CRITERIA IN DEVELOPING A BRAND

Department of Junior High School

INTEGRATED LABORATORY SCHOOL
Mindanao State University
Marawi City

Submitted by:
Mark Lester J. Tanguan

Submitted to:
Mr. Ujee Vincent C. Uy, LPT

March 27, 2023

Name: Mark Lester J. Tanguan Date: March 27, 2023
School: MSU-Integrated Laboratory School Subject: T.L.E.-H.E.
School Address: Marawi City, Lanao Del Sur, 9700

A DETAILED LESSON PLAN IN ENTREPRENEURSHIP FOR GRADE 10 T.L.E. -

HOME ECONOMICS

Topic: Criteria in Developing a Brand

References: Grade 10 Module
Instructional Materials: PowerPoint Presentation, Computer Unit/Laptop, Images, Flash Cards,
and Flat Screen TV
Teaching Strategies: Group discussions, collaborative learning, assessment type, and formative
assessment
Learning Outcomes/Objectives:

At the end of the learning period, the students shall have:

• Explain the criteria for developing a brand;

• Exercise each criterion carefully; and
• Adopt the significance of proper branding for better marketing strategy.

Procedures

Teacher’s Activity Learners’ Activity

A. PRELIMINARY ACTIVITY
Daily Routine:
Teacher Mark: Good morning class, how are you Learners: Good morning Sir, we’re
today? doing fine (answer in chorus)
Teacher Mark: Anyways before anything else, I
would like you to arrange all the messy chairs into (Students did arrange all the chairs)
its proper place.

Teacher Mark: Okay right now I want student 1 to (Student 1 lead the prayer)
lead the prayer so that we can start right after.

Teacher Mark: Alright, please settle down yourself. (Students goes back to sit down)
Teacher Mark: Did I inform you lately about the Learners: Not yet Sir!
classroom rules?
Teacher Mark: So since I haven’t inform you about Learners: Yes sir! We all get it!
that. First of all I am very particular with the
cleanliness so you should clean first, second keep
 your voice down only you can talk if it is necessary
and if you want to answer just raise your right hand,
and lastly if you have your smart phones with you
turn the silent mode on or else I will not bother
myself to confiscate that. Do you understand?

Teacher Mark: For your attendance, I will let the

class monitor to evaluate all the presents and absents Class Monitor: Yes Sir!
of this class. Later on I will ask you for the copy of
the attendance. Okay?

Teacher Mark: Okay do you have any questions

regarding to our classroom rules?
All learners: None so far Sir!
B. CHECKING OF ASSIGNMENT
Teacher Mark: So right now, I want you to prepare
all your assignments and submit it here in front.

(Students prepared their

Teacher Mark: So, your assignment is all about the
assignments and submitted it to the
popular brands, and how to generate a clear and
front.)
appealing name of that brand with that, I required
you to list as many popular brands as possible that
can be found inside the country.
(Student 1 raised his right hand)

Teacher: Okay, as I was checking all your

assignment most of you listed those popular brands Student 1: Sir, what is the difference
but are nowhere to be found inside the country. between the brand and the company
Anyways, talking about brand it is the name of the name?
business or the product that the company is selling.
For instance, Jollibee, McDonald’s, and etc. Are we
clear?

Student 1: Yes Sir!

C. REVIEW OF PAST LESSON
(While explaining their assignment, teacher Mark
reviewing the past lesson) Learners: Yes Sir!

Teacher Mark: So, since we’re about to check all

your assignments let’s have a recap about the
previous lesson that we have already discussed, at
least it can help to refresh you. Won’t we? Learners: (All answer in chorus)

Teacher Mark: So, who else here remember our

previous lesson in the past few days? (Student 1 raised his right hand)
Teacher Mark: Very good! So therefore what we
discussed previously is all about generating a clear Student 1: Generate a clear and
and appealing brand. appealing brand Sir.

