A SUMMER TRAINING REPORT

ON
“Assessing Recruitment & Selection Process of
Bharti Airtel

Submitted In Partial Fulfillment of requirement for the two years

MASTER OF BUSINESS ADMINISTRATION (MBA)

School of Management Sciences, Varanasi

(An Autonomous College)
Affiliated to
(Dr. A.P.J. Abdul Kalam Technical University, Lucknow)

Submitted to
Submitted by
Dr. Palima Pandey
Riddhi Kumari
(Assistant Professor)
(2201060700200)
 DECLARATION
I, RIDDHI KUMARI hereby declare that my report entitled “Assessing Recruitment &
Selection Process of Bharti Airtel” is a project work carried out by me independently. The
information presented in the report is correct to the best of my knowledge and the analysis
is as per the norms and guidelines of the report.

I feel extremely exhilarated to have completed this report under the able and inspiring guidance
of Dr. Palima Pandey, Assistant Professor. His guidance and timely encouragement has
infused courage in me to complete the work successfully.

I claim this report to be my indigenous work and have not presented it anywhere else for any
purpose.

Riddhi Kumari
MBA III Semester
Roll no.: (2201060700200)
 ACKNOWLEDGEMENT
The work on this report has been an inspiring, often exciting, something challenging, but always
an interesting experience.

Bearing in mind, I am using this opportunity to express my deepest gratitude and special thanks
to the School of Management Sciences, Varanasi. I express my deepest thanks to Director, Prof.
P.N. Jha, Coordinator: Dr. Amitabh Pandey of MBA for providing me the valuable chance for
doing the research purpose.

Last but not the least I apologized for my omission & mistakes, as from my side I prepared it by
my best. I perceive this opportunity as a big milestone in my career development. I will strive to
use gained skills & knowledge in the best possible way, & I will continue to work on their
improvement in order to attain the desired career objectives.

Riddhi Kumari
MBA III Semester
Roll no.: (2201060700200)
 TABLE OF CONTENTS
S. No. Particulars Page No.

SECTION – A

1. Introduction 1

1.1 Industry Overview 2

1.2 Company Overview 19

SECTION – B

1. Introduction

1.1 About the project 52

1.2 Objectives of the project 62

1.3 Rationale for the study 63

1.4 Importance of the project 67

2. Literature Review 72

3. Research Methodology 74

4. Limitations 76

5. Data Analysis & Interpretation 77

6. Conclusion from the work 95

7. Suggestions & Recommendations 96

8. Annexure 97

9. Bibliography 100
INTRODUCTION
 Introduction

EXECUTIVE SUMMARY
Airtel Bharti, commonly known as Bharti Airtel, is an Indian multinational
telecommunications services company headquartered in New Delhi, India. It operates in
over 18 countries across Asia and Africa. Airtel offers a wide range of services including
mobile telephony, broadband, digital TV, and enterprise solutions to both individual
consumers and businesses.
The company is one of the largest mobile network operators globally and has a significant
presence in the Indian telecommunications market. Airtel has diversified its services over
the years and has expanded its offerings to include digital payments, IoT (Internet of
Things), and other digital services in addition to its core telecom services.
Bharti Airtel has been a major player in driving India's telecom revolution and has
constantly aimed to enhance its network infrastructure and services to cater to the
evolving needs of its customers.
Company Briefing
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among India's largest mobile
phone and Fixed Network operators. With more than 60 million subscribers as of 31st March 2008.It
offers its mobile services under the Airtel brand and is headed by Sunil Mittal The company also
provides telephone services and Internet access over DSL in 14 circles. The company complements its
mobile, broadband & telephone services with national and international long distance services. The
company also has a submarine cable landing station at Chennai, which connects the submarine cable
connecting Chennai and Singapore. The company provides reliable end-to-end data and enterprise
services to the corporate customers by leveraging its nationwide fiber optic backbone, last mile
connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access through
the gateways and landing station.

Statement of the problem

I have been working in the Telemedia Services department of Airtel in Kolkata.
This department has been designated the Telemedia( i.e. Broadband,fixedline &IPTV).I started the
project on 22nd April, 2008 .Till date I have been provided the opportunity to learn 3 different type of
processes which are:

1. Market potential mapping and New area roll out.

2. Tag Augmentation project.
3. Competition analysis through SWOT analysis.
4. Projection for New Network Roll out.
1) Market potential planning
In Kolkata, Airtel has installed 1, 06,000 tags, (the connection given to an individual landline phone or
broadband customer is called a Tag) as on April, 2008, according to company sources. The company has
now decided to roll out more tags to cover about 70 to 80% of Kolkata.

Purpose or objective:
The rationale behind the new area layout project was to:
 To ascertain the establishments in Kolkata where the roll out of new tags is feasible and optimal
(i.e. in confirmation with ARPU levels).
 To ascertain the competitor‟s presence and strength in various areas of Kolkata.

2) Tag Augmentation Project:

In Kolkata there are 1,06,000 tags that have been installed by Airtel
throughout the city. The actual utilization of tags (i.e. tags actively used for voice calls and broadband) is
a mere 38%, according to company sources.

Objective or Purpose:
  To increase the tag utilization levels to 50% thereby decreasing the losses of the company
resulting from underutilization of resources and increasing revenue of the company at the same
time.
 To remove the grievances of the existing consumers by reinstalling the useless tags and noting
down complaints for repairing and replacing the choked tags.

3) Competition Analysis using SWOT Analysis

Objective or purpose:
To do a SWOT analysis of the competitors so that Airtel can know their rivals well.
The weakness of the rival firm will be opportunity for the Airtel to get an edge over its competitors and
the threat to Airtel would be strength of the competitors.
INDUSTRY OVERVIEW
The telecom industry is a dynamic sector that encompasses the transmission of
information and communication over long distances. It has seen significant
evolution over the years, transitioning from traditional voice-centric services to an
era of digital transformation and data-driven connectivity. Here's an overview of the
telecom industry:
Communication Services: Telecom companies provide various
communication services, including voice calls, messaging, data transmission,
internet connectivity, and more recently, multimedia services like video calls and
streaming.
Mobile Networks: The industry has experienced a significant shift from
landline-based services to mobile networks. Mobile operators deploy wireless
networks using technologies like GSM, CDMA, 3G, 4G LTE, and now, 5G, to
enable wireless connectivity and mobile internet access.
Internet Services: Telecom companies play a crucial role in providing internet
access to both individuals and businesses. With the increasing demand for high-
speed internet, telecoms are focusing on expanding broadband services and fiber-
optic networks.
Technological Advancements: Emerging technologies such as 5G, Internet of
Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) are shaping
the future of the telecom industry. 5G, for instance, promises faster speeds, lower
latency, and greater capacity, enabling new applications and services.
Competition and Globalization: The industry is highly competitive, with
numerous players vying for market share. Globally, telecom companies often
expand their operations across borders, leading to international competition and
partnerships.
Regulations and Policies: Telecom companies are subject to regulations that
vary by country, which can impact market entry, pricing, infrastructure
development, spectrum allocation, and consumer protection.
Digital Transformation: The industry is undergoing a digital revolution, with
telecom companies diversifying their offerings into digital services like digital
payments, cloud services, content streaming, and IoT solutions.
Customer Experience: Enhancing customer experience is crucial. Telecom
companies focus on offering personalized services, improving network coverage
and reliability, and providing innovative products to meet customer demands.
Challenges: The industry faces challenges such as cybersecurity threats, high
infrastructure costs for network expansion, regulatory hurdles, and the need for
continuous innovation to keep up with rapidly evolving technologies and consumer
preferences.
Future Trends: The future of the telecom industry is expected to be driven by
5G adoption, IoT proliferation, expansion of digital services, network virtualization,
AI integration, and sustainable practices.
Overall, the telecom industry plays a fundamental role in connecting people and
businesses globally, and its evolution continues to shape how we communicate,
work, and interact in the digital age.
 Literature review

People are integral part of an organisation today. No organisation can run without its human resource.
In today‟s highly complex and competitive situation, choice of right person at the right place at the
right time has far implications for an organisation‟s functioning. An employee well selected and well
placed would not only contribute to the efficient running of the organisation but also offer significant
potential for future replacement. Thus hiring is an important function. The process of hiring begins
with human resource planning which helps to determine the number and type of people an
organisation needs. Job analysis and job design enables to specify the task and duties of jobs and
qualifications expected from prospective job. HRP, job analysis and job design helps to identify the
kind of peoplerequired in an organisation and hence hiring. It should be noted that hiring is an ongoing
process and not confined to formative stages of an organisation. Employees leave the organisation in
search of greener pastures, some retire and some die in the saddle. More importantly an enterprise
grows, diversifies, take over the other units until all necessitating hiring of new men and women. In
factthehiringfunctionstopsonlywhenthe organisationceasesto exist.

Recruitment:

According to Flippo, “Recruitment is the process of searching for prospective employees and
stimulating and encouragingthem to applyfor jobs in an organisation.” It is the activitywhich links the
employerand thejobseekers.

According to Yoder, “Recruitment is a process to discover the sources of manpower to meet the
requirements of the staffingschedule and to employeffective measures for attractingthat manpowerin
adequatenumberto facilitateeffectiveselectionof an efficientworkingforce”.

“Recruitment is the development and maintenance of adequate manpower resources. It involves the
creation of a pool of available labour upon whom the organisation can draw when it needs additional
employees”.
 12

Thus we can say that:

 Recruitmentis theactivitythatlinksemployerand jobseekers.

 It is a process of finding and attracting capable applicants for employment. It begins when
new recruits are sought and ends when their applications are submitted. The result is a pool of
applicationformswhichnewemployeesareselected.
 It is the process to discover sources of manpower to meet the requirements of staffing
schedule and to employeffective measures for attractingthat manpowerin adequatenumbers
to facilitateeffectiveselectionof an efficientworkingforce.
 Recruitment of candidates is the function precedingthe selection, which helps to createa pool
of prospective employees for the organisation so that the management can select the right
candidate for the right job from this pool. The main objective of the recruitment process is to
expeditetheselectionprocess.

In sourcing:

Companies recruit the candidates and, employ them, train and develop them and
utilize the human resources of these candidates. This strategy is called In-sourcing.
Companies formulate and implement this strategy when the corporate strategy is
stable.

Out sourcing:

Some service companies depend for their human resources on such external
organization whose core business is to provide human resources. This strategy is
called Out-sourcing. Out-sourcing strategy is more suitable for both the fast growing
and diversifying companies.

 To searchfortalentgloballyandnotjustwithinthecompany.

