Mt. Simurai A Potential Tourist Destination in Baao Camarines Sur

Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES

Nabua, Camarines Sur
COLLEGE OF TOURISM, HOSPITALITY, & BUSINESS
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Bachelor of Science in Tourism Management
MT. SIMURAI AS TOURIST DESTINATION IN BAAO, CAMARINES SUR
An Undergraduate Thesis
Presented to the Faculty of
Instruction
COLLEGE OF TOURISM HOSPITALITY AND BUSINESS MANAGEMENT
Camarines Sur Polytechnic
Colleges Nabua, Camarines Sur
In Partial Fulfillment of
the Requirements for the Degree
BACHELOR OF SCIENCE IN TOURISM MANAGEMENT
JOHN EMMANUEL B. BALANE
JENILYN B. BRICIA
AGNES D. CAMPOSANO
MICA KATE V. IMPERIAL
December 2022
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ACKNOWLEDGMENTS
This research work would have not been a reality without the support and
assistance of the following people whom we indebted with deep gratitude and
appreciation.
DR. MARIA JOY I. IDIAN, the Dean of College of Tourism Hospitality and
Business Management, for her encouragement and continuous guidance in the
completion of this study;
DR. MARIA LUISA O. SOTERO, research professor, for her countable
reminders to make this research a successful one, for the interminable patience and
valuable suggestions for the completion of this research study, and for her support,
guidance and inspiration during the research proper;
MS. SHARMINE O. NUÑEZ, the research adviser for sharing his valuable
suggestions and knowledge for improvement of this study;
MR. DAN RANDOLF P. FRANCIA, the research editor who generously gave
her time and shared her wit and expertise in editing the research work;
MR. MARK RONEL R. OCBIAN, the research statistician and consultant for
his efficient, approachable, and help in the statistical computations of data and sharing his
valuable suggestions and knowledge for improvement of this study;

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The panelists: MRS. LYNN C. VILLAR, MS. ROSALIE B. BUILALACAO
and MR. MARK ANTHONY l. OROBIA, for their untiring and constructive ideas and
suggestions to make this study realizable;
The RESEARCHERS’ FRIENDS and CLASSMATES, for the help they
extended and their undying moral support during the preparation of this study.
The LOCAL GOVERNMENT UNIT OF BAAO, CAMARINES SUR headed
by HON. JEFFREY S. BESINIO, for allowing the researchers to conduct the study;
The RESPONDENTS, for their worthy cooperation and time in terms of
providing the researchers all the needed information;
Special acknowledgment is given to the researchers’ parents MR. & MRS.
GILBERTO T. BALANE, MR. & MRS. JERICO B. BRICIA, MRS. DOMINGA D.
CAMPOSANO and MR. & MRS. VIRGINIA V. IMPERIAL, who guided them
throughout the year with pain taking efforts and untiring sacrifice, for their concern,
moral and financial support, which served as an inspiration to the end of this study; and
Above all, to ALMIGHTY GOD for continuously giving them strength, wisdom,
vision, and courage to withstand and overcome the obstacles and hardships during the
undertaking of this study. Without those blessings, the completion of this research would
not be possible
The Researchers
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DEDICATION
The researchers sincerely and lovingly dedicate this research study to their beloved
parents: MR. AND MRS. BALANE, MR. AND MRS. BRICIA, MR. AND MRS.
CAMPOSANO, MR. AND MRS. IMPERIAL, close friends and boyfriend who extended
moral and financial support, guidance, encouragement and serve as an inspiration for the success
of this study.
Above all, to our dear Almighty God for giving us enough strength and keeping the
researchers safe and in good health for His endless love and abundant blessings He has bestowed
upon them
To all of you, their heartfelt gratitude
Emmanuel, Jenilyn, Agnes and Mica

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MT. SIMURAI AS TOURIST DESTINATION IN BAAO CAMARINES SUR
John Emmanuel B. Balane

Jenilyn B. Bricia
Agnes D. Camposano
Mica Kate V. Imperial
An Unpublished Undergraduate Thesis

Camarines Sur Polytechnic Colleges
Abstract
Mt. Simurai is the highest peak in Buluang Baao Tamarins Sur, that suddenly booms
in the midst of pandemic though the help of social media platforms, especially Facebook.
There are numerous tourists posted photos that catches the attention of the researchers.
This study aims to assess Mt. Simurai as tourist destination Baao, Camarines Sur. The
researchers used quantitative and qualitative method. The target respondents for this
study is sixty (60) composed of twenty local residents, twenty local government unit and
twenty tourists. It is composed of 60 tourists who already visited Mt. Simurai. The
researchers used random sampling. The statistical used in the treatment of data were
Weighted Mean and Percentage Technique to compute and evaluate the responses of the
respondents. The output of this study is Electronic travel guidebook to strengthen the Mt.
Simurai as one of the destination in Baao Camarines Sur. Findings: the researchers found
out that the destination attributes has a breath taking scenery and must need to put a large
print labeling and signages to help the tourist reach the Mt. Simurai, that has a
photographic location and you can camp, picnic, plant a tree and hike with your family
and friends. The locals also respect tourists’ privacy during their visit. Conclusion: Mt.
Simurai is an ecotourism destination that located at Buluang Baao that give you an
exciting and memorable experiences, and also habal-habal is the most commonly used
type of transportation by the tourist when visiting the area. There are also challenges
encountered by the respondents which can give negative impacts to potential tourists and
local residents as well as to the destination. Recommendation: The Mt. Simurai may
innovate and improve the location and accessibility for it to continuously maintain and
attract more tourist. Pathways and appropriate signage within the destination could be a
great value to tourists. The LGU may develop a tourism development plan and invest
more on how the destination will be more appealing to the tourists like putting up a local
store, visible signages and clear pathways of the destination.
Keywords: Potential Tourist Destination, Destination Attributes, Eco-Tourism

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TABLE OF CONTENTS
TITLE PAGE i
RECOMMENDATION FOR ORAL EXAMINATION ii
APPROVAL SHEET iii
CERTIFICATION OF THE ADVISER iv
CERTIFICATION OF THE EDITOR v
CERTIFICATION OF THE SECRETARY vi
ACKNOWLEDGEMENTS viii
ABSTRACT x
TABLE OF CONTENTS xi
LIST OF FIGURES xiv
LIST OF TABLES xv
LIST OF APPENDICES xvi
Chapter
1 THE PROBLEM
Introduction 1
Statement of the Problem 4
Significance of the Study 4
Scope and Delimitation 6
Definition of Terms 6
Notes 8
2 THEORETICAL AND CONCEPTUAL FRAMEWORKS
Review of Related Literature and Studies 9
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Synthesis of the State-of-the-Art 17
Theoretical Framework 20
Conceptual Framework 23
Notes 25
3 RESEARCH METHODOLOGY
Research Method 28
Locale of the Study 29
Respondents of the Study 29
Data Gathering Procedure 30
Questionnaire 32
Statistical Treatment of Data 33
Notes 35
4 MT. SIMURAI AS TOURIST DESTINATION
Profile of the Destination 36
Destination Attributes of Mt. Simurai 38
Challenges Encountered by the Respondents 44
Proposed Electronic Travel Guidebook 46
Notes 48
5 SUMMARY, FINDINGS, CONCLUSIONS AND

RECOMMENDATIONS
Summary 49
xii
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Profile of Mt. Simurai 50

Destination Attributes of Mt. Simurai 51
Challenges Encountered 54
BIBLIOGRAPHY 59
APPENDICES 63
CURRICULUM VITAE 82
DOCUMENTATION 96
xiii
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LIST OF FIGURES
FIGURE PAGE
1 Theoretical Framework 21
2 Conceptual Framework 24
xiv
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LIST OF TABLES
TABLE PAGE
1 Destination Attributes in terms of Location 38
2 Destination Attributes in terms of Accessibility 40
3 Destination Attributes in terms of Tourist Activities 41
4 Destination Attributes in terms of Safety and Security 42
xv
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LIST OF APPENDICES
TABLE PAGE
A Letter to the Adviser 64
B Letter to the Editor 65
C Letter to the Statistician 66
D Letter to the Panelist 67
E Letter to the Panelist 68
F Letter to the Panelist 69
G Letter to Conduct the Interview 73
H Survey Questionnaire 87
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CHAPTER 1
THE PROBLEM
Introduction
Tourism destinations are vital to the tourism industry, and their long-term survival
may entice visitors to return. It is commonly acknowledged that the tourism destination
substantially influences traveler behavior and decision-making, as well as a critical role in
the destination-choosing process. Constantly, new tourist destinations appear throughout
the globe. They have achieved their goal; they have grown, changed, and reached a point
when their development may stay steady, diminish, or expand.
The World Tourism Organization defines a tourist as “Travelling to and staying in
places outside their usual environment for not more than one consecutive year for leisure,
business, and other purposes.” According to Cruz, there are differents kinds of tourists,
and it can determine what kind of tourists it is by the length of stay in a destination, its
purpose, and preference
The Philippines is an archipelagic nation comprising 7,107 islands, 82 provinces,
and 17 regions. The country's abundant biodiversity is its most popular tourist
destination. The Philippines' rich historical and cultural legacy is also one of the country's
attractions.
Bicol offers one of the Philippines' most diversified collections of tourist
attractions. Aside from the well-known Mayon Volcano in Albay and Caramoan Island,
other well-known attractios include Lignon Hills, Kawakawa Hills, Penafrancia Park,
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Matnog and Subic Beach among many other with their enticing natural fetures six
provinces comprisethe Bicol region: Albay, Camarines Norte, Masbate, Sorsogon,
Catanduanes, and Camarines Sur. Cam Sur is the Philippines' newest and fastest-growing
tourist destination. As a result of the intended eco zone enterprises and the increased
Bicol tourism marketing effort, investors are anticipated to arrive.
Baao Municipality is a developing city that is transforming and expanding to
compete with other municipalities and become well-known and diversified. Tourism-
wise, the city diversifies its state by cultivating a contemporary culture based on the
citizens' and the city's abilities. It is a hub of commercial and cultural activity. Suppose
Baao develops into a developed city or even a municipality of the third tier. In that case,
the study will suggest that it was successful. The researchers may conclude that Baao's
previous qualities have altered. More tourism infrastructure and outdoor activities were
developed.
Mt. Simurai is the tallest peak in Buluang, Baao. The ancient people of Barangay
Buluang named the plateau Mt. Simurai, after the legend story of "Simus" and "Rai," the
first people who lived there. At first glance, it may seem like Mt. Pulag and Mt.
Makiling. Mt. Simurai lies in Buluang, Baao, Camarines Sur, Liboton Zone. At its
summit, you can see Baao, Mt. Mayon, Mt. Asog, and the waters of Sagnay. Early in the
morning, the top was covered with clouds. Mt. Simurai is perfect for trekking and
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camping in Baao. The Simurai's barangay is unknown. Locals say Mt. Simurai is shared
by Caranday, Lourdes, and Buluang.
Mr. Venancio Antones (Forest Technician II) of DENR Iriga says Mt. Simurai is
a plateau or hill in Barangay Buluang because there is no identified mountain in Baao. He
mentioned that the Antipolo is highest part of Baao.
Mt. Simurai is not forest territory but private land, and its sudden popularity has
researchers' attention.
In the middle of the pandemic, the natural spot suddenly boomed with the help of
social media platforms, especially Facebook. Numerous tourists posted photos of the
place that caught the researchers' attention. The researchers have come up with this study
because of the urge to know its potential as a tourist destination. In line with the
discussions above, the researchers have chosen to conduct this study to explore more.
Even though there are some problems that the researchers have encountered going to Mt.
Simurai, like the passageways, it is pretty narrow and slippery, which made it difficult to
pass through. It took a long time to reach the destination.
Also, through this study, the researchers develop an electronic guidebook or a
solution to improve the destination. This research will also help municipal officials and
locals determine and adapt policies and ordinances to enhance and preserve natural
beauty. In this way, the development of the are will help the municipality to be well
known not just in Camarines Sur but in the entire Bicol region as well as the Philippines.
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Statement Of The Problem
This study aims to determine the Mt. Simurai as Tourist Destination in Baao,
Camarines Sur.
Specifically, it sought to answer the following questions:
1. What is the profile of Mt. Simurai as a tourist destination in Baao, in terms of?
a. Location
b. Accessibility
2. What destination attributes of Mt. Simurai as potential tourist destination:
a. Location
b. Accessibility
c. Tourist activities
d. Safety and security
3. What are the challenges encountered in Mt. Simurai as a tourist destination?
4. What output can be proposed based on the findings of the study?
Significance of the Study
This research is of extraordinary significance in tourism and the hospitality
industry. It creates a program that will contribute to the tourism and economic
development of the municipality.

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Host Community. Through this, they could develop a marketing strategy that could give
a competitive edge that will lead the destination to be a tourist destination. Moreover, this
could provide a better understanding of their tourists, provide an opportunity, and
strengthen the destination.
Local Government Unit of Baao. This research helps the Local Government of Baao
learn more about the potential of Mt. Simurai as an eco-tourism attraction. This will also
guide them in determining what tourism policies and standards to enact to safeguard the
area.
Tourists. This research will enlighten people about Mt. Simurai and urge them to explore
the area. It can also boost potential tourists to visit the beauty of natural attractions
located in the Municipality of Baao.
Tourism Students. This research will help them obtain valuable and additional
information on possible tourist sites and their contribution to the tourism sector.
Researchers. This study will augment their knowledge and understanding of various
concepts in tourism, particularly the importance of sustainable development in tourism.
Future Researchers. The product of this research may supply a reference or
supplementary material for researchers undertaking a similar study. It may serve as a
guide to researchers who wish to expand further studies.

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Scope and Delimitation
This study focused primarily on determining the potential of Mt. Simurai as a
tourist destination in the Municipality of Baao, Camarines. The researchers will use
scaling analysis in distributing questionnaires. The data will be gathered through the use
of both on-site surveys and the use of google forms from the chosen respondents. The
population of this study is delimited to 60 respondents comprised of twenty (20) local
government of Baao, twenty (20) residents, and twenty (20) tourists. The conduct of the
study started in August 2022. It ended in October 2022, which included all the possible
innovations that could help the Mt. Simurai place flourish in the natural beauty of the
destination and attract more tourists.
DEFINITION OF TERMS
Some terms have been defined to avoid confusion and facilitate a better
understanding of the terms used in the study. The researchers used the following words
based on how it is utilized in the research.
Accessibility. It refers to the quality of being easy to obtain or use(Dictionary.com).. This
study refers to how tourists reach the Mt. Simurai.
Destination Attributes. The attributes that satisfies the tourist and creates a revisit
intention defines by Dann (1977).

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Electronic travel guide book. A book of information about a place designed for the use
of visitors or tourists(wikipedia).
Location. From ( Acronymand slang.com) In the hospitality industry, a hotel or resort
that guests seek out for its features and amenities, as opposed to its proximity to other
attractions.
MT. Simurai. The place or site were the study of the researchers focused.
Potential. Having or showing the capacity (from English Filipino dictionary) of Mt.
Simurai to develop and become a tourist destination in the future.
Safety and Security. Are the measures the place should have to prevent any risk and
protect their valuable guests.(kingsandbarnhams.co)
Tourist activities. There are things conducted for leisure and enjoyment when tourist
visit Mt. Simurai.
Tourist Destination. A place of interest that tourists visit, typically for its inherent or
exhibited natural or cultural value, historical significance, natural or built beauty, offering
leisure and amusement. (igi.global.com.)

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NOTES
Asay, P. Bayrante, G. and Robosa, A. et al., “The Tourism Industry in the

Municipality of Baao, Camarines Sur” Undergraduate Thesis, Camarines Sur
Polytechnic Colleges, Nabua 2018
Mavic Conde “Beautiful Bicol; What you can see, eat and do” (Rappler, 2016)
https://www.rappler.com/life-and-style/travel/125788-bicol-trip-tour-attractions-travel-
tips/
Wikipedia Contributors. (2023, January 12). World Tourism Organization.

Retrieved January 15, 2023, from Wikipedia website:
https://en.wikipedia.org/wiki/World_Tourism_Organization
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CHAPTER 2
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter presents a review of the related studies and literature, both foreign
and local, as well as the synthesis of the art, theoretical and conceptual frameworks
related to the study. The researchers compared the present study with those of previous
researchers, and the insights derived from the previous research enabled the researchers
to evaluate and relate it to the current study.
Review of Related Literature
This part of the study presents the related literature and reflections on the subject.
These were gathered and culled from books, electronic materials, and other researchers.
The information collected from this literature and studies provided the researcher with an
intensive range of ideas and insights that were considered in coming up Mt. Simurai, as a
tourist destination in Baao, Camarines Sur.
Ecotourism Destination
Tourism is defined as spending time away from home for amusement, leisure, or
enjoyment while taking use of professionally offered services. Is a destination the place
to which a person travels or the location to which something is transported? A tourism
destination is a site or region where travelers or visitors spend time and exhibit tourism
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products such as attractions, support facilities, and other tourism resources, as well as a
well-known image and established management, physical and administrative parts.
Tourism has had a significant impact on the world throughout the centuries. It has
become the most important economic industry in most countries. Amare Arellano (2019),
defined a tourist destination as a tourist attraction that attracts visitors due to its
inherent or demonstrated natural or cultural work, historical significance, natural or
architectural beauty, and leisure and entertainment. Angioni & Musso (2021). Likewise,
Jalis (2019) defined a tourist destination as a location or area that offers a variety of
tourism-related items and attractions that provide a tourism experience for individuals or
groups traveling away from their home or town.
It explained that a tourism destination is a unique location that receives tourism
activities. Pérez-de-Azpillaga et al. (2020) It identifies the tourist resources that fuel the
activity, the lodging and ancillary services available, the infrastructure and equipment
that enable it, and the image and marketing channels that make the destination
identifiable and accessible to the demand.
The define ecotourism is responsible travel to natural areas that conserves the
environment, sustains the wellbeing of the local people, and creates knowledge and
understanding through interpretation and education of all involved

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(visitors, staff and the visited)”. In the study of Constantin, C. P., Papuc-Damașcan, V.,
Blumer, A., Albu, R. G., Suciu, T., Candrea, A. N., & Ispas, A.(2021) In this respect,
ecotourists are interested in exploring natural attractions and cultural or historical sites.
Ecotourism destination includes at least a protected area and the local communities
around or within it, including the protected area administrator in managing the whole
destination.
Ecotourism is the most unifying alternative strategy. It is frequently viewed as a
panacea capable of balancing economic development, environmental conservation, and
community well-being. Based on the study of Khan, M. M., Siddique, M., Yasir, M.,
Qureshi, M. I., Khan, N., & Safdar, M. Z. (2022).
The tourism development process and its different dynamics revolve around the
nature of tourism planned for a particular destination or area, which can be specified as
ecotourism, sustainable tourism, green tourism or regenerative tourism, etc. In the study
of Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., & Khan,
A. U. (2022). Ecotourism is “responsible travel to natural areas that conserves the
environment, sustains the well-being of the local people, and involves interpretation and
education.
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According to the World Conservation Union (IUCN), ecotourism involves
“Environmentally responsible travel to natural areas, to enjoy and appreciate nature (and
accompanying cultural features, both past, and present) that promote conservation, have a
low visitor impact and provide for beneficially active socio-economic involvement of
local peoples.”
The rest of the potential ecotourism criteria (safe to the public, sustainability of
tourism activities, travel time to the waterfall, panoramic appeal, and porous pathways)
bared moderate potential of 2.45, 2.35, 2.30, 2.15, and 1.55 rating, respectively.
Providing adequate financial and development support from the GOs and NGOs of
Ormoc could help boost the ecotourism potential of Sayahan falls. Moreover, the study of
Marielle de la Cruz Nierras (2022)
Ecotourism is increasingly essential in the Philippines. This chapter accounts for
the National Ecotourism Strategy and allied policy frameworks. Based on the study of
Rivera, J. P. R., Gutierrez, E. L. M., David, I. B. M., & Newsome, D. (2022). Such
undertakings emphasize the importance of natural destinations where ecotourism can lead
to economic growth, environmental conservation, and the development of local
communities.
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Destination Attributes
The purpose of this study was to provide the tourist profile, identify the value of
destination qualities such as natural elements, cultural features, recreational and retail
facilities, infrastructure and businesses, accessibility, reception, services, and cost or
pricing, and test for a significant difference in destination attractiveness when grouped by
tourist profile. This was reflected on the study by Delos Reyes et al. (2020)
Based on the findings, leisure is the primary reason for visiting Batangas Province,
with pleasant experiences and adventurous activities ranking #1. All aspects of a
destination's allure, including amenities, infrastructures and organization, historical
components, welcome, recreational and retail facilities, natural assets, and cost and
pricing, were deemed crucial.
In the study titled “Attributes of Tourism Industry in CALABARZON: Inputs to
Business Operations Initiatives” conducted by Valdez (2019), the result showed that the
tourists, residents, and local government unit all agreed that the CALABARZON region
moderately attributes to tourists due to competitors of tourist destination on the good
services provided among them. The investment climate affects the attributes of the
tourism industry in the CALABARZON region.

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The found that the significant factors affecting the tourism industry and even the
global economy were peace, natural beautification, transportation facilities, hospitality,
good attitude of the population, and historical places. Khan et al. (2020)
The entitled “Destination Attributes and Memorable Travel Experiences in Silk
Road Tourism in Uzbekistan,” the results suggest that destination attributes include
multidimensional constructs consisting of five dimensions, namely, cultural attributes,
natural attractiveness, the local people and superstructure, infrastructure, and price
attractiveness. Raimmkulov et.al. (2021) Furthermore, the results reveal that tourist
satisfaction increases loyalty. A mediating role of the sense of reliving concerning
satisfaction and commitment was also confirmed. Tourists remember their travel
experiences upon returning home, relive Silk Road travel experiences, and demonstrate
their behavioral intentions. These findings can provide a deeper understanding of
destination attributes and memorable experiences for increasing loyalty to destinations
related to Silk Road tourism in Uzbekistan.
Observe that the degree of accessibility is based on the road, rail, and air
infrastructure and on time necessary to reach the market, which affects the tourism flows
as determinants of the total factor productivity of a region. Huang-Ping Yen, Po-Chi
Chen & Kung-Cheng Ho (2021) Following this degree of accessibility, several studies
use a particular variable to describe accessibility.

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The concluded that tourism development, as well as the creation of innovative
activities to improve tourist flow, were considered essential. In tourism, creative actions
aim to develop new trade markets, introduce current informational technology and
modern forms of organizational and managerial activities, and generate new products or
alter existing products. As a result, innovation in the tourism industry is critical to its
growth. Ergashev & Jabborova (2021)
It discovered that tourists' views of safety and security in Kakum National Park
ranged between secure and unsafe. Poku and Boakye (2019) However, travelers'
perceptions of safety and security in Kakum National Park were influenced by their needs
and their age and origin continent. Notably, earlier research has shown that SnS
influences visitor decisions and affects the image of places.
They described that safety and security are essential factors to tourists when
choosing a destination and when selecting a hotel to stay int. The first aspect tourists
consider to be protected from risks and hazards. Torralba, Murphy & Ylagan, and Alex
D.(2021). This study aimed to determine the level of safety and security regarding public
threats, life and property, public health, accessibility, and environmental security and
assessed guest satisfaction regarding facilities/ amenities.
The safety and security aspects play a vital role in the hospitality industry as this
industry is dependent mainly on customer relationships with the hotel. Suppose the guest
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encounters any security issue during their stay in the hotel. In that case, it leads to
dissatisfaction among the guests resulting in Cognitive dissonance due to which the
guests seek other hotels, and their buying consumer behavior becomes variety-seeking
consumer behavior. oChauhan, A., Shukla, A., & Negi, P. (2019) On the other hand, if
the guests face no security and safety issues during their stay in the hotel, it leads to guest
satisfaction resulting in improvement of rapport and good will of the hotel in the society,
thereby achieving its primary objectives of profit maximization and guest.
In an increasingly competitive market for tourism service providers, it is possible
to improve or preserve positions by providing a unique, high-experience content
assortment; uniqueness should also be emphasized to increase the attractiveness of rural
tourism. Korodi M. David (2019)
Per Poon stated that time and demand for tourism services either advance or
change. Such changes could be due to the so-called ‘new tourist’ emergence. Another
critical issue that has arisen is the seasonality in tourism, which has a negative and
positive implications; there is much loss of potential and underutilization of facilities
during low seasons, while peak seasons bring too much pressure on resources due to
congestion, Alshuqaqii and Oman (2019).

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It suggested developing infrastructure such as accommodation facilities,
restaurants, and transportation facilities (airport, railway, etc.), ensuring security, taking
more promotional activities, and reducing the cost of touring, etc. to satisfy tourist
interest can be helpful for the tourism industry in Bangladesh. Furthermore, Islam and
Akter (2021)
Accessibility is defined as the ability to provide tourists access to a destination,
including traveling throughout the destination. In the study of Chanda Biswas, Hamimi
Omar, and Rashid-Radha (2020),
Tourism safety and security issues, particularly at the regional level, should be the
topic of economic research. The financial nature of tourist safety and security allows us to
view it as the most important precondition for the long-term development of tourism
within destinations and regions, which manifests itself in assuring the realization of
entrepreneurial tourism potential. Additionally, they expounded that an adequate safety
and security system in tourism is required to increase inbound and domestic tourist flows.
Mazur, Aliyev, & Zhelizko, (2020),
Synthesis of the State of the Art
The different kinds of studies from foreign and local authors represent the general
picture and ideas for tourism development. In developing tourism, the government and
the private and public sectors must work together to pursue tourism development.
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Correspondingly, the different criteria and methods were recognized and
emphasized on sustainable tourism development issues. The studies of Constantin, C. P.,
Papuc-Damașcan, V., Blumer, A., Albu, R. G., Suciu, T., Candrea, A. N., & Ispas,
A.(2021) and Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar,
S., & Khan, A. U. (2022) are similar to the present study because they all stated that
ecotourism is responsible travel to natural areas that conserves the environment, sustains
the wellbeing of the local people, and creates knowledge and understanding through
interpretation and education of all involved (visitors, staff and the visited), In the present
study, ecotourism destination are classified as natural attractions and cultural or historical
sites that Mt. Simurai is one of the examples of genuine interest.
The studies of Rivera, J. P. R., Gutierrez, E. L. M., David, I. B. M., & Newsome,
D. (2022) are similar to the present studies because the importance of natural destinations
where ecotourism can lead to economic growth and environmental conservation, and
development of local communities can help the Mt. Simurai more popular. The difference
between this study and the present one is that Mt. SImurai is focusing on becoming one
of the tourist destinations here in the Bicol region while the above studies have not
mentioned any specific destination.

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The studies of Valdez 2019 and Raimmkulov et.al. (2021) are similar to the
present study because both dealt with the uniqueness of a tourist destination. These
studies show the same character as what the present study wants to imply. The attributes
of the place's assets and what it can offer to the public show uniqueness from the rest of
the tourist spots in the area. These studies primarily focus on the identity of the
destination most attractive to visitors in meeting their destination needs and goals, while
the present research focuses on natural uniqueness; tourists find the destination appealing
or attractive, which makes them want to visit again and again. In addition, the studies
suggested that the identity of a destination is a potential key for the tourist.
The studies of Khan et. Al 2020 and Raimmkulov et al. 2021 are different from
the present study because they focused on factors that can affect the tourism industry and
focused on five dimensions. This study established a good foundation for the present one.
In these studies, the researcher described the tourist destination towards tourism
development, analyzed the overview, and supported the industry. The studies conducted
by foreign and local authors noted that not even one had the same as in the present study.
Semblance was familiar only in the same aspect but not the whole research. A brief
account of the main point in this study provides the researcher with substantial
background on the importance of tourist destinations, location, accessibility, tourist
activities, safety and security, and challenges.

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20
Theoretical Framework of the Study
Butler’s Tourism Development Theory In 1980, Prof. Richard W. Butler
developed a product theory for tourism development. Strategic management and planning
have been presented for developing new tourist destinations, and their practical
implementation must be researched to conform to the idea. It explains various motions
and prospects of development in tourism all across the world. This section describes the
concept of tourism development and factors that affect tourism development in
determining Sustainable Tourism Development. Butler's theory of tourism development
has been eventually included in the section along with the impacts on society of
developing tourism which is eventually explicated. The researcher has also gained
knowledge on the various which come across the path of developing tourism as well as
identified the gaps in the present and previous literature works on Tourism Development
This theory of Richard W. Butler, this stuly will be conducted to determine Mt.
Simurai as tourist destination in Baao, Camarines Sur. The theoretical paradigm shows
the phases of Mt. Simurai's growth in Baao, Camarines Sur, which intends to become a
prospective tourist destination. It also indicates that the development of Mt. Simurai will
be decided by a group of stakeholders, or those who have the power and authority to alter
the development process: 1) the local government unit, 2) the local residents, and 3) the
tourist.
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Concept of tourism development
Factors affecting tourism development
Theories of tourism
development
Gaps in
literature
Figure 1
Theoretical Paradigm of the Study
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22
Figure 1 shows the theoritical frameworks of this study that helps Mt. Simurai
become a tourist destination in Baao Camarines Sur and also it can helped the local
government unit and the Department of Tourism to developed and improved this
destination..
This development theory provides a suitable framework and platform to illustrate
the process of tourism development. Such methods are more complex because the
tourism industry comprises diverse interrelated fields. This theory provides the analytical
framework from where it stands, as the progression in tourism development can be
explored. This theory is related to our study because it will strengthen the development of
Mt. Simurai as a tourist destination in Baao, Camarines Sur. The performance and
competitiveness of the tourist sector are essential components of the destination's
economic development, with its distinctive and enduring natural resources serving as the
major attraction. As the goal continues to develop, it will be inevitable to reach the stage
of stagnation and degradation.
The more deteriorated a location is, the less attractive it is to tourists. Therefore,
the researchers developed this theory to assist the municipality of Baao, Camarines Sur in
producing an Electronic Travel Guide Book and promoting Mt. Simurai as a tourism
destination, as well as to guide and support the Local Government Unit Tourism Office,
inhabitants, and visitors in sustaining the destination's growth.

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Conceptual Framework of the Study
The conceptual framework of this study utilized the systems approach, which
includes the Input, the Process, the Output, and the Feedback loop. As shown in figure 2,
the conceptual paradigm explains the flow of the study entitled “Mt. Simurai: as Tourist
Destination in Baao, Camarines Sur.”
INPUTS. The input of this study includes the profile of Mt. Simurai in terms of
Location and Accessibility. It also consists of the destination attributes along with
Location, Accessibility, Tourist Activities, and Safety & Security, the challenges
encountered by the respondents.
PROCESS. This section entails a data collection questionnaire, observation, and
interpretation of acquired data. The e-guidebook based on the findings can help the
improvement and showcase Mt. Simurai as a tourist destination.
OUTPUT. Finally, the researchers conclude that Mt. Simurai is a tourist
destination. The production of this study is in the form of an electronic travel guidebook
to develop and promote Mt. Simurai as a tourist destination.
FEEDBACK. This refers to the process through which researchers review the
study’s output and determine whether the input or process must be modified and
enhanced in order to fulfill the objective of the research.

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INPUT PROCESS OUTPUT
• The profile of Mt.

Simurai as a Tourist
Destination in Baao
Camarines Sur, in
terms of:
a. Location
b. Accessibility
• Site visit
• Observation
• The destination
• Distribution of
attributes of Mt.
questionnaire Electronic Travel
Simurai as potential
tourist destination • Gathering of data Guide Book
along: through
a. Location questionnaires
b. Accessibility
d. Safety and security
• The challenges
encountered by the
respondents.
FEEDBACK
Conceptual Framework
Figure 2
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NOTES
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Finland https://www.academia.edu/7879947/Tourist_Destination?sm=b
Chen, Y., Li, Y., Gu, X., Chen, N., Yuan, Q., & Yan, M. (2021). Evaluation of
Tourism Development Potential on Provinces along the Belt and Road in China:
Generation of a Comprehensive Index System. Usda.gov.
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Hung, V.V.; Dey, S.K.; Vaculcikova, Z.; Anh, L.T.H. The Influence of Tourists’
Experience on Destination Loyalty: A Case Study of Hue City, Vietnam.
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Islam, S. M. N., & Akter, Sk. R. (2021). Problems and Prospects of Tourism
Industry in Bangladesh: A Study on Cumilla District. South Asian Journal of Social
Studies and Economics, 27–35. https://doi.org/10.9734/sajsse/2021/v10i430271
Khan, N., Hassan, A. U., Fahad, S., & Naushad, M. (2020). Factors Affecting the
Tourism Industry and Its Impacts on the World's Global Economy. SSRN Electronic
Journal. https://doi.org/10.2139/ssrn.3559353
Mazur, I., Aliyev, R., & Zhelizko, Y. (2020). “THE SAFETY AND SECURITY OF
THE TOURISM ENTREPRENEURSHIP POTENTIAL REALIZATION IN
MODERN CONDITIONS”. Baltic Journal of Economic Studies, 6(5), 203–208.
https://doi.org/10.30525/2256-0742/2020-6-5-203-208
Mota N, Paranal C, Priolo R, et al, “Nalalata Falls, A potential tourist destination in

Bula Camarines Sur”, Undergraduate thesis, October 2017
Padua K, Ronan J, Tomenio L, et al. “Municipality of Ocampo, Camarines Sur,

Potential Tourist Destination”, Undergraduate Thesis, October 2017
Poku, G., & Boakye, K. (2019, October). Insights into the safety and security
expressions of visitors to the Kakum National Park: Implications for... ResearchGate;
Elsevier.https://www.researchgate.net/publication/336186132_Insights_into_the_safety_
and_security_expressions_of_visitors_to_the_Kakum_National_Park_Implications_for_
management
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Preko, A. (2020). Safety and security concerns at the beach: Views of migrant
visitors in Ghana. Tourism and Hospitality Research, 21(1), 73–85.
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Shimizu, T., & Okamoto, H. (2022). Tourism infrastructure and the environment:
how does environmental regulation affect welfare, tourism industry, and domestic
wage inequality? The Japanese Economic Review. https://doi.org/10.1007/s42973-021-
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Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2020).

Sustainable tourism development and competitiveness: The systematic literature
review.Sustainable Development, 259–271. https://doi.org/10.1002/sd.2133
Biswas, C., Omar, H. & Rashid-Radha, J.Z.R.R. (2020). THE IMPACT OF

TOURIST ATTRACTIONS AND ACCESSIBILITY ON TOURISTS’
SATISFACTION: THE MODERATING ROLE OF TOURISTS’ AGE. GeoJournal
of Tourism and Geosites, 32(4), 1202–1208. https://doi.org/10.30892/gtg.32402-558.
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PERCEIVED RISK AND THE SUBJECTIVE SAFETY OF TOURISM ACTIVITY
IN THE ERA OF COVID-19. GeoJournal of Tourism and Geosites, 36(2spl), 580–588.
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Candrea, A. N., & Ispas, A. (2021). Profiling Visitors to Romanian Ecotourism
Destinations. Sustainability, 13(5), 2958.
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Quoquab, F.; Mohammad, J.; Mohd Sobri, A.M. Psychological engagement

drives brand loyalty: Evidence from Malaysian ecotourism destinations. J. Prod.
Brand Manag. 2021, 30, 132–147.
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(2022). The Significance of Digital Marketing in Shaping Ecotourism Behaviour
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Khan, A. U. (2022). Impact of tourism development upon environmental
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Implementing an Effective Ecotourism Strategy for the Philippines. In Tourism in
the Philippines (pp. 23-45). Springer, Singapore.
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CHAPTER 3
RESEARCH METHODOLOGY
This chapter presents a description of the research process. It provides
information concerning the method used in undertaking the research and a justification
for the use of this method. It describes the various stages of the research methodology,
including the research method, the respondents, the data-gathering instruments, and the
statistical treatment of the data.
Research Method
The researchers preferred to use mixed-method specifically quantitive and
qualitative, in interpreting the data utilizing a survey questionnaire and interview. A
mixed method in the sense that the data was gathered using survey questionnaires,
checklists, and observation designed to describe and interpret Mt. Simurai as a tourist
destination. Based on the survey questionnaire and interview, the method emphasized the
actual happening or the existing condition of the place. The researcher also gathered the
data through survey questionnaires and visiting the site among selected persons to further
analyze and support the data. This method helped the researchers to determine the profile
of Mt. Simurai as tourist destination in Baao Camarines Sur, the status of this tourist
destination may benefit the LGU on tourist destinations and recommendations that can be
proposed to enhance the tourist destination in Baao, Camarines Sur.

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29
Locale of the Study
This study will be conducted in Baao Camarines Sur. The researchers will gather
respondents who reside in Region V. The researchers will distribute the survey
questionnaires through google Forms and hard copy and conduct an interview through
guide questions. The questionnaire and interview guide are self-made. The researchers
used Slovin’s formula and Random sampling in the study. Slovin’s formula was used to
acquire the sample size or the actual percentage of the population to be considered as a
sample of the study.
Respondents
The respondents are the primary data sources required to complete the study, and
by using them, the research task is completed. The proponents used a random sampling
method to classify the respondents. This method is the most straightforward of all
probability sampling since it only involves a single random selection and requires little
advanced knowledge about the population.
The fundamental goal of random sampling is to study and concentrate on specific
features of the population of interest to answer the research questions successfully.
Researchers purely consider the purpose of this study and the target respondents'
understanding.
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30
The researchers chose the Local Residents, Local Government Unit personnel, and
Tourists as they are the crucial components determining whether the research project
succeeds or fails. There were (60) respondents who participated in this research. This
includes Twenty residents, Twenty tourists who have already visited Mt. Samurai, and
Twenty from the Local Government Unit of Baao. There are no specific requirements for
their selection, only validation of research. The respondent answered the self-made
questionnaires given to them and the interview guide questions that provided the data
needed for this study.
Data Gathering Procedure
According to e.g., Brookhart and Dunkin 2003; Lai and Waltman 2008.”
Questionnaires and interviews are often used in mixed-method studies investigating
educational assessment. In contrast, questionnaires can provide evidence of patterns
amongst large populations, qualitative interview data often gather more in-depth insights
on participants attitudes, thoughts, and actions” (Kendall, 2008).
The study began by seeking approval about the topic and the problem from the
panelist. The researchers conducted a formal interview using guide questions. Also, the
researchers used the google form and a hard copy of the questionnaire to personally
distributed it to the target respondents. The actual performance and presentation of the
study were done. The study instrument was distributed using Google forms and emailed
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and messaged to respondents by the researcher; paper questionnaires and interviews with
guiding questions were also administered to respondents in person. Respondents were
given sufficient time to complete questionnaires throughout the data collection process.
The surveys were hand-delivered by the researchers to the respondents, and the
Google forms were sent by email and messenger to ensure that the respondents submitted
all data and information required for the study. The results of the study were organized,
tallied, and interpreted by the researchers. Aside form the questionnaire, the researchers
personally visited the tourist destination and conducted their own observation.
Data gathering Tools
The self-made questionnaire checklist and interview guide questions are the
primary data collection tools. The google form and hard copy of the questionnaire were
used to gather data about the profile and destination attributes of Mt. Simurai, and
interview guide questions were used to collect information about the challenges
encountered in Baao, Camarines Sur. The self-made questionnaire and interview were
designed to elicit the respondents about the destination attributes and the difficulties
faced by the tourists in Simurai. The researchers used a random sampling method to
classify the respondents. The study used the Likert Scale to analyze the destination
attributes of Mt. Simurai as a potential tourist destination in Baao, Camarines Sur. The
scales used was:
4-Strongly Disagree, 3- Disagree, 2- Agree, and 1- Strongly Agree

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Questionnaire
This instrument is the primary tool used in the study to identify whether Mt.
Simurai has the potential to become a tourist destination or not; the questionnaire and
interview guide was made to gather reliable and concrete information.
The questionnaire is composed of two parts namely: Part I: The destination
attributes of Mt. Simurai as a tourist destination along; (a) Location, (b) Accessibility, (c)
Tourist activities, (d) Safety and Security. Part II: The interview guide is composed of:
The challenges encountered in Mt. Simurai as a tourist destination.
Administration and Retrieval of the Questionnaire
The researchers distributed and retrieved the questionnaires through google forms.
In addition to the data gathered, the researchers personally distributed the hard copy of
the questionnaire to the target respondents. The data generated were tabulated and
interpreted using appropriate statistical tools.
Validation of the Questionnaire
After the study title defense and considering the panel's comments and
recommendations, the researcher gave the adviser the questionnaires to evaluate. To
understand how the respondents interpret the questions, the researchers also consider the
dry run's result. To verify the validity of the questionnaire, the researchers distributed it
using Google Forms to a sample of 20 potential tourists in the

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Camarines Sur. The final distribution of the questionnaire did not include the twenty
respondents above. Additionally, a reliability analysis was performed on the pilot study
data to assess the internal consistency of the instruments using Cronbach's Alpha.
Reliability of the Instrument
To determine the destination attributes of Mt. Simurai this study will employ an
internal consistency test of reliability. According to Middleton (2020), when a test has
multiple items intended to determine the same construct, the extent to which the thighs
are consistent. If all the assertions are internally consistent, the researcher can be sure
they are all credible indicators of the investigated variables.
The Destination Attributes Of Mt. Simurai As a Potential Tourist Destination

Cronbach Alpha Internal Consistency
Location 0.94 Excellent
Accessibility 0.98 Excellent
Tourist Activities 0.96 Excellent
Safety and Security 0.95 Excellent
Statistical Treatment of Data
The statistical tools used by the researchers in analyzing and interpreting data are
Weighted Mean. Ranking ordering method another descriptive statistical method that was
used is the ranking method to show the destination attributes of Mt. Samurai in terms of
Location, Accessibility, Tourist Activities, and Safety and Security.

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Weighted Mean refers to the mean of two or more groups that take account of or
weights the size of the groups when the size of one or more of the groups differ. It is used
to measure the extent and value of responses on the benefits that the LGU on the tourist
destination can derive.
The Formula:
𝑻𝑴𝑭
𝑾𝑴 =
𝑵
Where:
TWF = Total Weighted Frequency
N = number of respondents
Percentile was used to indicate the value of which a given percentage of
observations in a group of observation fall.
Formula:
𝑓
𝑷= 𝑥 100
𝑛
Frequency count was used to determining the percentage of each response. To describe
the destination attributes scale based on the experiences in Mt. Simurai, the scale below
was considered:
Scale Interval Verbal Interpretation
4 3.50-4.00 Strongly Agree

3 2.50-3.49 Agree
2 1.50-2.49 Disagree
1 1.00-1.49 Strongly Disagree
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NOTES
Harris, Lois R., and Brown, Gavin T.L. "Mixing interview and questionnaire
methods Practical problems in aligning data," Practical Assessment, Research, and
Evaluation: Vol. 15, Article 1. 2010
Padua K, Roman J, Tomenio L, et al. “Municipality of Ocampo, Camarines Sur,

Potential Tourist Destination,” Undergraduate Thesis, October 2017
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CHAPTER 4
MT. SIMURAI AS A TOURIST DESTINATION IN BAAO, CAMARINES SUR
This chapter presents the results of the study Mt. Simurai. A tabular presentation of
the data was followed by a written analysis to offer a better understanding of the research.
This also contains the answer to the survey questions and observing the destination
provided by the respondents.
I. Profile of Tourist Destination
This section illustrates the profile of Mt. Simurai in terms of Location and Accessibility
A. Location. Mt. Simurai is located in Buluang, Baao, Camarines Sur. It is also known
that fewer people are living near Mt. Simurai and there are still no businesses and
establishments built in the area. The houses are also constructed far away from one
another. This implies that being in a rural area like Baao, Camarines Sur, the
destination is a natural-based attraction. It is necessary to maintain it in its natural
state to enhance the unique experience of tourists, especially those not from rural
areas. According to Mr. Rodolfo Bigueja, the son of the late Fabian Bigueja, the
owner of the parts of Mt. Simurai, they have known about the place for several years
already. But in 2020, during the pandemic, that’s the time that it became more
popular, and they decided to open it for tourism activities.

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B. ACCESSIBILITY. Accessibility is an essential factor in tourism that
allows tourists to reach their destination. Based on the data gathered, the most
commonly used means of transportation is Habal-habal. Since the passage to Mt.
Simurai is relatively narrow, many tourists prefer to use habal-habal. All tourists
visiting Mt. Simurai can hire a habal-habal to reach the location because some four-
wheeled vehicles can't pass through. Riding in habal habal going to the site can give
an exciting experience because you can see the view of ways to get to the destination
and feel the fresh air while riding. However, while riding a motorcycle or habal
habal make sure that everything is okay, don’t move or what ever for your safety,
relax and enjoy the view. Habal-habal is a passenger, who usually ranges from two to
three persons, sits behind the driver, and is close to each other. Also, habal habal can
be used for emergency purposes because it is the one who can pass through the
traffic.
It is noticeable that the path going to Mt. Simura is not yet fully developed. That's
why some people visiting Mt. Simurai parked their cars at the cemented part of
Liboton St., Buluang, Baao. Based on the study of Huang-Ping Yen, Po-Chi Chen &
Kung-Cheng Ho (2021) observe that the degree of accessibility is based on the road,
rail, and air infrastructure and on time necessary to reach the market, which affects
the tourism flows as determinants of the total factor productivity of a region.

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II. DESTINATION ATTRIBUTES OF MT. SIMURAI
Table 1
Destination Attributes of Mt. Simurai in terms of Location
Location Weighted Verbal Rank
Mean Interpretation
The destination has a Breath taking 3.58 Strongly Agree 1
scenery
The destination is a place to unwind 3.52 Strongly Agree 3
Mt. Simurai is a Nature and ecotourism 3.53 Strongly Agree 2
site
Mt. Simurai is a new developing 3.47 Agree 4
destination
Residents may put small stores near the 3.10 Agree 8
area.
Local officials may have an extra income 3.15 Agree 7
by providing tourists a local tour guide
that will lead them to Mt. Simurai
Arrival of new technological 3.28 Agree 6
opportunities like blogging, video
promotion and many more.
Eco-tourism development is visible in the 3.32 Agree 5
area.
Average Weighted Mean 3.37 Agree
LOCATION. Table 1 presents the destination attributes by the respondents in
terms of location. It shows that “The destination has a breath taking scenery” ranked 1st
which has a weighted mean of 3.58,”Mt. Simurai is a nature and ecotourism site” with
3.53, “The destination is a place to unwind” with 3.52; last in rank is “Residents may put
small stores near the area” which has a weighted mean of 3.10. The computed average
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weighted mean of destination attributes along location is 3.37, and all indicators were
averagely treated with a verbal interpretation of Agree.
It implies that the destination attribute of Mt. Simurai in terms of location is “The
destination has a Breath taking scenery” that tourists may enjoy during their visit. This
scenery is also called “instagrammable” which excites tourists to show what Mt. Simurai
has and what the destination can offer to the Potential tourist who plans on going to Mt.
Simurai. It says that Mt. Simurai is a destination where you can be stress-free. It is also
perfect for the tourist who loves and cares for our mother nature because its photographic
location is undeniably relaxing because of its natural beauty; people in other places want
to see or visit this site, primarily to those hikers, campers, and nature lovers. It is also
perfect for those students who are suffering in their school works, just be there, relax,
take a break and smell or feel the fresh air of the environment. Taking a break from your
daily routine like in works, studies, businesses and other things can give your body and
mind a rest and can function/work well.
Based on the study of Amare Arellano (2019), Tourism is defined as spending
time away from home for amusement, leisure, or enjoyment while taking use of
professionally offered services. Is a destination the place to which a person travels or the
location to which something is transported? Mt. Simurai is one of the destinations that
tourists from other places can travel to see or visit the breathtaking scenery of this site.
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40
Table 2
Destination Attributes of Mt. Simurai in terms of Accessibility
Accessibility Weighted Verbal Rank

Mean Interpretation
Availability of local parking 3.13 Agree 5
It allows tourists to try new tourist 3.35 Agree 3
attractions in the municipality of
Baao
It creates interest in the tourist, 3.28 Agree 4
especially tourists coming from
nearby municipalities
The place has a lot more to develop 3.43 Agree 2
on how tourists can access Mt.
Simurai.
Provide extensive print labeling or 3.45 Agree 1
signage
ACCESSIBILITY. Table 2 presents the destination attributes of Mt. Simurai
interms of accessibility. It shows that “The place has a lot more to develop on how tourist
will have access going to Mt. Simurai.”which has 3.45 weighted mean and it is ranked
1st, “Provide a large print labeling or signage” with 3.43; “It allows tourist to try new
tourism attraction in the municipality of Baao” with 3.35. The total weighted of
destination attributes of Mt. Simurai in terms of accessibility is 3.33, and it is interpreted
as disagree.
The destination attributes of Mt. Simurai in terms of accessibility say that the
destination provides extensive print labeling or signages. Also, The place has a lot more
to develop on how tourists will access Mt. Simurai.. So that the tourist near the
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41
destination has a lot of advantages because knowing the place can also be a tour guide for
the tourist that is not familiar with that place. Providing large print signages in the
destination can attract tourists to see and visit the site. Also, having a new development
destination is one of the most significant opportunities for the local government unit to
have extra income. Also, they give people recreation where they can leave their daily
life/routine for a while. Having a new destination can make us interested in visiting that
place to see what things can be there to make us enjoy. As the study of Brielle Gillovic,
and Alison McIntosh (2020), states, accessibility is a contemporary tourism issue. In its
broadest sense, accessibility ensures the development of products, services, and
environments that allow everyone to use and benefit from them.
Table 3
Destination Attributes of Mt. Simurai in terms of Tourist Activities
Tourist activities Weighted Verbal Rank
Mean Interpretation
You can have kite flying at Mt. 3.57 Strongly Agree 3
Samurai
You can camp, picnic, plant a tree, 3.58 Strongly Agree 1.5
and hike with your family and
friends.
It has a nature photographic location 3.58 Strongly Agree 1.5
You can promote the destination 3.53 Strongly Agree 4
through blogging.
It offers a different experience 3.20 Agree 5
compared to nearby competitors
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42
TOURIST ACTIVITIES. Table 3 presents the destination attributes of Mt.
Simurai in terms of tourist activities. It shows that both ranked 1st is “You can camp,
picnic, plant a tree nd hike with your family and friends & It has a nature photographic
location” with 3.58; “You can have kite flying at Mt. Simurai” with 3.57; “You can
promote the destination through blogging” with 3.53, and all of this has interpreted as
Strongly Agree. The total weighted mean of destination attributes in tourist activities is
3.49, interpreted as Agree. Destination attributes of Mt. Simurai in terms of tourist
activities say that in Mt. Simurai you can camp, picnic, plant a tree, and hike with your
family and friends. According to Pérez-de-Azpillaga et al. (2020) explained that a
tourism destination is a unique location that receives tourism activities. It identifies and
equipment the tourist resources that fuel the activity.
Table 4
Destination Attributes of Mt. Simurai in terms of Safety and Security
Safety And Security Weighted Verbal Rank
Mean Interpretation
The locals at this tourist attraction are welcoming 3.20 Agree 3
to visitors.
There are warning signs posted throughout the 2.98 Agree 4
area.
Residents are willing to guide and give the right 2.75 Agree 5
directions to the tourists visiting the place.
The locals respect the privacy of tourists during 3.28 Agree 1
their visit.
There is someone to go to or assist if the tourist has any 3.23 Agree 2
concerns about their visit.
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43
SAFETY AND SECURITY. Table 4 presents the destination attributes of Mt.
Simurai regarding safety and security. It shows that “The locals respect the visitor’s
privacy” is ranked 1st, which has a weighted mean of 3.28; “The Mt. Simurai can be
preserved because it’s a natural ecotourism site the area” with 3.23, “The locals at this
tourist attraction are welcoming to visitors” with 3.20. All of this is interpreted as
disagreement. The total weighted destination attributes of Mt.Simurai in terms of safety
and security is 3.09 and interpreted as Agree.
The destination attributes of Mt. Simurai in terms of safety and security say that
the locals respect the privacy of tourists during their visit. It says that respecting visitors’
privacy is essential in one’s destination to feel the tourist that they are safe in the place
that they chose to stay and relax. It can also give the tourists positive feedback that they
can recommend and promote the said destination, and it will help the goal to become
more popular. Respecting tourist privacy can feel that they are welcomed and not full of
judgment but full of joy and excitement. Also, they can be free of what they want to do or
make in that destination. The study by Torralba, Murphy & Ylagan, and Alex D. (2021)
described that safety and security are essential factors to tourists when choosing a
destination and when selecting a hotel to stay int. The first aspect tourists consider to be
protected from risks and hazards. It is also essential that the safety and security of tourists
is the first thing that LGU and tour the guide needs to ensure/ensure, especially if the
destination is adventurous or in an ecotourism site just like Mt. Simurai.

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III. Challenges Encountered of the Respondents
Based on the interview, we gathered the challenges encountered by the
respondents in Mt. Simurai.
According to the respondents, the challenge they encountered in terms of
Location was "Mt. Simurai is far from the main road," which most of the respondents
experienced during their visit to the destination. It is far from the main road because you
will still need to trek when you go to Mt. Simurai, it is considered the highest peak in
Baao. There's still a need to develop an alternative road going to Mt. Simurai for the sake
of the tourists who want to visit the destination but aren't capable of doing so.
Respondent G Office in charge of the Tourism Office, said in terms of
Accessibility, most of our respondents have similar challenges. They've said that the road
to Mt. Simurai is not that accessible, especially to tourists with a vehicle. Many of them
thought that motorcycles could pass through. Still, it is only accessible at the cemented
part of the barangay road. Only those who love trekking and extreme adventures will
enjoy the destination.
According to Respondent A Municipal Agriculturist, Respondent E and P,
residents, said that the challenges they have encountered in terms of Tourist Activities.
Only limited activities can be done at the destination, with the most similar answers
among our respondents. They've said that only limited activities can be done because it is
far from the main road and some equipments that will be used to do such activities will
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be hard to set up and bring to Mt. Simurai. A group of Tourists had already tried
paragliding and extreme ATV ride at the destination. That may be evidence that Simurai
is meant for adventurous people.
As for Respondent G officer in charge of the Tourism office, Respondent A,
Municipal Agriculturist, Respondent E said that in terms of Safety And Security. When
you go to Mt. Simurai, no barangay officials will welcome you, maybe because it is far
from the residential area. This explains why most of our respondents said that there a
"unavailability of Brgy/local officials" the said officials may guide the tourists during
their visit and may rescue them in case of emergency. According to the O.I.C Tourism
officer of Municipality of Baao, the barangay is willing to assign barangay tanods and a
trained emergency response team. But upon the visit, tourists may give an amount of 10
pesos as a fund in case of emergency happen at the area.
With this result, the researchers developed an impression that the destinations
need to be involved in the area management and development because they are directly
related to the tourist destination. This will help the barangay and Local Government Unit
of Baao; raining can be done to increase their capacity so that they can become the main
actors in their municipality. This kind of action can provide opportunities for improving
the destination of Mt. Simurai in Baao, Camarines Sur.

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IV. Proposed Electronic Guidebook for Mt. Simurai
Based on the findings, the researchers devised an idea to make an electronic
guidebook to promote and highlight the beautiful scenery of Mt. Simurai to increase
recognition of the destination locally and internationally. The researchers showcase the
beautiful spot that Mt. Simurai offers, such as recreational activities, and the current state
of Mt. Simurai through an electronic guidebook.
This electronic travel guidebook is a valuable communication strategy between
prospective visitors and tourists to help the researchers market the potential destination in
Mt. Simurai at Buluang, Baao, Camarines Sur. Through this, can create a source of
information, increase demand, generate higher revenue, ensure the long-term success of
the destination, and persuade more tourists and visitors. The electronic travel guidebook
will use these as a guide as they journey to the destination. This output can also be a
helpful tool for the local government unit of Baao, especially the tourism department, as
they can use it as a guide to showcase the beauty of the destination.
Electronic travel guide book can also used while you are in your house, just
imagine that you are traveling and you need to find the destination you want/go, through
of this tool you can see other beautiful, historical, cultural and adventurous places around
the world.
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This video is private, only the person who has a copy of the Cd or link can access the
video. The Qr Code and the link below promotes the beauty of Mt. Simurai as tourist
destination in Baao, Camarines Sur, where you can have a little peak of the majestic and
scenic view of this destination.
https://youtu.be/1MJpD1NPF1Y
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NOTES
Chauhan A., Shukla, A., & Negi, P. (2018) “Safety and security measures
adopted by the hotels and their impact on customer relationship management”,
International Journal of Research -Granthaalayah, 6(1), 118-125..
https://doi.org/10.29121/granthaalayah.v6.i1.2018.1600
Marco te Brömmelstroet, Carey Curtis, Anders Larsson & Dimitris

Milakis (2016) Strengths and weaknesses of accessibility instruments in planning
practice: technological rules based on experiential workshops, European Planning
Studies, 24:6, 1175 1196, DOI: 10.1080/09654313.2015.1135231
Mwau, Dr. Jonathan & Viola, Owiyo (2018) “Safety and Security in Tourism
Destinations: It’s moderating role in the Destination Competitiveness Determinants
and Destination Competitiveness Nexus in Western Kenya Circuit”,International
Journal of Research in management & Business Studies,
https://www.academia.edu/37903176/Safety_and_Security_in_Tourism_Destinations_Its
_moderating_role_in_the_Destination_Competitiveness_Determinants_and_Destination_
Competitiveness_Nexus_in_Western_Kenya_Circuit
Torralba, M., & Ylagan, A., (2021) “Safety and Security among Resorts in
Batangas Province.”Asia Pacific Journal of management and Sustainable Development,
9(2), 80-99, https://research.lpubatangas.edu.ph/wp-content/uploads/2022/02/09-
APJMSD-2021-31-1.pdf
Yen, P., Chen, C., & Ho, C. (2021). Analyzing Destination Accessibility from the of
Perspective Efficiency Among Tourism Origin Countries. SAGE Open.
https://doi.org/10.1177/21582440211005752
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CHAPTER 5
SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS
This chapter presents an overview if the highlights of the findings of the study
titled “Mt. Simurai as a tourist destination in Baao, Camarines Sur ” and the Conclusion,
which are drawn from the Findings and Recommendations.
Summary
This study aims to determine Mt. Simurai as Tourist Destination in Baao,
Camarines Sur.
Specifically, it sought to answer the following questions:
1. What is the profile of Mt. Simurai as a tourist destination in Baao, in terms of?
a. Location
b. Accessibility
2. What destination attributes of Mt. Simurai as a potential tourist destination along;
a. Location
b. Accessibility
d. Safety and Security
3. What are the challenges encountered in Mt. Simurai as a tourist destination?
4. What output can be proposed based on the findings of the study?

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PROFILE OF MT. SIMURAI
Location.
Mt. Simurai is a municipality of Baao is not yet fully developed. According to the
compilation of the survey answered by the Local Residents, Local Government Unit, and
Tourists regarding the profile of Mt. Simurai at Buluang, Baao, Camarines Sur, most
respondents answered rural area.
Hence, the researchers concluded that the destination has a breath takingg scenery
that tourists may enjoy during their visit and it is also perfect for the tourist who loves
and cares for mother nature because of its photographic location is undeniably relaxing
because of its natural beauty.
The LGU must improve the pathways going to the destination and set its priorities
and pay attention. Plan for rural development and give priority to the sector and rural
connectivity. Engage with the Buluang community in Barangay Baao
Accessibility
Mt. Simurai provides a safe and secure environment for tourists. However,
accessibility to the destination due to road conditions will likely affect the potential
tourist visiting the destination. An ecotourism destination that provides relaxation and
serenity will surely attract tourists, especially those with natural attractions and elements.
Moreover, the goal can host a different tourism activity that can cater to the tourist,
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improving their visiting experience and creating spending opportunities. Likewise,
residents play an indispensable role in the destination.
Thus, habal-habal is the most favored mode of transportation. It can quickly
locate with the internet's help about the destination. Tourist in Mt. Simurai in Baao
Camarines Sur is not advisable to visit during the rainy season due to their unsafe road
conditions.
The Mt. Simurai must innovate and improve its location and accessibility for it to
continuously maintain and attract more tourists to be a tourist destination. Pathways and
appropriate signage within the destination could be of great value to tourists.
DESTINATION ATTRIBUTES OF MT. SIMURAI
This study has destination attributes of Mt. Simurai as a tourist destination in Baao,
Camarines Sur. This includes the location, accessibility, tourist activities, and safety and
security.
Location
As observed in table 1, the indicators are verbally interpreted as Agree by the
respondents with an average weighted mean of 3.37; however, out of all the indicators
stated in the table. Three of the results strongly agreed that the destination has
breathtaking scenery, with a weighted mean of 3.58; the goal is a place to unwind, with a
weighted mean of 3.52, Mt. Simurai is a nature and ecotourism site, with a weighted
mean of 3.53. treated as agreed were; Mt. Simurai is a new developing destination, 3.47;
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Eco-tourism development is visible in the area, 3.32; Arrival of new technological
opportunities like blogging, video promotion and many more,3.28; Local officials may
have an extra income by providing tourist a local tour guide that will lead them to Mt.
Simurai, 3.15; Residents may put small stores near the area, 3.10.
The researchers concluded that Mt. Simurai is a destination with Breathtaking scenery
that tourists can attract. It is highlighted in the gathered information that the destination
attributes in terms of location is one of the reasons why some tourist visit these place.
The LGU and barangay Baao must initiate livelihood programs for the alternative
source of living of the locals, such as providing them free small food stalls that they can
install along the way to Mt. Simurai , where tourists can buy from it.
Accessibility
As observed in table 2, the indicators are verbally interpreted as Agree by the
respondents, with an average weighted mean of 3.33. Provide large print labeling or
signages, 3.45; The place has a lot more to develop on how tourists will have access
going to Mt. Simurai, 3.43; It allows tourists to try new tourism attractions in the
municipality of Baao, 3.35; It creates interest to the tourist especially to tourist coming
from nearby municipalities, 3.28; Availability of local parking , 3.13.
The researchers concluded that the destination attributes in terms of accessibility can
provide large print labeling or signages that help the tourist reach the Mt. Simurai without
the help of locals.

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The LGU must develop a tourism development plan and invest more on how the
destination will be more appealing to the tourists like putting up a local store, visible
signages and clear pathways of the destination.
Tourist Activities. As observed in table 5, the indicators are verbally interpreted as
Agree by the respondents, with an average weighted mean of 3.49 however, out of all the
indicators stated on the table, four of the result strongly Agreed that It has a nature
photographic location and You can camp, picnic, plant a tree and hike with your family
and friends, 3.58; You can have kite flying at Mt. Simurai, 3.57; You can promote the
destination through blogging, 3.53 and treated as agree It offers different experience
compare to nearby competitors, 3.20.
As a result, the researchers conclude that Mt. Simurai's tourism activities may be
enhanced as suggested, allowing residents and tourists to enjoy the area's natural
environments in addition to camping, planting a tree, and providing a breathtaking scenic
view that can be captured on camera to improve tourist comfort and provide them with
more opportunities to spend money. Due to its compatibility with other economic
activities, it has a huge potential to drive local economic growth and social
transformation..
Mt. Simurai should provide extra activities such as climbing and trekking due to the
fact that it is located in a rural area and is typically free to visit. Improving physical
activity, or adventure, as well as seeing nature and participating in cultural interaction or
exchange. Thus, enhancing the visiting experience might also result in more opportunities
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for tourists to make purchases. In order for people to return to Mt. Simurai, the following
conditions must be fulfilled:
Safety and Security. As observed in table 4, the indicators are verbally interpreted as
Agree by the respondents, with an average weighted mean of 3.09. treated as agreed
were; The locals respect the privacy of tourists during their visit, 3.28; There is someone
to go to or assist if the tourist has any concern about their visit, 3.23; The locals at this
tourist attraction are welcoming to visitors, 3.20; The locals at this tourist attraction are
welcoming to visitors, 2.98; Residents are willing to guide and give the right directions to
the tourists visiting the place, 2.75.
The researchers concluded that the destination attributes in terms of safety and
security can locals respect the privacy of tourists during their visit so that tourists can feel
that they are safe and they can relax without annoying or disturbing them.
Promote the destination and the local resident must continue to respect the pricacy of
the tourists during their visit. Respecting tourist privacy can feel that they are welcomed
and not fully judgement but full of joy and excitement.
CHALLENGES ENCOUNTERED BY THE RESPONDENTS
This study has distinguished the challenges encountered of Mt. Simurai as tourist
destination in Baap, Camarines Sur. This includes the location, accessibility, tourist
activities and safety and security.

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Location
The findings revealed that Mt. Simurai possesses the Mt. Simurai. According to
the respondents, residents, "Mt. Simurai is far from the main road," that most of the
respondents experienced during their visit at the destination. It is really far from the main
road because you will still need to trek when you go to Mt. Simurai, it is really
considered as the highest peak in Baao. There's still a need to develop an alternative road
going to Mt. Simurai for the sake of the tourists who wants to visit the destination but
aren't capable to do so. It is also highlighted in the gathered information untouched and
hidden paradise that Mt. Simurai has.
This challenges encountered made the tourists to know about the pathways they
are going to. The destination is far from the main road is also one of the challenges
encountered by the respondents. Mt. Simurai is a hidden in the middle of forests and hills,
has a relaxing nature and friendly ambiance.
The LGU must also improve and organize the management in Mt. Simurai for its
sustainability, where both the municipal and residents can benefit from it. With the help
of DPWH, additional infrastructures such as pathways and CR would also make the
destination more accessible to tourists.
Accessibility
Many mountains were inaccessibility due to the dangerous terrain until
improvements, such as pathways, were constructed. Mt. Simurai is a situated on the
middle of a mountains, hilly, rocky and part of barangay buluang. Most of the
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respondents explained that to reach Mt. Simurai, the tourist must walks because of hill
and rocky trail. They mentioned that it would take 30 mintues to get to the mountain.
However, barangay Baao can be accessed through vehicles such as habal-habal,
tricycle/topdown. Because of the steep trail going to Mt. Simurai, it was found out that it
is dangerous to hike during rainy days. One respondent testified that there visible
signages and warnings and caught to Mt. Simurai when its developed.
The government, the people who live there, and the tourists all need to work
together to make a place safe and secure. They will be the one who is willing to help he
tourist and visiors by guiding them the right direction going to Mt. Simurai. Putting in
place rules that protect the destination's reputation as a good place to visit.
Similarly, government assistance and investment in infrastructure are substantial.
The quality of the local road network and the presence of appropriate signage may be of
great importance to tourists. Imposing inclusion will have a significant influence on the
destination's improvement.
Tourist Activities
Aside from giving aesthetic pleasure, Mt. Simurai also provides opportunities for
awide range of outdoor leisure activities. The findings of this study show that Mt.
Simurai is perfect for adventurous people that seek adventurous activities because it is
located in dangerous and challenging terrain. It was found out that Mt. Simurai is likely
treated as an adventure site. It is also clear from the findings that adventurous activities
such as hiking, camping, and trekking are the adventure tourism activities that
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Mt. Simurai can offer. Some respondents also highlighted that paragliding and rock
climbing could also be done there once they have developed. Other respondents also
mentioned that camping and picnicking are also possible in the area.
Hence, they concluded that there are camping areas on the site where camping
tents can be installed. Sightseeing is also one of the tourism activities that emerged from
the finding of this study, wherein some of the respondents mentioned that Mt. Simurai
has great scenery at the top of the falls where tourists can view Baao Lake.
The LGU must enhance the destination and conduct more activities that can be
done since it is far from the main road and place certain equipments that will be required
to conduct such activities and will be difficult to transport to Mt Simurai.
Safety and Security
As Safety And Security. When you go to Mt. Simurai, no barangay officials will
welcome you, maybe because it is far from residential area. This explains why most of
our respondents said that there a "unavailability of brgy/local officials" the said officials
may guide the tourist during their visit and may rescue them incase of emergency.
Though, according to the O.I.C Tourism officer of Municipality of Baao, the barangay is
willing to assign barangay tanods and trained emergency response team. But upon visit,
tourist may give an amount of 10 pesos as fund in case of emergency happen at the area.
The local government will help the place grow if they run it well. Residents need
to know that tourism development can boost their life quality by giving them access to
more amenities and promoting community growth. Tourists will be less likely to visit a
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place that doesn't have good infrastructure and is hard to get to because they think it's
dangerous and hard to get to.
Put an establishment that can buy emergency things and to make a place safe and
secure, the government, the people who live there, and the tourists all need to work
together. Enforcing a policy that protects the destination's good reputation as a tourist
spot.
PROPOSED RECOMMENDATION FOR FUTURE RESEARCHERS
In view of the findings of the study, proposed recommendations for the future study are
suggested as follows:
1. Further research should be conducted focusing on promoting of Mt. Simurai using digital
platforms such as Promotional Video, Vlogs, and Documentary film. Mt. Simurai has a
huge potential to be the most authentic tourism destination in Camarines Sur. Hence, it
needs more publicity to let the market know the place.
2. A research study on the inclusion of sustainable development of Mt. Simurai should be
conducted.
3. Further research should be undertaken identifying the quality of its facilities and services
of Mt. Simurai to be accredited as the tourist destination of the Department of Tourism.
4. The future research should build upon findings of the previous study to address
unanswered aspects and behind scopes of the current research problem.

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BIBLIOGRAPHY
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Arellano, (2019) “The Image of The Philippines as a Tourism Destination In

Finland” https://www.academia.edu/7879947/Tourist_Destination?
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Municipal of Baao, Camarines Sur” Undergraduate Thesis, Camarines
Sur Polytechnic Colleges, Nabua 2018
Chauhan A., Shukla, A., & Negi, P. (2018) “Safety and security measures adopted by
the hotels and their impact on customer relationship management”,
International Journal of Research -Granthaalayah, 6(1), 118-125.
https://doi.org/10.29121/granthaalayah.v6.i1.2018.1600
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Marco te Brömmelstroet, Carey Curtis, Anders Larsson & Dimitris

Milakis (2016) Strengths and weaknesses of accessibility instruments in
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workshops, European Planning Studies, 24:6, 1175
1196, DOI: 10.1080/09654313.2015.1135231
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(2), 80-99, https://research.lpubatangas.edu.ph/wp-content/uploads/2022/02/09-A
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Perspective Efficiency Among Tourism Origin Countries. SAGE Open.
https://doi.org/10.1177/21582440211005752
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APPENDICES
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APPENDIX A
LETTER TO THE ADVISER
APPENDIX B
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APPENDIX B
LETTER TO THE EDITOR
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APPENDIX C
LETTER TO THE STATISTICIAN
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APPENDIX D
LETTER TO THE PANELIST
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APPENDIX E
April 19, 2022
DR. MARIA JOY INDIAN

Instructor I
This College
Dear Madam,
The 3rd year Bachelor of Science in Tourism Management students in Camarines

Sur Polytechnic Colleges are in the process of conducting research as a part of the
requirements for graduation.
In view of this may we invite your presence to be the chairman of the panel
examines to evaluate the thesis of:
(SGD) BALANE, JOHN EMMANUEL B.

(SGD) BRICIA, JENILYN B.
(SGD) CAMPOSANO, AGNES D.
(SGD) IMPERIAL, MICA KATE V.
Title:
“Mt. Simurai as tourist Destination in Baao Camarines Sur”
The TITLE DEFENSE will be scheduled on May 5, 2022, 8:30-10:30 at the Pearl
Function Hall.
Herewith, please accept a copy of the manuscript for your evaluation, comments
and suggestions.
Thank you very much for your usual acceptance in this invitation.
Very truly yours,
(SGD) MARIA LUISA O. SOTERO, PhD

Tourism Research Instructor
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APPENDIX F
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APPENDIX G
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APPENDIX H
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APPENDIX I
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APPENDIX J
LETTER TO THE CONDUCT THE INTERVIEW
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APPENDIX K
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APPENDIX L
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APPENDIX M
APPENDIX N
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Transcription of Interviews
Part II. Challenges Encontered of Mt. Simmurai as tourist destination
A. Location
Considered as the highest peak so you should expect that it is somehow difficult
to locate.and as of now no available access road going to Mt. Simurai.
(Respondent G, OIC Tourism Office)

Far from the main higway or main road in the barangay
(Respondent A, Municipal Agriculturist)

No available with easy access as of now quite difficult because Mt. Simurai is
very trekky.
(Respondent E,MPDC Officer)
It has a lot of winding roads that are really confusing if you are a first-timer.there
are no facilities in the area. It is too hard to call for emergency incase of
uncertainity.
(Respondent P, Tourist)
The location is not easy to find and it is so far
(Resident K, Tourist)
Mt. Simurai is not easy to locate for the reason that the path that you need to take
is far and somehow not easy to locate.
(Resident M, Local Resident)
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In my own experience, we don’t have any challenges that we’ve encountered.
(Respondent E, Local Resident)
A. Accessibilty
As of now a access road going to Mt. Simurai.
Dirt road, it is difficult to pass by using a gour wheeled vehicles.
(Respondent A, Municipal Agriculturist)
Although habal habal is the best mode4 of transpo going to simurai it's still
difficult because he can't really go straight to Mt. Simurai.
The pathways are not faint-hearted due to its long way to reach the destination. It
is one fo the secluded places in the community and tha there is no household in
the vicinity.
(Respondent P, Tourist)
The road is not accessible and needs to prepare .
(Resident K, Tourist)
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The signal is not accessible.
(Resident M, Local Resident)
That time, we don’t have challenges that we’ve encountered in Mt. Simurai
considering that the weather is good.
(Respondent E, Local Resident)
B. Tourist Activities
Though the destination has great potential because when developing a destination
you really need to allocate a budget
Heavy set up won’t possible

(Respondent A, Municipal Agriculturis Head)
The challenges are that there are few activities that can be done there, it is still
difficult to bring things for tourist activities because it is far, especially if heavy
materials are used
In terms of challenges in activities, there is no nerayb emergency facilitities that

can cater the tourist in terms of uncertainity activities are also limited. Activities
can also bring pollution and can destroy the environment itself is mismanagement
that may occur.
(Respondent P, tourist, student)

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79
The destination is quite far and there has limited activities that you can do.
(Resident K, touris, studentt)
The destination is quite far and the signat is not easy to access.
(Resident M, local resident, student)
C. Safety and Security
So as of now they say there used to be npa but now there are none and then almost
the only thing they limit is when there is road construction
Unavailability of brgy officilas

(Respondent A, Municipal Agriculturist Head)
The nervousness is because of the people who said that there are npas in the area,
but when they go back there a few times, they are not real. Maybe before, yes, but
the other problem is when there is road construction
(Respondent E, MPDC Officer)
Since it is far-fluing the urban are, we reall don’t know that totality of the place. It
is very challenging for the tourist to travel in the area that there is no single person
that may rescue them, trained personnel. We are not as well sure about the wild
anim,als romancing around that place.
(Respondent P, tourist, students)

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There are no establishment that can buy a emergency things and some of the part
of Mt. Simurai is under construction
(Resident K, tourist, student)
The location is safe and secure in day time.
(Resident M, local resident, students)
That time we don/t have any challenges that we encountered to mt. Simimurai
aconsidering that the weather is good.
(Respondent E, local resident, student)

MANAGEMENT
CURRICULUM VITAE
MANAGEMENT
82
JOHN EMMANUEL BRICIA BALANE
Tabuco street, Buluang, Baao, Camarines Sur

balanejohnemman@gmail.com
PERSONAL INFORMATION
DATE OF BIRTH: November 27, 1999
AGE: 23
GENDER: Male
CIVILSTATUS: Single
CITIZENSHIP: Filipino
REGILION: Roman Catholic
NAME OF FATHER: Gilbert T. Balane
NAME OF MOTHER: Rose B. Balane
EDUCATIONAL BACKGROUND
TERTIARY:
San Miguel, Nabua, Camarines Sur
2019-2023
SENIOR HIGH SCHOOL:
La Consolacion College of Iriga

Iriga City
2017-2019
JUNIOR HIGH SCHOOL:
La Consolacion College of Baao
2013-2017
ELEMENTARY:
La Consolacion College of Baao Rinconada
Baao, Camarines Sur
2007 - 2013
MANAGEMENT
83
SEMINARS ATTENDED
• Camarines Sur Business Expo 2022

September 2-3, 2022
Capitol Convention Center, Cadlan, Pili, Camarines Sur
• National Training Global Career Corporate Webinar Series module 2.1

October 14 - 29 2021
Facebook media webinar
• 9th national hospitality and tourism annual convention

September 28, 2019
Albay, Astrodome, Legazpi City
MANAGEMENT
84
JENILYN BEROIN BRICIA
San Francisco, Baao, Camarines Sur

jenilynbricia@my.cspc.edu.ph
DATE OF BIRTH: August 3, 2001

AGE: 21
GENDER: Female
CIVILSTATUS: Single
NAME OF FATHER: Jerico Babol Bricia
NAME OF MOTHER: Evelyn Malapo Beroin
TERTIARY:
2019-2023
SENIOR HIGH SCHOOL:

ARTS AND DESIGN
Baao National High School
San Vicente, Baao, Camarines Sur
2017-2019
JUNIOR HIGH SCHOOL:
Baao National High School – SPECIAL PROGRAM IN THE ARTS

San Vicente, Baao, Camarines Sur
2013-2017
MANAGEMENT
85
ELEMENTARY:
BAAO CENTRAL SCHOOL
Sta. Cruz, Baao, Camarines Sur
2007-2013
SEMINARS ATTENDED
The Webinar Series Module 1.1

Seminar on Embracing the New Normal in Hospitality & Tourism Industry
Mayon Global Careers Co.
January 18- February 10, 2021
Seminar on 3R’s: F&B Industry in the Midst of Pandemic

Seminar on New Normal in the Airline Industry

Seminar on Cruising Beyond Crisis

Seminar on How to Win Your Guests Back

MANAGEMENT
86
AGNES DE LEON CAMPOSANO
239, Zone 6, Kisial, Malawag Nabua Camarines Sur

agncamposano@my.cspc.edu.ph
DATE OF BIRTH: March 14, 2000

AGE: 22
GENDER: Female
CIVILSTATUS: Single
NAME OF FATHER: Larry C. Camposano
NAME OF MOTHER: Dominga D. Camposano
TERTIARY:
2019-2023
SENIOR HIGH SCHOOL:
GENERAL ACADEMIC STRAND

Malawag National High School
2017-2019
JUNIOR HIGH SCHOOL:
MALAWAG NATIONAL HIGH SCHOOL

2013-2017
MANAGEMENT
87
ELEMENTARY:
MALAWAG ELEMENTARY SCHOOL
Nabua Camarines Sur
2006-2013
SEMINARS ATTENDED
• 1st Bicol Tourism Expo: Exploring New Frontiers and Extraordinary Experiences
June 16-18 2022
• THE WEBINAR SERIES 2.1

Seminars on Multi Cultural Diversity, Handling Clients Around the World
October 25 - November 30, 2021
Seminars on Stay Safe, Luxury, Comfort and Safety for Hotels

Seminars on Safe Meetings and Events, Your Covid 19 Playbook

Mayon Global Career Co.
• Flying High in the New Normal

October 22, 2021
OMNI Aviation Complex, Manuel A. Roxas Hwy, Clark Freeport, Mabalacat, Pampanga
• The Webinar Series Module 1.1

Seminar on Embracing the New Normal in Hospitality & Tourism Industry
Seminar on New Normal in the Airline Industry

Seminar on Cruising Beyond Crisis

MANAGEMENT
88
MICA KATE VALENCIA IMPERIAL
San Juan, Pili, Camarines Sur

micahimperial20@gmail.com
DATE OF BIRTH: November 30, 2000

AGE: 22
GENDER: Female
CIVILSTATUS: Single
NAME OF FATHER: Rafael C. Imperial
NAME OF MOTHER: Virginia V. Imperial
TERTIARY:

2019-2023
SENIOR HIGH SCHOOL:
TECHNICAL-VOCATIONAL-LIVELIHOOD STRAND
UNIVERSIDAD DE STA. ISABEL PILI CAMPUS
San Agustin, Pili, Camarines Sur
2017-2019
JUNIOR HIGH SCHOOL:
UNIVERSIDAD DE STA. ISABEL PILI CAMPUS

San Agustin, Pili, Camarines Sur
2013-2017
MANAGEMENT
89
ELEMENTARY:
EVANGELICAL CHRISTIAN SCHOOL

San Juan, Pili, Camarines Sur
2006-2013
SEMINARS ATTENDED
• 1st Bicol Tourism Expo: Exploring New Frontiers and Extraordinary Experiences
June 16-18 2022
• Above and Beyond! Advancing Culinary Arts through emerging trends in Global
Cuisine, Tourism and Hospitality Marketing, Financial Management and Nutrition
February 12 2022
Philippine Women’s University, Taft Avenue, Manila City
• MICE TOURISM AMIDST PANDEMIC: EMBRACING CHALLENGES AND

FUTURE DIRECTION FOR THE NEW NORMAL
February 4 2022
Sampaloc, Manila
• SUSTAINING GLOBAL ENTREPRENUERSHIP IN THE NEW NORMAL:

ADDRESSING CHALLENGES AND PROSPECTS
January 15, 2022
Lyceum of the Philippines University – Batangas
• AHON TURISMO: Reinforcing Excellence among Aspiring Tourism & Hospitality

Professionals for its Resurgence in the New Normal
December 13, 2021
• Flying High in the New Normal

October 22, 2021
OMNI Aviation Complex, Manuel A. Roxas Hwy, Clark Freeport, Mabalacat, 2011
Pampanga
• The National Hospitality & Tourism Webinar Series Module 2.1
Seminar on World Countries Virtual Tour

October 25- November 30, 2021
MANAGEMENT
Seminar on Safe Meetings & Events: Your Covid 19 Payback

Mayon Global Careers Co
Seminar on Stay Safe: Luxury Comfort and Safety for Hotels

Mayon Global Careers Co
• The Tourism and Hospitality Summit, Skills Competition and Pageantry 2020
March 7, 2020
Albay Astrodome, Legazpi City
• Regional Food and Travel Espo (RefTex)

October 25, 2019
Albay Astrodome, Legazpi City
• National Hospitality and Tourism Annual Convention

September 28, 2019
Albay Astorodome, Legazpi City
MANAGEMENT
90
QUESTIONNAIRE
DEAR RESPONDENTS
Greetings!
This undergraduate 4th year Tourism Management students are in the process of
conducting a research entitled “MT. SIMURAI AS TOURIST DESTINATION IN
BAAO CAMMARINES SUR.”.
In accordance with this, we the researchers are asking for your time to answer this
questionnaire. We are earnestly soliciting and anticipating for your full cooperation. Your
responses will be a big help in the success of the study.
Rest assured that information provided by you will be treated with strict
confidentiality.
Thank you so much! To God be the glory

Respectfully yours.
Balane, John Emmanuel B.
Bricia, Jenilyn B.
Camposano, Agnes D.
Imperial, Mica Kate V.
Name:________________________________________________Age: _____________
Address: ___________________________________________________
PART I. DESTINATION ATTRIBUTES
DIRECTION: KINDLY PUT A CHECK (/) ON THE BOX THAT CORRESPONDS

TO NUMBER OF YOUR CHOICE.
4 - STRONGLY AGREE 2 - DISAGREE
3 - AGREE 1 - STRONGLY DISAGREE
MANAGEMENT
A. LOCATION 4 3 2 1
1. The destination has a breath taking scenery
2. The destination is a place to unwind
3. Mt. Simurai is a nature and ecotourism site
4. Mt. Simurai is a new developing destination
5. Residents may put small stores near the area.
6. Local officials may have an extra income by providing tourist a
local tour guide that will lead them to Mt. Simurai
7. Arrival of new technological opportunities like blogging, video
promotion and many more.
8. Eco tourism development is visible in the area.
B. ACCESSIBILITY
1. Availability of local parking
2. It allows tourist to try new tourism attraction in the municipality of
Baao
3. It creates interest to the tourist especially to tourist coming from
nearby municipalities
4. The place has a lot more to develop on how tourist will have
access going to Mt. Simurai.
5. Provide a large print labeling or signages
C. TOURIST ACTIVITIES
1. You can have kite flying at Mt. Simurai
2. You can camp, picnic, plant a tree and hike with your family and
friends.
3. It has a nature photographic location
4. You can promote the destination through blogging.
5. It offers different experience compare to nearby competitors
D. SAFETY AND SECURITY
1. The locals at this tourist attraction are welcoming to visitors.
2. There are warning signs posted throughout the area.
3. Residents are willing to guide and give the right directions to the
tourists visiting the place.
4. The locals respect the privacy of tourists during their visit.
5. There is someone to go to or assist if the tourist have any concern about
their visit.
MANAGEMENT
93
PART II. INTERVIEW GUIDE
Interview Questions
1. Is Mt. Simurai easy to locate?
2. What are the challenges that you’ve encountered in Mt. Simurai in terms of location?
3. What are the challenges that you’ve encountered in Mt. Simurai in terms of
accessibility?
4. What are those activities that can cater by the destination?
5. What are the challenges that you’ve encountered in Mt. Simurai in terms of tourist
activities?
MANAGEMENT
94
6. Are there enough security personnel in the area?
7. Is it safe to travel? Daylight? Nighttime?
8. Is it safe to travel? Daylight? Nighttime?
9. Does the barangay have enough emergency personnel to rescue in case of

uncertainty?
10. What are the challenges that you’ve encountered in Mt. Simurai in terms of safety
and security?
MANAGEMENT
DOCUMENTATION
MANAGEMENT
SITE VISIT
Taking a break from academic work, and we

decided to visit Mt. Simurai
Looking for an adventurous place? Come on visit the Scenic view

of Mt. Simurai
MANAGEMENT
Data Gathering, Documentation and Interview
Interview with Ms. Gerlie Casili the

tourism officer
Interviewing the son of the land

owner named “Rodolfo Bigueja”
MANAGEMENT
Interview with Ms. Aline Bravo

the municipal agriculturist
Waiting for the head of the municipal planning and

development council to make an interview with him.
MANAGEMENT
MANAGEMENT
MANAGEMENT
MANAGEMENT
MANAGEMENT
MANAGEMENT

Mt. Simurai A Potential Tourist Destination in Baao Camarines Sur

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Republic of the Philippines

CAMARINES SUR POLYTECHNIC COLLEGES

MT. SIMURAI AS TOURIST DESTINATION IN BAAO, CAMARINES SUR

JOHN EMMANUEL B. BALANE

MICA KATE V. IMPERIAL

Business Management, for her encouragement and continuous guidance in the

completion of this study;

DR. MARIA LUISA O. SOTERO, research professor, for her countable

guidance and inspiration during the research proper;

suggestions and knowledge for improvement of this study;

valuable suggestions and knowledge for improvement of this study;

The panelists: MRS. LYNN C. VILLAR, MS. ROSALIE B. BUILALACAO

suggestions to make this study realizable;

The RESEARCHERS’ FRIENDS and CLASSMATES, for the help they

The LOCAL GOVERNMENT UNIT OF BAAO, CAMARINES SUR headed

The RESPONDENTS, for their worthy cooperation and time in terms of

providing the researchers all the needed information;

Special acknowledgment is given to the researchers’ parents MR. & MRS.

GILBERTO T. BALANE, MR. & MRS. JERICO B. BRICIA, MRS. DOMINGA D.

To all of you, their heartfelt gratitude

Emmanuel, Jenilyn, Agnes and Mica

MT. SIMURAI AS TOURIST DESTINATION IN BAAO CAMARINES SUR

John Emmanuel B. Balane

An Unpublished Undergraduate Thesis

Keywords: Potential Tourist Destination, Destination Attributes, Eco-Tourism

Statement of the Problem 4

Significance of the Study 4

Scope and Delimitation 6

2 THEORETICAL AND CONCEPTUAL FRAMEWORKS

Review of Related Literature and Studies 9

Synthesis of the State-of-the-Art 17

Locale of the Study 29

Respondents of the Study 29

Data Gathering Procedure 30

Statistical Treatment of Data 33

4 MT. SIMURAI AS TOURIST DESTINATION

Profile of the Destination 36

Destination Attributes of Mt. Simurai 38

Challenges Encountered by the Respondents 44

Proposed Electronic Travel Guidebook 46

5 SUMMARY, FINDINGS, CONCLUSIONS AND

Profile of Mt. Simurai 50

1 Destination Attributes in terms of Location 38

2 Destination Attributes in terms of Accessibility 40

3 Destination Attributes in terms of Tourist Activities 41

4 Destination Attributes in terms of Safety and Security 42

A Letter to the Adviser 64

B Letter to the Editor 65

C Letter to the Statistician 66

D Letter to the Panelist 67

E Letter to the Panelist 68

F Letter to the Panelist 69

G Letter to Conduct the Interview 73

substantially influences traveler behavior and decision-making, as well as a critical role in

the destination-choosing process. Constantly, new tourist destinations appear throughout

when their development may stay steady, diminish, or expand.

The World Tourism Organization defines a tourist as “Travelling to and staying in

purpose, and preference

The Philippines is an archipelagic nation comprising 7,107 islands, 82 provinces,

Bicol offers one of the Philippines' most diversified collections of tourist

provinces comprisethe Bicol region: Albay, Camarines Norte, Masbate, Sorsogon,

Bicol tourism marketing effort, investors are anticipated to arrive.

Baao Municipality is a developing city that is transforming and expanding to