Introduction- The twenty-first century processes of globalisation result in a significant change

in all business environments. Companies must change their usual practices therefore, this
epoch of modernization, all business professionals and specialists want to attract and retain
customers therefore marketing, particularly methodology of the 7Ps of Marketing plays a vital
role in service-based business organization and brand the marketing mix helps companies to
develop better techniques. In this essay I shall shed lights on the implementation of the
marketing methodology by a company named (Indeed, Inc.) in response to consumer and
marketing analysis.

Introduction to company – (UK.indeed.com) is the no.1 job site in the world. Indeed, is
known to provide job for job seekers and provide employees to recruiters. The site gives free
access to search for jobs all over the world. Indeed, helps the job seekers to make their cv
and connects with employers. Indeed, connects millions of peoples to new opportunities
every day. A Japanese parent company (Recruit Holdings co., Ltd) directly or indirectly owns
this.

More about Indeed – it was cofounded by Poul Forster and Rony Kahan in 2004 in Austin
and Texas. Indeed, operated in UK via Indeed UK operations Ltd. Indeed, is currently the
main sponsor of German soccer club (Eintracht Frankfurt)

What is marketing mix strategy or 7ps of marketing?

Figure 1

As shown in the above figure there are 7 elements in marketing mix which together forms
7ps of marketing.

Indeed's success is intricately woven into its strategic alignment across various business
dimensions, with a profound focus on people, product and price, place, promotion, process,
and physical evidence. This comprehensive analysis reveals the company's commitment to
delivering exceptional customer experiences while staying agile in a dynamic job search
market.
People:

Employee-Customer Interaction:

Indeed, places a strong emphasis on positive interactions between employees and

customers, acknowledging the significant impact on customer satisfaction (Gupta & Jain,
2013). This commitment serves as a cornerstone in shaping the brand perception of Indeed,
portraying the company as dedicated to delivering excellent customer service.

Employee Training:

Recognizing the pivotal role of well-trained employees, indeed invests in comprehensive

training programs (Auh et al., 2007). This aligns with research emphasizing that trained
employees contribute to improved service quality, thereby enhancing the overall consumer
experience.

Employee Engagement:

Employee engagement is a linchpin in delivering superior customer experiences (Bakker &

Schaufeli, 2008). Indeed's focus on fostering a workplace culture that promotes employee
engagement underlines its commitment to not only the workforce's well-being but also the
enhancement of the overall customer experience.

Employee Feedback Loop:

Gathering feedback from employees showcases Indeed's commitment to continuous

improvement and refinement of its marketing strategies (Rasmussen & Ulrich, 2015). This
feedback loop serves as a dynamic tool for adapting to evolving consumer needs and
expectations.

Internal Marketing:

Indeed's commitment to internal marketing ensures that employees align with the
company's values and goals (Gronroos, 1994). By focusing on the internal aspect, indeed
strengthens its ability to respond effectively to consumer and market analysis, creating a
unified brand identity.

Employee Advocacy:

Leveraging its employees as brand advocates reinforces consumer perceptions and trust
(Hennig-Thurau et al., 2015). Indeed, recognises the influential role employees play in
shaping brand image, positioning them as brand ambassadors and further solidifying its
people-oriented approach to marketing.

Product and Price:

Diverse Product Offerings:

Indeed's continual expansion of product offerings beyond traditional job search aligns with
Kotler's strategic approach (Kotler, 2016). This adaptive strategy ensures Indeed remains
relevant in a constantly evolving job market.

User-Centric Design:

Investment in user experience design based on consumer behaviour analysis positions

Indeed's products for success (Norman, 2013). The user-centric approach priorities
satisfaction, contributing to positive user experiences and brand loyalty.

Innovation and Adaptation:

The commitment to innovation, as highlighted by Christensen (1997), is evident in Indeed's

consistent introduction of new features. This strategy exemplifies Indeed's dedication to
staying ahead in the dynamic job search market and meeting the changing needs of its
users.

Competitive Pricing:

Indeed, strategically sets its pricing to remain competitive, recognising the influence of
perceived value on consumer decision-making (Monroe, 2003). This ensures that the pricing
strategy aligns with market dynamics, contributing to Indeed's sustained competitiveness.

Flexible Pricing Models:

Offering various pricing models demonstrates Indeed's adaptability to diverse consumer

needs (Nagle & Hogan, 2006). This flexibility in pricing strategies contributes to broad
market appeal and a more inclusive user base.

Dynamic Pricing Adjustments:

Utilising dynamic pricing strategies allows Indeed to respond swiftly to market demand
fluctuations (Toubia & Ferreira, 2016). This responsiveness not only maximises revenue but
also addresses market dynamics effectively, showcasing Indeed's strategic agility.

Place:

Global Presence and Accessibility:

Indeed's strategic global expansion aligns with Czinkota and Ronkainen's approach
(Czinkota & Ronkainen, 2004). This expansion enhances Indeed's market reach and
accessibility, offering job seekers and employers worldwide a platform for connection.

