TOURIST SATISFACTION: AN ANALYSIS OF THE CULTURAL HERITAGE IN
MIAGAO, ILOILO
A Research Paper
Presented to
The Faculty of Iloilo Science and Technology University
Miagao Campus
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Tourism Management
by:
John Michael Niolar
Rowen Rie Nocal
Catherine Rhose Sicabalo
Ryzel Mae Tajanlangit
Mary Jane Tiña
May 2023
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Approval Sheet
This research entitled “Tourist Satisfaction: An Analysis of Cultural Heritage in Miagao,
Iloilo” prepared and submitted by JOHN MICHAEL NIOLAR, ROWEN RIE NOCAL,
CATHERINE RHOSE SICABALO, RYZEL MAE TAJANLANGIT, MARY JANE TIÑA, in
partial fulfillment of the requirements for the degree of Bachelor Science in Tourism
Management, is hereby approved.
IVY GRACE QUILANTANG
Adviser
Approved by the Panel of Examiners as PASSED on May 2023
MAE ANGELINE T. TAJOLOSA, Ph.D.
Chairman
SHARON G. PERUCHO, MA Ed. BEMA RITA D. DIESTO, MA Ed
Member Member
Accepted and approved in partial fulfillment of the requirements for the
Degree of Bachelor Science in Tourism Management.
RAMON N. EMMANUEL JR.,Ph. D.
Campus Administrator
May 2023
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ACKNOWLEDGEMENT
We would like to express our heartfelt gratitude to all those who played an integral role in
making this research possible. Their unwavering support, guidance, and contributions have been
instrumental in the successful completion of this study.
First and foremost, we extend our deepest appreciation to Dr. Ramon N. Emmanuel Jr.,
Campus Administrator, for granting us the approval to conduct this research. His endorsement
has paved the way for our study to take place.
We are immensely grateful to our Instructor Joan E. Nacita, our esteemed Course
Instructor, for her invaluable guidance, shared ideas, and words of encouragement throughout
our journey as researchers. Her mentorship has shaped us into more productive and responsible
individuals in the field.
We would also like to express our sincerest thanks to Ivy Grace Quilantang, our
dedicated Research Adviser. Her unwavering commitment, ideas, and the considerable time and
effort she invested in this study have been truly remarkable. Her constant support and patience
have been invaluable to us.
Our gratitude extends to Dr. Mae Angeline T. Tajolosa, Chairman, for her willingness to
help and share her valuable insights and suggestions, which significantly contributed to the
improvement of this research study.
We would like to acknowledge the Panelists, Sharon G. Perucho, Ma Ed., Bema Rita D.
Diesto, Ma Ed., and Dr. Mae Angeline T. Tajolosa, for their meticulous review, corrections, and
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suggestions from the inception of this manuscript. Their motivation and guidance have
encouraged us to strive beyond circumstances and continuously improve our work.
Special appreciation is reserved for Mrs. Sharon G. Perucho, the Statistician, for her
expert advice, technical expertise, and invaluable assistance in conducting the statistical analysis
for this study. Her contributions have enhanced the quality of our research.
We would also want to extend our sincere gratitude to the faculty and staff of Iloilo
Science and Technology University – Miagao Campus, whose assistance and support was
essential to the success of our research. Their help and collaboration were really helpful in
ensuring that our research was successfully completed.
We would like to extend our gratitude to the local and foreign tourists who visited the
cultural heritage sites of Miagao, Iloilo (Puente De Boni, Puente De Britanico, Miagao Church).
Their participation and willingness to cooperate during the study have been instrumental in
gathering the necessary data for our research. Without their support, our study would not have
been possible.
We would also like to acknowledge our friends and colleagues, whose names were not
mentioned individually but who have contributed significantly to the success of this research
paper. Their assistance, discussions, and constructive feedback have been invaluable throughout
this process.
Last but not the least, we express our deepest gratitude to our parents, whose unwavering
support, both financially and emotionally, has been the cornerstone of our success in conducting
this research. Their beliefs in us and constant inspiration have been our driving force.
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Finally, we acknowledge and offer our profound gratitude to Almighty God. His
guidance, wisdom, and strength have been our constant companions throughout this research
journey. We are truly humbled and thankful for His blessings that enabled us to bring this study
to fruition.
John Michael Niolar
Rowen Rie Nocal
Catherine Rhose Sicabalo
Ryzel Mae Tajanlangit
Mary Jane Tiña
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ABSTRACT
This study aimed to determine the level of satisfaction of tourists to the cultural heritage
in Miagao, Iloilo when taken as a whole and grouped according to age, gender, educational
attainment and types of tourist. The respondents of the study were thirty (30) tourists (15 local
tourists and 15 foreign tourists), taken purposively. The descriptive design used the duly
validated researcher-made questionnaire to gather the needed data. For descriptive analysis count
the frequency count, percentage distribution, and mean. Mann-Whitney and Kruskal Wallis was
used in the inferential data analysis with the significance set of 0.05 levels. The findings of the
study showed that the local and foreign tourists are satisfied on the cultural heritage site in
Miagao Iloilo when taken as a whole and grouped according to age, gender, educational
attainment and types of tourist. No significant differences was noted to the level of satisfaction of
tourist to the cultural heritage site in Miagao Iloilo when grouped according to gender, age,
educational attainment and types of tourist. Hence, the null hypothesis was not rejected. It is
recommended that other researchers should conduct further study to determine the level of
satisfaction on the cultural heritage site in Miagao Iloilo using other variable.
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TABLE OF CONTENTS
Page
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
ABSTRACT vi
TABLE OF CONTENTS vii
LIST OF TABLES x
LIST OF FIGURES xi
Chapter
1 INTRODUCTION
Background of the Study 1
Statement of the Problem 2
Hypothesis 2
Theoretical Framework 3
Conceptual Framework 4
Significance of the Study 4
Scope and Delimitation 5
Definition of Terms 6
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Chapter
2 REVIEW OF RELATED LITERATURE
AND RELATED STUDIES
Related Literature 7
Related Studies 9
Synthesis 13
Chapter
3 RESEARCH DESIGN AND METHODOLOGY
Research Method 15
Respondents 15
Research Instrument 16
Data Gathering Procedures 17
Data Analysis Procedures
18
Chapter
4 RESULTS AND DISCUSSIONS 19
Chapter
5 SUMMARY, CONCLUSIONS,
AND RECOMMENDATIONS
Summary of Findings 27
Conclusions 27
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Recommendations 29
REFERENCES
APPENDICES
Appendix A (Letter for the Campus Administrator) 36
Appendix B (Letter for the Respondents) 37
Appendix C (Research Instruments) 38
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LIST OF TABLES
Table Page
1 Distribution of Respondents 16
2 Tourist Level of Satisfaction for the Cultural Heritage 17
3 Profile of the Respondents 19
4 Level of Satisfaction of Tourists when taken as a Whole 20
5 Level of Satisfaction of Tourists according to Gender,
Age, Educational Attainment and Type of Tourists 21
6 Difference in the level of Satisfaction of the Tourists
when classified according to Gender 23
7 Difference in the level of Satisfaction of the Tourists
when classified according Type of Tourists 24
8 Difference in the level of Satisfaction of the Tourists
when classified according to Age 25
9 Difference in the level of Satisfaction of the Tourists
when classified according to Educational Attainment 25
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LIST OF FIGURES
Figure Page
1 The schematic diagram showing the relationship of variables
in the study 4
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