you can see them on this slide.
Track 9.3 waves—that’s when the adrenaline kicks in. The first is called “recruitment overfishing.”
Sure, we fall, we sometimes end up in the surf, This is simply when the amount of fish
Extract 1
and that’s scary for sure, but we don’t cry over taken from the ocean is greater than the
OLIWA: Tahitians had been surfing for spilled milk. We wait for the next wave and amount that can be reproduced naturally,
centuries. It had been a part of ancient we get right back up again. That’s just how so the fish are no longer able to sustain their
Polynesian culture. They called it enalu, and surfers are. population. That’s what most people think of
it was practiced mainly by the ruling class—
Extract 5 as overfishing, but there are two more forms
traditionally, the chief was chosen because
HOST: How much does a board actually cost? of this problem, technically. The second
he was the best surfer, with the best board
form is “growth overfishing,” which is when
made of the best wood, such as koa wood,
fish are taken that are not yet of an optimal

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size for maximum yield of fish. Finally, it was an extraordinary success that made aesthetic change—this change in color can
there is “ecosystem overfishing,” which as many people optimistic that it could be kill them. The bleaching is a result of stress
the name suggests is fishing that damages reproduced. Unfortunately, it’s not a solution to the coral caused by change—this could be
the ecosystem, usually by fishing the top that is easily applied everywhere. Consider a change of nutrients, of temperature, or of
predators, like tuna, resulting in too many of that an estimated 50% of European fish light. The previously unspoiled coral rejects
the smaller fish, like sardines. Together, these imports are from developing countries … the algae that it contains and on which it
three are thought to be the culprits in the it’s not a market that they can afford to lose. depends for approximately 90% of its energy.
damage done to our ocean ecosystems. So, They can’t just stop fishing. Again, there are those who will say that it’s
just how serious is this problem? Well, this Now, there are those that say that overfishing a natural phenomenon, that change is a
next slide has some alarming figures. can’t be our fault, that other fish and animals part of nature, and therefore we shouldn’t
First of all, as reported in World Ocean have always naturally hunted and it’s natural worry about it … however, to argue this is
Review, estimates of the size of the catch that these species get eaten. Well, it’s not to ignore the hypothesis, if we can still call
from illegal fishing range from 11 to 26 natural if you’re capable of getting 400 it a hypothesis, that humans are increasing
million tons annually, which represents 14 to tons of mackerel on board in two hours. the temperature of the oceans, and also the
33% of the world’s reported catch. No animal can do that. Solutions have to fact that coral reefs are a vital part of the
address the efficiency—and inefficiency—of marine ecosystem, but a very fragile one.
The next alarming fact is that, in just four
the fishing industry. Efficiency in the amount The reefs take millions of years to grow, but
decades, the number of marine species is
it can catch, but inefficiency in the fact that a single year can kill them. Bleaching is a
thought to have decreased by around 40%,
much of what is caught is unintentional destructive phenomenon that has already
with about a third of fish stocks, by the best
catch, and is thrown back dead in the water, destroyed large stretches of reef—in a single
estimations, being overfished to varying
or, even worse, it is of endangered species. year, 2005, the U.S. lost an estimated 50% of
degrees.
its Caribbean coral reef, as evidenced from
So yes, it’s an extremely serious problem, There are some solutions available for
satellite imaging, while in parts of the Indian
both for humans and nature. Coastal these problems, for example, government
Ocean—off the Maldives and Sri Lanka, for
communities that depend on fish are regulation has increased net-hole size,
example—estimates of coral bleaching for
affected, as is the balance of ocean life, often allowing smaller species to escape. Reducing
2016 were nearer to 90%. Yes, 90 … and don’t
catastrophically in both cases. Let me give subsidies can also help avoid these
think for one moment that this loss doesn’t
you an example, on this next slide. As you problems. But there’s always likely to be
affect us. It does. We suffer along with marine
can see, it concerns the Eastern Canadian resistance against regulatory measures from
life if the phenomenon is not controlled, as
cod-fishing industry off Newfoundland and a fishing industry that feels that its workers’
these ecosystems underlie our economies.