Teacher Mark: Okay let’s proceed to another part of

your assignment. (Student 2 raised her right hand)
Teacher Mark: So what’s your answer in this part
class? Student 2: In generating a brand, it
Teacher Mark: That’s a great point! Mr. Student 1 should be clear and concise at the
some of you answered that a great and better brand same time a demand to the
name is easy to remember, have tagline sin it and consumers.
most of all easy to recall by your customers
(Student 3 raised his hand)
Teacher Mark: And apart from that, you may need
to decide what appropriate brand you need to
generate because your brand is the bridge of your
company’s success. It will hold your business as Student 3: A brand name Sir should
firm as possible. also coincide the trends now,
Teacher Mark: It’s actually a good idea to not especially we are living in a
exaggerate your brand, as what I have said earlier it millennial era.
needs to simple, clear, and concise.
 Teacher Mark: So let’s proceed to the last item.
Teacher Mark: Yes? Ms. Student 2 what’s your
answer?
Teacher Mark: Brilliant! That is a good point, and I
cannot resist with that perception you have because
that is exactly what company’s brand name needs.
Teacher Mark: Very well said, you guys really did a All students: Thank you, Sir!
great job! Now, I will be the one to check this and I
will return this as soon as possible.

Teacher Mark: Keep it up guys! And thank you for

listening to the discussion.
All students: None so far, Sir!
Teacher Mark: So, do you have any questions
regarding with your assignments?
D. MOTIVATIONAL ACTIVITY
Teacher Mark: Right now, before we officially start (All students are getting ready to be
our new lesson, we will have an activity first. Are called)
you excited for this?
Teacher Mark: Right! Okay, before the activity
starts let me read to you the instruction first before (All students who was called
we will proceed. answer the given questions)

Teacher Mark: So, since we will be having a short

activity I will call your family name randomly and (There is a volunteer who raised his
you will tell the class what our next topic will be, hands to share his answers)
with that I will give you 30 seconds each to share
your ideas. If you catch the right answer I will give
you additional points. Do you have any (Another student volunteered.)
clarifications?

Teacher Mark: Learner 1?

Teacher Mark: Learner 2?
 Teacher Mark: Learner 3? (Before the game starts, the students
(Teacher Mark starts the timer for each students) really feel the tension since the
activity is in a form of summative
Teacher Mark: Okay, time is up! Congratulations to assessment.)
all!

(The students were scared and

shivered a lot because they are not
that ready to be called but they have
to do their best to earn a better
points.)

(Teacher Mark witness some

students that did not answer the
questions, but teacher Mark give
them a time to think and chance to
answer the questions.)

All Learners: Thank you Sir!

E. OBJECTIVES
Teacher Mark: So, before we will officially start our Learners: Yes Sir!
lesson are you all aware of our learning
outcomes/objectives?
 Teacher Mark: If you do, please read all our learning
outcomes!
Teacher Mark: So we have here our three objectives,
I will assure you guys that we will attain all these.
First you have to explain the criteria for developing
a brand, exercise each criterion carefully, and adopt
the significance of proper branding for better
marketing strategy. Do you understand?
Learners: Explain the criteria for
developing a brand, exercise each
criterion carefully, and adopt the
significance of proper branding for
better marketing strategy.
Learners: Yes, Sir!

All learners: None so far Sir!

Teacher Mark: Dou you have any questions?
F. ABSTRACTION
Teacher Mark: So right now, we will officially begin
our new lesson. Learners: (Raised their hands)

Teacher Mark: Before we will go to our new

discussion why do we further need to set criteria in
developing a brand? (Student 2 Raised his right hand)
Teacher Mark: Okay very good! Actually it is not
required but if you want your business become more
successful you have to do it with all your full Student 2: Every entrepreneurs and
willingness. business owners need to set a
criteria in developing a brand
Teacher Mark: So right now we will be talking about because if they do not do that as
the criteria of developing a brand, please open all their standard basis I guess
your modules in 19. So as you can see it contains six everything will go upside down.
(6) criterions with regards to developing such brand.
Teacher Mark: Okay can someone please read what
those six (6) criterions are? (Student 2 raised his right hand)
Teacher Mark: Okay very student 2.
Teacher Mark: First and foremost we have here the Student 2: We have the originality,
originality. It says that a unique brand name can simple, memorability, relevance,
stand out from competitors because of its truthful, and lastly the depth sir.
accessibility on search engines and other resources.

