Rahul Yadav 07.01.2024

Summer Training Report
On
Contractor Satisfaction Towards
Samriddhi App
In partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)

Submitted by
Rahul Yadav
(2201060700189)
Submitted to
Mr Digvijay Singh
(Assistant Professor)
School of Management Sciences,

Varanasi
Affiliated to
(Dr. A.P.J. Abdul Kalam Technical University, Lucknow)
ACKNOWLEDGEMENT
The work on this report has been an inspiring, often exciting, something challenging, but always
an interesting experience.
Bearing in mind, I am using this opportunity to express my deepest gratitude and special thanks
to the School of Management Sciences, Varanasi. I express my deepest thanks to Director, Prof.
P.N. Jha, Coordinator: Dr. Amitabh Pandey of MBA for providing me the valuable chance for
doing the research purpose.
Last but not the least I apologized for my omission & mistakes, as from my side I prepared it
by my best. I perceive this opportunity as a big milestone in my career development. I will
strive to use gained skills & knowledge in the best possible way, & I will continue to work on
their improvement in order to attain the desired career objectives.
Rahul Yadav
MBA III Semester
Roll no.: (2201060700189)

PREFACE
Samriddhi App customer testimonials, or case studies that might provide insights into contractor
satisfaction. Reviews and Ratings: Check online platforms, forums, or app stores where users might
leave reviews and ratings for the Samriddhi App. This can include Google Play Store, Apple App
Store, or industry-specific forums.
Social Media: Explore social media platforms for mentions, comments, or reviews related to the
Samriddhi App. Companies often engage with users on platforms like Twitter, Facebook, or
LinkedIn.
Contact Green Ply: If you can't find the information you need online, consider reaching out directly
to Green Ply. They may have a customer support team that can provide you with relevant
information or direct you to the right department.
Industry Publications: Look for any articles, blogs, or publications in the construction and
contracting industry that might discuss the Samriddhi App or Green Ply's services. Industry-
specific sources can often provide valuable insights.
Ask Contractors Directly: If you have contacts within the construction industry, especially
contractors who might be using the Samriddhi App, consider reaching out to them directly.
Personal experiences and opinions from those who use the app can be valuable.
Remember to verify the information from multiple sources to get a comprehensive understanding
of contractor satisfaction towards the Samriddhi App by Green Ply.
3
DECLARATION
I, Rahul Yadav hereby declare that my report entitled “Customer Satisfaction Towards
Samriddhi App’’ is a project work carried out by me independently. The information
presented in the report is correct to the best of my knowledge and the analysis is as per the
norms and guidelines of the report.
I feel extremely exhilarated to have completed this report under the able and inspiring guidance
of Mr. Thakur Digvijay Singh, Assistant Professor. His guidance and timely encouragement
has infused courage in me to complete the work successfully.
I claim this report to be my indigenous work and have not presented it anywhere else for any
purpose.
Rahul Yadav
MBA III Semester
Roll no.: (2201060700189)
TABLE OF CONTENTS
S. No. Particulars Page No.
SECTION – A
1. Introduction 1
1.1 Industry Overview 2
1.2 Company Overview 19
1.3 Experimental Learning
SECTION – B
1. Introduction
1.1 About the project 52
1.2 Objectives of the project 62
1.3 Rationale for the study 63
1.4 Importance of the project 67
2. Literature Review 72
3. Research Methodology 74
4. Limitations 76
5. Data Analysis 77
6. Conclusion from the work 95
7. Suggestions & Recommendations 96
8. Annexure 97
9. Bibliography 101
Industry Overview
Greenply Industries Limited (GIL), a Rs 470 crore, dynamic, professionally

managed Interior Infrastructure Company, is the leader in the plywood and
laminate industry in India. The company was incorporated in August 1984 as a
sawmill unit.
Greenply is a manufacturer of all products related to interior infrastructure from

plywood & boards, flush doors, decorative veneers, decorative laminates to
pre lam MDF and particleboard. The company accounts for 25 per cent of
organized plywood and 15 per cent of organized laminate market.
The company has, over the years, grown as an interior infrastructure solutions
provider that currently manufactures a host of renowned brands such as
Greenply Plywood – ‘Chalta Rahe; Green Club Premium Ply, which comes
with a life time guarantee; Greenlam Laminates, ‘Dikhane Ka Jee Kare’;
and Green Decowood, ‘Visibly Superior Veneers’.
The company has more than 25 branches across the country with a strong
network of over 7,100 dealers, distributors, sub-dealers and retailers. Exports
contribute to around 8% of the company‟s total turnover. Greenply exports its
laminate products to more than 18 countries such as the US, Australia, Malaysia,
Singapore, the UAE, Russia, Israel, and New Zealand among others.
Pioneering the concept of branding for various products and brand building as its
core, the company‟s track record is impeccable as a profit-making dividend
paying company over the last decade with 61% CAGR growth in bottom-line
over the last five years leading to 2006-7.
Greenply has recently merged its subsidiary, Worthy Plywood, into itself. It is
also worth mentioning that Greenply Industries has recently acquired a Mumbai-
based laminates brand, New Mika, to enhance its presence in the Western
markets. It is worth mentioning that The Green group has recently launched its
international arm, GIL Intercontinental PTE Ltd. to market laminates in Asia
Pacific Markets.
As of my last knowledge update in January 2022, I don't have specific data or

surveys related to the satisfaction of contractors towards the Samriddhi app by
Green Plywood. The satisfaction of contractors with an application or service can
be subjective and may vary based on individual experiences and preferences.
The Samriddhi app by Green Plywood, if it exists or was launched after my last
update, is likely designed to cater to the needs of contractors and individuals
involved in the construction or woodworking industry, providing services,
information, or support related to plywood or other construction materials.
To gauge the satisfaction of contractors towards the Samriddhi app or any
product/service, one might conduct surveys, interviews, or assessments directly
targeting contractors who have used the app. Such feedback mechanisms help in
understanding user experiences, preferences, strengths, and areas that may need
improvement.
To get updated and specific information on contractor satisfaction towards the
Samriddhi app of Green Plywood, I recommend checking recent reviews,
testimonials, or conducting surveys among contractors who have used the app.
Additionally, reaching out to Green Plywood directly or exploring their official
website or social media platforms might provide updated information on user
satisfaction or any modifications made to the app based on user feedback.
Samriddhi App
"Samriddhi App" by Green Plywood. However, the Samriddhi App is

a digital platform developed by Green Plywood to cater to the needs of
contractors, carpenters, or individuals involved in the construction or
woodworking industry.
This application could potentially offer various features and services,
such as:
Product Information: Details about different types of plywood, their
specifications, grades, and usage recommendations.
Ordering System: A platform for placing orders for plywood or other
construction materials directly through the app.
Technical Support: Access to guidance, tips, and technical
information related to working with plywood and construction.
Dealer Locator: Assistance in finding nearby dealers or outlets selling
Green Plywood products.
Customer Support: A channel for users to seek help, address queries,
or provide feedback.
Please note that the features and functionalities of the Samriddhi App
might have evolved or changed after my last update. To get the most
accurate and updated information about the app, its features, and how
it serves contractors or users, I recommend visiting Green Plywood's
official website, contacting their customer support, or exploring app
stores to find and review the app directly. Additionally, user reviews
and ratings on app stores can often provide insights into the user
experience and satisfaction with the application.
Company Goals
The Chairman of Greenply, Mr.S.P.Mittal says “We are ENVIRONMENT

conscious". It is not a concern. It's a responsibility. And we at the house of
"GREEN" take it very seriously. The GREEN GROUP thus utilizes technology
with responsibility seeing to the fact that the EARTH remains as "GREEN" as it
always needs to be. This is our way of paying homage to Motlior Naturo. The
Group employs over 2500 people in different cadre.
The word "GREEN" may sound antithesis to our area of activity but we do what
we believe in. The main concern of the group has been most effective and
economic utilisation of the scarce natural resources and converting them into
durable quality utilities. We work in volume and this has helped us to maintain
moderate price level.
Our total thought has thus been translated into our company logo in the form of a
"Green Leaf." The colour represents that of a tender leaf, indicating that we are
young and have a lot more to contribute.
OBJECTIVE: Our vision is continued improvement across all qualitative

and quantitative dimensions creating synergies and efficiencies to produce and
distribute high quality products at economical cost. The Company with focused
emphasis on the new technological superiority in manufacturing has carved an
enviable niche for itself in the Industry. The group is now managed by a set of
high caliber, dynamic and young professionals.
KOLKATA (Corporate Office) DELHI (Marketing Office)

Greenply Industries Ltd. Greenply Industries Ltd.
New B.K.Market, 2nd Floor, 1501-1505, Narain Manzil
16A, Shakespeare Sarani, 23, Barakhambha Road
kolkata-700071 New delhi-1 (India)
Ph: +91-33-22822175, 30515000 Ph: 91-11-42791300
Fax: 91-33-30515010 FAX: 91-11-42791330
E-mail: kolkata@greenply.com E-mail: delhi@greenply.com
admin@greenply.com
PATNA
KOLKATA – [Factory] Greenply Industries Ltd.
Vill.Kirparampur, P.O.Sukdevpur 205, 2nd Floor, Kamlalaya Shobha
Dist.24 Parganas(S) W.B. Plaza
Ph: +91-33-24709277/24709085/24809264 Behind RBI, Exhibition Road
Fax : 033-24708546 Patna -800001
E-mail: kirparampur@greenply.com Ph: +91-612-2322464, 2322465
Tele Fax: +91-612-2669567
E-mail: patna@greenply.com
PUNE MUMBAI
Greenply Industries Ltd. Greenply Industries Ltd.
C-16,17, Shangrila Garden 104, A - Wing, Eastern Court
Near ICICI Bank, Bund Garden Rd Parmeshwar Road, Vile Parle
Pune-411001 Ph: +91-22-26104651/26118320
Ph: +91-20-26129307/ 26132937 +91-22-26187088
E-mail: pune@greenply.com Fax: +91-22-26101903
E-mail: mumbai@greenply.com
INTERNATIONAL OFFICE
SINGAPORE HONG KONG