Digital Platforms and Mobile Accessibility:

Investment in digital infrastructure for online platforms and mobile usage reflects Indeed's
commitment to adapting to changing consumer habits (Smith & Chaffey, 2005). This ensures
that indeed remains accessible and relevant in an increasingly digital world.

Localised Services:

Indeed's focus on tailoring services to local markets, considering cultural nuances, aligns
with Kotler et al.'s localization strategy (Kotler et al., 2002). This approach is essential for
effective market penetration, as it demonstrates an understanding and respect for diverse
consumer needs.

Strategic Partnerships:

Engaging in strategic partnerships with educational institutions, industry associations, and

employers contributes significantly to Indeed's broader market presence (Gummesson,
2002). These partnerships strengthen Indeed's ecosystem and enhance its ability to serve
both job seekers and employers effectively.

User-Centric Platform Design:

Indeed's commitment to a user-centric platform design prioritizes convenience and

accessibility (Baker & Saren, 2010). This approach ensures an intuitive and efficient job
search experience, enhancing the overall user satisfaction and loyalty.

Promotion:

Digital Marketing Dominance:

Heavy investment in digital marketing channels reflects Indeed's understanding of the

importance of online visibility (Smith & Taylor, 2004). This dominance ensures that indeed
remains visible where its target audience is most active.

Data-Driven Advertising:

Leveraging consumer and market data for targeted advertising exemplifies Indeed's
commitment to promotional efficiency (Li & Kannan, 2014). This data-driven approach allows
Indeed to tailor its promotional efforts for specific consumer segments, optimizing marketing
ROI.

Content Marketing and Thought Leadership:

Engagement in content marketing, providing valuable insights into the job market, positions
Indeed as a thought leader in the employment sector (Pulizzi & Barrett, 2009). This thought
leadership contributes to building trust and credibility among users.

Social Media Engagement:

Active engagement with the audience on platforms like LinkedIn and Twitter contributes to
building a community around the brand (Kaplan & Haenlein, 2010). Social media interactions
enhance brand visibility and foster a sense of community, reinforcing the connection
between Indeed and its users.

Responsive Advertising Strategies:

The ability to adjust advertising strategies based on market trends demonstrates Indeed's
adaptability (Kotler & Armstrong, 2018). This responsiveness ensures that promotional
efforts remain effective in a dynamic and ever-changing market environment.

User-Generated Content:

Encouraging user-generated content through company reviews and testimonials provides

authentic consumer voices that positively impact brand perception (Dellarocas et al., 2007).
Indeed, recognizes the power of genuine experiences shared by users in shaping the brand
narrative.

Process:

User-Friendly Job Search Process:

Indeed's commitment to a seamless and user-friendly job search process prioritizes a

positive user experience (Nielsen, 1993). This focus enhances customer satisfaction,
encouraging repeated use of the platform.

Algorithmic Matching and Personalisation

Leveraging algorithms for job matching based on consumer and market data enhances the
effectiveness of the job search process (Adomavicius & Tuzhilin, 2005). Personalized
matching increases the likelihood of connecting job seekers with opportunities that align with
their preferences and skills.

Physical Evidence Implementation by Indeed:

Indeed's implementation of the "Physical Evidence" component within the 7Ps of marketing
reflects a strategic response to consumer and market analyses.

Website Design and Branding:

Indeed, maintains a professional and user-friendly website design. This aligns with the
importance of visual appeal and brand representation in influencing consumer perceptions
(Keller, 1993). A well-designed platform enhances the credibility and trustworthiness of the
service.

Consistent Branding Across Platforms:

Indeed, ensures consistency in branding across various touchpoints, including its website,
mobile app, and social media. This consistency, as suggested by Aaker (1996), reinforces
brand recognition and fosters a coherent brand image.

User Interface and Experience:

The platform's user interface serves as a tangible representation of Indeed's commitment to

user experience. Consistent with the principles of service design (Bitner et al., 2008), a
positive user interface contributes to a favorable perception of the service.

Company Reviews and Testimonials:

User-generated content, such as company reviews and testimonials, serves as a form of

physical evidence. As discussed by Chevalier and Mayzlin (2006), positive user testimonials
contribute to building trust and credibility, acting as tangible evidence of the service's value.

Mobile App Design:

Indeed's mobile application design contributes to the physical evidence of its brand. The
seamless and intuitive design of the app, in line with mobile usability principles (Hoober et
al., 2007), enhances the overall user experience and supports the company's image.

Job Listings and Descriptions:

The presentation of job listings and detailed descriptions serves as tangible evidence of the
opportunities available through Indeed. Clear and informative listings, as advocated by
Zeithaml et al. (2006), contribute to user understanding and decision-making.

In conclusion, Indeed's approach to implementing physical evidence aligns with the

expectations of modern consumers and responds effectively to market dynamics. Through
consistent branding, user-centric design, positive user-generated content, and clear job
listings, indeed reinforces its brand image and provides tangible evidence of the value it
offers.
References

https://uk.indeed.com/m/

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- Chevalier, J. A., & Mayzlin, D. (2006). The Effect of Word of Mouth on Sales: Online Book
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