10/12/20 MKT3038: Advertising | University of Northampton

MKT3038: Advertising View Online

(2020/21) & (2021/2022)

36 items

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Core Text (1 items)

Advertising: strategy, creativity and media - Chris Fill, Graham Hughes, Scott De Francesco
, 2013
Book | Essential | This is the core textbook which you will be tested on for MCT1 and
MCT2. You should ensure you read the relevant chapters which your tutor assigns to you
each week.

Recommended Reading (8 items)

Essentials of marketing communications - Chris Fill, 2011
Book | Recommended

The online advertising playbook: proven strategies and tested tactics from the Advertising
Research Foundation - Joseph Thornton Plummer, Advertising Research Foundation, c2007
Book

Creative strategy in advertising - Bonnie L. Drewniany, A. Jerome Jewler, 2013

Book

Advertising - 2018
Book

Marketing communications: a brand narrative approach - Micael

Dahle
́
n, Terry Smith, Fredrik Lange, 2010
Book

Strategic advertising management - Larry Percy, Richard H. Elliott, 2016

Book

Marketing communications: integrating offline and online with social media - P. R. Smith,
Ze Zook, 2011
Book

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Strategic thinking for advertising creatives - Alice Kavounas Taylor, 2013

Book

Professional Bodies (7 items)

Marketing qualifications, training and membership from The Chartered Institute of
Marketing (CIM)
Webpage

Chartered Institute of Public Relations

Website

Advertising Association
Website

The Institute of Practitioners in Advertising

Website

National Advertising Benevolent Society (NABS)

Website

ASA - Advertising Standards Authority

Website

The IDM – The Institute of Direct and Digital Marketing

Website

Journals (2 items)
Journal of Marketing Communications
Journal

Journal of Digital & Social Media Marketing | Henry Stewart Publications

Webpage

Websites (12 items)

Admap
Webpage

Marketing Week - Marketing Jobs & Marketing News - Media, Advertising, Brands
Website

Advertising, media, marketing and PR news & jobs - Brand Republic

Website

Adline Media Network

Website

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Advertising news & jobs | Visit Campaign's website for brands, ad agencies & to
watch ads
Website

Marketing - the UK's leading title for marketing professionals.

Website

Media news & media jobs - Press, online, outdoor, TV & radio news - Media Week
Website

The Guardian - Entertainment

Webpage

Media news & media jobs - Press, online, outdoor, TV & radio news - Media Week
Website

The Independent - Media News

Webpage

The Independent - Arts and Entertainment

Webpage

Media | Business | London Evening Standard

Webpage

Research (5 items)
NELSON @ The University of Northampton
Website

Find e-Journal (from NELSON)

Webpage

All Journals and Database Indexes

Webpage

The Financial Times

Website

FT.com Clippings
Website

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