GIL Intercontinental Pte Ltd. Mr. Chan Fook Shing ,Wilson
Mr. James Greenply Industries Limited.
43, Sungei Kudat Street 1 Suites 2203-06, Level 22,
Singapore - 729348 Office Tower, Langham Place
Ph: 0065-63659138 8 Argyle Street, Mongkok,
Email : ukt@greenlam.com.sg Kowloon, Hong Kong
Ph: (852) 3423 4312
Fax:(852) 3423 4372
INDONESIA
Ms. Widiyeni
Greenply Industries Limited.
JDC business Centre
Jakarta Design Centre, 6th floor
Jl Jend Gatot Subroto Kav. 53
Jakarta 10260
Indonesia
Ph: 62 21 5790 1413
Fax: 62 21 5790 1415
H/P: 62 856 100 4585, 62 21 928 60205
Email : widi@greenlam.com.sg
w1d131@yahoo.com
SWOT ANALYSIS
Greenply Industries Limited is a leading Indian manufacturer of plywood,

decorative laminates, particleboards, and other related products. Conducting a
SWOT analysis involves evaluating the strengths, weaknesses, opportunities, and
threats facing a company like Greenply Industries. Here's a SWOT analysis for
Greenply Industries:
Strengths:
Brand Reputation: Greenply has established itself as a reputable and trusted
brand in the plywood and laminate industry in India.
Diverse Product Portfolio: The company offers a wide range of products,
including plywood, laminates, veneers, MDF, and more, catering to various
customer needs.
Market Presence: Greenply has a significant market presence and distribution
network across India and has expanded internationally as well.
Quality Products: Known for producing high-quality plywood and related
products, meeting industry standards and customer expectations.
Weaknesses:
Dependence on Raw Materials: Any fluctuations in the prices of raw materials,
such as timber, could impact production costs and margins.
Competition: Faces competition from both domestic and international players in
the industry, requiring continuous innovation and differentiation.
Dependency on Construction Industry: Being closely tied to the construction
and real estate industry, economic downturns or slowdowns in construction could
affect sales.
Opportunities:
Growing Construction Sector: India's growing infrastructure and construction
sector provide opportunities for increased demand for plywood and related
products.
Rising Demand for Quality Products: With increasing awareness and demand
for quality construction materials, there's a chance for Greenply to capitalize on
this trend.
Expansion and Diversification: Exploring new markets, both domestically and
internationally, and diversifying the product range can open up new revenue
streams.
Threats:
Raw Material Price Fluctuations: Unpredictable fluctuations in raw material
prices, especially timber, could impact profitability.
Competition: Intense competition from local as well as global players can put
pressure on market share and pricing.
Regulatory Changes: Changes in government policies, environmental
regulations, or quality standards could impact production processes and costs.
This analysis provides a broad overview, but it's essential to note that the
dynamics of the industry and the company's position might have changed after
my last update in January 2022. Keeping track of recent developments, market
trends, and company reports would provide a more current understanding of
Greenply Industries' situation.
As of my last update in January 2022, I don't have access to real-time customer
satisfaction data for Greenply Industries or its products. Customer satisfaction
can be influenced by various factors such as product quality, pricing, customer
service, brand reputation, and overall experience.
Greenply Industries, being a well-known brand in the plywood and related
products industry in India, has often been associated with good quality products.
However, the specific satisfaction levels of customers can vary based on
individual experiences and preferences.
To assess current customer satisfaction with Greenply products, you might
consider:
Customer Reviews: Check online platforms, e-commerce websites, and forums
where customers leave reviews about Greenply products. These reviews can
provide insights into customer satisfaction, highlighting both positive and
negative experiences.
Surveys and Feedback: Greenply Industries might conduct customer satisfaction
surveys or feedback sessions to gather opinions and improve their products and
services. Checking their official website or contacting customer support might
provide access to such surveys.
Industry Reports: Market research reports or industry analyses sometimes
include customer satisfaction ratings for major brands like Greenply. These
reports can offer an overview of how customers perceive the company compared
to its competitors.
Social Media and Online Presence: Monitor social media platforms where
customers discuss their experiences with Greenply products. Positive or negative
comments on these platforms can give you an idea of overall satisfaction levels.
Word-of-Mouth: Talking to contractors, architects, interior designers, or
individuals who have used Greenply products in their projects can provide
firsthand feedback on satisfaction levels.
Remember that individual experiences can vary, and while some customers
might express high satisfaction with Greenply products, others might have
different opinions based on their unique encounters. For the most accurate and
up-to-date information regarding customer satisfaction with Greenply,
considering multiple sources and recent reviews would be beneficial.
MARKET PLAYER
COMPANY’S CLIENTS
Godrej BlowPlast Featherlite
Barista Hutch Airtel
Infosys Wipro L&T
MAX Healthcare
SBI ICICI
MARKETING INITIATIVES
Greenply Industries, being a prominent player in the plywood and allied
products industry, typically employs various marketing initiatives to promote its
brand, products, and services. Some of these initiatives include:
Advertising Campaigns: Greenply invests in advertising across various mediums
such as television, print, online platforms, and outdoor advertising to increase

brand visibility and reach a wider audience. They often highlight product
features, durability, and quality in their advertisements.
Digital Marketing: The company engages in digital marketing strategies, including
social media marketing, search engine optimization (SEO), and online ads. They
use these channels to connect with customers, share product information, and run
promotional campaigns.
Partnerships and Collaborations: Greenply might collaborate with architects,
interior designers, or influencers to endorse its products and enhance credibility

among potential customers.
Trade Shows and Exhibitions: Participation in industry-specific trade shows,
exhibitions, and events allows Greenply to showcase its products, network with
potential clients, and stay updated with market trends.
Dealer and Distributor Support: Providing marketing materials, incentives, and
support to dealers and distributors helps in promoting Greenply products

effectively at the local level.
Product Launches and Promotions: Regularly introducing new products or
variations and offering promotional deals or discounts can attract customer

attention and generate interest in Greenply's offerings.
Educational Content: Creating and sharing educational content, such as how-to
guides, videos, and articles, helps consumers understand the benefits and proper
usage of Greenply products.
CSR Activities: Engaging in Corporate Social Responsibility (CSR) initiatives not
only contributes to society but also enhances the company's brand image and
reputation.
Customer Engagement: Greenply likely focuses on maintaining strong customer
relationships through after-sales services, warranty programs, and feedback

mechanisms to understand and address customer needs.
These initiatives are indicative of the common marketing strategies adopted by
Greenply Industries to position itself in the market, build brand awareness, and
attract customers. However, the specific initiatives and their effectiveness may
vary based on market conditions, evolving consumer preferences, and the
company's strategic goals at any given time.
 Expansion of sales offices in Tier II cities to provide better services to the

distribution chain and develop the markets
 Dealer/Distributors/Sub Dealers/Retailers network increase from 3700
during March 06 to 7100 during March 07 resulting into greater
penetration in market
 Launch of new Greenlam advertisement in February 2007, aired on all
prime-time slots and translating into enhanced viewer attention & TOM
recall
 Image-strengthening exercises in the plywood business by continuing to
air its popular „sardar kid‟ advertisement on TV channels
ABOUT PRODUCT
(GREEN PLYWOOD)
HISTORY:
The earliest known making of plywood was in 3500 B.C. in ancient Egypt. The
Egyptians, the builders of the pyramids, were the first to create wooden articles
made from sawn veneers glued together crosswise.
They originally did this because there was a shortage of fine wood. Because of
this shortage, thin sheets of high-quality wood were glued over lower-quality
wood for a cosmetic effect. It wasn't done for structural benefits as it is today.
Modern plywood - in which the veneer is cut on a rotary lathe from softwood
logs - is of relatively recent origin, invented by Immanuel Nobel (the father of
the more-famous Alfred Nobel). The first such lathes were set up in the United
States in the mid 19th century. Plywood has been one of the most useful and
most-used building products for decades.
Plywood has become a very common building material in the United States, used
to make everything from furniture to houses.
GREEN PLYWOOD:
Plywood was the first engineered wood invented by man. It is made by stacking
together thin sheets of wood veneer - also called pliers - with the direction of
each ply's grain reversed from its neighboring plies.
These plies are bonded together through intense heat and pressure and strong
adhesives. This makes plywood a type of composite material.
Plywood production requires a good log, called a peeler, generally straighter and
larger in diameter than that required for processing by a sawmill. The log is
peeled into sheets of veneer which are then cut to the desired dimensions, dried,
patched and glued together to form the plywood panel. The panel can then be
patched, resized, sanded or otherwise refinished, depending on the market it was
intended to be sold in.
Plywood is usually used instead of plain wood in situations where the wood
needs to be flexible but stable. Plywood has a strong resistance to shrinking,
twisting and warping because of the differences in the layers.
TYPES OF PLYWOOD:
There are a large number of varieties of plywood. Each is created for a specific
purpose. Different conditions require different types of plywood.
 Softwood plywood
 Decorative plywood
 Indoor Use
 Outdoor Use
Softwood plywood is typically used for construction and industrial purposes, is

made with either Douglas Fir, spruce or pine.
Decorative plywood is usually faced with hardwoods. Such woods include red
oak, birch, maple, lauan (Philippine mahogany) and a large number of other
hardwoods.
Plywood that is made for indoor use is generally made from less expensive
phenol formaldehyde glue (which has limited water resistance), while outdoor
and marine grade plywood are designed to withstand rot and use a water resistant
phenol-resorcinol glue to prevent delamination and retain strength in high
humidity.
The most common varieties of softwood plywood come in three, five or seven
plies with dimensions of 1.2 m × 2.4 m (4 feet × 8 feet). Each ply is 1/8 inch.
Roofing can use the thinnest 3/8-inch plywood. Floorboards are at least 5/8-inch
depending on the distance between floor joists. Plywood is often tongue and
grooved for flooring applications. Two of the edges will have "grooves" notched
into them to fit with the adjacent "tongue" that protrudes from the next board.
GREEN PLYWOOD PROCESS & DESCRIPTION