Labrador. These pictures show how many livelihoods are threatened.
And aside from the cause suggested above,
fish there were—you could practically pick So, what other solutions are possible? there is another, more clearly human cause.
them out of the water with your hands! For Well, one is aquaculture, or farming fish in Mass tourism results in massive use of
500 years, they sustained the local economy. captivity. This has been criticized in some sunscreens. We now know that sunscreens
But overfishing, recruitment, and growth quarters as being unnatural, and bringing contain chemicals that cause stress to coral
overfishing to be precise, caused these huge to fishing some of the problems we see in reef systems. And it’s thought that that
cod stocks to almost disappear. To give you farming animals on land. But so what if it between 6,000 and 14,000 tons of sunscreen
an idea of the scale of the disaster, in 1992 isn’t natural? It can and does work. Another are released into coral reefs each year.
the cod population was estimated to be only solution is raising consumer awareness, with One hypothesis is that the sunscreen may
1% of what it had been, a staggering loss the aim of encouraging the consumption harm the reefs just as much as increased
that many thought was insurmountable. It of sustainable breeds of fish. I would guess temperature.
destroyed the entire economy of the coastal we’ve all seen the writing on the supermarket
So, now, to go back to the original question,
areas, which had been built around the pre-packed fish, appealing to the educated
as marine ecological engineers, how can we
fishing industry—an estimated 35,000 people consumer who doesn’t want to exacerbate
address this situation?
lost their jobs. The situation looked bleak. the problems of overfishing. Yes, we’ve all
But now, thankfully, the cod are viable again. seen it, but I would estimate only about a Track 9.6
Which moves us on to solutions. What was fraction of us select our pre-packed fish on
1 OK, so there are basically three types of
the solution in this case? Simple: a complete that basis. Most of us, I would guess, are
overfishing; you can see them on this
ban for an initial duration of two years—later driven by price. Therefore, though a great
slide. The first is called “recruitment
extended—on cod fishing in the area. And initiative, it is unlikely to solve the problem in
overfishing.” This is simply when the
the good news is that it worked, by and the long term.
amount of fish taken from the ocean is
large. The devastation was reversed, and by So, that’s enough input on overfishing for greater than the amount that can be
2015 it was estimated that the figure was now. Let’s turn to the phenomenon known as reproduced naturally, so the fish are no
back up to about two thirds of the original “coral bleaching.” longer able to sustain their population.
stocks, or, to put it another way, comparative As you might expect, this refers to the That’s what most people think of as
safety … although some experts do now phenomenon when coral reefs lose color overfishing, but there are two more forms
consider this to be an overestimate. Even so, and turn white. However, it’s not just an of this problem, technically. The second

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form is “growth overfishing,” which is 3 But overfishing, recruitment, and growth Track 9.9
when fish are taken that are not yet of an overfishing to be precise, caused these
optimal size for maximum yield of fish. huge cod stocks to almost disappear. Well, I don’t know exactly, but it really started
Finally, there is “ecosystem overfishing,” To give you an idea of the scale of the when my family moved to Cornwall in England,
which as the name suggests is fishing disaster, in 1992 the cod population a surfer’s paradise. Before that, I lived in a
that damages the ecosystem, usually was estimated to be only 1% of what it seaside town in Portugal, where there were
by fishing the top predators, like tuna, had been, a staggering loss that many some good waves. Every summer, the town
resulting in too many of the smaller fish, thought was insurmountable. It destroyed filled to bursting with surfers from all over the
like sardines. Together, these three are the entire economy of the coastal areas, world: Australians, Swiss, everyone came to ride
thought to be the culprits in the damage which had been built around the fishing the waves. I loved to watch them and I suppose
done to our ocean ecosystems. So, just industry—an estimated 35,000 people lost that’s when the bug bit. Anyway, in Cornwall,
how serious is this problem? Well, this their jobs. The situation looked bleak. But whenever I could, I’d borrow a board and have
next slide has some alarming figures. now, thankfully, the cod are viable again. a go. At about that time I heard about Margo
Oberg, who really inspired me—she became
2 There are some solutions available for 4 What was the solution in this case? Simple: the first female professional surfer in the same
these problems, for example, government a complete ban for an initial duration of year that professional contests started, 1975.
