Customer as source of oppurtunity

Crowd source

Stages

Supply
Demand

Incentives

of customer
feedback

advantage
cons
ustomer as source of oppurtunity
Dell's ideastorm
MyStarbucks Idea

Source of great ideas

Oppurtunity selection

lot of ideas
which ideas are addressing customer's painpoint and use that idea

Fixed payment
Value to other partcipants, they can get feedback
Community and forum

indirect feedback
Company shared reviews
mines product by customer
from in some social
Amazon media
to know customer requirements or
customer's pain points in existing product
Research trails left by customers from social media and identify new products from that
data

speed process of idea generation and customer validation of ideas

new products where there is no customer base, this may ntobe usefu;l
Upvote received from customers on Top 5% of ideas for further
ideas
Votes & purchase intent may not selection
be same
voters & purchasers prefferences
may be different

Revenue sharing

Jumbl - created by the reviews

from amazon
ivation
Importance of the IDEA-VIDE MODEL

Quality of idea MEASURING QUALITY OF NEW IDEA

Quality of Design & Dev Idea implemented by multiple companie

Exo Climate, political etc that are not under your control
 Survey to understand on purchase intent

What difference one company makes allows it to stand out among competition

not under your control

Assessing oppurtunities
Address a big customer need
Provide solution that acts as pain killer
Play to your strength

Expectation on startup Capability required for it

Strong recurring revenue capability for subscription
Manufacturing conenctions with facotires
supply chain Sell directly from factory to customer

List all the new oppurtunities from the above

which 6-8 are promising-explore more
which among the 2-3 is promising
finally arrive at the one idea
Mitigate uncertainity

Diverse and delay commitment -

Like a tournament, all the ideas goes through the multiple filters