The plywood process was broken down into six unit processes. The following
are the descriptions of the unit process:
1. Debarking and bucking: This unit process includes mechanically removing

the bark from the logs and cutting them to the proper length to make wood
“blocks” for peeling. Co products generated include bark and some wood waste.
Inputs include electricity to operate equipment and diesel fuel for the log haulers.
2. Conditioning: The wood blocks are heated with either hot water or direct
steam to improve the quality of peeled veneer. There are no co-products and the
inputs include steamed electricity.
3. Peeling and clipping: Blocks are peeled in the lathe to make long ribbons of
veneer that are clipped to size, and sorted by moisture content in preparation for
drying. Co products include roundup wood, peeler cores, veneer clippings and
trim. The inputs include electricity to operate the lathe and conveyor.
4. Veneer drying: Veneers are dried in continuous dryers from moisture

contents of 25–100% down to 3–5% moisture content (oven-dry basis). This is
the most energy intensive unit process and uses various heat sources. Co-
products include veneer downfall and other wood waste. Air emissions occur as
the wood elevates in temperature and the wood dries. Because of high
temperatures of the wood, this process is a primary source of emissions of
volatile organic compounds (VOC). Emissions can also be due to the direct
combustion of natural gas or wood and
Bark hogged fuel at the dryers. Emissions also occur at the hogged wood fuel
boiler that provides steam to the dryers.
5. Lay-up and pressing: Veneers are coated with phenol-formaldehyde resin

and stacked into panels for hot-pressing. Heat and pressure are used in the press
to cure the resin, thereby bonding the veneers to make plywood. There are no co-
products for this unit process. Emissions included those from the wood at
elevated temperatures and the curing of the phenol-formaldehyde resin.
Emissions also occur at the boiler that provides steam to heat the plywood hot
press.
6. Trimming and sawing: Plywood panels coming-out of the press are sawn to
appropriate\dimensions, usually 1.22 × 2.44 m (4 × 8 ft).Co-products include
plywood trim and sawdust. Emissions include a small amount of particulate.
Model of Plywood Manufacturing Process
Input: Logs
Bucking & Debarking
Block Conditioning
Peeling & Clipping
Veneer Drying
Hot Pressing
Trimming & Sawing

Plywood has many uses. It is used in many situations for many different reasons,
the most common uses and the way it is used in these situations are:
Output : Plywood
1. Floor Sheathing and Underlayment - Plywood provides a superior floor
beneath resilient flooring and carpeting because it is dimensionally stable. It
remains flat to give a smooth, uniform surface that does not crack, cup or twist.
Plywood panels reduce labor and material costs by eliminating the need for
blocking at panel edges.
Sheathing grade is suitable for subflooring, beneath such applications as

hardwood flooring or concrete topped floors.
2. Wall Sheathing - Plywood panels used as wall sheathing provides excellent

resistance to lateral forces such as wind and earthquake loads. Also, damage to
finish materials in the structure due to uneven settling of the frame is minimized
due to the extra rigidity plywood adds to the building.
Plywood sheathing contributes to the over-all thermal performance of the wall

because the large panels have fewer joints through which heat can escape.
3. Roof Sheathing - Plywood is often used for roof sheathing. The panel size
combines speed of erection with lightweight portability. The stiffness of the
panels constitutes diaphragm action when prescribed framing and nailing
patterns are used.
Panels should be applied with the face grain at right angles to the supports to
provide maximum strength.
4. OTHERS -
The product is ideal for:
Furniture Partitions
Panelling
Cavity flooring
Panelled doors
Hoardings
False ceilings and other exterior and semi-exterior applications.
ADVANTAGES:
There are many advantages to using plywood:
1. It comes in a standard size (4 feet x 8 feet)
2. It is very cheap considering the size of the boards

3. It is a very strong wood
4. It is very stable (warping and shrinkage isn't much of a problem)
5. Resistant to boiling water, moisture, dry heat, termite, insects and
pests. 6. Remains unaffected in spite of changing weather conditions.
Really, if plywood did not exist, builders would end up making the same size
pieces of wood from a collection of flat boards. The result would be a much
higher cost for a finished product that isn't as safe or stable.
It is necessary to follow certain precautions to make the film face last longer.
1) Unload carefully.
2) Do not drag & drop from height.
3) Stack on a flat surface.
4) Clean both surfaces after use.
5) Apply mould oil after 3-4 uses.
6) Use sealant on cut edges.
7) Use minimum nails.
PRODUCT’S PRICE
DEALERS PRICE LIST OF PLYWOOD

GUR.
THICKNES COMMERCIA COM GUR.W/
S L W/P M P
17=0
04MM 14=50 0 15=50 18=50
22=5
06MM 18=75 0 23=00 27=00
26=0
08MM 22=00 0 26=00 30=50
31=5
12MM 26=00 0 35=00 41=50
42=0
15MM 34=00 0 43=00 54=50
47=0
18MM 37=00 0 50=00 60=00
47=0
19MM 42=50 0 42=00 54=00
25MM 75=00 90=00
Here,
All rates are in sq. per fit

MM is the measurement unit of thickness.
Commercial is a type of material.
W/P means water proof, type of material.
GUR means GURJAN, a type of material.
PRODUCT LIFE CYCLE
PLYWOOD
PLC consist four stages: Introduction, Growth, Maturity and Decline. Plywood is
in its growth stage due to its increase in demand. Greenply data shows 57%
increase in Plywood production, increment in production also shows a growth of
Plywood.
Satisfaction Index
As far as customer satisfaction is concerned it is very clear in the market size of

Greenply that the customers are very much satisfied with it.
The compliments given by the potential customers and the retailers of Greenply in
the market on the scale of:
Variety.
Reliable.
And the most important one is that is quality.
Tangibility.
Every company wants to satisfy their customers because if the customer satisfied by
the product of a company then and then only a company can get the good results.
Consumer is a first person through which a company comes to know about
their product.
FINANCIAL HIGHLIGHTS
ANNUAL & QUATERLY REPORT
Particulars 2006-07 2005-06 Growth (%)
Net sales 392.20 257.35 52.40
PAT 22.52 14.09 59.83
EBIDTA margin (%) 11.97 11.86
Equity capital 8.23 6.72
EPS (Rs, fully diluted) 13.25 10.32 28.40
Particulars Q4FY07 Q4FY06 Growth (%)
Net sales 110.61 62.74 76.30
PAT 6.72 3.77 78.25
EBIDTA margin (%) 12.10 10.03
EPS (Rs, fully diluted) 3.95 2.64 49.76

Segment wise Revenue, Results and Capital Employed
Quarter Quarter Nine Months Nine Months

ended on ended on ended on ended on en
Particulars 31.12.2007 31.12.2006 31.12.2007 31.12.2006 31.0
(Unaudited) (Unaudited) (Unaudited) (Unaudited) (Au
Segment Revenue
a )Plywood & Allied Products 8976.70 5838.78 24512.37 15711.47
b )Laminates & Allied Products 7288.19 6091.80 21687.88 18143.57
Total 16264.89 11930.58 46200.25 33855.04
t Result
a) Plywood & Allied Products 1701.18 1061.52 4793.93 2255.31
b) Laminates & Allied Products 1311.78 582.15 3784.99 1897.59
Total 3012.96 1643.67 8578.92 4152.90
Capital employed
a) Plywood & Allied Products 19380.41 16824.49 19380.41 16824.49
b) Laminates & Allied Products 9116.45 6329.59 9116.45 6329.59
Total 28496.86 23154.08 28496.86 23154.08

PAT (PROFIT AFTER TAX)
450
400
350
300
250 257.34
Rs in
200
150 163.39
141.93
100
50
0
2003-04 2004-05 2005-06 2006-07
Year
Revenue and Profitability: Analyzing the company's revenue trends, gross

profit margins, operating income, and net profit margins over several periods to
assess its overall financial performance.
Balance Sheet Analysis: Reviewing assets, liabilities, and shareholder equity to
understand the company's financial position, debt levels, and its ability to meet
short-term and long-term obligations.
Cash Flow Statement: Examining cash flow from operating activities, investing
activities, and financing activities to understand how effectively the company
manages its cash and generates cash from core operations.
Key Financial Ratios: Calculating and analyzing ratios like liquidity ratios
(current ratio, quick ratio), profitability ratios (return on equity, return on assets),
debt ratios, and efficiency ratios to gauge the company's financial health and
performance compared to industry benchmarks.
Revenue Segments and Geographic Analysis: Evaluating revenue
contributions from different product segments or geographical areas to identify
the company's main revenue drivers and areas of growth.
Capital Expenditure and Investments: Assessing the company's investments
in new technologies, expansions, or acquisitions, and how these contribute to
future growth prospects.
Risk Factors: Identifying and analyzing potential risks that might affect the
company's financial stability and growth, such as market risks, regulatory
changes, or competition.
For the most recent and detailed financial analysis of Greenply Industries, I
recommend checking the company's annual reports, quarterly filings, investor
presentations, or financial news releases available through official financial
regulatory authorities, the company's website, or financial databases. These
sources will provide comprehensive and up-to-date information about Greenply's
financial performance and position.
RESEARCH & FUTURE PLAN
RESEARCH METHODOLOGY
Research Methodology is a method followed to conduct the designed plan,

structure and strategy of investigation conceived so as to find out the results.
In order to achieve objectives of the project data was collected from various
sources.
DATA COLLECTION
The data and information collected for the purpose of study is categorized in two
types: -
a. Primary Data
b. Secondary Data
1. PRIMARY DATA
It is the data, which is collected for first time by researcher for the project. The
primary data is collected with the help of conducting interviews of investors and
through questionnaire. The data was also conducted by carrying out a fieldwork
in order to obtain response to Online as well as Broker trading.
2. SECONDARY DATA
The data, which already exists and has also been analyzed for some other
purpose is termed as secondary data. This data is collected from publications,
technical and trade journals, magazines and newspapers. It has been obtained
from company files and records. The data was also collected from senior
executives and from web sites.
PRIMARY DATA: Primary data is collected through Questionnaire.
Questionnaire
Name……………………………………………………………..
E-MaiID………………………………………
Telephone…………………………………
Occupation………………………………………………………
6) What is your perception about Green Plywood?
a) Costly
b) Cheap
c) Any other (Please specify)
7) What are the different types of Plywood you are aware of?
a) Softwood Plywood
b) Decorative plywood
c) Waterproof
9) How do you rank the following Plywood Companies in order of your
preference?
Plywood Companies
a) Greenply Ind. Ltd.
b) Supreme plywood
c) Shivam Plywood
d) Galaxy plywood
e) Magic plywood
f) Reliance Mutual Fund
10) What are the reasons behind your ranking?

a) Brand Name
b) Advertisement
c) Good service
d) Good Quality
e) Any other reason
11) Have you heard Greenply Industry Ltd.?

a) Yes
b) No
12) Have you ever used plywood of Greenply?

a) Yes
b) No
13) If yes what is your experience with Greenply?

