Tourism Unit 1 Module 2

Love what you do and you shall
Know it by heart…- Y.S
Berbice High School

CAPE
Tourism Unit 1
Module 2
This Document is compiled for
the purpose of meeting the
requirements of the Tourism
Syllabus effective for
Exams from May/June 2015.
Information was obtained from
the internet and reference is
made to sources that address
any missing content in this

document.
Compiled by:Yogeeta Seemangal
May 1st,2019
TOURISM UNIT 1
MODULE 2
1. THE EIGHT SECTORS OF TOURISM
The 8 Sectors in Tourism Overview:
The tourism industry has been divided into eight different sectors or areas. The
following sector descriptions are brief overviews.1. Accommodation2. Adventure
Tourism and Recreation3. Attractions4. Events and Conferences5. Food and
Beverage6. Tourism Services7. Transportation8. Travel Trade
2 1. ACCOMMODATION- Accommodation is one of the largest and fastest
growing sectors in the tourism industry. In 1997, approximately 173,000 people
were employed in hotels and other lodging operations in Canada. Between 1986
and 1996, accommodation services experienced growth of 39%. Reasons for this
are:
• demand is extending beyond traditional seasons, e.g. conferences during the
summer at ski resorts
• growth of large chains and increased interest in vacation or time-share concepts
• increased interest in Canada as a destination.
The benefits of growth are reaped by those looking for careers in this sector. New
jobs are being created, movement along one's career path is accelerated,
opportunities for positions and careers in different regions and types of
establishments are increasing.
3 Hotels:
• Hotel properties usually cater to both business and pleasure travellers and offer a
wide range of accommodation types.
• Deluxe, airport and convention hotels are generally located in urban centres or
near airports. They are often large (over 150 rooms) and have a wide range of
facilities and services (e.g. convention rooms, restaurants, shops, fitness centres).
Many are members of a chain, meaning that the property is part of a larger
company and has sister properties in other areas. The benefit of working at a chain
to an individual employee might be the ability to transfer to other properties in the
chain.
• All-suite hotels are increasingly popular. Each unit contains the same facilities as
an apartment, meaning the traveller has a private place for meetings (i.e. the dining
room table) and a kitchen for cooking meals.
4 • Smaller, privately owned hotels offer lodging and many also contain a café or
restaurant, and a beverage room.
• Resort hotels and lodges are usually located in or near recreational sites. Many
offer guests a wide range of activities, such as golf, skiing, tennis, riding or water
sports. They may also offer entertainment (e.g. nightclubs, shops, piano bars,
casinos, dinner theatre) and have convention facilities.
• Motels, motor hotels and inns are often much smaller (less than 150 rooms), less
expensive facilities that appeal to overnight or short-stay travellers. Some motels
are franchise or chain operations, others are independently owned and operated.
Motels are often found in smaller communities, the suburbs of cities and along
major highways.
5 Bed and Breakfasts and Farm/Ranch Vacation Sites
Cabins, Cottages, Houseboats Campgrounds and Hostels.
6 THREE TYPES OF POSITIONS IN THE ACCOMMODATION SECTOR
Front Office and Guest Services- This is usually the most visible department of a
property, and is often where a guest has initial personal contact. Individuals
employed in reservations, guest services and front desk reception are all part of this
department.
7 Administration - Administrative staff plan and co-ordinate all operations.
Administration includes the areas of management, human resources, finances,
purchasing, and sales and marketing. Food and Beverage outlets can range from
restaurants and bars to nightclubs and posh dining rooms. Kitchen staff, room
service staff, food and beverage servers and bartenders are just some of the
positions that are available in this area.
8 Housekeeping, Maintenance and Fitness:
Housekeeping and maintenance are essential departments in any property. Those
working in these departments often have little direct contact with guests, however
their services add significantly to guest satisfaction. Fitness is a newer area of the
accommodation sector, and positions are available for those who have expertise in
the monitoring of equipment or products and their use, and in setting programs for
those wishing to work out.
9 2. ADVENTURE TOURISM AND RECREATION
Adventure tourism and recreation, like the accommodation sector, is growing fast.
Changing trends in travel and tourism, where clients request active, recreational
experiences or travel adventures where they can learn about nature and/or culture,
are driving the growth. This sector includes everything from bird watching to
salmon fishing, horseback riding to white water rafting, golf to wilderness
trekking. Adventure tourism and recreation draws those who want to experience
Canada as a place that is natural and unspoiled, and those who want active, unusual
vacations.
10 The major areas of this sector are:
There are over eighty different occupations in the advenmture tourism and
recreation sector. The opportunities for small business owner/operators are limited
only by the creativity of the operators. The major areas of this sector are:
11 A. Outdoor Adventure and Ecotourism
Many travellers seek adventure, challenge and excitement in an outdoor setting.
Canada is blessed with a wide diversity of relatively unspoiled wilderness areas
that support these types of activities. Hiking, cycling, mountaineering, canoeing,
kayaking, sailing, horseback riding, river rafting, scuba diving, sky diving,
snowmobiling, and nature/ wildlife viewing are just some of the activities included
in this portion of the sector. In addition, there are many Canadian businesses
dedicated to fishing our lakes and oceans, and hunting or photographing wild
animals.
12 B. Ski Resorts
Over two million Canadians regularly ski or snowboard. There are nearly 300
alpine ski areas in Canada and hundreds of ski clubs to serve them. Canada's top
five resorts enjoy steady growth. These resorts attract skiers and boarders from
across the country, and large numbers of foreign travellers from around the world,
especially from Japan, Britain and Germany.
13 C. Golf and Tennis Facilities
Almost five million Canadians golf. Annual industry revenue is almost $1 billion.
There are 1800 golf courses in Canada and golf holidays are becoming
increasingly important to the economy. Another popular summer sport is tennis.
Many clubs and resorts offer tennis courts, tennis lessons and tennis gear. This is
also an important part of the industry, with revenue earned through the sale of
clothing and gear, the rental of courts, the training of players and the maintenance
of equipment.
14 D. Parks
There are 38 national parks and 792 national historical sites in Canada. In addition,
all provinces and territories have regional parks, and most urban and rural
municipalities have parks and habitat protection areas. Many people are involved
in planning, maintaining, promoting, patrolling and interpreting these areas.
Positions are as varied as the sector.
15 E. Marine Facilities
Across Canada, water and water-based activities are popular with Canadians and
visitors alike. Activities include fishing, swimming, sailing, windsurfing, water-
skiing, canoeing, and sea-dooing. Related businesses include marinas, tour boat
excursions, sport fishing lodges, fly-in fishing camps and boat rental operations.
On both the east and west coasts, there are thriving marine businesses ranging from
whale-watching tours to deep-sea fishing adventures. As in all portions of this
sector, instructors are an important part of the industry. Those who have mastered
an activity to a point where they can teach others to do it can market these abilities
to employers in this sector.
OFF-ROAD TOURS
Off Road Tours. Off-road, or four-wheel-drive, tours have become an extremely
popular day excursion for many vacationers, as it is a reasonably priced vacation
activity that can be enjoyed by every member of the family.
TRENDS AND ISSUES
Trends- Growth, more luxury, insurance

