Professional Documents
Culture Documents
2022 GLOBAL
STRATEGY OUTLOOK
19
CONTENT
22 GLOBAL FDI PROSPECTS
FOR 2021–2022
GLOBAL DISRUPTION
IS BOOSTING AFRICA'S
CREATIVE INDUSTRIES
24
AGRIBUSINESS -
TRENDS TO LOOK 27
OUT FOR IN 2022
TEN TECHNOLOGY
29 INVESTMENT AREAS
TO WATCH IN 2022
AN INVESTOR'S GUIDE
TO WEST AFRICA
32
36 SIX REASONS TO
INVEST IN AFRICA
investAfrica Magazine 1
FROM THE
EDITOR-IN-CHIEF
investment (FDI) for the first time ever.
Technology has matured and the rise of ESG
finance shifted massive pools of capital towards
green energy and cleantech.
New winners have emerged. Texas has
The United Nations Conference on Trade and become a beacon for both wind and solar power
Development (UNCTAD), has in its recent projects, while Egypt and Morocco had their
findings predicted that Foreign Direct investment plummeted accordingly, while the
Investment (FDI) in Africa will plunge from $45 recent global chip shortage is rather due to a
billion in 2019 to between $25 billion and $35 booming demand than some flaw in the
billion in 2020, with a recovery not expected semiconductor value chain, regardless of its
until 2022. geography, there is just not enough production
There will be investment. But where? capacity in the system at the moment. Besides,
The big question mark concerns the more regional supply chains have not
geographical distribution of this new necessarily led to more resilience in the system.
investment. Despite much talk and arguing, With arguable economics, the case for more
global supply chains have withstood the Covid- regional, or like-to-like trade and investment, is
first and foremost a political one.
19 storm ,shortages were rare and often .Covid-
After two decades of heavy globalisation,
19 has deeply shocked the world economy and
'the triad' is back as the US, the EU and the Asia-
global investment plummeted accordingly.
Pacific region entrench and strengthen their own
The previous year revealed the many regional blocs. Tighter screening of foreign
different nuances of this main narrative, and investment has now become the norm, and
provides valuable guidance for the years to global powerhouses of the likes of Germany are
come. Paradigm shift has become the name of incorporating principles of technological
the game and disruption will drive new sovereignty in their industrial policies. A divide
investment, as well as disinvestment, in the near between developed and developing economies
future. Report suggests that the pandemic let the has emerged already. As much as 60% of global
genie of the digital economy out of the bottle investment projects originated and stayed
once for all. Tech providers, whose market within OECD countries in 2021, thus
dominance appears threatened only by looming crystallising a trend that started at the beginning
antitrust regulations, are seizing the moment and of the global financial crisis in 2008, when intra-
building data centers and cloud infrastructure at OECD investment made up 41.6% of global
unprecedented pace, empowering a new wave of investment.
developers and researchers. This new, polarised world risks rewiring
The booming demand of digital global investment flows in the years to come.
infrastructure and services has led to a severe The investment promotion industry has two
shortage of chips in the market, prompting options: either to comply and uphold barriers to
producers of the likes of TSMC, Samsung and global trade and investment; or else work around
Intel to pour billions of dollars into new politics and facilitate cross-border investment to
production capacity. Mass deployment of 5G bring barriers down.
infrastructure looms further down the line.
Renewable energy is also fulfilling its Kunle Aderemi
potential, The sector has dethroned oil and gas as
the biggest recipient of foreign direct
investAfrica Magazine 2
EDITORIAL BOARD
Publisher/ Editor-In-Chief – Kunle Aderemi
Managing Editor – Augustina Ntow Brisaa
Sub Editor/ Proof Reader – Tatenda Cornelius
Staff Writers – Mq Khumalo, Bongiwe Tutu,
Alfred Soroh, Albert Smith,
Emmanuela Odiachi
Research – Kemi Alonge, Frank Edima
Special Projects – Prisca Kyei-Sakyi
Photography – Reynolds Qarshie
Design & Production – AOD CONCEPTS
Correspondence
InvestAfrica Media Ltd
The Square,
112-114, Broad Street
Birmingham, UK. B15 1AS
+44 7508036835, +234 960008114
kunle@investafricamedia.co.uk
investAfrica Magazine 3
investAfrica Magazine 4
The state of play: FDI in Africa – Kunle Aderemi
F
DI in Nigeria was declining even trajectory, steadily growing from 36 projects
before the Covid-19 pandemic, and worth $4.8bn in 2017 to reach 76 projects
worth $10.2bn.
continues to remain weighted Dampened global demand for commodities
towards the oil and gas sector. is a major headwind facing Nigeria, a
Nigeria attracted the third-largest commodity export-based economy.
foreign direct investment (FDI) inflows of Depressed oil prices and the Covid-19 crisis
any African country in 2019, but, as with the in 2020 are continuing impediments to
continent more broadly, it suffered a sharp inward investment.
Investment diversification is a long-
yearly decline in inward investment.
term objective for Nigeria, with a decline in
Data from the United Nations Conference on oil and gas investment in 2019 the main
Trade and Development (UNCTAD) shows reason why inward FDI has almost halved
Nigeria received $3.3bn of FDI inflows in from $6.4bn in 2018. The total value of FDI
2019, a yearly decline of 48.5%. Only Egypt flows had previously been rising each year
($9bn) and the Democratic Republic of the since 2015.