……………………..………………………………………………………………
………………………
……………………………………………………………………………………
……………………………………
Date: …………………………………
SECONDARY DATA:
Consumers have shown a consistent preference for wood as opposed to metal or
plastic furniture. Consequently, it is unlikely that drastic changes occurred in
lumber usage since 1972 despite the high prices for both softwoods and
hardwoods. The 1977 softwood and hardwood lumber use factors are
accordingly projected 0.48 and 1.85 billion board feet per index unit,
respectively. (The Forest Service is currently conducting a new survey on wood
usage in manufacturing. It will be possible to check the accuracy of these
projections later in 1978.)
Green Plywood
Total plywood usage has trended erratically upward during the 4 survey years
(fig. X). Hardwood plywood in particular showed a consistent upward direction
from 0.46 billion square feet per index unit to 0.83 billion-(adjusted to include
kitchen cabinets) in 2005. Softwood plywood rose from 0.28 billion in 2003 to
0.45.(adjusted) in 2005. Both usage factors are expected to show more modest
gains because of increased competition from composition boards. The softwood
and hardwood plywood use factors are projected at 0.45 and .75 billion square
feet per index unit in 2007.
Fig. X
1.5
1.0
BILLION PLYWOOD
Sq. FEET PER
INDEX UNIT
HARWOOD
0.5
SOFTWOOD
0
2001 2003 2005 2007
FUTURE PLANS
Greenply Industries has picked up controlling stake in two Gujarat-based
plywood manufacturing companies, Galaxy Decor and Platinum Veneers.
The board cleared that the company‟s proposal is to set up a new laminate
producing unit in Himachal Pradesh as well as a medium densified fiber (MDF)
board production line within the premises of its existing Uttarakhand plant.
Company‟s present force is how directed towards maintaining the pace and we have plans to
expand, diversify and integrate to further our objective and reach new heights.
Here are some general areas where Greenply or similar companies might focus their
future plans:
Product Innovation: Continuously innovating and introducing new products or
improving existing ones to meet evolving customer needs. This could involve
developing environmentally friendly products, enhancing durability, or introducing
new designs.
Market Expansion: Exploring opportunities for expansion into new markets, both
domestically and internationally. This might involve identifying regions with growth
potential and establishing a stronger presence through distribution networks or
partnerships.
Digital Transformation: Embracing digital technologies to improve operations,
enhance customer experiences, and streamline processes. This could include
investments in e-commerce platforms, digital marketing, and automation in
manufacturing.
Sustainability Initiatives: Focusing on sustainability by using eco-friendly materials,
adopting green manufacturing practices, and reducing the environmental impact of
operations. Meeting the demands of environmentally conscious consumers is
increasingly important.
Customer-Centric Approach: Strengthening customer relationships by offering
excellent after-sales service, implementing feedback mechanisms, and customizing
products or services to meet specific customer requirements.
Operational Efficiency: Implementing cost-effective measures, optimizing supply
chain management, and improving operational efficiency to enhance productivity and
profitability.
Diversification and Acquisitions: Exploring opportunities for diversification into
related sectors or acquiring complementary businesses to expand the product portfolio
or market reach.
Corporate Social Responsibility (CSR): Engaging in CSR activities to contribute to
society, support communities, and build a positive brand image.
For the most accurate and updated information on Greenply Industries' future plans and
strategies, I recommend referring to the company's official announcements, annual
reports, press releases, investor presentations, or any recent updates available through
financial regulatory authorities or the company's website. These sources will provide
detailed insights into the company's direction and plans for the future.
RECRUITMENT STRATEGY
Recruitment, covering the entire process of sourcing, selecting, and onboarding
employees to an organization, is a function typically housed within Human Resources.
The person responsible fordeveloping effective recruiting strategies will usually be a
talent acquisition manager, director ofpersonnel, or a recruiting/sourcing manager.
Recruiting program changes at a strategic level mayinclude the enhancement of
candidate communications, the development of talent pipe-lining, succession planning,
the optimization of recruitment channels, re-evaluation of interviewing
Recruiting processes
and policies
Recruiting programs
Candidate attraction and sourcing
techniques Recruiting technology (ATS„s
and career websites)

Roles and responsibilities
This includes supervisory level, managerial requirements, and any working

relationships and may also include your corporate/individual objectives.
Job specifications or qualifications
This section could include academic requirements such as 5 GCSE's at grade C and
above.
Salary and benefits
Pioneering the concept of branding for various products and brand building
as its core, the company‟s track record is impeccable as a profit-making
dividend paying company over the last decade with 61% CAGR growth in
bottom-line over the last five years leading to 2006-7.
Greenply has recently merged its subsidiary, Worthy Plywood, into itself. It
is also worth mentioning that Greenply Industries has recently acquired a
Mumbai-based laminates brand, New Mika, to enhance its presence in the
Western markets. It is worth mentioning that The Green group has recently
launched its international arm, GIL Intercontinental PTE Ltd. to market
laminates in Asia Pacific Markets.
As of my last knowledge update in January 2022, I don't have specific data

or surveys related to the satisfaction of contractors towards the Samriddhi
app by Green Plywood. The satisfaction of contractors with an application
or service can be subjective and may vary based on individual experiences
and preferences.
The Samriddhi app by Green Plywood, if it exists or was launched after my
last update, is likely designed to cater to the needs of contractors and
individuals involved in the construction or woodworking industry,
providing services, information, or support related to plywood or other
construction materials.
To gauge the satisfaction of contractors towards the Samriddhi app or any
product/service, one might conduct surveys, interviews, or assessments
directly targeting contractors who have used the app. Such feedback
mechanisms help in understanding user experiences, preferences, strengths,
and areas that may need improvement.
To get updated and specific information on contractor satisfaction towards
the Samriddhi app of Green Plywood, I recommend checking recent
reviews, testimonials, or conducting surveys among contractors who have
used the app. Additionally, reaching out to Green Plywood directly or
exploring their official website or social media platforms might provide
updated information on user satisfaction or any modifications made to the
app based on user feedback.
Samriddhi App
"Samriddhi App" by Green Plywood. However, the Samriddhi

App is a digital platform developed by Green Plywood to cater to
the needs of contractors, carpenters, or individuals involved in the
construction or woodworking industry.
This application could potentially offer various features and
services, such as:
Product Information: Details about different types of plywood,
their specifications, grades, and usage recommendations.
Ordering System: A platform for placing orders for plywood or
other construction materials directly through the app.
Technical Support: Access to guidance, tips, and technical
information related to working with plywood and construction.
Dealer Locator: Assistance in finding nearby dealers or outlets
selling Green Plywood products.
Customer Support: A channel for users to seek help, address
queries, or provide feedback.
Please note that the features and functionalities of the Samriddhi

App might have evolved or changed after my last update. To get
the most accurate and updated information about the app, its
features, and how it serves contractors or users, I recommend
visiting Green Plywood's official website, contacting their
customer support, or exploring app stores to find and review the
app directly. Additionally, user reviews and ratings on app stores
can often provide insights into the user experience and satisfaction
with the application.
Company Goals
The Chairman of Greenply, Mr.S.P.Mittal says “We are ENVIRONMENT

conscious". It is not a concern. It's a responsibility. And we at the house of
"GREEN" take it very seriously. The GREEN GROUP thus utilizes
technology with responsibility seeing to the fact that the EARTH remains as
"GREEN" as it always needs to be. This is our way of paying homage to
Motlior Naturo. The Group employs over 2500 people in different cadre.
The word "GREEN" may sound antithesis to our area of activity but we do
what we believe in. The main concern of the group has been most effective
and economic utilisation of the scarce natural resources and converting
them into durable quality utilities. We work in volume and this has helped
us to maintain moderate price level.
Our total thought has thus been translated into our company logo in the
form of a "Green Leaf." The colour represents that of a tender leaf,
indicating that we are young and have a lot more to contribute.
OBJECTIVE: Our vision is continued improvement across all qualitative and

quantitative dimensions creating synergies and efficiencies to produce and distribute
high quality products at economical cost. The Company with focused
TYPES OF RECRUITMENT:
There are two types of recruitment methods:

Internal Method
External Method
1. Internal Recruiting - An internal source of recruitment involves recruiting candidates

internally. Employees currently working in their own company are departed to other department
or higher position. If the employees„ performance are excellent and up to the mark, they are
given chance to occupy higher level from the current post. If extra skills required, organization
3. Business Heads / Functional Heads
Maintain a comprehensive and flexible candidate database sorted in many ways.

