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Beaconhouse School System Gujrat

Name of Teacher: Usman Malik Class: VII Subject: IT


Topic: Introduction to Blogs Duration: 40 mins Date: October 14, 2019
Aims: At the end of this lesson all the learners would be able to Objectives: At the end of this lesson all the learners would be able to
Learn that how to insert / edit and delete a new page in a blog Apply their IT skills to insert a new page in their own blog
Format the newly added page according to the requirements of their own blog
Content and Teacher’s Activity Students’ Activity Time Learning Material and Formative
min Resources Assessment
Lead in: Students will be 5 min Multimedia Projector Questioning
A website (www.beaconhouse.net) will be shown to the whole answering questions connected with PC
class. A series of questions would be asked like, according to their prior www.beaconhouse.net
How many pages are there? knowledge. In this way
What important information is displayed? Which page do you think almost everyone would be
is the most important page? familiar with the topic too.
Demonstration: Students will be learning 10 min https://bhitclub.blogspot.com/ ICQs
I will open my own blog which I always use to demonstrate new the whole process by Appendix A Thumbs
concepts, ideas and tools. https://bhitclub.blogspot.com/ . watching. up/down/sideways
Independent learning: Students will be 20 min www.blogger.com Observing
All the students working in pair or groups will insert a new page practically doing what is
“About Us” in their own blogs. I will be constantly visiting every learnt.
group for guidance and assistance if needed.
Wrap up: Students will be 5 min NA Oral Quiz
An oral quiz would be conduct to ensure that almost all the learners answering questions
have learnt how to insert and edit a page in a blog. raised.

Lesson Evaluation
Strengths Areas for improvement

Identify a way forward to improve this lesson:

Appendix A

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Beaconhouse School System Gujrat
Step by step procedure for inserting and editing a new page in a blog

Step 1: Open www.bloger.com

Step 2: Click Sign-In on top right corner of the website

Step 3

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Type your Email Address and Password and click “Next”

Step 4

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Click on Pages on the “Task Pane” on left side

Step 5

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Click on the “New Page Button” for creating a new page

Step 6

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Type the page Title you want to display on the blog

Step 7

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Write about your company’s mission statement and goals. You can write the services you provide to your customers as well. Click on “Publish” after
you finish writing your text.

Step 8

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Go back and click on “Themes” and then click on “Customize”

Step 9

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Click on “Gadgets” and then “Pages” and then click on “Configure”

Step 10

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Beaconhouse School System Gujrat
A new window will be opened and you have to select “Select all”. Scroll down to click on the “Save” button to display your newly added page to your
blog

Step 11

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Now you can see “About Us” page on your blog

1. HOMEPAGE
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Beaconhouse School System Gujrat

This is the page most people will see first, and as such, it should tell everyone who you are and
what your company does. The content on your homepage should be intriguing enough to capture the attention of
your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional. There
are studies that show that you have 0.05 seconds to convince people stay on your website.

What to include:
A short description of who you are and what you do, a brief explanation of your services and products, and
perhaps some bullet points on how you can help your potential customer or client.

Read more:
 How to create a homepage that converts
 List of examples of good homepages

2. ABOUT PAGE

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Beaconhouse School System Gujrat

People do business with other people, and visitors want to learn a bit more about who the
people are behind the company. The about page is often one of the most visited page on any website. This
page should give a brief summary of who you are, your company history and what isolates you from the
competition.

What to include:
A summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are
a sole proprietor), any special achievements you received, and the ways you differ from others that provide the
same product or service.

Read more:
 9 tips for making an about page that works for your brand
 How to write an about us page

3. SERVICES PAGE (IF YOU OFFER SERVICES)


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Beaconhouse School System Gujrat

Here you can list details about the services you provide. Begin the page with a summary of your
services prior to outlining them. If your services are vast and their descriptions are quite extensive, consider dividing
them into sections, as well as adding a link to a landing page, where readers can learn more about a particular
service.

What to include:
A synopsis of services presented, bullet points of services with short explanations, links to learn more about
specialized services (if you desire), the advantages of using your services, and how they differ from the services
your competition offers.

Read more:
 Why you need a dedicated services page

4. PRODUCTS PAGE (IF YOU OFFER PRODUCTS)

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Beaconhouse School System Gujrat

This is your chance to offer details about the products you sell. Begin the page with a short
summary of your products before listing them. If you sell multiple products and have extensive information on each
product, consider dividing them into categories and adding a link to their product pages.

What to include:
An outline of products available, short descriptions of each product, links to product pages that contain more
information, what the customer can expect by purchasing those products, and why customers should buy those
products from you, rather than your competition.

Read more:
 25 must have pages for your ecommerce website

5. FAQ PAGE
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The FAQ page is your space to answer the most frequent questions you are asked. The
frequently asked questions (FAQ) page will tell everyone – on one page – what they need to know. This will save
you time answering those same questions on an individual basis. Provide honest answers for each one. Your
answers should be a call to action, and persuade a potential customer to take the next step and buy whatever
you’re selling.

