Introduction

Graphic design is a pair of words. If we split the words, graphic means, visual which can be in the form of
painting art or lettering whereas design means problem solving. Graphic design has importance in many
phases of life. A few of them are illustrated below.

Business
We have heard “first impression is the last one”, the same goes for when we see a new brand what we
see at first is their visual presentation and if it’s catchy it gets imprinted in our minds. The eye catching
effect is put in place by graphic designers. Here convincing message delivery, pleasing logos and
pamphlets which leads to the company establishing its name in the niche market and enhancing sales.

Marketing
Often people think graphic designing as cherry on top but basically it’s the bread and butter of your
company. Designing has the power of persuation, it takes a few seconds for your potential costumers to
connect to your brand through your logos or graphic designing. It helps you to be straight and direct
with your audience about what your brand serves and its goals which enhances efficiency.

Packaging is a key tool in determining brand identity. Effective packaging will make you stand out in a
world full of competition. It is the first glance you create for your company and products. This is what
makes your customers recognize you. The small details, facts about products on the package will make it
easier for customers to interpret and understand the products.