Issues- environmental issues, political issues
16 3. ATTRACTION SECTOR
A tourist attraction is a place of interest where tourists visit, typically for its
inherent or an exhibited natural or cultural value, historical significance, natural or
built beauty, offering leisure and amusement.
Categories of attraction
A Natural attraction is an attraction that has been created by nature. Many of these
areas have been given a status to protect their environment and provide facilities so
that the public are able to enjoy the sights. There are attractions such as caves,
waterfalls, seashores and any other scenic view interest that haven't been created
by mankind. The Lake District is one of the popular natural attractions in the
UK. (Source - http://www.you2uk.com/natural-attractions.html )
A purpose-built attraction/ man-made - attractions that have been built
purposely to attract tourist into that area. When people hear the term 'tourist
attraction' it makes people think automatically about the purpose-built attractions
that are fun and enjoyable and designed for many different reasons. In the UK
there are many purpose-built tourist attractions like Blackpool Pleasure Beach,
Tower of London, Buckingham Palace and Alton Towers.
Events are also attractions that bring in lots of tourists to the area. These are
attractions such as small events like the Blackpool Illumintations or huge events
like the Olympics and the Paralympics. Events play an important part in the tourist
attractions because in different parts of the country, some places can't offer a large
amount of natural or purpose-built attractions therefore the events may be the only
reason people visit that certain area. Also Events bring in a lot of income which
creates jobs and wealth in the area.
TYPES OF ATTRACTIONS
1. Museums
2. Galleries
3. National parks
4. Cultural attractions
5. Heritage/historical sites
6. Sporting
IMPORTANCE OF ATTRACTIONS AS PULL FACTOR

