Untitled Quiz

5/4/2021 Untitled quiz
Untitled quiz
Points: 33/50
1. The online communications technique of search engine

optimisation (SEO) is aimed at achieving/gaining
(1 Point)
a. good ranking in sponsored listings of the search engines.
b. good ranking in the organic or natural listings of search engines.
c. representation on third party websites.
d. All of the above.
2. The online presence, which comprises the different forms of online media
controlled by a company, is also known as:
(1 Point)
Paid media.
Owned media.
Digital media.
Consumer journey.
3. Affiliate marketing refers to?

(1 Point)
https://forms.office.com/Pages/ResponsePage.aspx?id=0ywX8OWklU2y-fFCVfIZEmXgezJibf5Ip9cpeKsOdHxUM0RENEpLMkpSMkVXM0xLNEl… 1/15
A refer site
Earning a commission by promoting other people's products
A site to generate leads and sales
4. This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies
and or systems:
(1 Point)
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing
5. Consumers become committed to brands and make repeat purchases from the
same brands
(1 Point)
Brand loyalty
Marketing Mix
Aftersales
Market sales
6. SEO is to improve the volume and ___________ to a web site from search
engines.
(1 Point)
Look and Feel
Advertisement
Quality of traffic
None of these
7. The performance-based affiliate marketing model of paying for leads or sales is

usually charged in which way?
(1 Point)
Earnings Per Click (EPC).
Cost Per Acquisition (CPA).
Cost per Thousand (CPM).
Pay Per Click (PPC).
None of the above.
8. Which of these is a possible disadvantage of IMC?

(1 Point)
Customer focus
Communications synergy
Centralisation
Co-ordinated brand development
9. ______ data is information about how the customer has responded to

campaigns.
(1 Point)
Behavioural data
Campaign history
Transactional data
Profile data
None of the above.
10. Traditional marketing includes

(1 Point)
Social media and email marketing
Newspaper advertisement and cold call
11. Which of the following is not a type of digital marketing?

(1 Point)
A. Social marketing.
B.Print advertising
C.Internet marketing.
D.e-marketing.
12. Which of the following is a type of digital marketing activity?

(1 Point)
Email marketing.
Social web marketing.
Viral marketing.
All of the above
13. _________________ is direct communications with carefully targeted individual

consumers to obtain an immediate response.
(1 Point)
a.Personal selling
b. Public relations
c. Direct marketing
d. Sales promotion
14. What is unique about social media marketing?

(1 Point)
a. Can combine game and other elements
b. Interactive communication
c. Generates contacts quickly
d. All of the above
15. NAME
JASKIRAT SINGH
16. . It is the way the customers perceive the enterprise and its products or services
in their minds.
(1 Point)
Packaging
Positioning
Product
Price
17. The promotional communications mix consists of five elements - what is

missing from this list. Advertising, personal selling, sales promotion, direct
marketing...?
(1 Point)
a) Online marketing
b) Press relations
c) Public relations
d) Email marketing
18.
Permission marketing is also known as interruption marketing.

(1 Point)
True
False
19. Which of these websites is useful for monitoring changes in online search
patterns over time?
(1 Point)
Google Trends
Social Mention
Google Analytics
Radian 6
20. ROLL NUMBER
01091101718
21. Which of the following is not an advantage of email newsletters?

(1 Point)
a.Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content
22. Which is not included in the 4 P's of marketing?

(1 Point)
Promotion
Price
Product
Place
Procurement
23. What is the definition of an email marketing strategy?

(1 Point)
(A) A strategy used to market products and services and nurture relationships in a
human and helpful way through the use of the email channel.
(B) A separate strategy outside of your inbound efforts that allows you to send email.
(C) A strategy for sending all types of email for your business, including sales emails
and administrative emails.
(D) None of these
24. A form of marketing communications that uses the internet for the
purpose of advertising, aiming to increase website traffic and/or
encourage product trial, purchase, and repeat purchase activity is
called:
(1 Point)
a. Search marketing.
b. E-mail marketing.
c. Internet advertising.
d. Social web marketing.
25. 33. What is a negative of Digital Commerce?