 To design entrypaythat competeson qualitybut not on quantum.

 To anticipateand finalpeoplefor positionsthat do not exists yet.

 13

Selection:

Selection process is a decision making process. This step consists a number of

activities. A candidate who fails to qualify for a particular step is not eligible for
appearing for the subsequent step. Employee selection is the process of putting right
men on the right job. It is a procedure of matching organisational requirements with
the skills and qualifications of people. Effective selection can be done only where
there is effective matching. By selecting best candidate for the required job, the
organisation will get quality performance of employees. Moreover, organisation will
face less absenteeism and employee turnover problems. By selecting right candidate
for the required job, organisation will also save time and money. Proper screening of
candidates takes place during selection procedure. All the potential candidates who
apply for the given job are tested.

Recruitment and selection in Bharti Airtel:

Recruitment:

Recruitment techniques are the means or media by which the management

contacts prospective employees or provides necessary information or exchange of
ideas order to stimulate them to apply for jobs.
1. D i r e c t m e t h o d :
Under direct recruitment scouting, employees contacts, and waiting lists are used. in
scouting, representatives of the organisation are sent to educational and training
institutions. these travelling recruiters exchange information with students, clarify
their doubts, simulate them to apply for jobs conduct campus interviews and short
list candidates for further screening.
2. I n d i r e c t m e t h o d :
Advertisement in news paper, journals, on the radio and television are used to
publicise vacancies. A well thought out and clear advertisement enables candidates
to assess their suitability so that only those possessing the requisite qualification will
apply.
3. T h i r d p a r t y m e t h o d :
 14

Various agencies can be used to recruit personnel. Public employment exchanges,

management consulting firms, professional societies, temporary help societies, trade
unions, labour contractors are the main agencies.
4. I n t e r n e t r e c r u i t m e n t :
Various job sites are now available on the internet. The organisation can create
profile on such sites so that various resumes of applicants can be viewed and
matched with the requirements of the job and as much as applicants can be called
because almost 25% of net users in India search for jobs through internet.

Procedure followed when a vacancy arises:

PROJECT
MANAGER

The vacancy is informed

GENERAL
MANAGER

MANAGING DIRECTOR

Starts the recruitment

HR MANAGER

RECRUITMENT
The M.D. gives
Permission for Recruitment
 15

Recruitment and selection in Bharti Airtel:

Steps in recruitment process in Bharti Airtel:

Step 1:
Whenever there is a vacancy in the company first it will be known by the project manager. The
project manager informs about the vacancy to the general manager.
Step 2:
Once the general manager comes to know about vacancyin the companyhe will inform it to the
chairman to get the approval of recruitment.
Step 3:
After getting the recruitment approval the process will be carried by the HR manager. Moreover
the recruitment of the company internally, that is the existing employee will be given
first priority.

Sources of recruitment:

RECRUITMENT

INTERNALSOURCES EXTERNAL SOURCES

RETIRED EMPLOYEES
CONSULTANTS

INTERNET
PRESENT EMPLOYEES

JOB CENTERS

NEWS PAPER
 16

Internal sources:

1) P r e s e n t p e r m a n e n t e m p l o y e e s
The company considers the candidates from their sources for telecom industry
because,

 Availabilit y of mo st sui table candid ates

 Th e p o l i c y o f th e o r g an i z a ti o n to mo t i v at e t h e p r e s e n t e m p l o ye e s .

2)R e t i r e d e m p l o y e e s
Generally the organization takes the candidates for the employment from the retired
employees due to obligation. Sometimes the company re-employee the retired
employee‟s as a token of their loyalty to the organization.

External sources:

1. J o b centres:
This is a network covering most cities acting as agent for potential employers. They
are the private employee exchange; job centres help the candidates in knowing more about
thecompanythroughoutthe country.

2. O u t p l a c e m e n t consultants
These are the consultants just like the employment exchange. In this job consultants
can register their name and when there is a sent for interview. Actively seeking to
place and may provide training required. Available when recruitment needed.

3. N e w s p a p e r :

Whenever there is recruitment in the company it will be advertised in the newspaper.

Since onlythe newspaper is the source of reaching the information to all the people.
 17

4. I n t e r n e t :

Internet is the modern mode of recruitment. If a company wants to place or fill a vacancy
within a short period of time through the external source then internet is the best source.

Reasons for selecting the sources:

1. R e f e r r a l s :

 R ef err als are the existing e mplo yees working in the same
organization. Bharti Airtel select referrals as their source
s i n c e i t a r e a n e c o n o m i c a l wayof recruiting.

 This is also a fastest means of recruit ment.

 In cas e of emergen c y to p lace an employee in particular

position can be done easily through referrals. Since
r e f e r r a l s t h e y b r i n g c a n d i d a t e s f o r the job from outside.

2. N e w s p a p e r s :

 Newspaper is a media through which information can be

s p r e a d a l l o v e r t h e c o u n t r y.

 Job seekers are able to get in formation abou t the vacancies

through newspapers.

 Newspapers are cost effective.

 Coverageis high.

3. I n t e r n e t :

 Internet is a modem source used for recruitin g the candidates .

 18

 Thetimeconsumedin givingtheinformationand makingit to reachthe p e o p l e i s

less. Internet is selected as a source of recruitment for
t h e f o l l o w i n g r e a s o n s also.

 It is a fastest means of source.

 Coverageis high

4. C o n s u l t a n t s :

 C ons ul t ant s are a s our c e t h r o u gh w hi c h mo r e n u mb er o f

candidates can be recru ited and selected.

 Consultantshelp organizationat thewhenthereis a emergency.

 It is also selected for the following r easons.

Cost effective.

Time taken is less.

It is easy source since it will have the candidates all the time which will help during
emergency period.

Factors that are considered while recruiting in Bharti Airtel:

 Determining which characteristics that diff erentiate people
ar e mo s t i mp o rt ant to p e r fo r man ce .

 Measuring th os e characteristics.

 Decid ing wh o should make t he selection pro cess.

 Time effective and econo mical.

 19

Factors affecting recruitment:

Internal External

Recruitment policy Supply and demand

HR planning Labour market

Size of the firm Socio, political and legal factors

Growth and expansion Competitors

Internal factors:

Recruitment policy:

The recruitment policy of an organisation specifies the objective of the recruitment

and provides a frame work for the implementation of recruitment strategy. It may
involve organisational system to be developed for implementing recruitment
strategies and procedures by filling up vacancies with best qualified people. The
recruitment policies of an organisation are affected by the following factors
 Organisational objectives.
 Personnel policies of the organisation
 Govt. policies on reservation
 Preferred sou rce of recru itment
 Need of th e organisation.
 Recruitment costs and finan cial implications.

2. H u m a n r e s o u r c e p l a n n i n g :

Effective human resource planning helps in determining the gaps present in the
existing manpower of the organisation. It also helps in determining the number of
employees to be recruited and what qualifications they may possess.

3. S i z e o f t h e f i r m :
 20

The size of the firm is an important factor in recruitment process. If the organisation
is planning to increase its operations and expand its business, it will think of hiring
more personnel which will handle its operations

4. C o s t :

Recruitment incur cost to the employer, therefore, organisation try to employ that
source of recruitment which will bear a lower cost of recruitment to the organisation
for each candidate.

5. G r o w t h a n d e x p a n s i o n :

Organisation will employ or think of employing more personnel if it is expanding its

operations.

External factors:
1. S u p p l y and demand:
The availability of manpower both within and outside the organisation is an
important determinant in the recruitment process. If the company has a demand for
more professionals and there is limited supply in the market for the professionals
demanded by the company, then the company will have to depend upon internal
sources by providing them special training and development programmes.

2. L a b o u r market:
Employment conditions in the community where the organisation is located will
influence the recruiting efforts of the organisation. If there is surplus of the
manpower at the time of recruitment, even informal attempts at the time of recruiting
like notice board display of the requisition or announcements in the meeting etc will
attract more than enough applicants.

3. S o c i o , p o l i t i c a l a n d l e g a l f a c t o r s :

Various govt. regulations prohibiting discrimination in hiring and employment have

direct impact on recruiting practices. E.g. if Govt. introduces legislations for
reservation in employment for scheduled castes, scheduled tribes, physically
 21

handicapped etc. it becomes an obligation for the employer. Also trade unions play
an important role in recruitment. This restricts management freedom to select those
individuals who it believes would be best performers.

4. C o m p e t i t o r s :

The recruitment policies of the competitors also affect the recruitment function of
the organisation. To face the competition, many a times the organisation has to
change their recruitment policies according to the policies being followed by the
competitors.

Selection process:

General criteria that are followed during the process of selection in Bharti
Airtel:

1. I n t e r n a l selection:

The candidates who are being selected internally need not undergo the selection process. Since
the company already knows the employees ability.

Onlyif the existingemployee is good technical abilityhe will be selected and the selection will be done
to fillthevacancy.
Moreover if there is a vacancy in the company first they will try to fill it internally. The team leaders
who works under the project managers will be given priority, since he know what t he works is, how
to dealthe clients,etc.

Criteria’s that are followed for internal selection in Bharti Airtel:

 Th e r e v e n u e s t h e e x i s t i n g e m p l o ye e m ad e.

 H is e f f ic i e n c y.

 T h e em p l oyee‟ s t e ch n i cal a b i l i ty.

 22

 W o r k e x p e r i e n c e o f t h e e m p l o ye e .

 Doing the selection internall y is cost effective.

 Timeis not wasted.

2. E xt e r nal s e l e c t i on p r oc e ss :

The selection process in company refers to the person come through external source
of recruitment has to undergo the below selection process; this selection process has
a series of hurdles which the applicants has to go through.

TECHNICALTEST

TECHNICAL INTERVIEW

PANELINERVIEW

DIRECTINERVIEW

MEDICALEXAM

REJECTED

Tests:
 23

1. Technical test and Interview :

The test refers here is technical test. Bharti Airtel conduct test for the qualified
candidates after they are screened on the basis of the application blanks so as
measure the candidate‟s ability in technical side.
Also the short listed candidates are supposed to go through the technical interview in
which the technical knowledge of the candidate is checked. The candidates who
crack this interview have to go through the panel interview.

2. Panel interview
This is an interview where the panel members will interview the candidate, here the
real capacity of the applicant will be revealed. A series of questions will be asked as
quickly as possible and the applicant has to satisfy the panel members through his
answers.

3. Di r e ct i nt e r v i e w:
This is the final round of the entire selection process. In this round the personal
details of the candidates, his expectation towards the company will be known and
according to the applicants attitude towards the job the applicant will be selected.

