People are consuming more and more sugar-based drinks. Why?

What can be done to reduce

sugary drink consumption?

The consumption of sugary drinks has significantly increased in recent years. In this essay, I will
delve into the two primary factors contributing to this situation and propose potential solutions
to address this issue.

Aggressive advertising is the main culprit behind the rising popularity of these sugar-based
drinks. Many soft drink companies invest heavily in creating enticing products for a target
audience of children and young adults, which can pose many health risks like diabetes,
cardiovascular diseases, and certain types of cancer. In addition, sugar can be addictive and
highly appealing, making these beverages more tempting than water or other non-sweetened
options. For instance, some workers prefer sugary drinks as more thirst-quenching because these
substances give an instant energy boost to help them focus more effectively on their work.

However, there are effective measures that would tackle the increasing consumption of sugary
drinks. Firstly, the government should implement high taxes on sugary drinks because people
might think twice before making a purchase. As a result, this measure encourages consumers to
choose healthier options. Next, there should be health awareness campaigns on TV and in
schools to educate the public about the negative health effects of excessive sugar consumption
and promote the benefits of water and juice. By taking these measures, it is possible to reduce the
consumption of sugary drinks and encourage healthier lifestyles in the general population.

In conclusion, two main factors caused the rising popularity of these sugar-based drinks, and
there are still potential solutions to mitigate this issue.