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Fresh, Healthy & Juicy!!!

Who We Are

We are team of eight awesome peeps


with the aim of providing a daily dose
of fresh and healthy blends of fruit.
Our Vision

To ensure continuity in our marketplace

by ensuring that workers remain healthy,


active and productive.
Mission Statement
To meet the expectations of our
customers and ensure that they stay
healthy by presenting them with blends
of fruits to keep them healthy.
Our Product
Problem
Due to the pandemic and its effect on the economic
growth of the country, companies have increased its
working intensity to meet up with clients need and
economic standards. These adjustment makes the staff of
the company work extra hard and end up not having
enough time to really take care of themselves and this
aftects their diet.
Our Solution
Fruuthies comes in by helping company staff maintain a
healthy and strong living while working and after working
hours with our fruit mix salad containing 6 fruits (apple,
pineapple, coconut, pawpaw and water melon), a
vegetable (cucumber), and finally a tasty, sweet, and
crunchy topping (milk and groundnut)
Benefits
We carried out a research to find out the most healthy fruits at
our reach and can give so much health benefits to our customers.

NOTE: 5 of our salad mix selection are on the list of the world's
top 20 healthiest fruits.

Fruit Mix: Apple, Pineapple, Coconut, Pawpaw, Water melon

Vegetable: cucumber

Toppings: Milk, Groundnuts


Milk is a nutrient-rich beverage that may benefit your health in
several ways. It’s packed with important nutrients like calcium,
phosphorus, B vitamins, potassium and vitamin D. Plus, it’s an
excellent source of protein. Drinking milk and dairy products may
prevent osteoporosis and bone fractures and even help you
maintain a healthy weight.

Groundnuts are as popular as they are healthy. They’re an


excellent plant-based source of protein and high in various
vitamins, minerals, and plant compounds. They can be useful as a
part of a weight loss diet and may reduce your risk of both heart
disease and gallstones.
Coconut is a high-fat fruit that has a wide range of health

benefits.

These include providing you with disease-fighting antioxidants,

promoting blood sugar regulation, and reducing certain risk

factors for heart disease.

Pineapple is rich in vitamin C and manganese. Its bromelain

content may fight inflammation and reduce the risk of cancer.

Watermelon is high in water, nutrients and antioxidants. It is also

particularly high in a powerful antioxidant called lycopene.


Cucumbers belong to the gourd family and come in several
varieties, including slicing and pickling. They’re nutritious and
make a tasty addition to a healthy diet.

Bananas provide several nutrients and plant compounds,


including resistant starch and pectin. Bananas can have
benefits for exercise, blood sugar control and digestive health.

Papaya is nutrient dense and rich in antioxidants. Eating it may


reduce your risk of cancer and improve digestion.

Apples are very nutritious. Their nutrients, antioxidants and


fiber may reduce the risk of disease and improve digestion.
Business Model

& Marketing
Business Canvas
Key Partners Key Activities Value
Customer
Customer

Proposition Relationship Segments


- Fruit sellers
- Educating
- Healthy living
- Collecting 1. Sedentary
- Super markets
customers about
- Helping our feedbacks
workers

- Google forms
the benefits of
customers get - Allowing 2. Fruit lovers

healthy living

first hand contact customers have


- Marketing and
with fresh variety their choice of fruit
sales

of quality fruits
mix

- Purchasing
- Easy payments

fruits

Channels
Key Resources
- Fruits
- Social Media

- Plates and cutlery


- Word of mouth

- Milk
- Email

Cost Structure Revenue Streams


- Buying fruits
- Sales of fruits salad
- Buying plates and spoons

Market Strategy
Email

Emails where used to ensure we communicate to every staff that


a healthy meal was coming their way. We used the mail for
constant reminders why they should be healthy.

Social media

Social media was a very important tool which we used during the
marketing because of where the world is and who our target
market is. Therefore we created a twitter account to give them a
better experience to what we really do.

Team Cohesiveness
To achieve our goal, everyone was actively involved in the
business process from ideation to execution and closure.

We divided ourselves into units of marketing, branding and


packaging, quality control and delivery.

Working together and depending on the each other to deliver


excellent work was the way we bonded.
Creativity
Creative notes

Giving our customers healthy fruits was not just the point alone,
we wanted to give them a whole new experience that will bring a
smile to them and cause interactions between them. Everybody
just wanted one.

Close-up interaction

We interacted with our customers to catch their feelings and


ensure that they understood the healthy benefits and also feel the
awesomeness of the brand.
Budget &

Cost Control
Financial Summary
Daily Cash Flow
Daily Cash Flow
Cost Control Strategy
Bulk Purchase

In the cause of production, we used bulk purchase to break the barrier of purchasing
expensive fruits.

Pre-Orders

We collected payments the previous day to ensure we had cash at hand to go to the
market.

Recycling

We recycled plates that were used by our customers under strict sanitary conditions.

Limited Production

We were to take orders first to ensure that we got the exact amount to sell. We did
this to be sure that there were no left overs.
Meet the Team

Inyene Ikpe Ukiwe Stephanie Echendu Chinedum Chinonye Abonyi


CEO Marketer Marketer Nutritionist

Onyedikachi Agonsi Gift Njom David Asamonye Charles Ekube


Chief Financial Officer Brand Manager Ast. Chef Chief Chef / Nutritionist
Customer Reviews
Knowledge is knowing

a Tomato is a Fruit;

Wisdom is not putting it in a

Fruit Salad.
-Brian Gerald O’Driscoll
Thank You

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