What to include:
The most common questions you are most frequently asked should be on this page. Such questions should also
remove any doubts a customer may have, in order to make them feel secure enough to make a purchase from you.

Read more:
 How to design the perfect FAQ page

6. TESTIMONIALS / REVIEWS PAGE

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This is your chance to show off positive reviews your company has received. Where possible,
include photos and contact info of the author (a link their social media account, not their personal phone number).
This will add authenticity to each testimonial. Anyone can write a review, but those with photos of real people that
can be traced to an actual source credibility and establishes trust.

What to include:
A brief paragraph of praise from customers, perhaps as long as a sentence or two. Include photos and contact info
of the reviewer, preferably with a headline above each testimonial, to catch a customer’s eye.

Read more:
 11 testimonial page examples

7. CONTACT PAGE
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Beaconhouse School System Gujrat

Your contact page show potential customers all the ways they can get in touch with you. It is
also important to have your phone number, email address and physical mailing address on the footer throughout all
of your website pages, where possible.

What to include:
All of your social media accounts, your mailing address, phone and fax number, email address, and even your
business hours. Some companies prefer using a contact form instead of listing their email address for spam
prevention purposes.

Read more:
 How to make the perfect contact us page

8. BLOGS
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Beaconhouse School System Gujrat

This isn’t a page per say, as a blog is the sum of all blog posts. A blog is a website, or a section
of a website, made up of topically related blog posts (like journal entries). Blog posts are usually listed in
reverse chronological order with the most recent blog post appearing first. If you have a small business website
without a blog then you are seriously missing out! Think of your blog as your greatest and most affordable marketing
tool. A blog drives traffic and leads/sales. A survey by HubSpot found that 57% of businesses who blog have
generated a lead from it. A blog gives your company a voice, it creates a place where you can tell your company’s
story, share your expertise and engage with your customers.

What to include:
First and foremost you need to do a bit of strategy work, you need to know why you are starting a blog and who you
are blogging for, your target audience. Next you need to map out what your blog should be about, i.e. what your
should write about and the topics to cover. Think of how you write and the language you use, most of us don’t like to
read academic journals so don’t be afraid to be conversational and casual in the way you write. Quality trumps
quantity. Studies suggest that long-form and in-depth blog posts outperform shorter shallow blog posts, when it
comes to search engine optimization and getting shared on social media.

9. PRESS / LATEST NEWS PAGE

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Beaconhouse School System Gujrat

This is where you can address the media. Here, you should post links to articles written about
your business, press releases, advertisements, videos featured on other platforms, and any other recognizable
commercial accomplishments.

What to include:
Ways the media can get in touch with you, links to download PDFs and photos, and press releases. If you have a
media or press kit, post it here, so the media can learn more about your company prior to further publicity.

Read more:
 How to create a good press kit
 How to create a good press page on your website

10. PRIVACY POLICY PAGE


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A privacy policy is must for every website, a privacy policy lets the visitor to your
website know what you’ll do with the personal information they give you. On this page, let the site visitor know
how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or
not it will be shared with third parties. You must strictly adhere to your privacy policy.

What to include:
What data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such
content will be shared, and if so, with whom.

Read more:
 Why you need a privacy policy page
 List of free privacy policy generator tools

11. TERMS AND CONDITIONS PAGE

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Beaconhouse School System Gujrat

Similar to the above mentioned privacy policy, a terms of conditions page is usually a must for
most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to
use your website.

What to include:
You want to include the rules and guidelines and how your website functions. For example, which country’s laws
that governs the agreement, an intellectual property disclosure that states that your website is your property and
that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control
over third party links on your website.

Read more:
 Free terms and conditions generator tool

12. SITEMAP PAGE

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Sitemaps come in two formats. XML sitemaps (these are made for search engine bots, helps
search engines discover your content and is good to have from an SEO standpoint). HTML sitemaps are made for
your “human” visitors (and what we refer to here.) A sitemap page is a non-fancy index page that lists all the web
pages you have on your website. For example check out our sitemap page on https://digital.com/sitemap/.

What to include:
Your sitemap page should include links to all of your web page, your pages and blog posts. Your sitemap page
should be located in the footer throughout all of your website pages, where possible. If you use WordPress then
there are plenty of plugins that can help you build an HTML sitemap.

Read more:
 Free HTML sitemap WordPress plugins

13. PAGE NOT FOUND PAGE

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A page not found page (technically speaking it’s called a “404 error” page) is a page your
visitors get directed to when a webpage no longer exists, have moved or has expired. For example check out our
custom created “page not found” on https://digital.com/404 Because a 404 error page can be a standard HTML
page, you can (and should) customize it any way you want.

What to include:
Tell visitors clearly that the page they’re looking for cannot be found. Your page not found page should include a link
back to your homepage, you could also include a search form.

14. OTHER PAGES


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Depending on what type of website you have, you may also consider including the following pages:

 Search result page


 Jobs or careers page
 Events page
 Advertising information page
 Affiliate link disclosure page

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