Congo ($3.4bn) received more inward FDI Nigeria increased the government's
during a year that saw FDI inflows across the share of profits from oil activities conducted
whole African continent fall 10.3% to under production-sharing contracts, which
$45.4bn. may act as a further deterrent to investment in
Though FDI inflows in Nigeria this sector.
declined in 2019, FDI stock has grown over A new $600m integrated steel plant in
the past three years to reach $98.6bn in 2019. Kaduna State, has been hailed as the largest
The number and value of greenfield ever non-oil-related foreign investment in
investments have been on a similar Nigeria, and is a positive sign for economic
investAfrica Magazine diversification. 5
$
600m integrated steel plant in corruption continue to be concerns for
Kaduna state wider economic potential investors into Nigeria. While
conditions are likely to limit FDI the country rose 15 places in the World
into Nigeria, however. UNCTAD
Bank's 'Doing Business 2020' report, it
expects the downward revisions on
earnings for multinational enterprises still only ranked 131st out of 190
(MNEs) in 2020 to have a tangible countries globally.
impact on investment flows into So, while progress has been made,
Africa. Reinvested earnings of MNEs NIPC still has much work to do to
account for 26% of FDI in Nigeria. attract a greater volume and greater
The Nigerian Investment variety of investment into Nigeria.
Promotion Commission (NIPC) The country fell into a recession
recorded 92 investment project
in 2016, largely due to low petroleum
announcements in 2020, with a value
of $90.9bn. 33% of this value is prices and terrorist attacks on
accounted for by domestic rather than pipelines in the Niger Delta. It
foreign investors. returned to growth in 2018 but
recovery has been largely dependent
Total investment in 2020 was on oil prices. The government has
well spread across the country, repeatedly stated plans to invest in
according to NIPC, whereas foreign
infrastructure projects to diversify its
investment was predominately
focused in the Federal Capital oil-dependent economy.
Territory (FCT), which includes Nigeria's GDP dropped by 3.5%
capital city Abuja. FCT accounted for between 2019 and 2020, with Covid-
21% of the total value of investment 19 having a significant impact on the
projects in Nigeria, but 49.1% of all extractive sector. Unemployment and
foreign capital inflows. inflation rates that were already on the
A number of reforms have been rise pre-pandemic rose sharply in
introduced in recent years to improve
2020. As a result, the World Bank has
the ease of doing business in Nigeria.
These measures include simplifying warned that, without substantial
the process for starting a business, reforms, the pandemic could send
reducing the cost of construction personal incomes back by four
permits and launching an e-payment decades. According to the National
system for import and export fees in Bureau of Statistics, GDP grew by 5%
the cities of both Kano and Lagos. in the second quarter of 2021 but may
NIPC, which was established in not be enough to make a meaningful
1995 to promote and support inward impact as it is barely equal to the
investment, acknowledges political country's population growth rate.
instability, weak security and
investAfrica Magazine 6
C
ape Verde has the highest GDP per
capita of all West African countries at
$3,064 in 2020. The island nation has
been a stable democracy since the early 1990s
and remains one of Africa's most developed
and democratic countries.
Nana Addo Dankwa Akufo-Addo,
The President of the Republic of Ghana
G
hana had the second-largest
GDP in West Africa in 2020.
Efforts have also been made to
diversify the economy into sectors such
as digital technology goods, automotive
and ship construction as well as
hydrocarbons and industrial minerals.
Although rich in natural resources such
as cocoa, Ghana isn't dependent on one
commodity. In addition, Ghana became
José Ulisses de Pina Correia e Silva, the fastest-growing economy in the
Prime Minister of Cape Verde world in 2011 due to a GDP rebasement.
Despite few natural resources, Cape Verde has
a dynamic, service-oriented economy focused However, the country has to deal
on commerce, trade, transport and public with many economic problems. Since
services. Tourism is a key sector and provides
January 2016, the IMF has warned that
direct and indirect employment for many
residents. This is likely why Cape Verde was Ghana is at high risk of debt distress.
one of the West African countries hardest hit This has been further aggravated
post-Covid. Its GDP contracted by 14% following Covid-19, with the
between 2019 and 2020.After the start of the government helping contain the
C o v i d - 1 9 p a n d e m i c , C a p e Ve r d e ' s
government overhauled its Ambition 2030
pandemic and support the economy, but
strategy, supported by the UN and focused on at the cost of a record fiscal deficit.
sustainable development. The plan seeks to According to Renaissance Capital,
diversify the economy away from tourism and Ghana's interest payments as a
develop sectors such as maritime trade, ocean- proportion of government revenues
based commerce, digital innovation, and the
g r e e n a n d c i r c u l a r e c o n o m y.
were 50% in 2020, the highest in Africa.
investAfrica Magazine 7
C ô t e d ' I v o i r e 2002 and 2020. The is also highly dependent
experienced the e c o n o m y i s h e a v i l y on foreign aid. In May
2021, the IMF Executive
h i g h e s t G D P dependent on mineral
Board granted $14.4m to
growth among West exploitation and can be
Gambia to support its
African countries between described as 'a rentier recovery post Covid-19.