Objective of the interview:

 To know the infor mation abo ut the candidates.

 To provide t he candidates with the facts of the job and the

organization.

 To judge the suitabilit y of candidates to the job.

 To s ee the in ner self and feelings of the cand idates.

4. M e d i c a l :
 24

After the final interview the applicants who have crossed the above stages are sent to
physical examination either to the company physician or to a medical officer
approved for the purpose. Such examination serves the following purposes:
 I t d e t e r m i n e s w h e t h e r t h e c a n d i d a t e i s p h ys i c a l l y f i t
to perform the j ob. Those who are unfit are rejected.
 It reveals existing disabilities and provides a record oft
h e employee‟s h e a l t h a t t h e t i m e o f s e l e c t i o n . T h i s r e c o r
d w i l l h e l p i n s e t t l i n g c o m p a n y‟ s l i a b i l i t y u n d e r t h e
Work men Comp ensation Act for claim for an
i n j u r y.
 It p r ev en t s th e e mp lo ym e n t o f p eo p l e s u f f e r i n g
from contagious diseas e.
 It identifies candidates who are otherwise suitable
b u t r eq u ir e s p e cific j obs due to ph ys ical hand icaps
and al lergies.

Types of interviews that are adopted during selection process in Bharti Airtel:

Members involved in external selection process:

Selection process Members

Tests Technical Engineers

Technical interview HR manager and Senior Technical Persons

Panel interview HR managers, HR persons, Project Manager

Direct interview Project Manager

For the test, and technical interview the questions will be designed of Bharti Airtel.
The selection process will be done externallyby the company only when there are no suitable
 25

candidates in the company, for example, when the team leaders lack in technical
ability, experience, performance or the company looks for external selection.

Budget allocated for recruitment and selection process in Bharti Airtel:

The budget for the recruitment and selection process for company will be allotted
every year. Around 25% of the profit is been allotted for the recruitment and
selection process as a whole in a year for the company (Bharti Tele ventures
Pvt.,(Ltd) including Bharti Airtel. Since candidates will be recruited every year
for other designations also.
 26

Objectives of the study

 To study is to analyse and evaluate selection process

for BHARTI AIRTEL.

 To know th e percep tion of em ploy ees regar d ing recrui t m en t and

selection process.
 27

Research methodology

 Research Design:

Descriptive.

 Source of data collection:

Primary data:
Questionnaire and interview.

Secondary data:
Books and journals

 S a mp l e u n i t :
Executives of HR departments.
 S a mp l e si z e :
100

 S a mp l i n g t ec h n i q u e :

Convenient sampling.

1992 Telecommunication sector in India liberalized to bridge the gap through

government spending & to provide additional resources for the nation‟s telecom
target. Private sector allowed participating

1993 The telecom industry gets an annual foreign investment Rs 20.6 million
1994 License for providing cellular mobile services granted by the government of India
for the Metropolitan cites of Delhi, Mumbai, Kolkata & Chennai. Cellular mobil
service to be duopoly (i.e. not more than two cellular mobile operators could b
licensed in each telecom circle), under a fixed license fee regime for 10 years.

1995 19 more telecom circles get mobile licenses

1995(August) Kolkata became the first metro to have a cellular network
1997 Telecom Regulatory Authority of India is set up
1998 Annual foreign investment in telecom stands at Rs 17,756.4 million.

1999 FDI inflow into telecom sector falls by almost 90% to Rs. 2126.7 million

1999 Tariff rebalancing exercise gets initiated

1999(March) National Telecom Policy is announced.
2000(June) FDI inflow drops further down to Rs 918 million coming
2000 (January) Amendment of TRAI Act.
2000 onwards

Expansion of the network

The telecom sector has shown robust growth during the past few years. It has undergone a substantia l
change in terms of mobile versus fixed phones and public versus private participation. The followin g
table shows the growth of telecom sector since 2003:

Subscriber Base (in Million)

Items March’03 March’04 March’05 March’06 March’07
Fixed 41.33 40.92 41.42 40.23 39.34
Lines
CDMA 0.61 9.46 15.92 32.67 42.36
GSM 12.69 26.15 41.03 69.19 121.36
Wireless 13.30 35.61 56.95 101.86
(CDMA &
GSM
Gross 54.63 76.53 98.37 142.09 203.06
Total
Source-COAI
As per the details given above, the number of telephone connections has increased from 54.63 million as
on 31.03.03 to 142.09 million as on 31.03.06, exhibiting a CAGR of 37%. Wireless subscribers have
increased from 13.3 million as on 31.03.03 to 101.86 as on 31.03.06, exhibiting a CAGR of 97%. And
also a phenomenal growth has been achieved in the year 2007. But the target is much more to be filled-
up in the year 2010.

Wireline Services
Wireline services subscriber base
stood at 39.25 million in quarter
ending December 2007 as
compared to 39.58 million in quarter
ending September 2007.

Rural Wireline Subscriber base

stood at 11.75 million in quarter
ending December 2007 as compared
to 11.99 million in quarter ending
September 2007.

Wireless Services

The Wireless Market has reached

233.62 million subscribers as on 31st
December 2007 as against 209.07

million subscribers in the previous

quarter. During this quarter 24.55
million subscribers were added
Internet Services

There are 10.36 million wireline Internet subscribers at the end of

December 2007 as compared to 9.63 million at the end of
September 2007 registering a growth of nearly 7.64%. The growth rate is higher as compared to a growth
rate of 4.37% at the end of September 2007.
Besides above, there are 57.83 million wireless data subscribers at
the end of December 2007 (capable of accessing data services including internet through mobile handsets
(GSM/ CDMA)).

Broadband Subscriber Growth - The number of Broadband subscribers (with a

download speed of 256 Kbps or more) was 3.13 million at the end of December 2007 as compared to
2.67 million at the end of September 2007. The growth rate of broadband subscribers in this quarter is
17.23%.
iii) Broadband Subscribers Share
(Technology wise) – Out of these 3.13 million
broadband subscribers, 2.59 million are DSL
based; 0.34 million Cable Modem; 0.10million
Ethernet LAN; 0.022million Fibre;
0.029million Radio, Leased Line
0.015million and Others are
0.029million.

Broadband Service
Broadband Regulations came into force with effect from 1st Jan 2007. Total number of the Internet
Service Providers providing broadband service were 72 in last quarter ending September, 2007. No new
service provider is added in this quarter Out of 72 Internet Service Providers providing broadband
service only 14 Service Providers are having subscriber base more than 10,000 subscribers and these 14
Service providers share 98.56% of total subscriber base in this quarter. The total number of Broadband
Subscribers of these 14 Service Providers have increased from 2626377 to 3100720 by adding 4,74,343
(18.06%) subscribers in the quarter ending December, 2007.
 The Wireline services
were provided by 6
licensed private operators in addition to incumbents BSNL and MTNL as on 31st December 2007. List
of Wireline Service providers along with their areas of operation is given in the following Table.
Market Share of Wireline subscriber base
The total subscriber base of Wireline
services stood at 39.25 million as on 31st
December 2007. The incumbents BSNL
and MTNL have 80.79% and 9.16%
market share respectively in the
subscriber base, while all the six private
operators together have 10.05% share.

Recruitment & Selection

Process In Airtel Bharti
Job Analysis: Airtel Bharti identifi es the need
for a new position or vacancy. They conduct a job
analysis to define the role, responsibilities, qualifications, and skills required for the job.
Job Posting and Advertising: The company advertises the job opening internally and externally, using
various channels like job portals, their website, social media, and recruitment agencies.
Resume Screening: HR or hiring managers review received resumes to shortlist candidates whose
qualifications and experiences align with the job requirements.
Initial Assessments: Shortlisted candidates may be required to undergo initial assessments, which could
include aptitude tests, technical assessments, or initial interviews.
Interview Process: Qualified candidates progress to the interview stage. Airtel Bharti might conduct
multiple rounds of interviews, including HR interviews, technical interviews, and managerial interviews
to assess skills, cultural fit, and competency alignment.
Selection Decision: After the interviews, the hiring team assesses all interview feedback to select the
most suitable candidate for the role.
Reference Checks and Background Verification: Before extending an offer, Airtel Bharti conducts
reference checks and verifies the candidate's background, including educational qualifications and past
employment history.
Offer and Onboarding: Once the candidate passes all checks, the company extends an offer of
employment, negotiates terms, and onboards the new employee. This might involve orientation
programs, training, and introducing them to company policies and culture.
Feedback and Continuous Improvement: Post-hiring, Airtel Bharti may collect feedback from both
the new employee and the hiring team to improve their recruitment processes continually.
Talent Acquisition Technology: Companies like Airtel Bharti often utilize technology such as
Applicant Tracking Systems (ATS), HR Information Systems (HRIS), and data analytics to streamline
recruitment processes, manage candidate data, and enhance decision-making.
Airtel Bharti, being a large multinational corporation, likely has well-defined and structured recruitment
and selection processes in place to ensure the acquisition of the best talent to meet their organizational
needs. These processes are often aligned with the company's values, culture, and strategic goals.
Airtel Bharti, like many large organizations, typically follows a comprehensive talent acquisition
and selection process to attract, evaluate, and onboard suitable candidates. While I don't have
access to specific, internal procedures post my last update in January 2022, here's an outline of
a typical talent acquisition and selection process that companies like Airtel Bharti might follow:
Identifying Talent Needs: Airtel Bharti identifies the need for talent based on business requirements,
expansion plans, or replacing outgoing employees. This involves understanding specific roles and skills
required.
Job Description Creation: HR collaborates with hiring managers to craft detailed job descriptions
outlining responsibilities, qualifications, experience, and other job-specific requirements.
Sourcing and Attracting Candidates: Airtel Bharti utilizes various channels to source candidates,
including internal referrals, job portals, social media, professional networks, and partnerships with
educational institutions.
Screening and Shortlisting: Resumes received are screened against the job criteria to shortlist
candidates who match the required qualifications and skills.
Assessment and Interviews: Shortlisted candidates undergo assessments, which could include technical
evaluations, psychometric tests, and interviews. The interview process may involve multiple rounds,
including HR interviews, technical interviews, and managerial interviews.
Candidate Evaluation: The hiring team assesses candidates based on skills, experience, cultural fit, and
alignment with company values and goals.
Reference Checks and Background Verification: Airtel Bharti conducts reference checks to verify
candidates' backgrounds, including employment history, educational qualifications, and other relevant
information.
Offer and Negotiation: Once a suitable candidate is identified, the company extends an offer,
negotiates terms, and discusses compensation packages.
Onboarding: After the candidate accepts the offer, Airtel Bharti initiates the onboarding process,
which may involve orientation programs, training, and familiarizing the new hire with company policies
and culture.
Feedback and Continuous Improvement: The HR team may gather feedback from both the hiring
team and the new hires to improve the recruitment process continually.
Airtel Bharti, being a major multinational corporation, likely tailors its talent acquisition and selection
processes to align with its organizational culture, values, and strategic objectives. The company may also
leverage technology and data analytics to optimize and streamline recruitment efforts while ensuring the
acquisition of top talent.
Top of Form

