5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

BE Elective VI- Digital Marketing Unit 6 :-

Assignment 2 Quiz
Total points 22/22

Select your Division

BE-V

BE-VI

BE-VII

BE-VIII

Your Full name

Shilotej Arun Mirajkar

Your Roll No.(Ex. 32452)

42245

Your Valid Mail ID

shilotejmirajkar@gmail.com

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 1/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

1. What is a podcast? 1/1

a) A live video stream

b) An interactive mobile app

c) An audio program available for streaming or downloading

d) A social media platform

2.How are podcasts typically consumed? 1/1

a) Through radio broadcasts

b) Through visual content on YouTube

c) Through audio streaming platforms

d) Through social media stories

3. What does OTT stand for in OTT platforms? 1/1

a) Over-the-Television

b) Online Television Trends

c) Over-the-Top

d) On-demand Television Technology

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 2/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

4. Which of the following is an example of an OTT platform? 1/1

a) Netflix

b) Facebook

c) LinkedIn

d) Twitter

5. What does "Mob-Ad" refer to? 1/1

a) Mobile advertisements

b) Motion-based advertisements

c) Modular advertisements

d) Modern advertising techniques

6.Which of the following is a common format for mobile advertisements? 1/1

a) Display ads

b) TV commercials

c) Print ads

d) Billboards

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 3/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

7. What are "No Click Searches"? 1/1

a) Search queries without any results

b) Search queries that lead to error pages

c) Search queries that don't require users to click on a website for information

d) Search queries that generate irrelevant results

8. Which search engine introduced the concept of "No Click Searches"? 1/1

a) Google

b) Bing

c) Yahoo

d) DuckDuckGo

9. What is a Google Verified Listing? 1/1

a) A paid advertisement on Google search results

b) A listing that has been verified by Google as legitimate and trustworthy

c) A listing created by Google for businesses without their consent

d) A listing that appears on Google Maps only

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 4/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

10. How can businesses get their listing verified by Google? 1/1

a) By paying a fee to Google

b) By providing documentation to prove business ownership

c) By having a high number of online reviews

d) By promoting their listing on social media platforms

11. What is voice search? 1/1

a) Searching for information using written text

b) Searching for information using spoken words

c) Searching for information using images

d) Searching for information using location-based services

12. Which virtual assistant is commonly used for voice search? 1/1

a) Siri (Apple)

b) Alexa (Amazon)

c) Google Assistant

d) All of the above

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 5/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

13. What is visual search? 1/1

a) Searching for images on social media platforms

b) Searching for information using voice commands

c) Searching for information using images as the query

d) Searching for information using video content

14. Which technology is commonly used for visual search? 1/1

a) Augmented Reality (AR)

b) Virtual Reality (VR)

c) Machine Learning (ML)

d) Natural Language Processing (NLP)

15. Why are online reviews important for businesses? 1/1

a) They provide a platform for customers to vent their frustrations

b) They help businesses increase their social media presence

c) They influence purchasing decisions of potential customers

d) They guarantee higher search engine rankings

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 6/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

16. Which platform is widely known for online reviews? 1/1

a) Yelp

b) Twitter

c) Pinterest

d) TikTok

17. What is automated bidding in digital advertising? 1/1

a) Bidding on keywords manually without any automated tools

b) Using algorithms and machine learning to automatically set bids for ad

campaigns

c) Placing bids on digital advertising space through an auction process

d) Setting bids based on the maximum budget allocated for an ad campaign

18. What is smart bidding? 1/1

a) Bidding on popular keywords to maximize reach and visibility

b) Utilizing artificial intelligence to optimize bidding strategies for better campaign

performance

c) Using bid management software to streamline the bidding process

d) Setting bids based on competitors' bidding strategies

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 7/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

19. What are chatbots? 1/1

a) Robots that clean chat rooms

b) AI-powered conversational agents that interact with users through messaging

platforms

c) Online forums for chatting with friends

d) Customer service representatives who assist with technical issues

20. How can businesses benefit from using chatbots? 1/1

a) They can provide 24/7 customer support

b) They can gather customer feedback and data

c) They can automate repetitive tasks

d) All of the above

21. What is affiliate marketing? 1/1

a) A marketing strategy focused on promoting a company's own products and

services

b) A marketing strategy where companies partner with influencers to promote their

products

c) A marketing strategy where companies earn commission by promoting other

companies' products or services

d) A marketing strategy that involves targeting specific customer segments

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 8/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

22. How do affiliates earn commission in affiliate marketing? 1/1

a) By generating leads for the company

b) By driving sales for the company

c) By increasing website traffic for the company

d) All of the above

This form was created inside of Pune Institute of Computer Technology.

Forms

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDnu… 9/10
5/18/23, 12:01 PM BE Elective VI- Digital Marketing Unit 6 :- Assignment 2 Quiz

https://docs.google.com/forms/d/e/1FAIpQLSfkLLcXXgMPw0_99hY49m-f-4waJNE0xpNUiDZ2HPu5xNzHVw/viewscore?viewscore=AE0zAgDn… 10/10