Teacher Mark: So why does originality is very (Student 3 Raised his right hand)
important in this aspect especially in developing a
criteria?
Student 3: Personally, Sir,
Teacher Mark: Second online is simple. Now let me originality is very important in
ask you this question, what is the very purpose why branding because if you are going to
does a brand require simplicity? imitate someone’s name people
would probably think you are an
Teacher Mark: Okay very good and aside from that effortless business owners.
it will avoid the customer’s confusion or being
confused of your brand. Next is memorability, this (Learner A raised her hands)
deal about the brand should be easily pronounced to
facilitate communication properly and to make Learner A: Simplicity is also a vital
retention possible. key of a perfect brand name Sir
because your consumers will
Teacher Mark: Yes it is possible! That is why if you remember it easily given its clear
want your brand name be remembered, aside from and concise name. Those customers
memorability it should be simple bear in mind that will probably turn as your loyal
these are very important as part of your criteria. purchaser.
Teacher Mark: Next is relevance. In this case, it
elaborated that effective branding creates emotional (Learner B raised his hands)
attachment to consumers in a meaningful way. This
will give a better understanding of the brands’
promise to its audience. Learner B: Sir, is it possible that the
consumers will forget your brand
Teacher Mark: So, in general, talking about name?
emotional attachment in the field of business it deals
talks about the loyalty of the customers.
 Teacher Mark: Yes, that is a very good and brilliant (Learner C raised her hands)
idea!

Teacher Mark: This is followed by truthful; when

you want your business progress sooner than late Learner C: If I were to establish my
you should be honest with your customers by giving own business in the near future Sir,
them what were promised to them. I would highly possess a great
attitude and practice a right and
appropriate ethical values for my
Teacher Mark: So the last one is depth, this simply customers, that way I will get their
talks about the meaning of every symbol, signage, willingness to buy and purchased
and your brand name. By setting a meaning of your some of my products.
business, it will strengthen the unique value
proposition while staying true to core values.
(Learner D raised her hands)
(Teacher Mark shows a sample pictures of the
different popular brands) Learner D: For me Sir, I have a
better communication skills, I can
Teacher Mark: Here is my question to all of you use this to persuade my consumers
before we end our discussion, given your own skills, through marketing, in general
how are you use it when generating a business? business talking.

Teacher Mark: So that ends our discussions today

and I hope that you learn something out from it.

Learners: Thank you Sir!

G. ANALYSIS
Teacher Mark: So right now, since you know
already what those are, let me ask you a questions.
(Learner A raise his right hand)
Learner A: The purpose of having a
good criteria in setting a brand name
is to have a better reputation, name,
 Teacher Mark: What was the very main purpose and and people would picture out that
reason of having a good criteria in generating a your business is way to go on its
brand? success.

(Learner B raise his right hand)

Teacher Mark: Very good!

Learner B: As entrepreneurs they

Teacher Mark: Why it is a need to a brand name to must follow the right guidelines and
follow the correct guidelines? criteria of setting a brand name
given the fact that it is the holder of
their success one way or another.
Teacher Mark: As students, can you share some
insights with regards to your idea on how are you
going to create your own criteria? (Learner C raise his hand)

Learner C: In creating my own

brand name I would probably
Teacher Mark: Very good, you did an excellent job consider a lot of things such as
guys. Keep it up! Do you have any questions? being genuine in naming my brand,
develop a catchy tagline, and stick
to the goals I have set.