(1 Point)
I can stay at home in my pjs and shop.
Hackers may steal my private information.
I can price compare easily.
26. Search Engine Optimization (SEO) is the process of improving a website's or

web page's ranking in the organic results of the major search engines?
(1 Point)
True
False
27.
We CANNOT consider as a social media platform:
(1 Point)
Social network sites, such as Facebook, LinkedIn and MySpace.
Social publishing and news, such as newspapers and magazines.
Social events, such as shows and parties.
Social knowledge, such as Wikipedia.
28. Which of the following is not a traditional forms of digital marketing?

(1 Point)
A. radio
B. TV
C. billboard
D. All of the above
29. Shelly will only buy Starbucks coffee is an example of

(1 Point)
brand position
brand loyalty
brand identity
visual symbol
30. With PPC listings, advertisers pay each time the listing is viewed?
(1 Point)
True
False
31. Online gaming sites are a fast and efficient ways for companies
to promote their products
(1 Point)
a. True
b. False
32. Marketing that moves away from a transaction-based effort to a conversation

(i.e. two-way dialogue) and can be described as a situation or mechanism
through which marketers and a customer (e.g. stakeholders) interact usually in
real-time is known as:
(1 Point)
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
33. The purpose of a site map for a user is to

(1 Point)
for a developer to see where new pages fit in the process
quickly identify important links
quickly identify how big the site is
34. An advertising model in which advertisers bid on keywords or

phrases relevant to their target market, with sponsored/paid search
engine listings to drive traffic to a website is called:
(1 Point)
a. Search Engine Optimisation (SEO).
b. Contextual Advertising.
c. Digital Asset Optimisation (DAO).
d. Pay Per Click (PPC).
35. How are Digital Marketing and Social Media Marketing related?
(1 Point)
They’re the same thing
Digital is a subset of Social
Social is a subset of Digital
They’re completely unrelated
36. In the Christmas 2012 campaign, Coca-Cola developed online and offline
actions that were aligned with the company's overall positioning and online
value proposition. Which of the promotional keys is better represented in this
example?
(1 Point)
Promotional mix.
Interaction.
Integration.
Creativity.
Proximity.
https://forms.office.com/Pages/ResponsePage.aspx?id=0ywX8OWklU2y-fFCVfIZEmXgezJibf5Ip9cpeKsOdHxUM0RENEpLMkpSMkVXM0xLN… 10/15
37. What form of marketing is particularly suited to generating

awareness about a brand or promotion?
(1 Point)
a. Viral Marketing
b. Affiliate marketing
c. Email marketing
d. None of the above
38. which social media platform is suitable for Food, Fashion and travel industry?
(1 Point)
LinkedIn and Facebook
Snapchat and Google Plus
Facebook and Instagram
Facebook, Instagram and Youtube
39. The rise of ___________ has led marketing to evolve away from
a hierarchical one-sided mass communication model towards more
participatory technologies (e.g. social channels and online
communities).
(1 Point)
a. website
b. social media
c. web 1.0
d. web platform.
40. ___________is an umbrella term for all of your online marketing efforts
(1 Point)
Email marketing
Digital marketing
Social marketing
Inbound marketing
41. The concept of opt-in typically involve

(1 Point)
the customer proactively selecting opt-in.
using an incentive.
the customer agreeing to receive marketing communications.
profiling a customer's interests and value to an organisation.
All of the above.
42. People-to-people oral, electronic or written form of communications that

associate with experiences or merits of buying or using services or products is
(1 Point)
a) Interactive marketing
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing
43. This is a form of targeted advertising, on websites, with

advertisements selected and served by automated systems based
on the content displayed to the user
(1 Point)
a. Contextual advertising.
b. Interactive marketing.
c. Internet advertising.
d. Direct marketing.
44. ________ is an organization that uses technology as a competitive advantage in

its internal and external operations.
(1 Point)
A. Digital Economy
B. Digital enterprise
C. E-commerce
D. None of the above
45. Which of the following major promotional tools use press relations, product
publicity, corporate communications, lobbying, and public service to
communicate information?
(1 Point)
a.advertising
b. public relations
c. direct marketing
d. sales promotion
46. The face-to-face interaction with prospective buyers for the objective of
answering questions, procuring orders and making presentations is
(1 Point)
b) Direct marketing
c) Personal selling
d) Word-of-mouth marketing
47. A type of performance-based advertising where you receive commission for

promoting someone else’s products or services on your website.
(1 Point)
Affiliate Marketing
PPC
Email marketing
Native Advertising
48. Which of the following comes under email marketing?