2011 and 2020 at a state', in which most of its
Guinea was one of
compound annual growth national revenues come
the few West African
rate (CAGR) of 9.21%. from the rent paid by
After the end of the 2011 foreign individuals or countries to grow its
political crisis, Côte governments. economy in the wake of
d'Ivoire's economy Gambia's GDP has the Covid-19 pandemic.
increased steadily since
r e b o u n d e d s h a r p l y, Its GDP increased by 16%
2014. The country
culminating in 2020, going from
in a record
$13.5bn in 2019 to
$61bn in
$15.7bn. This is
2020. The
government connected to a strong
h a s 18.4% increase in the
introduced mining industry in
policies to 2020 and growing
encourage Chinese demand for
transparenc bauxite and
y and attract
aluminium, of which
businesses
ALASSANE DRAMANE OUATTARA Guinea is a major
including President of the Republic of Côte d'Ivoire.
t h e supplier.
recorded the highest
2016–2020 National
population growth in West In September 2021,
Development Plan. It was
Africa at 2.9% in 2020,
implemented to develop which can be attributed to Lieutenant Colonel
l a r g e i n f r a s t r u c t u r e a rapidly falling mortality Mamady Doumbouya, the
projects driven by the rate. Gambia's economy is commander of the
private sector.Following h e a v i l y r e l i a n t o n country's special forces,
the end of its civil war, a g r i c u l t u r e , w h i c h overthrew President
Sierra Leone's GDP has contributes 20% to GDP Alpha Conde in a coup,
been slowly growing at a and employs 78.6% of the raising the political and
CAGR of 6.1% between labour force. The country operational risk for its
investAfrica Magazine 8
Nigeria, Ghana and Côte d'Ivoire
lead in West African FDI
N igeria has consistently been
West Africa's leading foreign
direct investment (FDI)
destination since 2003, attracting one-
tenth of total African FDI in 2020.
received FDI in the oil and gas and
agribusiness sectors but has looked to
branch out in recent years with a focus
on logistics, financial services and
technology.
In 1995, the Nigerian Investment In August 2020, the Secretariat of the
Promotion Commission was established African Continental Free Trade Area
to encourage inward investment. officially opened in Accra, Ghana. The
Consisting of 27 governmental and government has also implemented
parastatal agencies, the commission infrastructure development goals in line
helps reduce red tape for new with the UN's SDGs and the African
businesses. Foreign investors are Union Agenda 2063. In May 2021, it
generally treated the same as locals in outlined plans for three rail projects
representing a combined $12.9bn to
Nigeria, including access to tax
attract private investment.
incentives.
Côte d'Ivoire is the third most
popular FDI destination in West Africa.
However, there have been periods Since the end of political crisis in 2011,
of decline. FDI into Nigeria suffered a FDI project values have more than
significant drop between 2009 and tripled from $697.9m to $2.54bn in
2010, largely due to the insurgency of 2019. Côte d'Ivoire ranks second only
terrorist organisation Boko Haram. to Ghana when analysing FDI data per
Investment has fluctuated since, 100,000 people, with 0.09 projects
reaching a high of 78 projects in 2013, created. As a Francophone country,
then declining year on year until 2018. Côte d'Ivoire's key investing countries
This can be attributed to diminished are France and Canada.
demand for commodities and One of the aims of Côte d'Ivoire's
fluctuating oil prices as well as political 2021–2025 National Plan of
unrest. Development is to facilitate private
Ghana attracted the second- investment and improve economic
highest number of projects between growth. Major reforms have been
2003 and 2020 and the highest number implemented since 2017 to bolster
political stability and encourage a
of FDI projects per capita in 2020.
healthy business environment.
Following the reintroduction of
However, violence surrounding the
multiparty democracy in 1992, Ghana presidential elections in October 2020
has enjoyed increasing political could discourage foreign investors.
stability. The country has traditionally
investAfrica Magazine 9
Guinea-Bissau
G
uinea-Bissau has struggled alleging voter fraud. Umaro Sissoco
to attract FDI in recent Embalo eventually took office in
years, with no inward FDI February 2020.
projects recorded between 2017 and
2020. Guinea-Bissau is among the
world's least-developed nations and Poor infrastructure, widespread
one of the ten poorest countries in the corruption, a vulnerable legal system
world. and high energy costs are also
The country has a long history of
deterrents for potential investors.
governmental instability. Since All countries have experienced
gaining independence from Portugal significant declines in FDI in light of
in 1947, four successful coups have Covid-19, regardless of how
been recorded and another 16 have successfully they attracted investment
been attempted, plotted or alleged. previously. Four West African
countries failed to attract any foreign
The 2019 presidential elections
investment in 2020: Guinea-Bissau,
sparked political unrest when the
Cape Verde, Gambia and Sierra
defeated candidate, Domingos Leone.