regulation has increased net-hole size, two years—later extended—on cod fishing And I think before that I’d read an article about
allowing smaller species to escape. in the area. And the good news is that it the first superstar surfer, Kelly Slater, which
Reducing subsidies can also help avoid worked, by and large. The devastation was kind of caught my attention. So eventually, I
these problems. But there’s always reversed, and by 2015 it was estimated that persuaded my parents to let me have my own
likely to be resistance against regulatory the figure was back up to about two thirds board and I started entering competitions, but
measures from a fishing industry that of the original stocks, or, to put it another as there weren’t any for kids, I had to compete
feels that its workers’ livelihoods are way, comparative safety … although some against adults, men and women actually. I got
threatened. experts do now consider this to be an my first sponsor when I was 16, and since then
3 I would guess we’ve all seen the writing overestimate. I’ve spent all my time chasing the waves all over
on the supermarket pre-packed fish, 5 … in a single year, 2005, the U.S. lost an the world.
appealing to the educated consumer who estimated 50% of its Caribbean coral
doesn’t want to exacerbate the problems reef, as evidenced from satellite imaging, Track 9.10
of overfishing. Yes, we’ve all seen it, but I while in parts of the Indian Ocean—off 1 But there’s always likely to be resistance
would estimate only about a fraction of us the Maldives and Sri Lanka, for example— against regulatory measures from a
select our pre-packed fish on that basis. estimates of coral bleaching for 2016 were fishing industry that feels that its workers’
The rest of us, I would guess, are driven by nearer to 90%. livelihoods are threatened. So, what
price. Therefore, though a great initiative, other solutions are possible? Well, one is
it is unlikely to solve the problem in the Track 9.8
aquaculture, or farming fish in captivity.
long term. 1 So starting with overfishing … and that’s 2 Therefore, though a great initiative, it
4 … however, to argue this is to ignore a strange term, to some, when we think of is unlikely to solve the problem in the
the hypothesis, if we can still call it a fish as a naturally healthy food—and fishing long term. So, that’s enough input on
hypothesis, that humans are increasing itself seems like the most natural thing in overfishing for now. Let’s turn to the
the temperature of the oceans, and also the world, hunting in its most basic form. phenomenon known as “coral bleaching.”
the fact that coral reefs are a vital part of But this is no longer true, as we will see. In
an industrialized age, there is nothing good 3 One hypothesis is that the sunscreen may
the marine ecosystem, but a very fragile harm the reefs just as much as increased
one. or natural about fishing.
temperature. So, now, to go back to the
2 Now, there are those that say that original question, as marine ecological
Track 9.7 overfishing can’t be our fault, that other fish engineers, how can we address …
1 First of all, as reported in World Ocean and animals have always naturally hunted
Review, estimates of the size of the catch and it’s natural that these species get eaten. Track 9.11
from illegal fishing range from 11 to 26 Well, it’s not natural if you’re capable of 1 In many countries today, ↑ | fresh water is
million tons annually, which represents 14 getting 400 tons of mackerel on board in not a given ↑ | —but a luxury. ↓
to 33% of the world’s reported catch. two hours. No animal can do that.
2 It’s easy to believe this: ↓ | as long as we
2 The next alarming fact is that, in just four 3 So, what other solutions are possible? have water, ↑ | there is no need to worry.
decades, the number of marine species Well, one is aquaculture, or farming fish in ↓
is thought to have decreased by around captivity. This has been criticized in some
40%, with about a third of fish stocks, by quarters as being unnatural, and bringing 3 However, ↓ | —even water in our taps, ↑ |
the best estimations, being overfished to to fishing some of the problems we see in which we consider healthy, ↑ | concerns
varying degrees. farming animals on land. But so what if it many scientists. ↓
isn’t natural? It can and does work.