(1 Point)
a. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above
49. A viral marketing campaign can be created through a:

(1 Point)
Video clip.
TV Ad.
Cartoon. c. Cartoon
Political message.
Song.
Answers an and b are correct.
Answers a, b and c are correct.
All the answers are correct.
50. What is the general difference between SEO and SEM?

(1 Point)
SEO is the west coast term, SEM is the east coast term
Nothing. They are synonyms

SEO refers to organic placement and SEM refers to all forms of search marketing
SEO refers to organic placement and SEM refers to paid search
51. The online communications technique of search engine optimisation (SEO) is

aimed at achieving/gaining:
(1 Point)
a good ranking in sponsored listings of the search engines.
a good ranking in the organic or natural listings of search engines.
a position in web site directories
representation on third party websites.
All of the above.
52. The online programs and activities designed to engage prospects or customers
and indirectly or directly generate awareness, enhance image or support sales
of services and products is
(1 Point)
b) Direct marketing
c) Personal selling
d) Advertising
This content is created by the owner of the form. The data you submit will be sent to the form owner. Microsoft is
not responsible for the privacy or security practices of its customers, including those of this form owner. Never give
out your password.
Powered by Microsoft Forms | Privacy and cookies | Terms of use

Untitled Quiz

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Untitled Quiz

Uploaded by

Copyright:

Available Formats

5/4/2021 Untitled quiz

1. The online communications technique of search engine

a. good ranking in sponsored listings of the search engines.

b. good ranking in the organic or natural listings of search engines.

c. representation on third party websites.

d. All of the above.

3. Affiliate marketing refers to?

Earning a commission by promoting other people's products

A site to generate leads and sales

4. This is the process of marketing accomplished or facilitated through the

Look and Feel

7. The performance-based affiliate marketing model of paying for leads or sales is

Earnings Per Click (EPC).

Cost Per Acquisition (CPA).

Cost per Thousand (CPM).

Pay Per Click (PPC).

None of the above.

8. Which of these is a possible disadvantage of IMC?

Co-ordinated brand development

9. ______ data is information about how the customer has responded to

None of the above.

10. Traditional marketing includes

Social media and email marketing

Newspaper advertisement and cold call

11. Which of the following is not a type of digital marketing?

12. Which of the following is a type of digital marketing activity?

Social web marketing.

All of the above

13. _________________ is direct communications with carefully targeted individual

14. What is unique about social media marketing?

a. Can combine game and other elements

c. Generates contacts quickly

d. All of the above

17. The promotional communications mix consists of five elements - what is

Permission marketing is also known as interruption marketing.

20. ROLL NUMBER

21. Which of the following is not an advantage of email newsletters?

a.Email newsletters spread your brand awareness

B. leverage the temporary content

C. freedom to include different types of content

D. leverage the existing content

22. Which is not included in the 4 P's of marketing?

23. What is the definition of an email marketing strategy?

(D) None of these

d. Social web marketing.

25. 33. What is a negative of Digital Commerce?

I can stay at home in my pjs and shop.

Hackers may steal my private information.

I can price compare easily.

26. Search Engine Optimization (SEO) is the process of improving a website's or

Social network sites, such as Facebook, LinkedIn and MySpace.

Social publishing and news, such as newspapers and magazines.

Social events, such as shows and parties.

Social knowledge, such as Wikipedia.

28. Which of the following is not a traditional forms of digital marketing?

D. All of the above

29. Shelly will only buy Starbucks coffee is an example of

32. Marketing that moves away from a transaction-based effort to a conversation

33. The purpose of a site map for a user is to

for a developer to see where new pages fit in the process

quickly identify important links

quickly identify how big the site is

34. An advertising model in which advertisers bid on keywords or

a. Search Engine Optimisation (SEO).