Simões Pereira, contested the results
investAfrica Magazine 10
CAPE VERDE BEST FOR BUSINESS
IN WEST AFRICA
D igital infrastructure
goes beyond 5G,
fibre-optics and
data centres and has come to
cover, among other things,
innovation is also making
asset life cycles less
predictable (causing a ripple
effect along supply chains
affecting service providers),”
contractors and financing
organisations, which will
need shorter-term contracts
and a more flexible approach
to financing,” it adds.
the outfitting of streetlights notes the PwC report. Alistair Higgins, managing
with sensors, wireless “And current contract director in the debt and
transmitters, electric vehicle structures, which last for advisory team at ING Bank,
charging stations, security decades and are highly rigid, shares a similar view, given
cameras and, more are impeding the application that typical infrastructure
generally, the so-called of novel technology. The financings comprise equity
internet of things (IoT). disparity between and debt tranches, each
“Though these are positive technology cycles and asset having different return and
developments, the growing timelines will have risk appetites.
role of technological significant consequences for
investAfrica Magazine 15
AN OPPORTUNITY
FOR SUSTAINABILITY
M organ Stanley
strategists say
the easy returns
are over for U.S. equities,
credits and Treasuries, but
says Andrew Sheets, Chief
Cross-Asset Strategist for
Morgan Stanley Research.
While inflation will be at
levels higher than many
Emerging markets
seem primed for growth,
but it's too early to be all-
out bullish those markets,
say strategists. “In China,
see value in European and investors have seen before, headwinds from energy
Japanese stocks in 2022. Morgan Stanley prices, regulation and
The current market economists believe prices COVID remain, and our
cycle has been hot and fast. will soon “peak then expectations don't call for
So much so, in fact, that retreat” as supply chain major policy easing, at
investors are now pressures ease and prices least not yet,” says Sheets.
confronting a very for many commodities “The one exception is
different dynamic for the normalize. To that end, high-yield credit in China,
year ahead—early-cycle central banks likely won't where we think that the
timing, mid-cycle take drastic measures to market is underestimating
raise rates and pump the the resolve and ability of
conditions and late-cycle
brakes on growth. That
valuations, with policymakers to control
said, investors have an
exuberance to boot. the disruption in the
almost Pavlovian response
to any talk of tightening, property sector.”
“As unprecedented fiscal which is just one of many
and monetary policy reasons to approach U.S. Here are five highlights of
support fades, equities and Treasuries the 2022 global investment
fundamentals dominate,” with caution. outlook.
TIME TO LIGHTEN UP
ON U.S. STOCKS?
investAfrica Magazine 19
EUROPEAN AND JAPANESE
STOCKS ARE CALLING
investAfrica Magazine 20
MONEY
VEX
investAfrica Magazine 21
GLOBAL FDI
PROSPECTS FOR
2021/2022
- James Zhan
G hana's GDP has been increasing has also promised to lower income tax and
since 2016, peaking at $72bn in review existing tax structures and charges.
2020. It was cited as the fastest- The outlook is positive for these
growing economy in Africa in 2019. African countries, all of which are on a
The country is less dependant on oil growth trajectory. Although Covid-19 and
the Omicron variant will pose yet more
than some of its counterparts, meaning challenges, each looks well positioned to
it was able to combat the recent drop in emerge from the pandemic in a healthy
oil prices. state.
Having diversified from oil
investAfrica Magazine 26
AGRIBUSINESS
Trends to look out for in 2022
From robotics to waste reduction and sustainability, Investment Monitor
identifies trends that could shape the agribusiness industry in 2022.
By Marina Leiva
The use of drones in agribusiness is one of the trends expected to gain momentum in 2022
as robotics and the internet of things become more essential to farmers.
(Photo by Li Xianjun/VCG via Getty Images)
A s 2021 draws to an
end, Covid-19
continues to have
a big impact on the
agribusiness industry,
healthier lifestyles, while
the world also continues to
face the challenge of
feeding an ever-increasing
population while battling
developments go,
however, robotics, the
internet of things (IoT),
waste reduction and
sustainability, healthy
causing issues such as the climate crisis. Indeed, plant-based food
supermarket shortages on the hurdles facing the alternatives and low-
a global scale. Meanwhile, agribusiness industry in alcohol drinks are some of
consumers continue to 2022 look quite similar to the areas set to grow
show a growing those from 2021. throughout the coming 12
preference for adopting As far as more positive months.
investAfrica Magazine 27
The role of robotics in shoring up supply chains PLANT-BASED ALTERNATIVES
Cryptocurrencies such as Bitcoin look set to become more relevant to business markets in 2022.
(Photo Illustration by Chukrut Budrul/SOPA Images/LightRocket via Getty Images)
investAfrica Magazine 30
With global regulators grappling with how potential to disrupt the much larger $221bn
to regulate the sector, cryptocurrencies have video games industry when companies
the potential for major disruption to global
settle on the right growth strategies.
financial systems.
Meanwhile, in 2022, services with
Electric vehicles and batteries exclusive games and reasonable pricing
Annual electric vehicle (EV) production will will see faster adoption than others.
exceed ten million units by 2025, according
to GlobalData. EVs as a proportion of new
5G
light vehicle production will rise from 5% in
5G adoption will increase steadily in 2022,
2021 to 11% in 2025, predicts the analytics
company. The shift towards EVs has been driven by the Asia-Pacific market. North
primarily driven by legislative changes to America will have the highest 5G
meet environmental, social and corporate penetration by population in 2022,
governance targets, but momentum is also increasing faster than any other region, to
becoming demand-led. Although Europe's 115% by 2025. However, the Asia-Pacific
EV fleet grew faster than China's in 2020, region will lead in 5G subscriptions in 2022.
China will continue to dominate the sector.