Recruitment and Selection: Guidelines on sourcing talent, recruitment procedures,

candidate evaluation, and selection criteria.
Employee Onboarding: Procedures for integrating new employees into the organization,
including orientation programs, training, and familiarizing them with company policies.
Compensation and Benefits: Policies regarding salary structures, incentives, bonuses,
employee benefits such as healthcare, insurance, retirement plans, and other perks.
Performance Management: Processes for setting goals, evaluating performance,
providing feedback, conducting appraisals, and career development planning.
Training and Development: Policies related to employee training programs, skill
development initiatives, continuous learning, and career advancement opportunities.
Employee Relations: Guidelines on handling grievances, conflict resolution, disciplinary
actions, and fostering a positive work environment.
Diversity and Inclusion: Policies promoting diversity, equal opportunities, and inclusion
initiatives to ensure a fair and inclusive workplace culture.
Health and Safety: Procedures ensuring workplace safety, health standards compliance,
and emergency protocols.
Work-Life Balance: Policies related to flexible work arrangements, leaves, work-from-
home options,

Status of Wireline services

The Wireline subscribers are decreasing
continuously in last four quarters of 2007. The
Wireline subscriber base registered a decrease
of 324,759 lines during the quarters from October
2007 to December 2007. The net number of wireline

subscriber has decreased to 3,92,52,371 from 3,95,77,130 as on 31st December 2007. The overall
percentage of decrease in subscriber
base during the quarter is 0.82%.
During the quarter ending 31st December
2007, some service providers have
increased their respective wireline
subscriber base such as M/s Bharti
Airtel Ltd. From 20,75,037 to
21,78,175(+103,138), M/s Tata
Teleservices Ltd. (TTL) (including
TT(M)L) from 629,168 to 672,425
(+43,257), M/s Shyam Telelink Ltd. from 1,58,081 to 1,58,782 (+701) and M/s Reliance
Communications Ltd. (RCL) from 7,00,051 to 780,974 (+80,923). The reduction in the subscriber base
of Wireline during the quarter ending December 2007 reported by M/s BSNL from 3,22,26,262 to
3,17,11,219 (-5,15,043) , M/s MTNL from 36,27,092 to 35,97,029 (-30,063) and M/s HFCL Infotel Ltd.
from 1,61,439 to 1,53,767 (-7,672).
PERFORMANCE OF INTERNET SERVICES

Service Providers & Subscribers Base: -

There are 10.36 million Wireline Internet subscribers at the end of December 2007 as compared to 9.63
million at the end of September 2007 registering a growth of 7.64%. The growth rate is higher as
compared to growth rate of 4.37% at the end of September 2007.
Bharat Sanchar Nigam Ltd (BSNL) has retained its top position and reported a subscriber base of nearly
4.99 million Internet subscribers against 4.42 million at the end of last quarter. Mahanagar Telephone
Nigam Limited (MTNL) has retained second position with a subscriber‟s base of nearly 1.85 million.
M/s Bharti Airtel Limited is third with subscriber base of 0.75 million (Ref. Table 3.1). Besides above,
there are 57.83 million wireless subscribers at the end of December 2007 (capable of accessing data
services including Internet through mobile handset (GSM/ CDMA)).

Market Share: -
The growth trend of Wireline
Internet Subscribers indicate a
slight increase in the market
share of PSU owned ISPs vis-à- vis
private operators. During the
quarter private ISPs have only
33.96% market share as against
35.35% market share in the
preceding quarter. The PSU owned ISPs market share has increased from 64.65% to 66.04% at the end
of December 2007.

The market share of top 5 ISPs is as under:

Among PSU owned ISPs; M/s BSNL has shown an increase of 5.04% in the
subscriber base and have 48.17% share of total wireline subscriber base. MTNL is at
second position and have a market share of 17.86%.

Compan
y wise
market
share:
The Top 8
Internet
Service
Providers
providing broadband service on the basis
of market share are:-

Quality of Service performance of Wireline Service Operators:

Based on Quality of Service Parameters reported by all the
Wireline Service Operators for the quarter ending December 2007, the information on QoS performance
is stated.The summary of status of the service providers who have not met the benchmarks in this quarter
as compared to previous quarter is given in the Table below:
 Quality of
Service
Performan
ce of
Internet
Service Providers
providing broadband service for quarter ending 31st December
2007: -
There are 72 Internet Service Providers providing broadband service having subscriber base of 3.13
million subscribers. Among these 72 Internet Service Providers providing broadband service 14 service
providers (who are having subscriber base more than 10,000 broadband subscribers) have the total 3.10
million subscribers i.e. about 98.56% of total broadband subscriber base. This report covers performance
of these 13 Internet Service Providers providing broadband service vis-à-vis the QoS benchmarks
prescribed by TRAI (as one service provider has recently crossed the 10,000 subscriber mark and will
submit QoS parameters from next quarter). Broadband Regulations came into force with effect from 1st
Jan 2007. Based on Quality of Service Parameters reported by Internet Service Providers providing
broadband service for the quarter ending December 2007.Following table indicates the status of non-
compliance in respect of QOS benchmarks for Internet Service Providers providing broadband service:
Trend in teledensity:
Teledensity in the country has steadily increased from 5.11% as on 31.3.03 to 12.74% as on 31.3.06 and
currently stand at 20.12% as on date. However, there is a wide gap between urban tele density (47.58%)
and rural teledensity (1.84%). The rural telephony has not kept pace with the impressive growth in urban
connectivity.

T ele

50
45
40
35
ea g 30
% 25
nI
20
15
10
6.94
5
2.32
0 0.52

1999

TELE
COM
STRU
CTUR
EAND REGULATION IN INDIA
(A brief introduction to TRAI and DOT)

In India, Telecom sector is regulated and managed by two bodies which are as follows:
1. Department of Telecommunications(DoT)
2. Telephone Regulatory Authority of India(TRAI)

Department of Telecommunication:
The Department of Telecommunications is responsible for policy
formulation, performance review, monitoring, international cooperation, research and development and
grant of licenses to operators for providing basic and value added services in various cities and telecom
circles as per approved policy of Government. The Department also allocates frequency and manages
radio communication in close coordination with international bodies. It is also responsible for enforcing
wireless regulatory.

Telecom Regulatory Authority of India (TRAI)

The Telecom Regulatory Authority of India (TRAI) was formed in
January 1997 with a view to provide an effective regulatory framework and adequate safeguards to
ensure fair competition and protection of consumer interests. The Government is committed to a strong
and independent regulator with comprehensive powers and clear authority to effectively perform its
functions.

Regulation in the Circule:

As per TRAI in one circle the first two operator excluding BSNL, will
work in 900Mhz. frequency and the rest will operate in 1800Mhz. frequency.( So they have to spend
more because under 1800Mhz. frequency they have to setup 2 tower where as in 900Mhz. it is only one.)

COMPANY PROFILE

(Airtel at a glance)
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited is among India's largest mobile phone
and Fixed Network operators. It offers its mobile services under the Airtel brand and is headed by Mr.
Sunil Bharati Mittal, India's sixth richest man with a total worth of US$6.9 billion. The company is the
only operator to provide mobile services in all the 23 licensed jurisdictions (also known as Telecom
Circles) in India. An aggregate of 33,711,837 customers as of December 31, 2006, of whom 31,974,038
subscribed to GSM services and 1,737,799 subscriptions as of September 2006, the company is one of
the world's fastest growing provider of broadband & telephone services either for voice or broadband
access delivered through DSL (Digital Subscriber Link. The company also provides telephone services
and Internet access over DSL in 14 circles. The company complements its mobile, broadband &
telephone services with national and international long distance services. The company provides reliable
end-to-end data and enterprise services to the corporate customers by leveraging its nationwide fiber
optic backbone, last mile connectivity in fixed-line and mobile circles and international bandwidth
access through the gateways and landing station.

NAME DESIGNATION
Sunil Bharti Mittal Chairman & Managing Director
Manoj Kohli President & Chief Executive Officer
Akhil Gupta Joint Managing Director
Sarvjit Dhillon Chief Financial Officer & Director
Strategy

Business Divisions
Mobile Services :-
Airtel offers mobile and fixed wireless services (FWP) using GSM technology on
900MHz and 1800MHz bands, and are the largest wireless service

provider in the country, based on the number of customers, with 31,974,038 mobile customers accounted
for a market share of 21.8% of wireless market, as on December 31, 2006.
Airtel offer postpaid, prepaid, roaming and value added services through extensive sales and distribution
channel covering over 490,000 outlets. There network is present in 4,581 census towns and 176,593 non-
census towns & villages in India, thus covering approximately 54% of the country‟s population.

Broadband & Telephone Services :-

Airtel provide broadband (DSL) & telephone services (fixed line)
in 94 cities with 1,737,799 customers as on December 31, 2006 of which 31.6% subscribed to broadband
services. The objective of broadband & telephone business is to have a presence in cities with high
revenue potential. Airtel product offering in this segment includes supply & installation of fixed-line
telephones providing local, national & international long distance voice connectivity and broadband
Internet access through DSL. The business also provides value added services such as intelligent network
based advanced management services, viz. toll free numbers, virtual private automatic branch exchange
networks, ring back tones and call forwarding among others.

Partners:-
Bharti has redefined paradigms in the telecom industry through its innovative managed
services agreements in the area of mobile network maintenance, management and deployment with
Ericsson, Nokia and with IBM for the consolidation, transformation and management of the
comprehensive IT infrastructure and applications. Bharti has a market capitalization of over USD14
billion and has SingTel and Vodafone as international strategic partners.