Assist HR head prepare consolidated annual manpower plan and budgets for recruitment.
Discuss with HR issues such major people intake, abnormal turnover etc
Discuss with HR job specifications, profile up gradations.
Monitor performance of recent recruits.
Monitor recruitment speed and help decrease cycle time.
Ensure professional conduct of interviews - accurate and clear information (to candidates,
panel members, admin staff) promptness, no waiting, assessment records, follow-up
communication.
Conduct a reference check on candidates prior to employment.
Ensure candidates have a clear understanding of offer terms.
Have clear agreement of terms with external agencies on services.
Release payment to external agencies as per agreed terms.
TRAINING AND DEVELOPMENT PROGRAMS INGREEN PLYWOOD
Training in Indian Company is a continuous and unique process which unlocks the employees„
latent potential by imparting knowledge, sharpening professional skills and reorienting proactive
attitudes to integrate individual development with organisational growth and excellence.
The quality of employees and their development through training and education are major factors
in determining long-term profitability of a small business. If you hire and keep good employees,
it is good policy to invest in the development of their skills, so they can increase their
productivity.
Training often is considered for new employees only. This is a mistake because ongoing training
for current employees helps them adjust to rapidly changing job requirements.
Purpose of employees training and development process:
Reasons for emphasizing the growth and development of personnel include
Creating a pool of readily available and adequate replacements for personnel who may
leave or move up in the organization.
Enhancing the company's ability to adopt and use advances in technology because of a
sufficiently knowledgeable staff.
Building a more efficient, effective and highly motivated team, which enhances the
company's competitive position and improves employee morale.
the material gains that result from their increased productivity. These factors give them a sense
of satisfaction through the achievement of personal and company goals.
Meritasabasisof promotion:-
Merit is taken to denote an individual employee„s skills, knowledge, ability, efficiency and
aptitude as measured from educational, training and past employment record. The merits of merit
system of promotion are:
1) The resources of higher order of an employee can be better utilized at a higher level. It
result in maximum utilization of human resources in an organization
2) Competent employees are motivated to exert all their resources and contribute them to the
organizational efficiency and effectiveness
3) It works as golden hand-cuffs regarding employee turnover,
4) Further it continuously encourages the employees to acquire new skill, knowledge etc. for
all-round development.
Despite these advantages the merit systems suffer from some demerit. They are:
1) Measurement or judging of merit is highly difficult.
2) Many people, particularly trade union leaders, distrust the management„s integrity in
judging merit.
3) The techniques of merit measurement are subjective.
4) Merit denotes mostly the past achievement, efficiency but not the future success. Hence,
the purpose of promotion may not be served if merit is taken as sole criteria for promotion.
level of skill acquired by an employee in an organization. This system is also based on the
custom that the first in should be given first chance in all benefit and privileges.
Advantages of seniority as a basis of promotion are:
1) It is relatively easy to measure the length of service and judge the seniority.
2) There would be full support of the trade unions to this system.
3) Every party trust the management„s action as there is no scope for favoritism and
discrimination and judgment.
4) It gives a sense of certainty of getting promotion to every employee and of their turn of
promotion.
5) Senior employees will have a sense of satisfaction to this system as the older employees
are respected and their inefficiency cannot be pointed out.
6) It minimizes the scope for grievances and conflicts regarding promotion.
7) This system seems to reserve the purpose in the sense that employees may learn more with
increase in the length of service.
In spite of these merits, this system also suffers from certain limitations. They are:
1) The assumption that the employees learn more relatively with length of service is not valid
as this assumption has reverse effect. In other words employees learn up to a certain age and
beyond that stage the learning ability of the cognitive process diminishes.
2) It denominates the young and more competent employees and results in employee turnover
particularly among the dynamic force.
3) It kills the zeal and interest to develop as everybody will be promoted with or without
improvement.
υψχ 95
4) Organizational effectiveness may be diminishes through the deceleration of the human
resource effectiveness as the human resource consists of mostly undynamic and old blood.
5) Judging the seniority though it seems to be in the theoretical sense. it is highly difficult in
practice as the problems like job seniority, company seniority, zonal/regional seniority, service in
different organizations, experience as apprentice trainee, trainee, researcher, length of service not
only by days but hours and minutes will crop up.
Thus the two main basic of promotion enjoy certain advantages and at the same time suffer from
certain limitations. Hence, a combination of both of them may be regarded as an effective basis
1) Minimum length of service and merit:-

Under this method all those employees who complete the minimum service, say five years, are
made eligible for promotion and then merit is taken as the sole criteria for selecting the employee
for promotion from the eligible candidates. Most of the commercial bank in India has been
following this method for promoting the employees from clerk„s position to officer„s position.
2) Measurements of seniority and merit through a common factor.

3) Minimum merit and seniority:-
In contrast to the earlier methods, minimum score of merit which is necessary for the acceptable
performance on the future job is determined and all the candidates who secure minimum score
υψψ 96
Data Analysis &
Interpretation
DATA ANALYSIS AND INTERPRETATION
97
AGE
OPTIONS RESPONDENTS %AGE
16 to 25 years 42 42
26 to 35 years 18 18
36 to 45 years 34 34
46 to 60 years
6 6
Total 100 100
Interpretation
42% of peoples of age group is 16 to 25 years are shopping in Shoppers stop, 18% of peoples
of age group is 26 to 35 years, 34% of peoples of age group is 26 to 35 years and other
hand 6% of peoples shopping in shoppers stop.
98
Education
Occupation Frequency Percentage
High school and Intermediate 8 8
Bachelor‟s Degree 40 40
Master‟s Degree 20 20
Prefer not to say 32 32
TOTAL 100 100
Interpretation
40% of peoples they shopping in shoppers stop are Bachelor‟s Degree, 20% of peoples
having Master‟s Degree, 32% of peoples Prefer not to say, and 8% of peoples are High school
and Intermediate.
99
OCCUPATION
Student 27.7 27.7
Salaried 24.8 24.8
House maker 23.8 23.8
Self employed 23.8 23.8
Total 100 100
Interpretation
27.7 % of people are shopping, they are students, 24.7 % of salaried peoples choose
shopper stop , 23.8% of peoples are house maker, 23.8 % of peoples are self-employed.
100
Marital Status
Married 82 82
Unmarried
18 18
Total 100 100
Interpretation
82% of peoples shows interest in shopping are Married, on the other hand, 18% of
peoples are unmarried.
101
Age
Below 15
42 42
15 to 20 18 18
20 to 25 34 34
25 to 30
6 6
Total 100 100
Interpretation
The table shows that the majority of people who consume your
chosen brand of milk are between the ages of 15 and 25 (34%).
This is followed by people who are below the age of 15 (42%)
and
102
Are You Familiar with the Smriddhi App ?*
Description Respondent Percentage

Yes 60 60
No 40 40
Total 100 100
This table indicates the distribution of respondents' answers to a binary question. For
example, 60 respondents (60%) answered "Yes," and 40 respondents (40%) answered
"No."
The "Total" row indicates that the sum of respondents across both response options is
100, and the sum of percentages is also 100%, which is expected in a well-constructed
distribution.
Binary questions, such as yes/no questions, are commonly used to gather
straightforward information and understand the distribution of opinions or behaviors
among respondents.
Top of Form
103
Do You Think, Green Samriddhi app is very useful for you?*

Very Useful 50 50
Less Useful 20 20
No Useful 30 30
Total 100 100
This table indicates the distribution of respondents' opinions regarding the usefulness of something.
For example, 50 respondents (50%) found it "Very Useful," 20 respondents (20%) considered it
"Less Useful," and 30 respondents (30%) deemed it "No Useful."
The "Total" row indicates that the sum of respondents across all usefulness levels is 100, and the
sum of percentages is also 100%, which is expected in a well-constructed distribution.
Understanding perceived usefulness is crucial for organizations to assess the impact and
effectiveness of their products, services, or initiatives and make informed decisions about
improvements or modifications.
104
How frequently do you use the green Samridhi App?*

Very Frequently 35 35
Less Frequently 25 25
Never Use 40 40
Total 100 100
This table indicates the distribution of respondents' usage patterns. For example, 35 respondents
(35%) indicated using the product or service "Very Frequently," 25 respondents (25%) reported
using it "Less Frequently," and 40 respondents (40%) stated "Never Use."
The "Total" row indicates that the sum of respondents across all frequency levels is 100, and the
Understanding the frequency of use is important for organizations to gauge the engagement or
adoption of their offerings and can inform strategies for improvement or promotion.
105
Please rate the 'Green Samriddhi App' in terms of provided ease of use?*

Very Easy to use 30 30
Easy to use 20 20
Hard to use 10 10
Very Hard to use 40 40
Total 100 100
This table indicates the distribution of respondents' opinions regarding the ease of use of
something. For example, 30 respondents (30%) found it "Very Easy to use," 20 respondents (20%)
considered it "Easy to use," 10 respondents (10%) found it "Hard to use," and 40 respondents
(40%) deemed it "Very Hard to use."
The "Total" row indicates that the sum of respondents across all ease of use levels is 100, and the
Understanding perceived ease of use is crucial for organizations to evaluate the user-friendliness of
their products or services and make informed decisions about user interface design or instructional
materials.
106
How likely do you recommend the 'Green Samridhi' App to other Contractors?*

Very Likely 20 20
Likely 45 45
Not Likely 35 35
Total 100 100
This table indicates the distribution of respondents' likelihood to do something. For example, 20
respondents (20%) indicated being "Very Likely," 45 respondents (45%) mentioned being
"Likely," and 35 respondents (35%) stated "Not Likely."
The "Total" row indicates that the sum of respondents across all likelihood levels is 100, and the
Understanding the likelihood of certain actions or behaviors, as perceived by respondents, can be
valuable for organizations in terms of predicting future actions, shaping marketing strategies, or
identifying areas for improvement.
107
What restricts you from using 'Green Samriddhi App?*

Lake Of Knowledge 20 20
Unavailability of Smart Phone 45 45
Lake Of Trust 35 35
Total 100 100
This table indicates the distribution of respondents' reasons or issues related to a certain context.
For example, 20 respondents (20%) identified "Lack of Knowledge" as an issue, 45 respondents
(45%) mentioned "Unavailability of Smart Phone" as a concern, and 35 respondents (35%)
specified "Lack of Trust" as an issue.
The "Total" row indicates that the sum of respondents across all issues is 100, and the sum of
percentages is also 100%, which is expected in a well-constructed distribution.
Understanding these issues can be valuable for organizations to address specific challenges or
barriers that respondents may face, helping them tailor their strategies or services accordingly.
108
Please rate the level of support provided by the 'Green ply team'?*

Very Good 20 20
Good 20 20
Bad 25 25
Very Bad 35 35
Total 100 100
This table indicates the distribution of respondents' opinions or satisfaction levels. For example, 20
respondents (20%) rated their experience as "Very Good," another 20 respondents (20%) rated it as
"Good," 25 respondents (25%) found it "Bad," and the majority, 35 respondents (35%), rated it as
"Very Bad."
The "Total" row indicates that the sum of respondents across all satisfaction levels is 100, and the
109
Do You Think, The Information given by Green Samriddhi app can be trusted?*

Very Trusted 35 35
Less Trusted 45 45
No Trusted 20 20
Total 100 100
This table indicates the distribution of respondents' trust levels. For example, 35 respondents (35%)
indicated being "Very Trusted," 45 respondents (45%) mentioned being "Less Trusted," and 20
respondents (20%) stated "No Trusted."
The "Total" row indicates that the sum of respondents across all trust levels is 100, and the sum of
percentages is also 100%, which is expected in a well-constructed distribution.
Understanding the level of trust in this manner can be useful for organizations to gauge the
confidence or trustworthiness perceived by their audience and can guide efforts to build or improve
trust in various areas.
110
Specify your per month sales figure (in rs) of Green ply products?*

