INDUSTRIAL DESIGN PROJECT - 2

(ID 3802)
Report

UI/UX Design Mockup for an used Car Deal

App

By
Shamil & Golagana Akshaya

Roll Number:
118ID0813 & 118ID0780

SPRING: 2021-22

Department of Industrial Design

National Institute of Technology
Rourkela, Odisha-769008
 TABLE OF CONTENTS

Task
Title of task Date of Submission
No.

1 Background and Motivation report 05-02-2022

2 Literature review, Preliminary survey 28-02-2022

Frameworks, Final product

3 03-04-2022
design, Working prototype
 Background and Motivation Report

Project Title: App for Used car deals

Background:

The used car market in India has been the centre of attention in the slow
growing automotive industry in India. In the last year, –demand for used cars
has soared with over 42 lakh buyers. A few years ago, the ratio of new cars to
used cars was 1:1.2 which is now at 1:2.2. Basically, when 10 new cars are sold,
22 used cars are available for sale in the market. According to a research, in
2008-09, the estimated sale of pre-owned cars was at 37 lakhs.
For the 2018-19 period, projected sales are at 62 lakhs estimated to be worth
Rs.1.62 lakh crore. The average holding time of a new car has come down to
just 3 years which was 5-6 years earlier. For the first time aspiring buyer, the
used car category has opened up many options.
A classic example of how used cars have won over new cars is that of the Tata
Nano. Marketed as the cheapest car in the world, this very tagline turned against
Tata which invested a lot of capital in research and production of Tata. Any
aspiring young buyer is likely to go for a second-hand car like a used Maruti
WagonR or a used Alto instead of a new Tata Nano owing to better features in
former cars – like more power, space, and superior class. This change in
consumer behavior can also be attributed to the fact that buying a used car is no
more a social stigma.
The trend in the used car market in terms of buyer preference and requirements
mimic the trend in the new car market. However, buyers are more likely to
experiment with brands in the used car segment. It is not the case with new cars.
Maruti Suzuki though has always been the top choice of used car buyers and
also enjoys a majority market share in the new car market.
The organized sector only accounts for 17% of the market. Most of the buying
and selling of cars happens through unorganized means today. Analysts suggest
that even though India has seen immense growth in the used car market, there is
still potential for future growth through the organized sector since in mature
markets like the US and Europe the ratio of new cars to old cars stand at 1:3. All
in all, the Indian used car market seems to be heading in the right direction.

Motivation:
The app idea is to show all the working conditions of the vehicles verified by a
mechanic. So customers can get the authentic details of the vehicle.

Literature review:
It is difficult to because two-wheelers account for more than 75% of all
vehicles, and India has rather unique demographics and travel habits, one 9
cannot substitute the results of data sets and behavioral models developed for
other parts of the world.
Furthermore, the vast majority of the literature's disaggregated vehicle
ownership models are at the regional level (with the exception of Dash et
al[2013]national .'s examination). Moreover, in any of the existing studies, there
are no disaggregated vehicle ownership models for key Indian cities. There are
13 major cities in total, including Delhi, Bangalore, and Kolkata. It is
unsurprising in a country as diverse as ours. It is reasonable to extrapolate the
outcomes of vehicle ownership models developed in other parts of the country.
Questionnaire-based interviews with travel and vehicle choice experts in India
yielded numerous valuable insights into factors influencing car and two-wheeler
purchases, Indians' fuel preferences, the electric vehicle and used-vehicle
markets, and strategies for non-domestic manufacturers.
In India, as well as changes to safety laws. Such discussions also elicited a slew
of pertinent questions of research affecting current and future vehicle ownership
decisions, travel choices, and policies in the context of India.
These research questions include the potential for carsharing programmes in
India, lane use discipline requirements, the effects of changes in fuel and
parking prices on car ownership, and the relationship between two-wheeler and
car ownership rates).
In essence, the Indian automotive market offers complex and unexplored
policy-related research opportunities.
Due to the lack of disaggregated household travel survey data for India, this
study created two OLS regression models to estimate household ownership rates
of two-wheelers and cars. It is worth noting that the share of rural households
and computer ownership rates (if income and education variables are not
available) have practically significant effects on car ownership shares.
However, due to data aggregation issues (and thus the potential for "ecological
fallacies"), state-level regression results for individual-level vehicle ownership
choices cannot be generalized too far (Schwartz 1994). There is a clear need for
new disaggregate level vehicle ownership models in key regions of India
(where such models do not yet exist).

