Factoid: Did you know – recommended fruits per day

Filipino fruit consumption average (paste metric) super low

Present nature by design as solution. Problems facing the consumption for the market. List down all
factors. Price of fruit hindrance. Time etc.

Why do we do it via 1 drink? Start the healthy but tasty beverage.

Main point is health and taste – Skew with beverage industry (phil) Data for feasibility. Feasible because
of market demand.

Part of your daily diet aka fruits to go.

Replaces the need for other unhealthy drinks with your fruit intake for the day.

Go with the organic vibe – no artificial flavors and products – 100% organic.

Present diet and health benefit with taste. Juxtapose the 711 slurpee with ours. Vitwater manny. Propel.
Vitaboost.

Already a proven beverage market. Mine is better because im the healthiest and im the only one that’
fits into all diets.

Sustainability through seasonal change

The organic stigma makes everyone think its expensive but our product is catered to be the most cost
efficient for all demographics.
The challenge here is to present all of the above to consumers without overloading them with
redundant data and the usual shtick that comes with supposedly healthy and organic drinks. We went
with cognitive assonance through our market plan. First line of this is the concept of the stall. The stall in
itself will be enough to associate the consumers with fruits; framework of the customisable stall is
designed to look like a fruit. With this, we came up with the concept of 3lves – three elves that lives
inside a fruit.

Concept of Elves:

 Associated with nature

 Approachable and aesthetically pleasing to kids and adults.
 Easily relatable with concepts and ideas to consumers.
o Each elf will have a distinct role in ‘making’ the product.

Delineate the purpose of each elf. This is to educate the customers without having to overload or force
them to read marketing materials. The elves will be three elven fruit farmers that would relate and
educate the consumers about the product. The first elf will be relaying the information that the product
is made by fresh fruits. The second will relay the information