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4 If we are to ensure ↓ | safe access to Unit 10: Conflict that, unfortunately, given the undeniable
water, ↑ | there are several steps ↑ | strength of our position, won’t happen
which most communities can take Track 10.1 today!
today. ↓ JIA: Good afternoon, ladies and gentlemen, JIA: Thank you, Feliks. And now we will hear
and welcome to today’s debate. The from the first negative speaker, Fatima.
motion for the debate is as follows: FATIMA: Madam Chairman, ladies and
Proactive ways of resolving conflicts are gentlemen … we agree with the topic and
better than attempts to prevent or mitigate definitions given by the first affirmative
them. Proposing the motion, on my right speaker. However, we believe that their
we have on the postgraduate team, Feliks main statement is false. As the first negative
and Owen. Opposing the motion, on my left speaker, I will give you two arguments in
we have the second-year undergraduates favor of adopting an avoiding or yielding
team; Fatima and Carmen. Our judges style of conflict resolution. Our second
today are Lisa and Molly. speaker will rebut the opposing side’s
I would now like to call on the first speaker argument for a proactive approach, and
of the proposition, Feliks, to open the sum up our team’s case.
debate. Now, my main point is that most conflicts
FELIKS: Good afternoon, Madam Chairman, can be completely avoided, simply by
ladies and gentlemen. The topic for our waiting for the situation to pass. In my
debate is proactive versus preventative culture, for example, conflict can result
methods of resolving conflicts. We define in what we call “loss of face,” which can
proactive methods as cooperative styles of lead to long-term damage to personal or
resolving conflict, and with this definition, business relationships, so it is much better
we as the affirmative team believe to adopt a kind of wait and see policy.
that proactive methods are superior to And my second point is that a yielding style
preventative methods. can be very productive. In some cultures,
As the first speaker for the motion, I am it might be seen as very insulting to be too
going to discuss two points. Our second concerned about your own position …
speaker for the motion will rebut and sum to achieve harmony, you have to respect
up our team’s case. the other side. So, ladies and gentlemen,
So, my first argument is that conciliation— Madam Chairman, judges … the so-called
which is basically meeting the other side proactive strategies for resolving conflict
halfway, not just giving in—is the right may appear attractive in one particular
way, the best way, the most effective way, type of culture, but in today’s multicultural
to resolve conflict in the long term. Both business world, they are likely to fail. A
sides can take some satisfaction from the yielding style, as I am sure you will agree,
resolution, and there is a wonderful feeling is a far more constructive method of
of both having been generous, but also maintaining goodwill, unifying the parties,
winning something for yourself. and therefore resolving conflict. Thank you.
My second point is that a cooperative JIA: Thank you, Fatima. Now, to rebut the
style produces a win-win situation, so first affirmative speaker, we will hear from
that both sides get what they want in Carmen.
the end. It’s not, admittedly, the easiest CARMEN: Madam Chairman, ladies and
method, because it requires high levels of gentlemen. The first affirmative speaker
empathy at the same time as focusing on has tried to tell you that a proactive,
your self-interest. This sounds impossible cooperative approach to resolving conflict
but can actually be achieved with training somehow results in all parties feeling
and practice. If all the participants at that they have won. A win-win situation, I
international conferences on world issues believe he called it, where everybody feels
like climate change came to the table with a kind of glow of happiness … I know, it
this approach, they would, undoubtedly, does sound childish when you look at it like
achieve amazing things. that … now, the reason this view is wrong is
So, Madam Chairman, ladies and that it is inherent in any real-world conflict,
gentlemen, in conclusion we should try to as opposed to a theoretical conflict, that
resolve conflicts with the aim of pleasing one side is more powerful than the other.