5G fixed wireless access will be gradually
In 2020, 48% of all EVs on the road were in
deployed in 2022, especially for consumers
China, more than the combined total for the
US and Europe. in harder-to-reach areas in developing
However, in 2022, the growing gap countries, but increasingly for urban and
between supply and demand for lithium, as suburban consumers who are working from
well as other core battery raw materials, will home more often.
become increasingly challenging.
GlobalData predicts a mounting possibility Robotics
of a global battery shortage by 2025. In The robotics industry will be worth $568bn
response, miners of core battery raw by 2030, up from $45bn in 2020, according
materials will see an influx of deals and
to GlobalData. The robotics industry
investment and many automakers such as
comprises two main areas: industrial robots
Tesla will continue to lobby the US
government to waive tariffs on Chinese- and service robots. Industrial robots are
dominated battery materials such as used in factories to automate parts of the
graphite. manufacturing process and include caged
The cloud gaming market will reach industrial robots and cobots. Service robots
assist humans at work in non-industrial
revenues of $3bn in 2022, up 59% from
settings or in the home, and include
2021, according to GlobalData forecasts.
logistics, medical, consumer and field
Cloud gaming allows video games to be robots. Although the service robot market
streamed directly from the cloud and played was larger than the industrial robots sector
using any device with a display and an in 2020, the industrial robot market is set to
internet connection. Cloud gaming has the grow faster over the next decade.
investAfrica Magazine 31
An Investor's Guide
To West Africa
This investor's guide to West Africa is essential for anyone
establishing operations in Benin, Burkina Faso, Cabo Verde, Gambia,
Ghana, Guinea, Guinea-Bissau,
Côte d'Ivoire, Liberia, Nigeria, Senegal, Sierra Leone or Togo.
By Cathy Mullan and Naomi Davies
investAfrica Magazine 32
West Africa's Economic Big Hitters
investAfrica Magazine 36
Africa needs 'connectors'
M issing across much
of sub-Saharan
Africa are the roads,
rails, ports, airports, power
grids and IT backbone needed
lack of aviation agreements has
limited intra-African air
connections. Africa's lack of
efficient storage and
distribution infrastructure
aviation agreements has
limited intra-African air
connections. Africa's lack of
efficient storage and
distribution infrastructure
to lift African economies. This hinders businesses, hinders businesses,
lack of infrastructure hinders entrepreneurs and farmers. Up entrepreneurs and farmers. Up
the growth of imports, exports, to 50% of African fruit and to 50% of African fruit and
and regional business. vegetables spoil before vegetables spoil before
Companies that can connect reaching markets. reaching markets.
Africans and markets can There's a soft infrastructure There's a soft infrastructure
prosper. Sub-Saharan Africa is deficit, as well. Outside of
deficit, as well. Outside of
plagued by power outages – South Africa, the data and
South Africa, the data and
almost 700 hours a year on information critical to decision-
information critical to
average – sapping making by businesses is
productivity, adding cost and missing or hard to obtain – decision-making by
leaving businesses captive to credit and risk information, businesses is missing or hard
back-up and alternative power market data, consumption to obtain – credit and risk
options. Massive investment is patterns, you name it. Lessons information, market data,
leading to major upgrades and from Dubai and Singapore tell consumption patterns, you
expansion at African ports and us that once an infrastructure name it. Lessons from Dubai
airports, but much of Africa's race is on in a rapidly and Singapore tell us that once
growth potential depends on expanding market, being the an infrastructure race is on in a
in-country and intra-African first-mover is a significant rapidly expanding market,
road, rail and air connections. advantage for investors. being the first-mover is a
Roads and rail lines are sparse, over-burdened. A lack of significant advantage for
decrepit and over-burdened. A
W A
ith the growth of frica leads the world in
mobile adoption, which
Africa's middle
continues to offer the
class, we're biggest cross-sectoral economic
seeing development of new opportunities. Mobile payment
networks, pioneered in East Africa,
expectations. Educated, urban
opened the wired, global economy to
professionals are young, brand- poor, unbanked city and rural dwellers.
aware and sophisticated in terms of Companies such as Novartis are using
mobile communications to manage
their consumption. Retailers and
their supply chain; Olam has used
consumer brands want to anticipate mobile to reach out to new African
and drive buying preferences in suppliers and farmers. These mobile
initiatives have achieved huge
fashion, home and lifestyle
successes.
products, but they know they need
In 2014, Ethiopia set up a
international standard supply telephone hotline allowing small
farmers immediate access to advice
chains if they are to meet demand.
from agronomists, with over 3 million
The largest economic forces
calls done in the first six months of the
in Africa are small to medium pilot programme. Mobile is the area
where Africa has pushed beyond the
enterprises, working to meet this
boundaries in the developed world, and
new demand and competing with
African tech incubators are pushing to
global brands. innovate.
investAfrica Magazine 38
Africa is Diversifying
A frican economies are finally non-commodity areas where they can be
beginning to diversify beyond competitive. And they are packaging
commodities, though this is still themselves to appeal to a broader set of
in the early stages. Africa is seeing a investors. Recognizing they can no
returning diaspora that recognizes the longer count on growing investment
potential and opportunities in their own
from China, every country now has what
countries. This population supports local
are called “Investment Promotion
economic growth with their skills and
talent, by acting as “first movers”, Agencies”, which act as one-stop shops
investing back in their communities. for investors, assisting with registration,
At the same time, African taxes, and other steps to establish
countries are beginning to place bets on companies locally.
I
n energy, technology, supply Business leaders are hungry for
chain design and other areas, vibrant new markets and consumers
Africa has the ability to look at know the reality: globalization
what works elsewhere then fashion means there are too few remaining
its own answers. It can openly frontiers. As the developed world
embrace new technology and ideas, matures, and becomes increasingly
with no historical imprint from which difficult to trade in as a result of
to break free. It can develop flexible factors from legislation to terrorism,
fuel grids that generate power with a opportunities for corporate growth
mix of abundant wind, solar, hydro are limited.
a n d b i o e n e r g y, a l o n g s i d e There are too few places where
conventional fuels such as oil and entrepreneurs and businesses with
gas, which are also abundant. ideas and an appetite for risk can
Nowhere on Earth is there as much bring value and find long-term
unused or poorly used arable land, so growth if they are persistent, creative
look for big agricultural and determined. But there's
breakthroughs and productivity gains something else they know: Africa is
in food production in Africa. still such a place.
investAfrica Magazine 39
FINTECH
Caught between banks and online shopping:
Fintech predictions for 2022.
T
h e f i n t e c h fintech industry experts G l o b a l D a t a ' s
industry has to get their predictions Technology Intelligence
g r o w n on what to expect in the Centre highlights that
tremendously over the year to come. there have been 2,202
past few years at a Fintech companies, who deals worth a total of
breakneck pace that has operate in the space $81.02bn to date in 2021
only been accelerated by between the financial in the financial services
Covid-19. With 2022 at and technology realms, industry, up from 1,449
the door, InvestAfrica have surged in the past deals worth $17.85bn in
Magazine spoke with six years. Data from 2015.
investAfrica Magazine 40
T he coronavirus arguably accelerated the
growth of the sector. There's no secret to
why that is. During the pandemic, the
demand for digital payment solutions grew
from both people and businesses. Fintech
$166bn by 2023, according to 'GlobalDatas
thematic research.
Swedish Klarna provides the clearest
example of the sector's growth. In June 2021, it
became Europe's most valuable privately-
companies are simply supplying to this demand owned tech company following a $639m
and as the predictions below will outline, they funding round that took its valuation to
are poised to do so in a big way. $45.6bn. That was up from the $31bn valuation
The general public abandoning physical the fintech had achieved in March following a
cash is a clear sign of the digitalisation of $1bn funding round.
money. In Norway, only 4% of all transactions A similar push towards more digital
were cash-based in 2020. In the UK, that figure services can be seen in the world of banking.
was 17%, down from 70% in 2010. Open banking, the catch-all term for a way to
Some of the fintech experts offering
share financial data between organisations, has
their predictions to InvestAfrica Magazine
such as Square's Kaushalya Somasundaram also grown during Covid-19. Several of the
have not only seen this evolution first hand, but experts offering their fintech predictions
are confident that it will continue long into the believe the industry is only set to grow from
next year and beyond. here.
Although, some fintech predictions, like
Fintech predictions about more than cash those offered by Ivan Zhiznevskiy, CEO of 3S
The move towards the cashless society is Money, include sentiments that the industry has
inimitably linked to shoppers migrating in lost its way in the pursuit of unsustainable
droves to online stores. Ecommerce has grown unicorn valuations. Instead, he's hoping that
extremely popular during the coronavirus 2022 will be the year the industry focuses on
crisis. Unsurprisingly, several fintech experts getting back to basis. He has levied similar
Verdict has spoken with for these 2022 attacks in the past.
predictions believe this trend is only set to Whether or not you believe fintech deals
grow. have ballooned out of proportion, most
Other fintech predictions include the predictions make it clear that this sector will
massive growth of the buy-now-pay-later continue to influence industries and the general
(BNPL) sector. The BNPL industry has public for years to come. Hopefully, these
enjoyed explosive growth over the past few fintech predictions will help you stay abreast of
years. The global sector is expected to be worth what's to come.
investAfrica Magazine 41
Kaushalya Somasundaram, Head of UK Jaimini Pattani
O
ne of the most important
and valuable changes for
fintech in 2022 will be
I n 2022, the big story for retail finance
will continue to be the global
regulatory reform of the BNPL
space. Over the course of this year, the
Financial Conduct Authority (FCA) has
personalisation. Across other actively been driving its agenda through
a series of announcements and proposals
industries we have seen designed to shake up the unregulated
BNPL market. Regulation is coming and
personalisation becoming more it brings plans for 'delivering better
outcomes in consumer credit'.
widespread for consumers. However, The proposed changes mean that
I think it takes longer for fintech to any BNPL finance product not currently
within scope of the Consumer Credit Act
get to the same place, e.g. because of (CCA), credit provided for a period of
less than 12 months and with 0% APR,
the importance of customer will be regulated. At Divido, we welcome
protection and regulation. We're at a these changes.
Straight up, companies will have
stage now where real human to put the customer first, as requirements
to increase focus on consumer outcomes
experience will start to transform the and needs, especially those in vulnerable
circumstances, becomes the order of the
industry. At Keebo, our focus is to day, through the FCA's proposed
make accessing credit and credit Consumer Duty.
Established lenders could take
building personal, relevant and back the advantage from the unregulated
meaningful for people by using their fintechs, where they already have years
of experience operating with high
unique open banking data to deliver it standards of consumer protection. This
a better a more personalised has the potential to change the game.
Where new market entrants have forged
experience. ahead, taking advantage of a regulation-
investAfrica Magazine 44
free market, they will now have to wrestle retailers seeking responsible lending,
with regulatory reform, which could come whilst maintaining control of customer
as a major set-back – especially for the data and brand experience. They care
smaller firms. deeply about brand association.
Further, profitability will come The impact of regulatory change on
under pressure especially for business the business models of the new market
models based largely on affiliate entrants in the BNPL space will be
marketing. At Divido we see large profound.
I T
n the UK, open banking has reached he battle lines are being
four million users in the three years
since its inception. In 2022, I predict
drawn between open
the user count will double across all b a n k i n g a n d
countries, and reach eight million in the
cryptocurrencies the debate is set to
UK. Open banking allows free
movement of customer financial data, heat up further in 2022. More
provides opportunities to financial
companies will turn to new
service providers, and offers autonomy
to end users. compliance and regulation
The growth of open banking has
technologies to keep customers safe
been accelerated by a natural shift to
digital, modernisation of the financial and improve their customer
sector, and the pandemic. Customers are
experience.
making more payments and purchases
online rather than in person, making As they become more mature,
physical bank cards almost obsolete and
fast-growing fintechs will shift from
solutions like BNPL are leading the way
for open banking. focusing on customer acquisition to
I believe open banking will
improving their margins throughout
continue to develop in 2022, and I
believe someone will launch the first their operations. The larger fintechs
free open banking payments platform to
listed on public exchanges, e.g., Wise,
facilitate the growth of open banking.
The uptake of open banking will level Payoneer and PaySafe, will become
the playing field for fintech startups and
more confident operating as a public
increase financial inclusion for users,
resulting in a better overall experience company and more vocal about their
for all participants of the fintech
ambitions.
industry.
investAfrica Magazine 47
Jed Rose, GM EMEA, Airwallex Jamil Ahmed, Director, Solace
investAfrica Magazine 51
M&A, ESG and cautious optimism in 2022
investAfrica Magazine 52
Mental health professionals report increased workloads
since the start of the pandemic as demand for therapy soars.
Image: American Psychological Association
investAfrica Magazine 53
REFINING DIAGNOSIS AND
ASSIGNING THE RIGHT THERAPIST
O
nce paired with a therapist, therapists. In a recent paper, the team
there is a need to monitor identified “change-talk active”
patient progress and track responses uttered by clients, such as “I
improvements. AI can help identify
don't want to live like this anymore”
when a treatment change needs to take
and also “change-talk exploration”
place or if it's time for a different
therapist. where the client is reflecting on ways to
For example, Lyssn's uses an move forward and make a change.
algorithm to analyze utterances The team noted that not hearing
between therapists and clients to reveal such statements during a course of
how much time is spent on constructive treatment would be a warning sign that
therapy versus general chit chat during the therapy was not working. AI
a session to make improvements. transcripts can also open opportunities
The team at Ieso is also looking to investigate the language used by
successful therapists who get their
into utterances during sessions,
clients to say such statements, to train
focusing just on patients rather than the other therapists in this area.
investAfrica Magazine 54
JUSTIFYING COGNITIVE BEHAVIOURAL
THERAPY (CBT) INSTEAD OF MEDICATION
A frica's greatest
challenge is how to
industrialise but not
increase carbon emissions
significantly at the same time
World Bank (in the US it was
15.52t and in Australia 17t).
Africa's total population is
around 1.3 billion people
in sub-Saharan Africa
(excluding South Africa) is
180 kilowatt-hours (kWh),
compared with 13,000kWh
compared with China's 1.4 in the US and 6,500kWh in
otherwise, hundreds of billion, but China's total Europe. Around 900 million
millions of people will be carbon emissions are ten to Africans also lack access to
condemned to a life of 14 times higher than Africa's. 'clean cooking', the use of
poverty. The reality is that many modern stoves and fuels.
The whole of Africa accounts African nations are already at Agriculture, forestry and
for only 2–3% of the world's net zero. More than 640 other land use accounted for
CO2 emissions from energy million Africans have no 57% of Africa's total carbon
and industrial sources, a c c e s s t o e n e rg y, emissions in 2016
according to the UN. It is corresponding to an (agriculture was at 21% and
roughly the same proportion electricity access rate of just land use change and forestry
as Germany and a lot lower over 40%, the lowest in the at 36%), up from 45% in the
than China (27%), the US world, according to the year 2000, according to the
(15%) and India (7%). African Development Bank AfDB. Energy made up 36%
Africa's per capita emissions (AfDB). Globally, around of emissions in 2016, down
of CO2 were 0.76 tonnes (t) in 87% of the population have from 49% in the year 2000.