10000-20000 20 20
20000-30000 20 20
30000-40000 40 40
40000-50000 20 20
Total 100 100
For instance, 20 respondents (20%) fall within the 10,000-20,000 income range, another 20
respondents (20%) fall within the 20,000-30,000 income range, 40 respondents (40%) fall within
the 30,000-40,000 income range, and the remaining 20 respondents (20%) fall within the 40,000-
50,000 income range.
111

Very Useful 50 50
Less Useful 20 20
No Useful 30 30
Total 100 100
This table indicates the distribution of respondents' opinions regarding the usefulness of something.
For example, 50 respondents (50%) found it "Very Useful," 20 respondents (20%) considered it
"Less Useful," and 30 respondents (30%) deemed it "No Useful."
The "Total" row indicates that the sum of respondents across all usefulness levels is 100, and the
Understanding perceived usefulness is crucial for organizations to assess the impact and
effectiveness of their products, services, or initiatives and make informed decisions about
improvements or modifications.
112

Very Frequently 35 35
Less Frequently 25 25
Never Use 40 40
Total 100 100
This table indicates the distribution of respondents' usage patterns. For example, 35 respondents
(35%) indicated using the product or service "Very Frequently," 25 respondents (25%) reported
using it "Less Frequently," and 40 respondents (40%) stated "Never Use."
The "Total" row indicates that the sum of respondents across all frequency levels is 100, and the
Understanding the frequency of use is important for organizations to gauge the engagement or
adoption of their offerings and can inform strategies for improvement or promotion.
113

Very Easy to use 30 30
Easy to use 20 20
Hard to use 10 10
Very Hard to use 40 40
Total 100 100
This table indicates the distribution of respondents' opinions regarding the ease of use of
something. For example, 30 respondents (30%) found it "Very Easy to use," 20 respondents (20%)
considered it "Easy to use," 10 respondents (10%) found it "Hard to use," and 40 respondents
(40%) deemed it "Very Hard to use."
The "Total" row indicates that the sum of respondents across all ease of use levels is 100, and the
Understanding perceived ease of use is crucial for organizations to evaluate the user-friendliness of
their products or services and make informed decisions about user interface design or instructional
materials.
114

Very Likely 20 20
Likely 45 45
Not Likely 35 35
Total 100 100
This table indicates the distribution of respondents' likelihood to do something. For example, 20
respondents (20%) indicated being "Very Likely," 45 respondents (45%) mentioned being
"Likely," and 35 respondents (35%) stated "Not Likely."
The "Total" row indicates that the sum of respondents across all likelihood levels is 100, and the
Understanding the likelihood of certain actions or behaviors, as perceived by respondents, can be
valuable for organizations in terms of predicting future actions, shaping marketing strategies, or
identifying areas for improvement.
FINDINGS
The history of plywood industry in India is old. It is more than 75 years that this industry was
started here on a very modest scale. The GIL is a widely held public Limited company listed in
NSE and Bomay Stock Exchange. Greenply Industries Ltd., is the largest interior infrastructure
manufacturer in the country as well as in southern Asia. It was established in 1985.GIL is the
largest MDF manufacturer in the World. In the present, GIL products are exported to more than
32 countries spread across 4 continents to buyers associated with the company for over 3
decades. Continue to remain the best plywood panel corporation in India with a growth in allied
areas is the vision of the company.
employees so that reward can be individually designed to satisfy their needs. GIL has Timber
Purchase Department and all Other Purchase Departments. Other department does the buying of
all other items other than wood i.e. timber. The prices of GIL‟s products are comparatively high,
but of high quality. The company maintaining 0% wastage. The wastes are recycled or refused.
Promotional expense is very less. The company does not focus on mass advertisement. GIL
focuses mainly on quality of its products. GIL markets their products through dealers and
distributors . They use sales representative also. The finance department has direct interaction
with all other departments since all the payments and collections are made through here.
CONCLUSION
Greenply Industries Limited, the largest , as a bright future in this field. During the running
period since 1985, the co. achieved various milestones. The high-end production technology of
GIL is well acknowledged among the wood processing industries in the World. The GIL
achieved 100% utilization of raw materials due to its integrated production system. Therefore,
it would be apt to call GIL, „a company with a conscience ‟. GIL stands for superior product
performance and provides value for money to its customers. It is backed by GIL‟s commitment
to harness the latest technology in wood processing industry and continuously upgrade its
processes and machinery. Due to the high quality maintained, the company has found a ready
within an organization. They have to play certain roles that are directly or indirectly
related to the workforce of an organization.
Creating and maintain viable talent accusation practice is very essential for
the organizations growth. Yet, even more significant initiative will be developing a
visionary hr agenda that is integrating into organization mission and to correlate into
specific programs such as talent accusation, job evaluation process conceptually and
operationally.
In present business environment continued change will occur in terms of

who works in a organization, when the work and what they have to do .a major part
of HR professional responsibility will be to acquire the right person for right place in
an organization that means the acquisition of the talent for the vacant place.
Senior executive must be prepared and encouraged to implement strategies

for acquiring the talent in ways that a fair and ethical. The HR professionals should
update themselves with the recent sources of talent acquisition. Designing effective
talent acquisition to meet the needs of the organization and employee retention.
This study on talent acquisition practice proves that all the successful
the study so as to find the different aspect of talent acquisition practice. It s mainly
concerned with the talent acquisition practice followed in telecom sector.
Different telecom sector uses this practice because human resource and it is
essential that the biggest resource that is hr should be more effective and efficient.
Managers have to be updated with the recent changes in the elements of talent
acquisition .each job profile have different requirement of skills and abilities so it is
essential that as per the requirements of job profile, an employee should be hired.
Then only they can contribute in the fulfillment in the goal of the
organization. Talent acquisition practice is quite different from recruitment.
Recruitment is a narrow aspect where as talent acquisition practice is a wider aspect.
Now a day each and every organization is adopting this practice of talent acquisition.
For acquiring the talent its essential that hr professional should be very talented.
The hr professional should be very careful while putting the right person at right at
right time. Hr is usually responsible for stabilizing organization talent acquisition practice so
they should not compromise any aspects while caring out this process. Talented employee is
more productive and its easy for them understand their work clearly and to carry out them in best
SUGGESTIONS
It is desirable to launch an advertising campaign to attract more customers. They have to

give more advertisement in electronic medias and printed media in order to attract more
customers and to withstand with the competition.
It is advisable to maintain and efficient market intelligence system and advice
management of the changing needs of the market.
The company may introduce more measures such as fencing of machineries, which will
LIMITATIONS
1. The future is uncertain :-

The future in any country is uncertain i.e. there are political, cultural, technological
changes taking place every day. This effects the employment situation. Accordingly the
company may have to appoint or remove people. Therefore HRP can only be a guiding
factor. We cannot rely too much on it and do every action according to it.
2. Conservative attitude of top management :-

Much top management adopts a conservative attitude and is not ready to make changes.
The process of HRP involves either appointing. Therefore it becomes very difficult to
implement HRP in organization because top management does not support the decisions
of other department.
117
3. Problem of surplus staff :-
HRP gives a clear out solution for excess staff i.e. Termination, layoff, VRS,. However
when certain employees are removed from company it mostly affects the psyche of the
existing employee, and they start feeling insecure, stressed out and do not believe in the
company. This is a limitation of HRP i.e. it does not provide alternative solution like re-
training so that employee need not be removed from the company.
4. Time consuming activity :-

HRP collects information from all departments, regarding demand and supply of personnel.
This information is collected in detail and each and every job is considered. Therefore the
activity takes up a lot of time.
5. Expensive process :-
The solution provided by process of HRP incurs expense.company has to spend a lot of
money in carrying out the activity. Hence we can say the process is expensive.
FACTS AND FINDING

MARKETING STRATEGIES OF ITC LIMITED
Marketing has been defined in various ways, but it can be defined as:
A social and managerial process by which individuals and groups obtain what they
need and want through Creating, Offering, Exchanging Products of value with
others. There are certain elements on which marketing and this particular definition
of marketing rests. They are linked to each other and they are complimentary one
giving rise to the other. Their relationship is shown in a diagrammatic form below.
Needs, wants and demands
Products (Goods, service and ideas)
Value, cost and satisfaction
118
Exchange and Transaction
Marketing is indeed an ancient art; it has been practiced in one form or the other.
Marketing is considered to be most important of all management functions in any
business. The basic task of marketing is the delivery of a total offer to the consumer
in such a manner that:-
a) The other fulfills the needs of the consumer.
b) The terms and attributes of the offer are acceptable.
c) All the organizational goals, including profits, are achieved in the process.
Firstly, place, it chooses the product that would meet the identified needs of the
chosen consumer/consumer group. Secondly, it performs various distribution
functions like transportation, warehousing, channel management, etc. so that the
product can conveniently reach the consumer. Thirdly, the firm carries o ut a number
of promotion measures like personal selling, advertising and sales promotional
programmes with a view to communicating with the consumer and promoting the
product. Lastly, the firm uses the pricing mechanism to achieve the consummation
of the marketing process, striking the level of price that is acceptable to the firm as
wall as to the consumer. All activities and programmes which a business firm
designs and carries out in its effort towards winning customers, relate to one or the
other of the four elements -product, distribution, pricing and promotion. These four
elements constitute the Marketing Mix of the firm.
119
MARKETING MIX VARIABLES/FOUR Ps OF MARKETING & THEIR SUB -
ELEMENTS
Product Variables
Product mix and product line
Design, quality, features, models, style, appearance, size, and warranty of

products
Packaging, type, materials, size, appearance and label
Branding and trade mark
Merchandising
Service, pre-sale and after-sale
New products
Place Variables
Channels of distribution, types of intermediaries, channel design, location of

outlets, channel remuneration and dealer -principal relations
Physical distribution, transportation, warehousing, inventory levels, order

processing, etc.
Price Variables
Pricing policies, levels of prices, levels of margins, discounts and rebates
Terms of delivery, payment terms, credit terms and instilment facilities
Resale price maintenance
Promotion Variables
Personal selling: objectives, level of effort, quality of sal es force, cost level,
level of motivation
Advertising: media mix, budgets, allocations and programmes
Sales promotional efforts, display, contests, trade promotions
Publicity and public relations