Business Divisions:
1) Mobile Services
2) Airtel Telemedia Service
3) Enterprise Services(Corporates)
4) Enterprise Services(Carrier Services)

AIRTEL VISION
"To provide global telecom services and delight customers."
By 2010, we want Airtel to be the most admired brand in India.
Loved by more customers
Targeted by top talent
Benchmarked by more business

AIRTEL MISSION
We will meet the mobile communication needs of our customers through:
Error- free service delivery
Innovative products and services
Cost efficiency
Unified Messaging Solutions

AIRTEL BRAND ATTRIBUTES

Fresh
In-touch
On my side
 Can-do

MARKETING STRATEGY

Bharti Airtel bold strategy for the growth –company business and
marketing. India‟s first private operator to make cellular profile has an aggressive marketing strategy in
all areas of fixed and wireless telecoms
Airtel‟s marketing strategy to penetrate different segments:
Focusing its attention on youth ,women and senior citizens, cellular service provide
Airtel unveiled its new market segmentation strategy by introducing prepaid, postpaid
plans.
Another plan was launched for the senior citizens and women
In short Airtel wants to penetrate in all the feasible segments
AIRTEL offers GPRS.
Network connectivity in rural areas along with existing circles is specially taken care of
and $15 bn was spent for this purpose.

FLANKING: (THE COMPETITION)

Thus facing a tough a competition Airtel does have a strategy to maintain

its position.
It continues to target the interior packets of the mobile industry
Had been targeting the youths and launched “FREINDZ” for it‟s customers of age between 15-
19 yrs
Launched a innovative “LADIES SPECIAL”
Launched “KHUSI” - cheapest ever service
Launched of BLACK BERRY dominated it as leader
Launched of “FUTURE FACTORY” centers of innovation & pioneer mobile applications like
o mobile pay phones
o mandi rates
o mobile register

MARKETING OBJECTIVES
Bharti‟s objective is to differentiate itself in India‟s highly Competitive
communications environment by ensuring customer delight through personalized customer
service and accomplishing this through a highly cost-effective business model.

PROGRAMME OBJECTIVE
BRAND & ADVERTISING:

Airtel and Visual Identity

For a brand to be successful, it meet build enduring relationships with its
different audiences integral to this relationships is the visual image of the brand the consumer carrier in
his/her mind. The Airtel brand image is created through the consistent application of a carefully
developed visual identity, which helps AIRTEL distinguish itself in a cluttered market. Airtel‟s visual
identity helps create instant brand recall and strength the relationships that its audience have with it.

The AIRTEL visual identity has different eliminate that work together to create a strong and
consistent identity of the band. The most important of these are:

o AIRTEL LOGO – The AIRTEL logo is a strong, contemporary and confident symbol
for a brand that always ahead of the rest. It is specially drawn word mask.
o AIRTEL IMAGE STYLE – It incorporate two solid, rectangular forms counter forms
creates an open doorway.
o AIRTEL TYPOGRAPHICAL STYLE – The title case lettering with its capital „A‟ was
deliberately chosen to reinforce the brand‟s leadership position. The red dot on the
letterform „1‟ was Airtel‟s focus on innovation. The „Express yourself‟ are very much part
of the brand identity.
o AIRTEL COLOR PALETTE – The lettering is grey as that the pure black of Airtel is
visually unharmed CATEGORY ANALYSIS

PROMOTION
The early advertising for Airtel focused on mobile phones as a key business and lifestyle
tool. The tag line 'Power to keep in Touch' used in the brand promise was designed to make the user feel
'in control…powerful'. As the category developed with prices going down sharply, Airtel began talking
to a wider spectrum of potential users. This was the birth of the 'Touch tomorrow' positioning. Airtel
started talking to new segments by positively positioning and establishing itself as a brand that improved
the quality of life.
In its strategic drive to emotionally connect with the mass market, Airtel has also used cricket,
Bollywood and music as carriers. Through this exciting journey Airtel has been personified as a leader -
innovator, likened to Amitabh Bachchan, Sachin Tendulkar and Shah Rukh Khan. Airtel has always
stood out as a dynamic and a caring brand. In this journey Airtel has created some highly acclaimed.
Campaigns like the Leadership campaign, the Quality Time campaign, Magic Dalo, Say Hello launch
campaign, the Magic Hai to Mumkin Hai campaign, the
A R Rehman Live Every Moment campaign and the new Express Yourself campaign. Much like a pied
piper, the Airtel brand has attracted and retained the first customer it acquired in 1995 to the six-
millionth it acquired in 2003.

BRAND VALUE:
Airtel impacts the lives of millions across India - it gives people the unlimited
freedom to communicate so that they can express themselves freely. Airtel's brand values are centered
around leadership, performance, trust, care, innovation and sensitivity. These are reflected not just
through advertising, but in fact through each interface Airtel has with its customer.

BRAND POSITIONING:

In late-2002, Bharti Cellular Ltd. (Bharti), India's largest cellular

telephone company released a television commercial (TVC), which despite using the 'oft-repeated'
celebrity endorsement route was unusual in terms of its celebrity selection. Instead of using the usual
movie stars/sports celebrities, it chose one of the country's most successful music composers, A.R
Rahman to promote its brand.
The company also decided to undertake a comprehensive brand-building program for the company and
chose the slogan 'Unlimited Freedom' for the same. Commenting on these changes, company sources
said, "Airtel's brand identity and campaign will now have a new younger and international look and feel.
Bharti's massive media expenditure plans were no surprise, considering the fact that it was the largest
cellular telecom company in the country - reaching over 600 million people in 16 (out of 29) states of
India.

Awards & Achievements

Airtel's journey to leadership began in Delhi in 1995. Since then, Airtel has established itself across India
in sixteen states covering a population of over 600 million people. Airtel will soon cover the entire
country through a process of acquisitions and green field projects.
As evidence of its fine record, Airtel has also been conferred with numerous awards.

For the year 2007-08

 Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the Outstanding
Company of the year, 2007
 Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007
 Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List
 Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B. Pant
University
For the year 2006-07
 Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007
 Bharti Airtel awarded the prestigious QCI-DL Shah Award on Economics of Quality
 Sunil B. Mittal chosen for this year‟s Padma Bhushan Awards
 Bharti Airtel is amongst India‟s Most Admired Knowledge Enterprises in 2006
 Bharti Airtel draws Top Honors at the MIS Asia IT Excellence Awards 2006
 Bharti Airtel among the top 10 best performing companies in the world according to
BusinessWeek IT 100 list
 Sunil Bharti Mittal is „CEO of the Year‟ at the Frost & Sullivan Asia Pacific ICT Awards 2006
& Bharti Airtel bags „Wireless Service Provider of the Year' and 'Competitive Service Provider
of the Year'
 Bharti Tele-Ventures is the “BEST INDIAN CARRIER” at Telecom Asia. (05-05-06) Wins this
award for the second consecutive year.

PRODUCTS
1. Telemedia Services (Broadband and Telephony Services)
2. Wireless Services
3. Value added services
4. Blackberry Solutions
5. Business Solutions

PRODUCT LIFE CYCLE: At a growth stage.

Major Competitors of Airtel in India

Tata Teleservices Ltd
Tata Teleservices (Maharashtra) Ltd
MTNL
BSNL
MTNL
 Reliance Communications Ltd

POINTS OF DIFFERENCE:
1. Widest spread network.
2. Congestion free network.
3. Customized Service

In order to maintain its profitability and sales volumes it has encompassed these steps:
 Total cost control

 Value added services

Thus with its better cost control and with value added benefits to its consumers “AIRTEL” can
maintain NO 1 position in the market.

Business Divisions:
a) Mobile Services
b) Airtel Telemedia Service
c) Enterprise Services(Corporates)
d) Enterprise Services(Carrier Services)
1) Mobile Services:

Bharti Airtel offers GSM mobile services in all the 23-

telecom circles of India and is the largest mobile
service provider in the country, based on the number of
customers

PREPAID:
Enter the world of limitless possibilities with Airtel Prepaid. The service
that helps you give, words to every feeling, an expression to every emotion.

POSTPAID:
Life becomes much simpler with your Airtel Postpaid. It gives you
the unlimited freedom to reach out to people in your special way

1) Airtel Telemedia Service:

 The group offers high speed broadband internet with a
best in class network. With Landline services in 94 cities we help
you stay in touch with your friends & family and the world.

Features on Broadband:

a) Speed on Demand:

With our innovative service, you can enjoy a dedicated speed of up to 2

Mbps without having to change your subscription plan.What‟s more, you
only pay for what you use

b) Game on Demand:

Airtel, in alliance with Indiagames brings you a wide range of high-

quality and exciting games. Enjoy unlimited games at Rs. 199 per month.

c) Airtel PC Secure::

One of the best in PC security, to provide you and your family with
our great value online security package.

d) Wifi: Advantage of Wireless networking

3)Enterprise Services(Corporates):

The group focuses on delivering

telecommunications services as an integrated offering including
mobile, broadband & telephone, national and international long distance and data connectivity services
to corporate, small and medium scale enterprises

a) Mobile Service
b)Voice Service
c) Office Solutions
d) Data internet services
 e) E-Business Services
f) Satellite Services
g) Carrier service
h) International Service

4) Enterprise Services(Carrier Services) :

The broadband & telephone services with national

and international long distance services. It has over 35,016 route
kilometers of optic fibre on its national long distance network. For international connectivity to east, it
has a submarine cable landing station at. For international connectivity to the west, the Company is a
member of the South East Asia-Middle East-Western Europe – 4 (SEA-ME-WE-4) consortium along
with 15 other global telecom operators.

a) Domistic Voice
o International Data
o International voice
o Network & Satelite Service
o Remote Managemant

AIRTEL BROADBAND SERVICE:

Now experience the internet in a new way with Airtel

Broadband. It is powered by DSL technology which gives you blazing-fast; secure Internet access as
soon as you switch on your computer.
We give you the power of limitless discovery on Internet – from shopping to banking, paying bills to
making new friends and not to mention endless fun & learning for children.

Broadband Advantage:

No Need to wait for connect:

 With Airtel Broadband, the internet is always ON, always available! No
more waiting for dial-up to connect. You are ready to use the internet as soon as you switch on your
computer.
Power surfing:
With speed of up to 2Mbps, feel the excitement of doing more on Internet. Shop, download
MP3, exchange heavy files and chat at an enviable speed, all thanks to an extensive Broadband Services
infrastructure. No more disconnections in the middle of download.

Surf while talk:

No more missed calls or blocked telephone lines while using the internet. Airtel
Broadband Services connection does not block existing telephone lines
and allows one family member to use the phone while another member surfs the net. No more missed
calls and no more fights.

Robust installation:
The world class infrastructure & end-to-end digital network of underground
copper cable lines ensure an extremely robust connection that eliminates the risk of damage. Superior
server technology and a dedicated port provide total security to data storage and information exchange
through the Internet.

24x7 customer support:

just Airtel customer service centre need a email or a phone call . Round-
the-clock, 365 days a year.

Technology used for the broadband services:

Airtel Broadband is powered by DSL technology:

DSL provides blazing-fast, secure Internet access and can be delivered to both homes and
to businesses. Delivered right through a regular telephone line, data rates can vary from 128Kb to 8Mb
per second depending on the type and cost of the service.

Instant access:
Digital Subscriber Line (DSL) technology provides instant Internet and network access at
speeds up to 50 times faster than a 28.8Kbps modem on a standard analogue phone line. There are no
dial-up delays, no busy signals. What used to take minutes or hours to download, will now take just
seconds or minute.

Experience Multimedia:
 With DSL Internet Service you can download graphics-heavy files, large
documents, software, photos, email attachments, and more, instantly. It's perfect for real-time interactive
multimedia, broadcast quality video, distance learning, and video-on-demand. And because DSL Internet
Service sends data and voice over the same line, you can talk on the phone while you are online.

Internet Services (Data Card and GPRS)

DATA CARD:
With the Airtel Data Card, you have the freedom to access the Internet anytime,
anywhere across India, on Airtel network. You can also use this service, as you roam internationally in
an increasing number of destinations. With EDGE and GPRS enabled Airtel Data Card you can send and
receive SMS and what's more, it is compatible with Windows 2000/XP/XP Tablet/XP Pro and Mac
operating systems.

Some great advantages of Data card :-

1) High speed 24/7 Internet connectivity through Airtel EDGE network .

2) No automatic disconnection, like normal dial-up connections.
3) Connectivity to Internet while traveling in India and abroad and so you save on high Interne
charges.
4) Easy to install & simple to use with choice of tariffs to suit you needs.
5) Send and Receive SMS via the Airtel Data Card.

USB Modem:
Now get an instant access to internet and your corporate applications. Airtel brings
to you USB modem which is backed by our five core promises.

 Simple: It is quick and easy to install, both for your LAPTOP and PC.
 Secure: It supports IP Sec client software for secure VPN.
 Control: It ensures minimal investment with built-in cost management capability so that you save
on roaming.
  Performance: It gives uniform, easy, end2end experience across largest footprint along with
service level guarantee and high speed data
 Support: It also provides support for account management, technical call centre and service level
agreements.

GPRS/MO SERVICE

MO means Mobile Office in which we surf internet in the handset itself by connecting GPRS to the servic
provider. GPRS Service means we surf internet on a PC or Laptop by connecting it to the phone through a da
cable.

Airtel provides two scheme for its customers:-

Prepaid:- Rs 299/month
Postpaid:- Rs 199/month

Airtel In

Network Coverage in KOLKATA for Broadband:

Bharti Airtel Ltd. Covered 33% of area in North

Kolkata, south Kolkata and central Kolkata by their wireline connection by which they give connection
of landline and Broadband connection.

The coverage areas of Kolkata are:

 Alipur
 Ballygunge Ac Market
 Ballygunge Circular Road
 Ballygunge Place
 Bangur Avenue
 BB Ganguly
 Bbd Bag
 Burabazar
 Camac Street
 Chandni Chowk
 Crescent Tower
 Dacers Lane
 Dover Road
 East India House
 Elgin Road
 Ganesh Chandra Avenue
 Gariahat
 Golf Green
 Golpark
 AMRI HOSPITAL
 BALLYGUNGE ROAD
 BALLYGUNGE TERRACE ROAD
 BENUBON
 GARIAHAT ROAD
 KANKULIA ROAD
 LAKE ROAD
 NAVRANG APPT
 PANCHANANTALA ROAD
 SANTOSHI BLDG
 SOUTHEND PARK
 Hanshree
 Hiland Park
 India Exchange Place
 Iron Side Street
 Jaya Cinema Hall
 Jessore Road
 Kankurgachi
 Kasba Industrial Area
 Kci Plaza
 Kiran Shankar Roy Road
 Lake Town
 Lansdown
 Light House
 Little Russel Street
 Lord Sinha
 Majerhat/New Alipore
 Mandevilla
 Marshal House
 Mayfair
 Merlin
 Haripada Dutta road
 Merlin Residency
 Prince Anwar Saha Road
  Middleton Row
 Millenium
 Neelambar
 Neelkanth
 Ns Bose Road
 Park Street
 Prince Gulam Mohamad Shah
 Purbachal
 Rajarhat
 Rashbehari Avenue
 Regency
 Rowdon Street
 Royal Court
 Saberwal House
 Salt Lake
 Southern Avenue
 Todi Chamber
 Topsia
 Ultadanga
 Waterloo Street
 Weston Street
 Wockhardt

COMPETITORS ANALYSIS ON BROADBAND SERVICES

 Fig: Michael Porter‟s Five Forces Diagram

Rivalry among existing firm:

Number of existing competitors of Airtel in KOLKATA market under
Broadband Services are: Reliance, Tata Indicom, BSNL, SIFY, Alliance . Out of these rate of industry
growth of BSNL and Alliance are more than others. Still all are strong and aggressive competitors of
Airtel. Here the exit barriers are high as no one is interested to go out of the existing segment. All try to
remain inside the segment by giving a big competition in terms of price on their broadband services and
better value added services and best customer services. This result in frequent price war, advertising
battles, new product introduction, better services. This made sometimes AIRTEL very expensive to
compete.

Threat of new entrants:

The existing competitors of Airtel are Reliance Broadband services, Tata
Indicom, BSNL , SIFY broadband services, and also Alliance . The main threat to Airtel in new entrants
are Vodafone and newly entered Aircel. They are also planning to occupy the Kolkata Market within
short period of time. In this segment the entry barrier is high as the new competitors, for making a good
market value in Broadband service Bharti Airtel needs product variation, needs more capital for their
advertising. Again in this segment the exit barrier is also high as the existing poor competitors of Airtel
don‟t left and compete within the segment. Here though Airtel is making PROFIT POTENTIAL but it is
facing more risk.

Threat of substitute services:

Through Broadband service Bharti Airtel grab the 33% of market of
Kolkata Broadband service market, by the Broadband speed upto 8Mbps, but the BSNL, the top
Broadband service provider only give the speed upto 512Kbps and the most cheapest one. BSNL also
provides the service of IPTV, Wifi hotspot services which Airtel going to launch in this year in Kolkata.
Hence main substitute for Airtel is BSNL. It also provide services at a very cheaper rate than Airtel.
Hence this segment is unattractive as there are actual and potential substitutes.
Bargaining power of buyers:
Here the buyers are the customers. They have a very high bargaining
power as they got different option to choose different services. Here also the segment is unattractive as
customers have strong and growing bargaing power. There switching cost is also low here.

Bargaining power of suppliers:

Airtel totally depends on the vendors for the network outsourcing.
These vendors can any time increase their price of outsourcing. So the bargaining power of the suppliers
is very high. They can reduce their quality and quantity at any time they want. Suppliers are very
powerful here.

Project Profile
I have been working in the Telemedia Services department of Airtel in Kolkata.
This department has been designated the Telemedia( i.e. Broadband and landline).I started the project on
22nd April, 2008 .Till date I have been provided the opportunity to learn 3 different type of processes
which are:

1.Market potential mapping and New area roll out.

2. Tag Augmentation project.
3. Competition analysis through SWOT analysis.
4. Pojection For New Network Rollout.

Return on Investment (ROI) Approval for New Areas Enhancement:

This includes the total process of the project, which under goes some certain phases. Thus
its proceeds like this.
This Project includes the retunes on Investments for new Area Enhancements for initial stage of Network
Rollout for the new area is allotted. Then the visiting to the new area is done. After that data is collected
from the area to know about the Potential of the area.
After the data is collected from the allotted area and then the data entry and the Market research is done.
As the projection is done as per the Average revenue per user (ARPU) guide line. Then the total
submission of the net planning. then a copper Map is sketched as per the Geographical information
system (GIS). Then a process of revisit area is done by Marketing People, Sales People and Installation
People and fault repairing People.
Then Bill of quantity is implemented. After that again revisit the all area and make some
change if necessary. After that submission of Return on Investment report has to send the head quarter
for approval.
After that Project execute after the ROW (rights of Way). Then the RFS tags is
install and Implemented. This Approval is done on the basis of the ARPU for Year1 is 72% and year2 is
84%.

THE PROCESS OF NEW NET WORK CONNECTION:

 1) Market potential planning

In Kolkata, Airtel has installed 1, 06,000 tags, (the connection given to an individual landline phone or
broadband customer is called a Tag) as on 8th May, 2008, according to company sources. The company
has now decided to roll out more tags to cover entire Kolkata.

Purpose or objective:
The rationale behind the new area layout project was to:
 To ascertain the establishments in Kolkata where the roll out of new tags is feasible and optimal
(i.e. in confirmation with ARPU levels).
 To ascertain the competitor‟s presence and strength in various areas of Kolkata.

Methodology:
Individual observation and survey method was utilized to select:
 New Apartments under construction or Residential complexes under construction.
  Commercial houses or shops.
 Corporate offices
 3 to 5 year old apartments and residential complexes.
There was a specified criterion for selecting these establishments as all of them cannot be selected. The
company installs tags all across Kolkata according to ARPU i.e. Average Revenue Per User. The
Average Revenue is the average monthly bill paid by a user for using landline services or broadband
services. The company has made an assumption that a consumer capable of paying a monthly bill of Rs
800-Rs 1000 is eligible to avail Airtel landline and Broadband services. There is cost-revenue
comparison done by the company before spreading or laying out the optic fiber for giving tags in
different areas across Kolkata.
We have to look at the establishments and judge whether they will be able to satisfy our ARPU criterion
of Rs 800-1000. We had to note down data of the ARPU establishments which satisfy our required
ARPU levels .

This data included details like:

 Address
 Category( i.e. shop, office, etc)
 Number of floors
 Number of landline connections and their respective companies( i.e. BSNL, Reliance, Tata etc)
 Number of broadband connections and their respective companies.
In order to calculate the requirement of tags in a particular office, apartment or shop, probability was
used. If we found out a new project which has a plan to construct 1000 apartments, we would assume
that only .5 or 50% of the owners of flat will opt for Airtel Landline phones and Broadband i.e. tag
requirement will be 500. For corporate offices also it is 50%, and for existing flat owners and residencies
it is .4 0r 40% and so on and so forth.

