THE SPEECH

WRITING PROCESS
Just like events planning, or
any other activities, writing
an effective speech follows
certain steps or processes.
The process for writing is not chronological
or linear; rather, it is recursive. That means
you have the opportunity to repeat a
writing procedure indefinitely, or produce
multiple drafts first before you can settle
on the right one.
 • Conducting an audience analysis
• Determining the purpose of the
speech
• Selecting a topic
• Narrowing down a topic
• Gathering data

• Selecting a speech pattern

• Editing and/or Revising • Preparing an outline
• Rehearsing • Creating the body of the
speech
• Preparing the introduction
• Preparing the conclusion
 OF TH E
P ONE N TS
CO M OC ESS
IT ING PR
EE CH WR
SP
 Audience Analysis
Audience analysis entails looking into
the profile of your target audience.
This is done so you can tailor-fit your
speech content and delivery to your
audience. The profile includes the
following information
 DEMOGRAPHY
(age range, male-female ratio,
educational background and
affiliations or degree program taken,
nationality, economic status,
academic or corporate designations)
 SITUATION
(time, venue, occasion,
and size)
 PSYCHOLOGY
(values, beliefs, attitudes,
preferences, cultural and racial
ideologies, and needs)
 AUDIENCE ANALYSIS
• Age Range
• Male-Female Ratio
• Educational Background
• Educational Institution
• Place of Residence
(city, province, town)
• Marital Status
• Economic Status (Household income
above 30,000 or below 30,000)
• Language Spoken
• Religious Affiliations/bellefs
 AUDIENCE ANALYSIS
• Age Range
• Male-Female Ratio
• Educational Background
• Educational Institution
• Place of Residence
(city, province, town)
• Marital Status
• Economic Status (Household income
above 30,000 or below 30,000)
• Language Spoken
• Religious Affiliations/bellefs
• 13-18 years old
• 2:1 (Female 30: Male 15)
• Still a junior high and high school student
• West Star Middle School and High School
• Manila, Luzon, Philippines
• Not married
• Below 30,000 or not yet working
• Filipino
• Catholic
PURPOSE
The purpose for writing and
delivering the speech can be
classified into three-to inform, to
entertain, or to persuade.
 T O
F O R M • Introduction

IN
• The team
• Ice breaker
An informative speech analysis
• Competitive provides
• Conclusions
the audience with
• Contact
a clear
understanding of the concept or
idea presented by the speaker.
 TO IN
E R T A • Introduction
EN T • The team
• Ice breaker
An entertainment speech
• Competitive analysis
• Conclusions
provides the audience
• Contact

with amusement.
 TO E
S U A D • Introduction

PE R •
•
The team
Ice breaker
A persuasive speech provides the
• Competitive analysis
Conclusions
audience with well-argued ideas
•
• Contact
that can influence their own
beliefs and decisions.
The purpose can be
general and specific.
GENERAL PURPOSE SPECIFIC PORPUSE
To inform Grade 11 students about the
process of conducting an automated
student government election

TO INFORM To inform Grade 11 students about the

definition and relevance of information
literacy today

To inform Grade 11 students about the

importance of effective money
management
GENERAL PURPOSE SPECIFIC PORPUSE
To entertain Grade 11 students with
his/her funny experiences in automated
election

TO ENTERTAIN To entertain Grade 11 students with

interesting observations of people who
lack information literacy

To entertain Grade 11 students with the

success stories of the people in the
community
GENERAL PURPOSE SPECIFIC PORPUSE
To persuade the school administrators
to switch from manual to automated
student government election

TO To persuade Grade 11 students to

develop information literacy skills

PERSUADE To persuade the school administrators

to promote financial literacy among
students
THANK
YOU!