All Learners: Thank you, Sir! None

so far!

H. GENERALIZATION
Teacher Mark: So right now, let’s have a recap about (Learner A raise his right hand)
our lesson today!
Teacher Mark: Anybody from the class who can Learner A: Originality is when you
describe at least two of those criterions? create your own brand name, with
all its authenticity.
Teacher Mark: Very good!
Teacher Mark: Now give me the six (6) criterions of (Learner B raise his right hand)
developing a brand name.
Learner B: (Reads the six criterions)
Teacher Mark: This question is for everybody; this We have the originality, simple,
topic helps you as a student? memorability, relevance, truthful,
and lastly the depth sir. Having a
Teacher Mark: Okay, so this is the last one, how are simple brand name is a vital key for
you going to appreciate the criteria of developing a your business progress knowing
brand? that you have a simple and concise
brand name, people would easily
Teacher Mark: Very good students, I guess we are recall it.
all now set for our next activity. Do you have any
questions? (Learner C raise his hand)

Learner C: Yes Sir, even though I

am still a student and does not know
what my future would be, this helps
me a lot such as having some new
knowledge about this specific topic.

(Random learner raise her hand)

Random learner: I can give value to

the criteria of developing the brand
name in a way of applying this in a
real-life situation and sharing
knowledge to my peers and to
anyone who needs guidance in the
field of business.
 All Learners: Thank you, Sir! None
so far!
I. APPLICATION

Teacher Mark: Now since you seem like ready,

let’s have another activity, are you excited for it? Learners: None so far Sir!

Teacher Mark: So, this time around surely you will

find this more interesting. I just want to remind you
before proceeding to our activity that you will need
to participate to this since this is a closure activity.
Teacher Mark: So, here are the instructions for this
activity. I want you to get a paper, what are you
going to do is you will create your own brand,
regardless of the famous brand that already exist.
After creating that, you will produce at least three
(3) criterions together its descriptions. Are we clear
about that?
Teacher Mark: Okay you may start now. I will give
you five (5) minutes to pass all your papers
Teacher Mark: Okay pass all your papers!
Criteria:
Well-Organize 5%
Flow of Idea 5%
(Students starts doing the task)
(Students goes back to their seats)
All learners: Thank you Sir! (while
clapping their hands)
(While doing the activity, the
students are too busy with their
works just to find the right and
unique brand name.)
(Some students are pre-occupied
looking for their brand name, they
even asked the idea of their
classmates.)

J. EVALUATION
The short quiz will consist of ten (10) items, for test I all you have to do is to choose the
correct letter based on the given questions, as for the test II, you have to write a short essay
 entitled “true originality is essential in business success.” The questions will be read twice
only.

(Refer to the questions and answers below)

Test I. Multiple Choice (5 pts.)

Directions: Encircle the letter of your correct answer carefully.
1. This refers to a brand name where the entrepreneurs can easily get the attention and
loyalty of customers.
A. Simple B. Memorability C. Originality
2. It refers to a long-term memory of the business’/brand name
A. Relevance B. Truthful C. Memorability
3. This criterion ensures that it brings a huge significance to its consumers
A. Truthful B. Relevance C. Originality
4. This type of criterion indictor says that it will strengthen the unique value
proposition while staying true to core values.
A. Truthful B. Depth C. Memorability
5. What type of criterion where it ensures the consumers must not be confused of the
brand name?
A. Simple B. Depth C. Relevance

Test II. Short-answer Essay (5 pts.)

Directions: Write your own insights on this statement
1. “True originality is essential in business success”

Answer Key:

Test I

1. C
2. C
3. B
4. B
 5. A

K. ASSIGNMENT
For your assignment I want you to read in advance, study hard, research and prepare
yourselves for the upcoming topic which is the BPO and Call Center Industry.

-End-