Places covered:
 Howrah- GT Road to Belur
 Hathibagan to Vivekanand- Bidhan Sarani
 Belur to Bali Bridge-GT Road
 Taratala to Behala Chowrasta- DH Road
 Sovabazar to Hathibagan
I did this work for approximately a week and then. The company achieved its specified target of rolling
out new tags. The database was ready and the actual installation was due. I was assigned the 2 nd project
after the first was over.
 2) Tag Augmentation Project:

In Kolkata there are 1,06,000 tags that have been installed by Airtel throughout the city. The actual
utilization of tags (i.e. tags actively used for voice calls and broadband) is a mere 38%, according to
company sources. The company is suffering huge losses because of this since there is mass
underutilization of available capacity.

Objective or Purpose:
 To increase the tag utilization levels to 50% thereby decreasing the losses of the company
resulting from underutilization of resources and increasing revenue of the company at the same
time.
 To remove the grievances of the existing consumers by reinstalling the useless tags and noting
down complaints for repairing and replacing the choked tags.

3) Competition Analysis using SWOT Analysis

Objective or purpose:
To do a SWOT analysis of the competitors so that Airtel can know their rivals well.
The weakness of the rival firm will be opportunity for the Airtel to get an edge over its competitors and
the threat to Airtel would be strength of the competitors. The SWOT Analysis would make the company
well versed with the internal an external environment. The competitors would include landline
competitors and Broadband competitors i.e. BSNL, TATA, RELIANCE COMMUNICATIONS, SIFY
and ALLIANCE.

Methodology:
I had to fake my identity as a customer and visit corporate offices of these companies to get information.
I conducted unstructured interviews i.e. one on one with sales executives and managers of the rival firms.
The information I acquired consisted of:
1. %Area of Kolkata covered by the rival network
2. Tariff Plans for landline and broadband
3. The process of setting up a network to give connection to a particular house.
4. Connection to be up and running in how many days?
5. Maximum speed of Broadband
 6. Value added services
7. Presence of the rival network in which areas of Kolkata.
8. Marketing strategies
9. Upcoming plans
10. Any special offer for corporate houses or not.
The data collection part is over and the final report is to be completed in 4 days time.

SWOT Analysis of Bharti Airtel

SWOT analysis is a strategic planning tool used to evaluate an organization and its environment. It
includes the strength, weakness, opportunity and threats involved in a business venture. It involves
specifying the objective of the business venture or project & identifying the internal & external factors
that are favorable & unfavorable to achieving the objective
 Strength Weakness
Pan-India operation Tariff at the higher
Integrated telecom side
Player No differentiated
Wide network positioning in the
coverage customer mindset
Best Customer
Service
Innovative Value
Added Services
Robust distribution
channel
Opportunity Threat
Rural market yet to Entry of International
be tapped Players like
Penetration of value Vodafone and AT&T
added services Competitors like
Idea, Aircel etc. are
also making high
inroads.

SWOTAnalysis For BSNL Broadband Service:

Strengths:
 Wide Range of Network Coverage in KOLKATA , BSNL Calcutta Telephones will
become the largest GSM network at Kolkata with more than 900 BTS. The number of
BTS speaks about the coverage of the network.

 BSNL has launched the Wireless in Local Loop (WLL) service covering the entire
2,200-sq.km. area of Calcutta Telecom District (CTD).

 Broadband service based on ADSL2+ technology over the existing telephone wire
provides high speed internet access with speed ranging from 256 Kbps to 2

 It provides the cheapest Broadband service. The cheapest available plan, DSL 399
(priced at Rs 399) provides a bandwidth capacity of 256 kbps, allowing for monthly
downloads worth 400 MB (in capacity terms).

Weakness:
  24/7 service is alien terminology. No technical support or customer service exists on
the weekend. And the service frequently goes down on weekends and stays down till
monday.

 Network Connectivity is not good. While surfing net disconnected the happen
frequently.

 Take 10 to 15 days for given new connection.

 Minimum for three months, they given their new connection.

Opportunities:
 BSNL using ADSL technology that allows copper telephone pairs to be used to
provide a broadband connection. It provides „always-on‟ internet connection that is
automatically established once the PC and ADSL modem are switched on.

 Triple Play service (voice, video and data) will be offered through broadband
connection in near future.

 Upcoming service of BSNL is IPTV. IPTV refers to a TV connection that has

capacity to transmit all broadcast channels, Movies on Demand, Customer Live
Request etc. through existing telephone line in the form of IP packets to and fro
customer TV to content server.

Threats:
 Airtel , Reliance , TATA Indicom , SIFY, Alliance all are broadband service provider
in Market.

 Airtel providing speed 128Kbps to 8 Mbps.

SWOT Analysis for Reliance

Strengths:
 Good Network coverage in Kolkata upto 65%

 Central and South Kolkata. Connected tollygunge tram depo onwards.

 Take 5 to 7 days for new connection.

 Gives Bonus bandwidth

 Free e-mail ID with 10 MB storage space

Weakness:
 In south Kolkata, weak in their Broadband Service
  Broadband speed upto 2Mbps

 Lack to spread technological awareness.

 Marketing strategy

Opportunities:

 Optic Ethernet advantage

o Optic fiber cables right till your building cluster

o Ring-protected fiber ensures high uptime

o Scalable to support futuristic high bandwidth services

Threats:
 Threats from BSNL broadband services, Airtel, TATA Indicom, SIFY,
Alliance and their expended network

 Providing broadband services through DSL(Digital subscriber line).Airtel

also provide broadband service through DSL.
 Facing very legislative threats from Govt. and other competitor.

SWOT for TATA Indicom:

Strengths:
 Wide network coverage in Kolkata, 24 North Parganas, 24 South Parganas
and Howrah upto 90% connected in Kolkata.

 Within 7days they given their connection in connecting area.

 Unveils 1-second pulse, 100 per cent talktime and one rate for local and STD
calls on „True Paid‟

 24*7 customer services.

Weakness:
 Not connected in Garia, Tangra and Topsia.

 Speed upto 2Mbps

 Through VSNL they give connection for broadband

Opportunities:
 Good network coverage in kolkata.
  Tata Indicom Wi-Fi also has the distinction of being the only member of the
Wireless Broadband Alliance (WBA)- encompassing leaders in the
telecommunications industry

Threats:
 Threats from BSNL broadband services, Airtel, Reliance, SIFY, Alliance and
their expended network

SWOT Analysis for Saytam Infoline(SIFY):

Strengths:
 Except Saltlake most of the area of kolkata are connected.
 Given connection through Local operator.
 Instant Customer Services.
 Given connection with in 7 days in connecting area.

Weakness:
 Speed given Upto 512 Kbps
 Basically given connection for cyber café, now also giving their connection
for home also.

Opportunities:
 Given their connection through local operator so local operator handel their
all technical fault.

Threats:
 Threats are BSNL, TATA Indicom, airtel , Reliance , Alliance broadband services.

SWOT Analysis For Alliance:

Strengths:

 Wide coverage in Kolkata for Broadband service upto 75 to 80 %

 Throughout Kolkata Coverage present in Baraipur, Barasat Connection Till : Khardah

upto Garia till Hooghly river, Saltlake , Madhyamgram

Weakness:
 Speed given upto 640Kbps.

 Only gives Broadband services in Kolkata.

 Operates through cable operators who are franchisees spread throughout

Kolkata.
  No coverage in Howrah and Basirhat, Khidderpore and Metiabruz

Opportunities:
 Provides leas line for corporate and shared bandwidth. For lease line there is
point to point connectivity offered.

Threats:
 Threats from Alliance broadband services, Airtel, Reliance, SIFY and their
expended network
Data Analysis
&
Interpretation
Q1. Which of the sources of recruitment are used in Bharti Airtel?
a) I n t e r n a l
b) E x t e r n a l
c) B o t h .

Options Internal External Both Total

Responses 2 7 11 20

Percentage 10 35 55 100%

internal external both

10%

55% 35%

Interpretation:
It was found that about 55% of the recruitment and selection is done both by
internal and external sources, while as external sources are used more than the
internal sources.
 29

Q2. Does the external recruitment bring in the desirable employees in the
organisation?
a) Y e s
b) N o

Options Yes No Total

Responses 18 2 20

Percentage 80 20 100%

20%

yes
no

80%

Interpretation:
It was found that 80% of the employees think that external sources of
recruitment brings desirable employees into the organisation while, other
20% are of the opinion that sometimes internal sources provide best
employees for a particular position.
 30

Q3. Which of the following external sources are used for recruitment in Bharti
Airtel?
a) A d v e r t i s e m e n t
b) I n t e r n e t
c) C a m p u s r e c r u i t m e n t
d) C o n s u l t a n c i e s .
e) A l l o f t h e a b o v e

Options Advertisement Internet Campus Consultancy All of Total

drives the
above
Responses 5 3 2 8 2 20

percentage 25 15 10 40 10 100%

10%

25%

adv.
internet
campus
consultanc
40%
y

15% all

10%

Interpretation:
It was found that 40% of the employees are recruited through the consultancies and
20% of the employees are selected by the advertisement followed by internet with 15%
and campus selections with 10%.
 31

Q4. Does your company follow different recruitment process for different grades of
employment?
a. Y e s
b. N o

Options Yes No Total

Responses 20 0 20

Percentage 100 0 100%

0%

yes
no

100%

Interpretation:
It was found that from that different recruitment process is adopted for
different grades of employment.
 32

Q5. Which form of recruitment is used in Bharti Airtel?

a. C e n t r a l i s e d
b. D e c e n t r a l i s e d

Options Centralised Decentralised Total

Responses 2 18 20

Percentage 10 90 100%

centralised decentralised

10%

90%

Interpretation:
It was found that recruitment is decentralised. However, for higher positions of
employment the recruitment is centralised.
 33

Q6. Are you satisfied with the recruitment process?

a) Y e s
b) N o .

Options Yes No Total

Responses 16 4 20

Percentage 80 20 100%

yes no

20%

80%

Interpretation:

It was found that 90% of employees are satisfied with the recruitment process
adopted by Bharti Airtel. However, some of the respondents thought there should be
some changes in the existing recruitment process of the organisation.
 34

Q7. Which form of selection is used in Bharti Airtel?

a) C e n t r a l i s e d
b) D e c e n t r a l i s e d

Options Centralised Decentralised Total

Responses 2 18 20

Percentage 10 90 100

centralised decentralised

10%

90%

Interpretation:

It was found that the selection process is decentralised. However, in some cases it is
centralised because for top management selection is done at Head Office
 35

Q8. Which of the following methods does Bharti Airtel uses during selection?
a) W r i t t e n
b) G r o u p d i s c u s s i o n
c) P e r s o n a l i n t e r v i e w
d) G r o u p d i s c u s s i o n a n d p e r s o n a l i n t e r v i e w
e) A l l o f t h e a b o v e .