both parties in a conflict—something So more often than not, the weaker side
will feel that the other is trying to bully

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them into agreeing to something that they incompatible demands on the worker … choosing a career over children. Though in
don’t want. To the weaker side it feels and here we have inter-role conflict … uh some ways this seems possible, the theory
like a violation, not a birthday party. So … so that’s when you have roles in two ignores the fact that fathers experience a
Madam Chairman, ladies and gentlemen, different domains that cannot be easily similar conflict—a study in 2008 suggests
in conclusion, in the real, multicultural accommodated, like being a mother and up to 49% of working fathers face the same
world that we live in, rather than the fake worker, which is by the way undoubtedly conflict between their roles. So, how can
world imagined by the affirmative team, we the most common example in the modern we know that this is a female choice? Is
need an approach to conflict that does not world. To give you an idea of what’s to there any way of being sure? Ben, what do
involve imposing our will on others, but one follow— Professor Lang will start by talking you think?
that helps avoid it in the first place. Thank about the work-family dilemma, the inter- BEN: I agree with you … I mean, there are so
you. role conflict, on which she is certainly one many changes going on … women’s rights,
JIA: Thank you, Carmen. Now, to rebut the of the most respected authorities, and then changing work patterns, attitudes to raising
first negative speaker, we will hear the final I’ll outline some key points concerning children … but I guess you could survey
speaker, Owen. organizational, or intra-role conflict. people to find out what they see as the
OWEN: Madam Speaker, ladies and Professor Lang? decisive factor?
gentlemen. The first negative speaker, SOFIA: Sofia, please. Thank you, Professor SOFIA: And we do, of course! But that
Fatima, has tried to tell you that there is a Wilson. A neat summary, don’t you think, kind of data are not always reliable …
cultural issue with trying to find a resolution students? Maria, I saw you making notes. Consequently, we just don’t know for sure
to a problem. That may be true in a very Did you have a question? … anyway, you should start thinking about
few situations, but should we really just MARIA: No, thank you professor … I did the these issues for your project, which we’ll be
give in to anyone who is in conflict with us, pre-reading. It’s no problem … assigning in next week’s tutorials. I’m going
even when we know we are right? Surely to pass you back to Professor Wilson …
SOFIA: Good. Now imagine this. A woman
it is cowardly to do this. And Fatima also
goes to university in her 20s, finds she loves BRETT: Brett, please! Thank you. Now,
said that we should just wait for things to
academic life, and qualifies with a Ph.D. if I may return to my slideshow here …
get better by themselves. That is simply
in physics eight years later. She is eager organizational work conflict. As I explained,
dangerous in a world where we need to find
to put her work into practice. But she also it’s when you have two roles within one
ways to solve serious problems. We can’t
wants a family, so she has two children organizational context. I have an example
just wait and hope.
with her partner. The university takes her here from real life: Let’s call him Max.
