Module 2: 009

"Branding In Depth"

Framing & Positioning

The frame of the picture is more important than the subject. When it comes to selling stuff, how you
frame your product, matters more than what it actually is. So even if you've got a crappy product, you can
still make bank if you present it well and make it look appealing. But if you want to stay in business for the
long haul, you gotta make sure your product is actually good quality too.

First, Best, or Different

The best way you will be looking to succeed long-term in the e-commerce industry is to either be the first,
best, or different.
You can be the first to a specific niche
You can position yourself to be the best in the industry
You can be different from everyone else

The 5 Pillars of a SOLID Brand

What is the purpose of your brand?
How do people perceive your brand?
What is the personality of your brand?
How are you going to position your brand?
How are you going to promote your brand?

Pain Points
Your marketing, content, video ads, and descriptions should always capture a customer's pain points and
sell them on the idea that your product is the perfect solution to solve their problems. That's how you are
able to hook your customer in most effectively and truly sell them on your vision and brand.

Action Steps
1. Make sure you know the pain points of your brand.
2. Make sure you know what influencers you want to work with.
3. Make sure you know what guarantee you are going to provide and the novelty of your product.
4. Make sure you understand the 5 Pillars of YOUR brand.

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