Options Written GD PI GD & PI All Total

Responses 1 3 6 8 2 20

Percentage 5 15 30 40 10 100%

written GD PI GD and PI all of the bove

10% 5%

15%

40%
30%

Interpretation:

It was found that 40% of selection is done by Group Discussion & Personal
Interview. However, Personal Interview is mostly used method of selection followed
by group discussion.
 36

Q9. Do you think innovative techniques like stress test, psychometric test and
personality test should be used for selection?
a) Y e s
b) N o

Options Yes No Total

Responses 4 16 20

Percentage 20 80 100%

yes no

20%

80%

Interpretation:
It was found that 20% of the respondents were of the opinion that stress test,
psychometric test and personality tests should be used for the selection, while the
others were satisfied with the existing recruitment and selection process.
 37

Q10. What are the bases for selection?

a) M e r i t
b) E x p e r i e n c e
c) B o t h .

Options Merit Experience Both Total

Responses 2 6 12 20

Percentage 10 30 60 100%

merit experience both

10%

30%

60%

Interpretation:

It was found that both experience and merit is considered during the selection
process. However, experienced people are given more consideration rather than
meritorious fresher‟s.
 38

Q11. Are you satisfied with the selection process?

a) Y e s
b) N o

Options Yes No Total

Responses 16 4 20

Percentage 80 20 100%

20%

yes
no

80%

Interpretation:

It was found that about 80 % of the employees are satisfied with the selection
process. However, the remaining are of the opinion that there should be some
change in the recruitment and selection process of the organisation.
What method does bharti Airtel use to attract a diverse pool of candidates?
Responses Frequency Percentage
Implementing campus recruitment drives at various
universities 20 20
Using target advertising campaigns on multiple
platforms. 30 30
Participating in career fairs and industry events. 10 10
Engaging with professional organisation and
associations 20 20
All of the above 10 10
Other: 10 10
Total 100 100

This data indicates that target advertising campaigns on multiple platforms received the
highest frequency of responses at 30%, followed by engaging with professional
organizations and associations and implementing campus recruitment drives, both at 20%.
Additionally, 10% of respondents selected "All of the above," and there were also 10% of
responses categorized as "Other," which might include alternative or unspecified
strategies beyond the listed options.
How does Bharti Airtel assess the skills and qualifications f candidates during the selection
process .
Responses Frequency Frequency
Conducting technical assessments and tests specific to
the job role 20 20
Reviewing resumes and application materials to determine
the relevant experience 40 40
Conducting structured interviews to evaluate candidate
competencies 10 10
Checking references and conducting background checks 10 10
All of the above 10 10
Other: 10 10
Total 100 100

it appears that reviewing resumes and application materials is the most frequent method used in the
recruitment process, accounting for 40% of the responses. Conducting technical assessments and tests
specific to the job role received 20% of the responses, while both conducting structured interviews and
checking references/background checks were noted as 10% each. Additionally, 10% of respondents
chose "All of the above," and there were 10% of responses categorized as "Other," potentially
encompassing different or unspecified methods beyond those listed.
What steps does bharti Airtel takes to ensure fairness and equal opportunities in their
recruitment and selection process?

Responses Frequency Frequency

Implementing diversity and inclusion initiatives. 5 5
Using blind resume Screening to eliminate bias 55 55
Providing training to hiring managers on unconscious
bias 10 10
Establishing clear job requirement and criteria for
selection 10 10
All of the above 10 10
Other: 10 10
Total 100 100

From this information, it's evident that using blind resume screening to eliminate bias received the
highest frequency of responses at 55%. Implementing diversity and inclusion initiatives had the lowest
response rate at 5%. Additionally, 10% of respondents chose both providing training on unconscious bias
and establishing clear job requirements and criteria for selection. Moreover, 10% selected "All of the
above," and another 10% provided responses categorized as "Other," possibly indicating alternative or
additional methods beyond those listed.
How does Bharti Airtel evaluate the cultural fit of candidates during the selection process.
Responses Frequency Frequency
Conducting behavioral interviews to assess if their value
align with the company culture 5 5
Involving employees from different departments in the
interview process to gauge compatibility 20 20
Assessing candidates adaptability and flexibility through
situational judgment tests. 30 30
Utilizing psychometric assessment to measure personality
traits and work style 25 25
All of the above 10 10
Other: 10 10
Total 100 100

It appears that assessing candidates' adaptability and flexibility through situational judgment tests
received the highest frequency of responses at 30%. Involving employees from different departments in
the interview process to gauge compatibility followed at 20%. Utilizing psychometric assessments to
measure personality traits and work styles received 25% of the responses. Behavioral interviews
focusing on aligning values with company culture had the lowest response rate at 5%. Additionally, 10%
of respondents selected "All of the above," and another 10% provided responses categorized as "Other,"
possibly indicating different or unspecified methods beyond those listed.
What strategies des bharti Airtel employ to ensure a smooth on boarding process for selected
candidates?

Responses Frequency Frequency

Providing comprehensive orientation program to familiarise
hire with company policies and procedures 5 5
Assigning mentors or buddies to help new employees
integrate into the organisation. 10 10
Offering relevant training and development opportunities to
support their growth and success 40 40
Regularly checking in with new hires to address and concerns
or challenges 25 25
All of the above 10 10
Other: 10 10
total 100 100

It's apparent that offering relevant training and development opportunities to support new
employees' growth and success received the highest frequency of responses at 40%.
Regularly checking in with new hires to address concerns or challenges followed at 25%.
Assigning mentors or buddies had a response rate of 10%, similar to providing a
comprehensive orientation program. Additionally, 10% of respondents selected "All of
the above," and 10% provided responses categorized as "Other," possibly indicating
different or unspecified methods beyond those listed.
I did Some Data Entry work for Making Projection of New Network Roll Out through the valuable data
which we get by our servey where already have Airtel Network.

Methodology Of this Projection:

Entered all data in the Excel sheet in two part

 one is commercial part where entered all the information about existing and
upcoming Office, shop , workshop.
 And in second part entered data all about existing and under constructed
apartment
 After that entered information about status of the commercial building and
apartment Like in which name it is existing,
 if it is under constructed, entered what is the total completion time .
 How many Land Line connection it is currently using.
 Any Broadband Connection they are using or not.
 Is there any personal computer.
 What is the Average revenue per user (ARPU).
 Contact person and contact number.
 After that i did projection on that commercial building and apartment through
some numerical calculation.

Calculation:

Assume BTNL share for apartment 30% per Flat

Y3 Occupancy= 100% per flat.
Churns= Current dels * BTNL share
Share from growth= 65% per flat, 65% per office.
Dels from growth= share from growth * new dels
Projection=Dels from growth + churn
NEW 1-6 months 7-12 months >1 year no idea
VACANT PLOT 0% 0% 0% 0%
U/C BUILDING RESI 65% 60% 0% 65%
U/C BUILDING COMM 65% 60% 0% 65%
VACANT BUILDING RESI 60% 55% 0% 60%
VACANT BUILDING 60% 55% 0% 60%
VACANT FLOOR RESI 60% 55% 0% 60%
U/C OFFICE 65% 60% 0% 65%
U/C FLOOR COMM 65% 60% 0% 65%
U/C FLOOR RESI 65% 60% 0% 65%
VACANT OFFICE 60% 55% 0% 60%
VACANT FLOOR COMM 60% 55% 0% 60%
VACANT RESIDENCE 60% 55% 0% 60%
U/C RESIDENCE 65% 60% 0% 65%
U/C SHOP 65% 60% 0% 65%
VACANT SHOP 60% 55% 0% 60%

Purpose:
Purpose of this projection is assume that after giving new connection of airtel landline and
broad band connection for those existing and upcoming commercial building and apartment what will be
there Average revenue per user (ARPU).

If this ARPU level is meet their expected ARPU level then the Airtel office of Kolkata send this
projection report to Delhi for confirmation for New Network roll out.
 Findings

After the data analysis and interpretation the findings are:

Both internal as well as external sources of recruitment used.

Consultancies (40%) and advertisement (25%) are the two main external sources of recruitment.

The recruitment and selection process is decentralised.

About 80% of the employees are satisfied with recruitment and selection process.
 Recommendations

From the findings I can suggest Bharti Airtel, Noida Branch following things for the
more effectiveness of recruitment and selection process:

More emphasis should be given on internet and advertisement so that more and

more candidates apply for the jobs and it will be easy to find the right

employee among them.

Company should try to use the internal recruitment process first because it

incurs less cost and acts as a motivational factor to the employees.

Also company should adopt latest techniques like stress test, psychometric test

and personality test to find the right candidate suitable for the job.
 41

Conclusion

Recruitment as being one of the major topics is required by most of the organization.
Hence the study helped in understanding the various aspects of recruitment and
selection process. In the BHARTI AIRTEL the sources of recruitment is effective,
the internal selection of the organization also in an economical means which also
reduce costs, only after looking the efficiency of the existing employee towards the
company and his sincerity that employee will be selected, in BHARTI AIRTEL the
effective selection process is adopted in the last 5 years. It can be retained as such.
Also the employees of Bharti Airtel are satisfied with the recruitment and selection
process. Also they are well aware about the various sources and methods of
recruitment and selection.
 42

Limitations of the study

 T h e e mp l o ye e s w e r e b u s y w i t h t h e i r d ai l y s c h e d u l e
and it was ver y mu ch difficult for the m to give ti me.

 P e r s o n a l b i a s n e s s o f v a r i o u s e m p l o ye e s m a y h a v e
supplied wrong data.

 Time and mone y w as also an important cons traint.

 100

43

Bibliography

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1. K A s h w a t h a p a , ( 1 9 9 7 ) H u m a n R e s o u r c e a n d
p e r s o n n e l M a n a g e me n t , T a t a M c G r a w H i l l
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3. D r . C . R K o t h a r i , ( 2 0 0 8 ) R e s e a r c h M e t h o d o l o g y ,

Magazines:

1. I n d i a t o d a y
2. B u s i n e s s w o r l d

Newspapers:

1. T i m e s o f I n d i a
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Reports:

1. A n n u a l r e p o r t o f B h a r t i A i r t e l 2 0 1 0 - 2 0 1 1
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Websites:
1. w w w . a i r t e l . i n
2. w w w . e n . w i k i p e d i a . o r g
3. w w w . c i t e h r . c o m
4. w w w . s c r i b d . c o m