Madam Chairman, ladies and gentlemen, on in a research post, and she is expected He works in an office in a web-design
in conclusion, proactive methods, where to attend conferences on weekends, and company. He’s been there for nine years,
each side give incentives for the other side generally put in a lot of hours, sometimes in and has worked his way up. You can see his
to amend or refine their position until the the evenings, helping students and doing career path on this diagram. In his current
conflict is resolved, are not merely the best research. This she totally understands. role as team leader, the management
way, they are the only way. However, she also wants to be a good has delegated to him the responsibility of
JIA: Thank you, speakers for and against mother, there for her children, but she making sure his team meets deadlines with
the motion. Now the judges will make their has no possible boundary between the high-quality work, but he also represents
decision … two roles, because they overlap in terms the web designers at management
Track 10.2 of time and attention needed. This is a meetings. There’s a clear conflict here. What
classic example of inter-role conflict … actually happened was that he stopped
BRETT: The lecture has started, so please and actually, there’s nothing radical in this doing the things that got him these jobs in
pay attention … now, to begin with. We’re scenario, in fact it’s very similar to my own! the first place. Hence, he ended up doing
piloting this program, and so I’m here People often praise me. “How do you do the minimum required to keep his job. Now,
today with the senior lecturer, Professor it?” is a question I get asked all the time, there are those who would say that it had
Sofia Lang, to talk about role conflict. This but there is nothing strange about it for nothing to do with the role conflict, he just
should be familiar to those of you who did millions of women … Frankly, the question wanted an easy life … but why would he
the pre-reading I assigned on the website, really annoys me … Now, what are the change after all those years? People just
but to recap, please look at this slide with consequences of this kind of conflict? There aren’t that changeable. You will recognize
a diagram and definitions. So, firstly: role are studies that suggest that this conflict this as the case study I asked you to read …
conflict can occur when a person is assigned is responsible for declining birth rates in it’s clearly a case of role conflict lowering
two or more roles, and compliance with the developed countries, a decline which is motivation, which several studies have
demands of these would be difficult or even undeniably happening … But my own identified as an outcome. Basically, the
impossible … There are two subcategories research suggests that there are too many different roles negated his strengths. Let’s
here, at the bottom—intra-role conflict factors involved to be able to make any look at some figures now. This chart shows
and inter-role conflict; you can see the claim for one main reason for this decline. statistics on motivation in three different
definitions. So, to expand on that, intra-role However, it is argued in some of the studies industries …
conflict occurs in an organizational context that the reason for the decline in numbers
… it’s when the job, for example, places of children is that many women are

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SOFIA: Can I jump in here? I think we need 3 Madam Chairman, ladies and gentlemen.
to touch on coping strategies … The first affirmative speaker has tried
to tell you that a proactive, cooperative
Track 10.3 approach to resolving conflict somehow
Extract 1 results in all parties feeling that they have
Now, what are the consequences of this kind won.
of conflict? There are studies that suggest 4 Madam Speaker, ladies and gentlemen.
that this conflict is responsible for declining The first negative speaker, Fatima, has
birth rates in developed countries, a decline tried to tell you that there is a cultural
which is undeniably happening … But my issue with trying to find a resolution to a
own research suggests that there are too problem.
many factors involved to be able to make any 5 The lecture has started, so please pay
claim for one main reason for this decline. attention. Now, to begin with, we’re
However, it is argued in some of the studies piloting this program and so I’m here
that the reason for the decline in numbers of today with the senior lecturer, Professor
children is that many women are choosing Sofia Lang, to talk about role conflict.
a career over children. Though in some
6 Good. Now, imagine this. A woman goes
ways this seems possible, the theory ignores
to university in her 20s, finds she loves
the fact that fathers experience a similar
academic life, and qualifies with a Ph.D.
conflict—a study in 2008 suggests up to 49%
in physics eight years later. She is eager to
of working fathers face the same conflict
put her work into practice.
between their roles. So, how can we know
that this is a female choice?
Extract 2
I have an example here from real life: Let’s
call him Max. He works in an office in a web-
design company. He’s been there for nine
years, and has worked his way up. You can
see his career path on this diagram. In his
current role as team leader, the management
has delegated to him the responsibility of
making sure his team meets deadlines with
high-quality work, but he also represents the
web designers at management meetings.
There’s a clear conflict here. What actually
happened was that he stopped doing
the things that got him these jobs in the
first place. Hence, he ended up doing the
minimum required to keep his job. Now,
there are those who would say that it had
nothing to do with the role conflict, he just
wanted an easy life … but why would he
change after all those years? People just
aren’t that changeable.

Track 10.4
1 Opposing the motion, on my left we have
the second-year undergraduates team;
Fatima and Carmen. Our judges today are
Lisa and Molly.
2 We define proactive methods as
cooperative styles of resolving conflict, and
with this definition, we as the affirmative
team believe that proactive methods are
superior to preventative methods.

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