Preliminary Survey Summary:

In the preliminary survey conducted, 65% of the people have their own vehicles
and out of them, 35% people make decisions and prefer suggestions from
friends/mechanics and remaining 65% people make decisions from local car
dealers. 64% people show their interest in online apps for searching or browsing
the information. 85% of people among them find the information in the online
apps etc deceiving. 92.8% of people find the price of same category vehicles
fluctuating.
Reference:
Banerjee I., Walker J. L., Deakin E., and Kanafani A (2010) Vehicle Choice in India: Household
Choice among Motorized Vehicle Segments. In proceedings of 12 26 th World Conference on Transport
Research, Lisbon, Portugal. Retrieved from:
http://metrostudies.berkeley.edu/pubs/reports/Walker_Working_IpsitaWCTR.pdf (June 15, 29 2014)
30 Banerjee I. (2011) Automobility in India: A Study of Car Acquisition & Ownership Trends in the
City of Surat. Doctoral dissertation, Department of Civil and Environmental Engineering,
University of California, Berkeley. Retrieved from: https://escholarship.org/uc/item/9dp9w8fn (July 17,
2015)
Census of India (2011) Mode of Transportation 2001:2011. Government of India. Retrieved from:
http://censusindia.gov.in/2011-common/censusdataonline.html (January 18, 2015) Chamon M., Mauro
P.

Conceptualization:

The logo of the proposed app was created. The following were carefully examined while
creating this logo –
• Discover – The app idea and background
• Research – Learnt about competitors and industry
• Brainstorm – Developed ideas and decided on art direction\
• Sketch – The rough ideas were sketched to choose the best idea
• Design – A digital design of the logo was created using proper colour theming and
styling.
The main objective behind the final logo selection was it should be Simple, apt and
memorable.
The color scheming were made to represent that of a car.
Once the logo was finalized, UX path was designed. This helped us to visualize the
interconnections of different pages in a way that will make sense for the users and for search
engines. Since this is an app design and is solely focused on android/iOS devices, website
sitemaps were not taken into consideration.
Creating the sitemap gave a full overview of the app and the gave us a solid picture from the
mind into paper, helped us to simplify the pages and trim unnecessary pages.
This is our sitemap of the whole app, how it goes.
Overall, the UX sitemap informs user-centered decisions in navigation, labeling,
and organization

Now after creating the sitemap, we obtained a rough idea how the app would function. The
next phase was on design and creating a framework for the app.

Frameworks:

Wireframing in UI/UX Design is one of the most crucial steps which involves visualizing the
skeleton of digital applications. A wireframe is a layout of a product that demonstrates what
interface elements will exist on key pages.It is a critical part of the interaction design process.
As part of the User-Centered Design process, wireframes are used at the beginning of the design
phase. Similar to how an architect first thinks of the blueprint of a building and decides the
relative positioning of different rooms with respect to each other before thinking of interior
design, during Designing Mobile and Web App wireframes designers visualize the whole
skeleton for the digital application.
Medium Fidelity wireframes:

Wireframes clarified the features of the product. A wireframe provides clear

communication to a client how these features will function, where they will appear on the
specific page and how useful they might actually be. This was reviewed with the
supervisor and moved on into final design elements.

Results:

The final prototype was made using Adobe XD.

Some of the app screens: