Manuel S. Enverga University Foundation Inc.

Catanauan, Quezon

THE CONSUMER PREFERENCE IN ONLINE SHOPPING OF THE BSBA

STUDENTS IN MANUEL S. ENVERGA UIVRSITY FOUNDATION
CATANAUAN INC. CATANAUAN,QUEZON

A Research Paper Presented to the faculty of the College of Business Administration

Manuel S. Enverga University Foundation Catanauan, Inc., Catanauan,Quezon

In Partial Fulfillment of the Requirement for the Degree Bachelor of Science in

Business Administration Major in Human Resource

Development and Management

By

De Ramos, Mark Andrei L.

Encinas, Rea May S.

Galope , Gexter P.

Ruby, Maika -Rica P.

Penalosa, Jellymay G.

Punto, James I.

First Semester

S. Y 2022-2023

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

CERTIFICATION

This research study entitled “The Consumers Preference Towards Online

Shopping in BSBA Students in the Manuel S. Enverga University Foundation
Catanauan Inc. Catanauan,Quezon” conducted by the student-researchers Mark Andrei
L. De Ramos, Rea May S. Encinas,Gexter P. Galope ,Maika -Rica P. Ruby, Jellymay
G.Penalosa, and James I. Punto, in partial fulfillment of the requirements for the degree
of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in HRDM
has been examined,accepted,and recommended for Oral Examination.

SEBASTIAN A. CORONACION, MPA,MBA

Adviser

Approved by the Panel of Examination on Oral Examination with a grade of _______

GLORIA O. QUIZANA, MaEd.

Panelist

Accepted in Partial Requirement in Research in Business Administration for the degree

of BACHELOR OF SCIENCE IN BUSINESS ADMINSTRATION (BSBA)major in
HRDM.

NOBERTA RODIL, EdD

OIC-School Administrator/Registrar

(First Semester 2022-2023)

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

Acknowledgement

The completion of this research could not have been possible without the

participation and assistance of every one of us in our group. The contributions are

sincerely gratefully acknowledged. We would like to express our special thanks of

gratitude to our professor Mr. Sebastian Coronacion, who gave us the opportunity to

do this research and to our classmates especially our group mates for their

participation to finish our research.

We thank you.

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

Dedication

This study is wholeheartedly dedicated to our beloved parents, who

continually provide their moral, spiritual, emotional and financial support.

To our professor and group-mates who shared their words of advice and

encouragement to finish this study.

Lastly, to the Almighty God, for the guidance, strength, power of mind,

protection and skills, and for giving us a healthy life.

All of these, we offer to you.

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

ABSTRACT

Title: The Consumer Preference In Online Shopping Of The

BSBA Students In Manuel S. Enverga University

Foundation Catanauan Inc. Catanauan,Quezon.

Researchers Course: Bachelor of Science In BusinessAdminsitration major

in HRDM

Institution: Manuel S. Enverga University Foundation Catanauan

Inc. Catanauan, Quezon

Year: 2022

Adviser: Sebastian A. Coronacion, MPA,MBA

The way of life has altered in the modern era. Visiting to crowded

marketplaces are time-consuming and uncomfortable for most people. Consequently,

the fact that online shopping saves so much time makes it a blessing. Online shopping is

a process where clients go straight to a seller's website to buy products or services.

Customers can browse online shops while sat in front of their devices or while lounging

in their homes. Online shops are often open 24 hours a day to receive orders, and many

customers have access to the internet both at work and at home. The BSBA students

from Manuel S. Enverga University Foundation Catanauan Inc. Catanauan,Quezon

served as the studies respondents which experienced online shopping. The acquired

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

information was tallied, examined, and explained utilizing percentages, Likert scales,

weighted means, and ANOVA are examples of statistics. To produce a solid study

outcome, the descriptive approach was applied. The study's findings showed that

women make up the majority of student respondents, with 26 responses, or 56% of the

total, with the majority of respondents being between the ages of 19 and 21 (40

responses, or 80% of the total). Fashion and beauty products make up the majority of

what people purchase online, with 30 responses, or 3% of the total. To sum up the

reasons people prefer online shopping, the study found that: Convenience 3.37

(Strongly agree) Presentation of the product 2.59(Agree), Safety 2.66 (Agree), and

Satisfaction 2.61 (Agree) Quality of the e-commerce website 2.60 (Agree). Shopee, one

of the many online shopping platforms, received the biggest percentage of users (32%),

while the least popular platforms were those used by eBay, Globe, BeautyMNL,

Instagram, and Bonchok Book Store, which received a 1% each of users. A Cash on

delivery is favored over online payment as a method of payment. It is advised that

online shopping platforms come up with a way to constantly inform customers about

their rights and obligations in order to boost consumer confidence in online shopping in

light of the study's findings, which highlight the need for online platforms and online

shoppers to take online shopping seriously.

Keywords:Online Shopping ,Consumers,Fashion And Beauty,Convenience,Presentation

Of Product,Safety,Satisfaction,Shopee,Cash On Delivery.

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

TABLE OF CONTENTS

Title page…………………………………………………………………………….……….. i

Certification……………………………………………………………………………….…..ii

Acknowledgment…………………………………………………………………….....….....iii

Dedication…………………………………………………………………………………… iv

Abstract ………………………………………………………………………..…….………..v

Table of Content …………………………………………………………………...……….viii

List of Tables………………………………………………………………………….………x

List of Figures…………………………………………………………………………………x

Chapter1. The Problem and its Background ………………….…….……………...…............1

Introduction ………………………….………………………...….………………….……….1

Background of the study…………………………………..….…….…………………………2

Theoretical framework………………………………………………………………4

Conceptual framework………………………………………………………………5

Hypothesis……………………………………………………..………….…………6

Statement of the Problem………………………………………….…………...……6

Purpose of the Research……………………………………………………………..6

Significance of the Study……………………………………………………..……..8

Scope and limitation of the study ……………………………………………….…..9

Definition of terms …………………………………………………………….……9

Chapter II. Review of Related Literature Studies ………………………….………….……17

Literature Survey…………………………………………………………..………..17

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Chapter III. Research Methodology and Procedures………………………………….…..27

Description of Method or Approach ……………………………………..….....….....27

A. Research Design / Research Instrument/ Data Gathering Procedures……,……..27

B. Respondents/units of Analysis/Subjects of the study……………………………27

C. Sampling design and procedure ………………..………………………………..28

D. Data analysis plan………………………………………………………………..29

Chapter IV. Data Analysis, Interpretation, Presentation and Discussion……………....33

Chapter V. Summary of Findings, Conclusion, and Recommendation…………..……..45

Appendices ……………………………………………………………………….…….50

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

List of Table

Table 1. 4 Point Likert Scale……………………………………………………….…….…31

Table 2. Analysis of Variant (ANOVA)…………………………………………….….…..32

Table 3. Reasons for preference in online shopping in convenience……………….…..…..35

Table 4. Reasons for preference in online shopping

in Quality of E-commerce websites ………………………………….…..…..36

Table 5. Reasons for preference in online shopping

in Presentation of Product ……………………………………………...……..38

Table 6. Reasons for preference in online shopping in Safety………………………….…..39

Table 7. Reasons for preference in online shopping in Satisfaction………..…….…….…..40

Table 8. Significant difference between Gender group…………………………..…………43

Table 9. Significant difference between Age group………………….………………….….44

Table 10. Preference Index Part.1……………………………………………………….….70

Table 11. Preference Index Part 2……………………………………………………..……73

Table 12.Preference Index Part 3……………………………………………….…….…….75

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

List of figures

Figure 1. Conceptual Framework………………………………………………………...………5

Figure 2. Profile of the Respondent in terms of age…………………………………….………33

Figure 3. Profile of the Respondent in terms of gender……………………………………...…34

Figure 4. Products that are most commonly purchased in online shopping…………….….…..34

Figure 5. The most preferred online shopping sites used………………………………………41

Figure 6. Most preferred modes of payment used………………………………………….…..42

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 Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon

APPENDICES

References………………………………………………………………………….…..…….51

Validated Questionnaire…………………………………………………………...…...…….55

Letter…………………………………………………………………………………………61

Certification……………………………………………………………………..……….…..62

Biographical Statement……………………………………………………….……….……..64

Preference Index………………………………………………………………….………….70

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Manuel S. Enverga University Foundation Inc.
Catanauan, Quezon