2018 compared with 4.4t access to electricity. Per Wa s t e a n d i n d u s t r i a l
globally, according to the capita consumption of energy processes each made up 4%
investAfrica Magazine 57
of emissions in 2016 (up from 3% each in over much of the continent – and with
the year 2000). predictions that temperatures will rise
In 2018, electricity demand in Africa further – it is facing a wide range of impacts,
was 700 terawatt-hours (TWh) and the including more frequent droughts and
North African economies and South Africa floods. The UN predicts that climate change
accounted for more than 70% of the total, will contribute to decreases in food
according to the International Energy production, floods and inundation of its
Agency (IEA). In North Africa, gas already coastal zones and deltas, the spread of
meets around half of the sub-region's energy waterborne diseases and the risk of malaria,
needs, but in sub-Saharan Africa gas only and to changes in natural ecosystems and
the loss of biodiversity in the near term.
makes up approximately 5% of the energy
Total available water in the large
mix. basins of Lake Chad and the Niger and
At 39%, natural gas constituted the Senegal rivers has already nosedived by
biggest element in Africa's electricity 40–60% and many climate models project
generation mix in 2019, followed by coal declining mean precipitation in the already-
(29%), hydro (15%) and oil (10%), dry regions of southern Africa.
according to the African Energy Chamber "Certainly, carbon emissions will
(AEC). While nuclear energy accounted for rise in Africa [during the next ten years]
another 2%, the share of renewables in the particularly amongst fossil fuel-producing
mix (5%) is growing, albeit at a slower pace countries," says Dimieari Von Kemedi,
than in other regions. Most renewables managing director of Alluvial Agriculture, a
growth came from solar, wind and block farming start-up based in Nigeria.
geothermal power plants and is expected to "They will want to utilise cheaper sources of
continue into 2030. Africa had 830MW of energy and buy up the internal combustion
geothermal, 5,748MW of wind and engines other countries will be phasing out."
7,236MW of solar installed capacity in He adds that higher carbon emissions from
2019, increases of 17.4%, 26.1% and fossil fuels will be necessary for the
60.2%, respectively, since 2010. industrialisation and urbanisation of many
Fossil fuels will power two-thirds of African economies because of the
Africa's electricity in 2030 comparatively higher cost of clean energy.
The Oxford Smith School of Enterprise and "African countries will come from
the Environment (OSSEE) forecasts that behind and with time build capacity to
the share of non-hydropower renewables in invest in clean energy," he says.
African electricity generation will likely "Renewable industry is critical for Africa.
remain under 10% by the year 2030. It Much of global growth over the next 50
predicts that fossil fuels will account for years will happen in Africa and this will
two-thirds of all generated electricity across need energy, including nuclear energy."
Africa and a further 18% of generation will Galina Alova, a researcher at the
come from hydropower projects by the end OSSEE, said in a recent report: “Africa's
of this decade. electricity demand is set to increase
Only two African countries ,South significantly as the continent strives to
Africa and Malawi have pledged to reach industrialise and improve the well-being of
net zero by the year 2050. Egypt has its people, which offers an opportunity to
committed to ensuring that between power this economic development through
30–40% of its energy mix is renewable renewables. There is a prominent narrative
(solar and wind) by 2035 and is on track to in the energy planning community that the
meet this target. continent will be able to take advantage of
its vast renewable energy resources and
Africa is the region of the world most rapidly decreasing clean technology prices
vulnerable to the impact of climate change, to leapfrog to renewables by 2030, but our
according to the UN. Already experiencing analysis shows that overall it is not currently
temperature increases of roughly 0.7°C positioned to do so.”
investAfrica Magazine 58
Africa requires energy to reduce poverty
Africa needs energy to drive its global average of 2%, according to the African continent in the
economic growth and to reduce Frost & Sullivan Africa, a research year 2040. The UN estimates
poverty the big question is where company. In 2020, 472 million that 660 million people will
will that energy come from during people lived in African cities and still lack access to electricity in
the next ten to 20 years? How this number is expected to jump to 2030, most of them in sub-
Africa meets its growing energy 810 million by 2035. This is the Saharan Africa.
needs is crucial for the region's equivalent of adding a city the size The 20 countries with
economic future. of Lagos to the region every year the worst rates of access to
Sub-Saharan Africa's for the next 15 years. clean cooking account for 81%
population is growing at 2.7% a Growing urban populations of the global population
year, more than twice as fast as mean rapid growth in energy without access to clean fuels
South Asia (1.2%) and Latin demand for industrial production, and technologies. Of these 20
America (0.9%). The number of cooling and mobility. With the countries, ten are located in
people in the region is expected to growing appetite for modern and sub-Saharan Africa: the
almost double to 2.5 billion by efficient energy sources, Africa is Democratic Republic of the
2050. In Nigeria, the continent's also expected to emerge as a major Congo, Ethiopia, Ghana,
most populated country today with force in global oil and gas markets. Kenya, Madagascar,
around 205 million people, the The IEA expects the global Mozambique, Niger, Nigeria,
population is forecast to double to population without access to Tanzania and Uganda.Among
around 400 million by that year. energy to become increasingly these countries, the
Africa is also the fastest- concentrated, with 90% of those Democratic Republic of the
urbanising region in the world with globally without access to Congo, Ethiopia, Madagascar,
an average annual urbanisation electricity and almost 50% without Mozambique, Niger, Tanzania
rate of 3.2%, well ahead of the access to clean cooking living on and Uganda had less or equal
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IBADAN ENTREPRENEURS
NETWORK SUMMIT & AWARD
investAfrica Magazine 66
IBADAN ENTREPRENEURS
NETWORK SUMMIT & AWARD
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