Most push factors are instrinsic motivators, such as the desire for escape, rest and
relaxation, prestige, health and fitness, adventure and social interaction. Pull
factors emerge due to the attractiveness of a destination, including beaches,
recreation facilities and cultural attractions.
Because of the main advantages described above, rural tourism associated with
walking activities can provide sustained economic development of the region. The
existence of footpaths allows tourists to get to know the region and is
an important factor of tourist attraction.
Visitor Management Strategies
1. Carrying capacity- Tourism Carrying Capacity" is defined by the

World Tourism Organization as “The maximum number of people that may
visit a tourist destination at the same time, without causing destruction of
the physical, economic, socio-cultural environment and an unacceptable
decrease in the quality of visitors' satisfaction”. Tourism are not sustainable
if capacity limits cannot be controlled. Without these limitations, the
destination will surpass its Tourism Carrying Capacity (TCC), and thereby
become unsustainable. The concept of TCC plays a key role with regard to
the sustainable development of tourism (Butler, 1997Butler, , 1999 Saarinen,

1998 Saarinen, , 2006). While tourism carrying capacity focuses on the
limits of use to avoid environmental degradation and negative effect on
visitor experience, sustainability focuses on 'development that meets the
needs of the present without compromising the ability of future generations
to meet their own needs' (World Commission on Environment and
Development, 1987, p. 43)
2. Codes of Conduct- Tourism Codes of Conduct are a group of instructions,

which are designed to be taken as a guide to the correct manner of
conducting tourism operations and activities. ... The success of
the tourism industry depends on not compromising on the natural,
environmental or cultural aspects of the community. Some of these are:
A. Shall be knowledgeable and shall assist tourists and not provide them
with misleading information.
B. Shall in the event of not being familiar with, or being unable to provide
information requested by a tourist, consult with the appropriate
authorities for assistance.
C. Shall at no time be under the influence of alcohol or a narcotic substance
while on duty and shall refrain from administering any medication to a
client without proper medical consultation.

D. Shall never solicit for clients or gratuities.
E. Shall be concerned at all times for the safety of the tourist.
F. Shall wear the appropriate tourist guide badge and will carry his/her
registration card.
G. Shall treat all people, cultures and the environment with respect
TRENDS AND ISSUES OF ATTRACTIONS
Trends-social media, EcoTourism,
Issues- environmental issues and terrorism issues.
17 4. EVENTS AND CONFERENCES
A. Special Events: There are a growing number of special events that encourage
travellers to go to areas to which they may not otherwise go. Many of these events
are so successful that they have become national or international attractions.
18 B. Conferences, Meetings, Trade Shows and Conventions
Business people frequently meet to share ideas, research and information, to solve
problems or to develop new strategies or products, and/or to be trained.
Organizations send their staff to sales meetings, professional development
conferences and networking conventions. Companies exhibit their wares at
specialized exhibitions and trade shows.Club or association members, specialists in

various fields, and special interest groups also gather at conventions. They travel
across the country or across the globe.
CULTURAL AND SPORTING EVENTS
Trend and issues
Trend- must be innovative to be inspiring, security of people where sexual
harrassment policies need to be in place. And making time for brain breaks need to
allow persons to have a facility to take a break from the event and reconnect with
the environment.
Issues- hotel contracts, lead times and relevance.
TYPES OF BUSINESSES
1. Seminars and Conferences. Chip Somodevilla / Staff / Getty Images. ...

2. Trade Shows. Sean Gallup / Staff / Getty Images. ...
3. Executive Retreats and Incentive Programs. Paula Bronstein / Staff / Getty
Images. ...
4. Golf Events. ...
5. Appreciation Events. ...
6. Company or Organization Milestones. ...
7. Team-Building Events. ...
8. Product Launch Events.
19 5. FOOD AND BEVERAGE
The food and beverage sector is also a major youth employer and a major training
ground for many employees who are beginning their working careers.
Types of businesses in the food and beverage sector:
(a) Restaurants.
(b) Coffee shops.
(c) Catering operations.
(d) Bars/night clubs.
(e) Club facilities.
20 There are several areas that make up this sector.
6. TOURISM SERVICES
The tourism services sector is made up of the organizations, associations,
government agencies and companies that specialize in serving the needs of the
tourism industry as a whole rather than the needs of travellers specifically. There
are several areas that make up this sector.

21 A. Government: Government organizations encourage business by providing
money, information and services. For example, governments collect valuable
market research and market or promote destinations. Government policies also
affect tourism indirectly. Building a new airport, expanding a park system,
improving a highway, levying a hotel tax: these actions impact one or all of the
tourism sectors.
22 The federal government focuses on promoting Canada as a tourist destination to
international markets. Each province and territory has its own ministry, department
or agency of tourism that recognizes the value of tourism and supports its growth.
This office often works with municipalities, tourism associations or chambers of
commerce to achieve regional goals, strengthening and diversifying the tourism
products and services available, and fostering marketing, research and promotional
activities.
23 B. Industry Associations:
Industry associations have been established to serve either the entire industry or
specific sectors. Some industry associations focus on marketing, e.g. Prince
Edward Island Convention Bureau and the Canada West Ski Marketing Council.
Other associations (such as the tourism education councils found in every

Canadian province and territory) focus on education, training and professional
development of those working in the tourism industry.
24 C. Marketing Services:
Marketing is the promotion by an organization of the various services it has
available for the purpose of attracting customers. Due to the amount of
competition, consumers have a large variety of products and services from which
to choose. Marketing is of primary importance to tourism, and many organizations
have specialized marketing staff and services.
25 D. Research:
Researchers and analysts can be found in many government tourism departments,
and at market research firms. Market research is essential in order to make
informed plans and decisions. Information collected may be about an
organization's own market and/or about competitors' markets. The reports that are
generated from this research are useful in planning and decision-making. They
measure the impact of tourism on the economy and find out what tourism
consumers need and expect.
26 E. Retail:
Retail businesses that benefit from tourism revenue are also part of the tourism
services sector. Travellers who shop for the socks they forgot at home, or who get
a hair cut while travelling, contribute dollars to the local economy. Duty free
shopping.
27 7. TRANSPORTATION
Tourism was earlier defined as an industry that provides for the movement,
comfort and enjoyment of people. The 'movement' in this definition is addressed
by the transportation sector.The sector is divided into four categories: Air, Rail,
Ground and Water. The following text offers an overview of each area.
28 A. Air Transport:
Air remains the primary mode of domestic travel, after private vehicles. The 'Open
Skies Agreement' reached in February 1995 allows airlines (instead of
governments) to decide which transborder routes they want to fly. Since then,
transborder traffic has increased by 31%. With increased traffic comes the benefit
of more jobs in the industry. As passenger traffic continues to increase, airports are
undergoing major renovations, and are expanding retail operations and marketing
efforts. This also means new positions are created.
29 B. Rail Transport:

Via Rail, Canada's only national passenger rail service carries approximately 3.8
million passengers annually. There are also smaller regional railways that employ
staff for positions from selling tickets to operating the train. Rail travel is a relaxed,
scenic way to travel, and is becoming increasingly popular as a vacation, rather
than only as a way to get to a vacation spot.
30 C. Ground Transport:
The majority of Canadian travellers use private vehicles to travel within the
country. There is a whole support industry for people and their cars. There are also
other types of ground transportation businesses, including motor coach travel,
taxicab operations and vehicle rental companies. Again, there are many positions
in each of these types of companies.
31 D. Water Transport:
Marine-based businesses include ferry companies, marinas, cruise lines, water
taxis and other forms of water transportation. Large numbers of Canadians take
water cruises each year, many of them cruising up or down the coast of BC.There
are also ferries that link highways across the country. Ferry travel can be on a
vessel that holds one or two cars and travels for four or five minutes each way, or
can be a huge super ferry that transport millions of people each year on journeys
that take from half an hour to all-day treks.All of these different methods of travel
have associated job opportunities. The variety of positions in this sector is large,
and many jobs allow employees to travel and explore Canada and the world.
i 32 8. TRAVEL TRADE/INTERMEDIARIES
The travel trade sector supports the bookings and sales in the other sectors. The
people that work in the travel trade make reservations for accommodations, tours,
transportation, food and beverage and/or for attractions. These bookings can be in
the form of an all-encompassing tour package or a single booking for a single
traveller. There are two subcategories in the travel trade sector.
33 A. Retail Travel Agencies:
Travel agencies sell travel packages as well as individual travel components, such
as airline tickets, car rentals and hotel reservations. They sell directly to the public,
to both business and pleasure travellers.
34 B. Wholesale Tour Operators:
Tour operators and wholesalers develop and package tours to sell to the retail
trade, i.e. travel agencies. Often these tours are all-inclusive (that is, they include
all travel, accommodation, meals, and entertainment) and are marketed to
encourage specific markets to buy, e.g. employee incentive travel; convention-

related or special interest travel, such as theatre, sports or bird watching tours.
Some tour operators specialize in tours to international destinations; others focus
on groups coming into Canada.
INTERNET
The role the travel trade plays in tourism- the travel trade sector supports the
bookings and sales in the other sectors. The people that work in the travel
trade make reservations for accommodations, tours, transportation, food and
beverage and/or for attractions.
Tourism industry is important for the benefits it brings and due to its role as a
commercial activity that creates demand and growth for many more industries.
Tourism not only contributes towards more economic activities but also generates
more employment, revenues and play a significant role in development.
TRENDS AND ISSUES-
Trends- Holiday trends, technology, employment, taxation
Issue- Environmental issue, influence of global crime, social issues, cultural issues.
TYPES OF BUSINESSES-
 Lodging. ...
 Ride-sharing. ...
 Guided Tours. ...
 Open For Business. ...
 Luggage Delivery Service. ...
 Smile For The Camera. ...
 Eco and Urban Tourism. ...
 Souvenir Shop.
3. TOURISM LINKAGE AND LEAKAGE
Defined on Handout provided* Page 23
Areas for linkage
(a) agriculture;
(b) manufacturing;
(c) fisheries;
(d) construction;
(e) transportation;
(f) ancillary services – medical, banking;
(g) local communities.

4. GOVERNMENT’S ROLE IN CREATING LINKAGES
(a) Concessions.
(b) Incentives.
(c) Policies.
(d) Processes.
(e) Partnerships.
Refer to Handout provided* Page 25
5. ECONOMIC IMPACTS
The concept of impacts- may be defined as an effect brought about by directly
or indirectly by tourism policies, tourism-related establishments and
infrastructure, and tourist behavior.
Environmental resource management is the management of the interaction
and impact of human societies on the environment. It is not, as the phrase
might suggest, the management of the environment itself. ... It is thus linked to
environmental protection, sustainability and integrated landscape
management.
Refer to handout for more information. Page 27-37

6. ADVANTAGES AND DISADVANTAGES (See Syllabus)
Advantages:
(i) job creation;
(ii) employment;
(iii) income;
(iv) improved standard of living;
(v) infrastructural improvement.
Disadvantages:
(i) overdependence/fragility;
(ii) environmental damage;
(iii) undermines culture;
(iv) seasonality;
(v) wage divide;
(vi) leakage;
(vii) repatriation of profits.
7. THE MULTIPLIER EFFECT

Tourism expenditure and multiplier effect
Tourism Multiplier Effect. Tourism not only creates jobs in the tertiary sector, it
also encourages growth in the primary and secondary sectors of industry. This is
known as the multiplier effect which in its simplest form is how many times
money spent by a tourist circulates through a country's economy.

TYPES OF MULTIPLIER
1. Transactions multiplier
2. Output multiplier
3. Income multiplier
4. Employment multiplier
5. Government revenue multiplier
8. STRATEGIES TO MINIMISE THE NEGATIVE ECONOMIC

IMPACTS
Raise awareness of economic benefits and poverty alleviation- Tourists
contribute to sales, profits, jobs, tax revenues, and income in an area. The most
direct effects occur within the primary tourism sectors --lodging, restaurants,
transportation, amusements, and retail trade . Through secondary effects, tourism
affects most sectors of the economy.
Local participation- a "participatory" approach that seek to involve people in the
process of their own de-velopment, adopting. In these projects, development is

perceived as a way to empower people and improve their ability to control their
lives and use and manage resources.
Mechanism for consultation- Managers and supervisors are primarily responsible
for advising and consulting with employees regarding decisions that occur within
the work area.
Working with micro- enterprises for example craft and music.
Public Private Partnership-
A public–private partnership (PPP, 3P or P3) is a cooperative arrangement
between two or more public and private sectors, typically of a long-term nature.
Governments have used such a mix of public and private endeavors throughout
history.
9. OPPORTUNITIES AND CHALLENGES OF INTER-SECTORAL

LINKAGES
Opportunities- use of local supplies to reduce leakage
- Create partnerships
- Create economies of scale
Challenges- Economies of scale- When more units of a good or a service can be
produced on a larger scale, yet with (on average) fewer input costs, economies of

scale are said to be achieved. Alternatively, this means that as a company grows
and production units increase, a company will have a better chance to decrease its
costs.
References- https://slideplayer.com/slide/5817463/
- https://www.slideshare.net/workhelpaccount/tourism-multipliers
- https://prezi.com/brdulw2gjdhe/trends-and-issues-in-the-tourism-industry/
- https://www.hotel-online.com/News/PressReleases1999_1st/Feb99_PATABalance.html
- http://theworldoftandt.weebly.com/attractions.html
- https://www.celotajs.lv/cont/prof/proj/Parks&Benefits/results/Visitor%20management
%20strategy_final.pdf

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Love what you do and you shall

Know it by heart…- Y.S

Berbice High School

any missing content in this

The 8 Sectors in Tourism Overview:

following sector descriptions are brief overviews.1. Accommodation2. Adventure

Tourism and Recreation3. Attractions4. Events and Conferences5. Food and

Beverage6. Tourism Services7. Transportation8. Travel Trade

2 1. ACCOMMODATION- Accommodation is one of the largest and fastest

growing sectors in the tourism industry. In 1997, approximately 173,000 people

summer at ski resorts

• growth of large chains and increased interest in vacation or time-share concepts

• increased interest in Canada as a destination.

opportunities for positions and careers in different regions and types of

establishments are increasing.

wide range of accommodation types.

to an individual employee might be the ability to transfer to other properties in the

room table) and a kitchen for cooking meals.

restaurant, and a beverage room.

casinos, dinner theatre) and have convention facilities.

expensive facilities that appeal to overnight or short-stay travellers. Some motels

5 Bed and Breakfasts and Farm/Ranch Vacation Sites

Cabins, Cottages, Houseboats Campgrounds and Hostels.

6 THREE TYPES OF POSITIONS IN THE ACCOMMODATION SECTOR

7 Administration - Administrative staff plan and co-ordinate all operations.

Administration includes the areas of management, human resources, finances,

positions that are available in this area.

8 Housekeeping, Maintenance and Fitness:

Housekeeping and maintenance are essential departments in any property. Those

those wishing to work out.

9 2. ADVENTURE TOURISM AND RECREATION

salmon fishing, horseback riding to white water rafting, golf to wilderness

10 The major areas of this sector are:

11 A. Outdoor Adventure and Ecotourism

Many travellers seek adventure, challenge and excitement in an outdoor setting.

Canada is blessed with a wide diversity of relatively unspoiled wilderness areas

that support these types of activities. Hiking, cycling, mountaineering, canoeing,

especially from Japan, Britain and Germany.

13 C. Golf and Tennis Facilities

increasingly important to the economy. Another popular summer sport is tennis.

Positions are as varied as the sector.

15 E. Marine Facilities

visitors alike. Activities include fishing, swimming, sailing, windsurfing, water-

whale-watching tours to deep-sea fishing adventures. As in all portions of this

to employers in this sector.

Off Road Tours. Off-road, or four-wheel-drive, tours have become an extremely

popular day excursion for many vacationers, as it is a reasonably priced vacation

activity that can be enjoyed by every member of the family.

TRENDS AND ISSUES

Trends- Growth, more luxury, insurance

16 3. ATTRACTION SECTOR

inherent or an exhibited natural or cultural value, historical significance, natural or

built beauty, offering leisure and amusement.

A purpose-built attraction/ man-made - attractions that have been built

attraction' it makes people think automatically about the purpose-built attractions

Tower of London, Buckingham Palace and Alton Towers.

creates jobs and wealth in the area.

IMPORTANCE OF ATTRACTIONS AS PULL FACTOR

relaxation, prestige, health and fitness, adventure and social interaction. Pull

factors emerge due to the attractiveness of a destination, including beaches,

recreation facilities and cultural attractions.

Because of the main advantages described above, rural tourism associated with

walking activities can provide sustained economic development of the region. The

existence of footpaths allows tourists to get to know the region and is