120
Assembling and managing the marketing mix is the main pa rt of the marketing task.
SOME OTHER VARIABLES OF MARKETING
Customer Variables
Number of customers
Location of the customers
Purchasing power of the customers .Buying behaviour
Habits of purchase
Personality traits and attitudes
Lifestyles and needs
Brand awareness and brand loyalty
Competition Variables
Structure of the industry
Nature and intensity of the competition, Buyer's market or the Seller's market?
Or moderately competitive?
Number of competitors, their size, capaci ty and territory of operation.
Products and services offered by the competitors.
Competitor's sales level in each market segment/product
Competitor's strengths and weaknesses -in products, costs, logistics, channel,

sales force, promotion and marketing o rganization
Competition from substitute products
Trade Variables
Structure of the trade
Type of intermediaries, their number and strength
Trade practices
Services provided by the trade

121
Motives and attitudes of the intermediaries
Extent of sophistication of the trade
Environment Variables
Level of technology
Government regulation on products, prices, distribution. Etc
Controls on trade practices
Economic conditions in the country
Geography and climate
Culture and traditions
Law and politics
Attitudes of the public and the media
122
INTERRELATIONSIP BETWEEN MARKETING MIX AND
ENVIRONMENTAL VARIABLES
Since the marketing process is essentially an interaction between the marketing mix
and the environment I assembling and managing the marketing mix becomes the
crux of the marketing task. In fact many marketing scholars and marketing
practitioners view marketing as synonymous with the assembling and operating of
the marketing mix. Assembling the marketing mix elements into a winning
marketing programme is however, not an easy job. It involves many crucial
decisions relating to each of the elements product, price, channel and promotion.
Decisions are also required on the interrelationships of the elements.
Product
A product is not a mere non -living object; it is not a mere assemblage of matter -
physical and chemical. Utility alone is not the function of a product. A product
means something more than a physical commodity. People associate meanings with
products; they derive satisfaction from the non -utility aspects of the products as
well. Products have an identity or a personality of their own. The utility aspect of
the product is but one component of the product personality.
Theodore Levitt puts it succinctly when he says: “Products are almost always
combinations of the tangible and intangible... to the buyer, a product is a complex
cluster of value satisfactions. The generic thing by itself is not the product; it is
merely... the minimum that is necessary at the outset to give the producer a chance
to play the game. It is the playing that gets the results. A customer attaches value to
a product in proportion to its perceived ability to help solve his problems or meet
his needs. All else is derivative...The product is the total package of benefits the
customer receives when he buys it...The customer never just buys the generic
product...He buys something that transcends and what that something is, helps
determines from whom he'll buy, what he'll pay.”
Product definition concerns the various properties, which are designed into the
manufacturer's product line and the assortment of models and items, i.e., the product
mix, which makes up his total product offering. The conditions and circumstances,
which need to be considered in formulating this definition, can be divided into
123
those, which influence the development of new products, those, which relate to the
product mix, and those, which stem from the attributes of the company itself.
New-product development involves several stages, beginning with the genera tion of
new-product ideas and their appraisal to eliminate those unworthy of further
consideration. Products, which warrant additional investigations are identified and
technical work is begun on them along with, appropriate economic and market
research. During this stage the physical properties of the new product are
determined, small quantities are produced in the laboratory or pilot plant,
preliminary investigation of patent rights is begun, and initial estimates of
production costs are made. If initial expectations are fulfilled, development of the
product proceeds through process research, prototype testing, and
commercialisation.
The major determinants of the product mix are technology, competition, operating
capacity, and market factors. Accelerating technology is undoubtedly the basic force
affecting the product mix of the individual company, with competitive pressures
running a close second. In some companies, under -utilised capacity is an -important
influence along with such market factors as shits in the product mix of customers,
changes in the availability and / or cost of materials, new developments in
manufacturing processes, changes in the level of business activity, and government
controls.
The type and variety of products, which are appropri ate for a company, are also a
function of the firm's inherent strengths and weaknesses. Those attributes of
accompany with the most direct bearing on product definition are the strength of its
marketing performance, the extent of its production capacity, t he quality of its R&D
effort, and the abilities of its executive group. The amount of financial slack
available may also be an important influence on product definition.
Price
Price is the exchange value of a product. Pricing is undoubtedly one of the mo st

important decision areas of marketing. Price and sales volume together decide the
revenue of any business. As the sales volume in itself is dependent on price, pricing
really becomes the key to the revenue of the business. Pricing is crucial to profits as
124
well. Pricing becomes a vital decision area on account of certain other factors
besides its crucial role in bringing revenues and profits to the business.
Price is not only the factor influencing the demand for industrial goods and the
patronage of industrial buyers; it is an indispensable part of the marketing strategy.
A price that is too high invites both competition and buyer resistance. While a price
that is too low may well competition, it will also deflate profits and may incur
losses.
In many instance the prices of industrial goods fall into patterns that are fairly
uniform throughout an industry. Nevertheless, a marketer mist decide whether or not
to follow industry patterns, and if not, how much to deviate from them. These
decisions must be made against a background of environmental forces including
competition, changing costs and shifting patterns of demand.
To price the equipment the industrial marketer must know the type of competition in
his industry, the nature of his costs, and the way i n which the demand for his
product behaves.
The typical industrial market is composed of a small group of large firms, a more
numerous group of medium-sized firms, and often a group of very small companies,
which sell mainly on the basis of price. The fir st two groups are likely to subscribe
to the philosophy of responsible competition. However, the nature and intensity of
competition tends to change with the changes in the lifecycle of products. These
conditions often give rise to a phenomenon known as pr ice leadership.
The nature and pricing implications of costs tend to change with different time
periods production cycle, equipment use cycle or product life cycle. Different types
of costs-controllable or non-controllable, incremental or sunk, overhead o r direct,
separable, and joint -exercise different influences on pricing.
The derived nature of demand for industrial goods affects its behaviour in response
to price change. While it is theoretically possible to stimulate demand for industrial
products by lowering their price, increased sales will result only to the extent that
prices of related consumer goods can be reduced sufficiently to stimulate their sales.
125
Place
Distribution channels playa vital role in the successful marketing of most of the
products. The distribution channel is an extension of the manufacturer into the
markets he plans to supply. The manner in which products and services are made
available through it is a function of its structure as well as the relationship, which
prevails among its different elements or intermediaries. The basic choice is whether
this structure will be composed of captive (owned) or independent units.
Since a distribution channel exists for the purpose of moving merchandise and
making services available, chann el strategy also involves planning of a logistical
nature. How efficiently the channel structure functions as the delivery system
depends in large part on the quality of logistical planning and its execution.
Distributors are the most numerous and the most important group of middlemen
handling industrial goods. Industrial users find it desirable to buy from the
distributor because he usually can give quick delivery, his use saves paper work in
buying, he can sometimes offers low prices, adjustments are easier to negotiate, he
may enable the buyer to save freight costs, and he is a good source of trade
information. The patronage of the distributor thus comes mainly from (1) the firm
too small to buy direct, (2) the large firms for emergency needs and items bought in
small amounts, or as means of reducing inventory.
Manufacturer's and sales agents are useful outlets to producers of a single item or a
narrow line of articles, to the manufacturer with limited financ es, and to all kinds of
manufacturers in areas where demand is thin or trade contracts are lacking.
Advantages in using agents are that their costs are often relatively low and the
producer incurs no costs unless sales are made, they offer contracts to a f irm
entering a new market, and their sales service is more specialised and intense than
that of the distributor. But the manufacturer who markets through agents loses
control over his marketing operations, lacks flexibility in bidding, incurs excessive
costs when volume is large, loses speed of delivery, quality of technical service, and
selling drive in comparison with his own sales force. Brokers and commission
merchants are useful mainly in special situations.
126
Manufacturer's branch houses are of two typ es those that carry stocks and those that
do not. Through the branch house, the manufacturer gets better sales service, more
adequate and representative stocks, and control of technical and maintenance
service. But branch houses are often so costly as to b e prohibitive.
Promotion
The crucial event in the marketing process is the sale. Within the context of the
corporate mission, every component of the marketing strategy is intended to bring it
about. But 1t must be brought about in a way, which assures cu stomer satisfaction.
This places a special burden on advertising, personal selling, sales promotion, and to
a lesser extent, public relations, which are the principal avenues through which
direct contact with the customer is made. Each has a unique contrib ution to make
both in generating sales and in sustaining customer patronage.
The task of the industrial advertiser is complicated by the multiple buying influence
characteristics of many industrial firms, the derived nature of demand for industrial
goods, and the fact that many materials, parts, and components lose their identity in
the end product. These conditions influence the role of advertising in the firm's
promotional strategy, which in turn has a bearing on the purposes which advertising
will be called upon to serve. While these purposes vary with the firm and the market
situation, several are fairly common. They are to inform, to identify the customers,
to win recognition, to support salesman, to motivate distributors, and to stimulate
demand.
The most commonly used media for disseminating advertising messages and the
sales appeal which they contain are trade journals and catalogues, followed by direct
mail, exhibits, general publications, and distributor aids. The choice of media is
determined by the need to reach the proper personnel in the customer's organization
with the proper frequency with proper overall impression.
The chief limiting factor underlying factor underlying the advertising effort is the
amount of budgetary support management de cides to give it. Sometimes this is
determined through the application of a fixed percentage to either last year's sales or
anticipated sales.
127
Publicity is commonly regarded as a form of advertising, although it performs a
slightly different function and is not paid by the sponsor. The most effective way to
create publicity is to generate newsworthy situations and events. Advertising
agencies are probably used less by industrial than by consumer goods marketers to
assist in their advertising and publicity. However, this appears to be changing as:
the number of agencies specialising in industrial accounts increases and the number,
which offers promotional services on a job -shop basis, continues to grow.
In selling products, the promotion mix mostly consists of Direct Selling and
advertising. Being high value items and complex in function, personal contact with
the customer is essential to convince him of the product's quality and capability.
It is not so, however, with consumer products. In spite of this ma ny consumer

product companies use Direct Selling in concert with advertising, to get consumers
to try their brand and switch over to it. But direct selling cannot substitute for
advertising; it can only be used tactically to intensify the marketing effort, mainly
because it is expensive.
MARKETING COMMUNICATIONS
FMCG - Cigarettes business has an internal code for advertising/ promotions, which is
reviewed every year, and whenever any new law/rules are introduced. The internal code is
more stringent than other codes. It not only comprehensively covers all aspects of other
codes but also encompasses areas not covered by them. The requirements under
Advertising Standards Council of India (ASCI) code of conduct, which is now the
Government of India's Governing code, are applied across the business.
All laws related to the product category such as The Cigarettes (Regulation of Production,
Supply and Distribution) Act, 1975, The Cigarettes and Other Tobacco Products
(Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply
and Distribution) Act, 2003, The Cable Television Networks (Regulation) Act, 1995, and
The Cinematography Act, 1952, which have provisions for regulations of
advertising/promotions in India are strictly followed.
Any State Government laws on advertising/promotion for ITC's products are completely
adhered to. There is on-going review of these codes to ensure compliance.
128
The FMCG Cigarettes business sells a legal product, which is not banned in any market
where it sells. Tobacco products are often a subject of public debate. Stringent quality
standards/systems are established to respond to queries/ concerns and are known to all
stakeholders.
The Foods business voluntarily follows the ASCI (Advertising Standards Council of
India) Code for all Marketing Communication.
Every time a new Marketing Communication is created, it is checked for compliance with
the ASCI Code. In addition, a monthly compliance validation is done by respective
managers.
The Foods business does not sell any product which is 'banned in certain markets' or is 'the
subject of stakeholder questions or public debate'.
In the Paperboards & Specialty Papers, Packaging & Printing and Greeting, Gifting
and Stationery businesses, all codes/ standards relating to Standard Weights & Measures
Rules are followed. These requirements are reviewed on a monthly basis for compliance.
None of the products from these businesses is 'banned in certain markets' or subject of
stakeholder concern or public debate.
In the Hotels business, marketing communication is governed by self-regulation and

guided by Indian Society of Advertisers (ISA) Rules and guidelines.
It is reviewed quarterly to ensure compliance with relevant rules and internal guidelines.
The Hotels business does not sell any product banned in the market nor is the subject of
stakeholder questions or public debate.
Agri-business has not advertised its product and services in a major way and no voluntary
code is therefore required to be followed. Communications and promotions done so far
have been in accordance with the law of the land and have been duly approved by the Legal
Department of the Company.
The business is in the process of establishing a voluntary code, as it has recently initiated
advertising its retail business.
The Leaf Tobacco business provides Corporate Advertisements (e.g. 'With best
compliments from ITC Ltd'. etc.) to souvenirs published by certain organisations. This is in
129
accordance with the provisions of Cigarettes and Other Tobacco Products Act (Prohibition
of Advertising and Regulation of Trade and Commerce, Production, Supply and
Distribution) Act, 2003. However, the business does advertise its Organic Agri-inputs. The
business also publishes Corporate Advertisements (stating that ITC-ILTD is India's leading
tobacco exporter and providing contact details) in reputed International Tobacco Journals.
No product advertisement relating to tobacco is published by the business. The business

also maintains a website, 'itc-iltd.com', which provides the details of Tobaccos grown in
different regions of India. All the advertisements published in various fora are reviewed by
the Divisional Management Committee (DMC) e
130
Questionnaire
Age Group
16 to 25 years
26 to 35 years
36 to 45 years
46 to 60 years
Education
High school and Intermediate

Bachelor‟s Degree
Master‟s Degree
Prefer not to say
OCCUPATION
Student
Salaried
House maker
Self employed
Marital Status
Married
Unmarried
Age
Below 15
15 to 20
20 to 25
25 to 30
131
Are You Familiar with the Smriddhi App ?*
Yes
No
Very Useful
Less Useful
No Useful
Very Frequently
Less Frequently
Never Use
Very Easy to use

Easy to use
Hard to use
Very Hard to use
Very Likely
Likely
Not Likely
What restricts you from using 'Green Samriddhi App?*
Lake Of Knowledge
Unavailability of Smart Phone
Lake Of Trust
132
Please rate the level of support provided by the 'Green ply team'?*
Very Good
Good
Bad
Very Bad
Do You Think, The Information given by Green Samriddhi app can be trusted?*
Very Trusted
Less Trusted
No Trusted
Specify your per month sales figure (in rs) of Green ply products?*
10000-20000
20000-30000
30000-40000
40000-50000
133
BIBLIOGRAPHY
Books:
Dr.C.B GUPTA; Human Resource Management; New Delhi; Sultan Chand & Sons,
Education publishers;2008;
Pg no.- ―9.1-9.20‖
T.N. Chhabra :- Human Resource Management, Concepts and Issues, Dhanpat Rai &
CO.
134
Aswathappa K. :-Human resource & Personnel Management, Tata McGraw Hill New
www.wikkipidea.comwww.slideshare.net www.sunilmittal.comwww.greenply.com
www.fippi.co
 57 per cent increase in plywood production to 12.86 million square metres;
average capacity utilization 77 per cent
 Commissioning of a Greenfield unit in Uttarkhand in May 2006 within eight
months as opposed to the industry benchmark of 12-16 months
 Plywood contributed 48% to the total revenue and 53% to the total PBIT
 85% increase in plywood revenue to Rs. 201.98 crore

Particle
Board Plywood
Rs. 2000 cr including
Decorative
Veneers
Rs 7000 cr
Laminates
Rs. 3000 cr
CONCLUSIONS & SUGESSTIONS
CONCLUSIONS
CONCLUSIONS
Greenply Industry Ltd. (GIL) is an integrated interior infrastructure company
leading with leadership in the plywood & Laminates in India. GIL manufactures
product like Plywood, Particle board, Laminate & Decorative veneer commanding
more share of 25% in the organized Plywood market & 15% in the organized
laminate market. The products are sold under the brand Greenply, Greenlame,
Green Decowood in the Plywood segment .GIL has more than 26 branches across
the country with a strong network of over 7100 dealers, distributors, sub-dealers &
Retailers.
1) Plywood and laminate industry provides direct and indirect employment to
over a million people.
2) Revenue from the Plywood is more than all other products.
3) The producing capacity of Plywood is also more than all other products.(18
million sq. per meter)
4) Consumer also giving a good preference to plywood.
5) Market share of Plywood is also high of GIL.
SUGGESTIONS
1) Company should go for direct mailing exercise to the specifiers and trade.
2) Company should create awareness among the people.
3) Company should make a strong relationship with the specifiers mainly
Interior Architects and Designers
Contractors & carpenters
Retailers
4) Company should expand their network through Authorized dealers/ Sub-
dealers/ Retailers.
LEARNING EXPERIENCE
My experience of making a Product Profile is wonderful because it gives me a lot
of valuable & knowledgeable information. After preparing a product profile I come
to know that what researches should be conduct before launching any product in
the market. For promoting the sales of any product it is necessary to fulfill the
expectations of the consumers related to a particular product and this profile helps
me to know how to target the customer or how to reach the customer and how to
satisfy them.
It is necessary for every company to expand the market of their product for
surviving in a market and for expanding the market “Positioning of the market” is
very necessary. This profile also helps me in the same.
In this way I can easily say that “product Profile” is really a wonderful experience
for me.
BIBLIOGRAPHY
BIBLIOGRAPHY
www.Google.com
www.GIL.com
www.Greenply.com

Rahul Yadav 07.01.2024

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Summer Training Report

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION (MBA)

School of Management Sciences,

MBA III Semester

Roll no.: (2201060700189)

Store, or industry-specific forums.

information or direct you to the right department.

specific sources can often provide valuable insights.

of contractor satisfaction towards the Samriddhi App by Green Ply.

S. No. Particulars Page No.

1.1 Industry Overview 2

1.2 Company Overview 19

1.3 Experimental Learning

1.1 About the project 52

1.2 Objectives of the project 62

1.3 Rationale for the study 63

1.4 Importance of the project 67

6. Conclusion from the work 95

7. Suggestions & Recommendations 96

Greenply Industries Limited (GIL), a Rs 470 crore, dynamic, professionally

Greenply is a manufacturer of all products related to interior infrastructure from

As of my last knowledge update in January 2022, I don't have specific data or

"Samriddhi App" by Green Plywood. However, the Samriddhi App is

The Chairman of Greenply, Mr.S.P.Mittal says “We are ENVIRONMENT

OBJECTIVE: Our vision is continued improvement across all qualitative

KOLKATA (Corporate Office) DELHI (Marketing Office)

SINGAPORE HONG KONG

Greenply Industries Limited is a leading Indian manufacturer of plywood,

Godrej BlowPlast Featherlite

Barista Hutch Airtel

Infosys Wipro L&T

such as television, print, online platforms, and outdoor advertising to increase

interior designers, or influencers to endorse its products and enhance credibility

support to dealers and distributors helps in promoting Greenply products

variations and offering promotional deals or discounts can attract customer

relationships through after-sales services, warranty programs, and feedback

 Expansion of sales offices in Tier II cities to provide better services to the

Softwood plywood is typically used for construction and industrial purposes, is

GREEN PLYWOOD PROCESS & DESCRIPTION

1. Debarking and bucking: This unit process includes mechanically removing

4. Veneer drying: Veneers are dried in continuous dryers from moisture

5. Lay-up and pressing: Veneers are coated with phenol-formaldehyde resin

Model of Plywood Manufacturing Process

Bucking & Debarking

Peeling & Clipping

Trimming & Sawing

Sheathing grade is suitable for subflooring, beneath such applications as

2. Wall Sheathing - Plywood panels used as wall sheathing provides excellent

Plywood sheathing contributes to the over-all thermal performance of the wall

There are many advantages to using plywood:

1. It comes in a standard size (4 feet x 8 feet)

2. It is very cheap considering the size of the boards

DEALERS PRICE LIST OF PLYWOOD

All rates are in sq. per fit

As far as customer satisfaction is concerned it is very clear in the market size of

Particulars 2006-07 2005-06 Growth (%)

Net sales 392.20 257.35 52.40

PAT 22.52 14.09 59.83

EBIDTA margin (%) 11.97 11.86

Equity capital 8.23 6.72

EPS (Rs, fully diluted) 13.25 10.32 28.40

Particulars Q4FY07 Q4FY06 Growth (%)