E-Business, E-

Commerce and
M-Commerce
Abuke | Dadia | Siachua
 Define e-business and its contributions to business
Learning organizations

Objectives Differentiate e-commerce from m-commerce

At the end of the unit, Understand and apply e-business models in

designing e-commerce websites for business
the student should be organizations
able to...
Describe the challenges, barriers, and ethical
implications involved in the adoption of e-business
in business organizations
Intro to E- THE INTERNET
Or the international network; A large network used by business
organizations to establish e-business and e-commerce websites.

Business
WORLD WIDE WEB
Abbreviated as WWW; Provides unrestricted access to and
publishing of information over the internet using web browsers.

E-BUSINESS
Simply refers to any online-run business.
 01 PERSONAL AREA NETWORK (PAN)
Used to allow communication between devices close to

Computer
each other. Allowable distance ranges from 30-40 ft
(~6-9 m) from each other.

02 LOCAL AREA NETWORK (LAN)

Networks 03
Covers a small area such as a house, room, or building.

CAMPUS AREA NETWORK (CAN)

Specifically used for academic institutions where LANs
are interconnected in a limited geographical area.

04 METROPOLITAN AREA NETWORK

(MAN)
Within the area of a town or city where it connects to
two or more LANs or CANs.

05 WIDE AREA NETWORK (WAN)

Used within regional or national areas.

06 INTERNATIONAL NETWORK
(INTERNET)
The largest computer network; Allows users to access
without restrictions.
E-Business 01 REACH
Potential number of local and international customers of
a business organization that can interact with each other

Opportunities through the use of the Internet.

According to Evan and

Strategies and 02 RICHNESS
Information that business organizations can share to
the New Economics of their consumers.
Information (1997)

03 AFFILIATION
Effectiveness of the linkages between business
organizations.
Risks and Barriers
to E-Business
Adoption
E-business services open a lot of opportunities to business
organizations. These risks may include strategic and practical
risks.
E-Commerce
Commercial transactions executed online using the Internet.
E-commerce is displayed through technologies such as:

• Automated data collection systems

• Electronic funds transfer
• Electronic data interchange
• Internet marketing
• Inventory systems
• Online transaction processing
• Mobile commerce
• Supply chain management
Buy-Side and Sell-Side
E-Commerce
Sell-side e-commerce focuses on suppliers. Buy-side e-commerce
focuses on the consumers or customers.

Sell-side e-commerce has four types of online presence:

• Transactional and e-commerce websites

• Portal or media websites
• Brand building websites
• Service-oriented websites
Advantages of E- Disadvantages of
Commerce E-Commerce
• Efficient transactions done anytime and • Lack of privacy of e-transactions
anywhere • Unsecured use of the Internet
• Quick electronic funds transfer (presence of viruses, hackers, and so
• Convenient buying or selling from on)
home or place of business • Depersonalized shopping
• Reduced cost and time of order
processing
• Simpler, faster, and cheaper supply
chain management
• Quick reaching of target customers for
small and medium-sized enterprises
(SMEs)
• User-friendly ordering systems
Features of
UBIQUITY
Marketable transactions or activities are accessible at any time,
anywhere in the world.

E-Commerce
GLOBAL REACH AND SECURITY
Global reach is the maximum number of possible consumers a
business can reach. Security is essential when working globally.

UNIVERSAL STANDARDS
A website can be operated on a standard platform which follows
identified methods and systems.
Threats of E-Commerce
• Servers containing important files and customer
information being stolen
• Impostors duplicating e-commerce sites to steal
customers' money
• Hackers attempting to steal customer information or
mess up the site
• Authorized users with hidden motives attacking e-
commerce systems and/or selling information to
competitors
Features of
RICHNESS
Volume of website content and the way it is used by customers.

E-Commerce
INTERACTIVITY
The relationship between a consumer and an e-commerce
website.

INFORMATION DENSITY
Amount of products that can fit on a computer screen.
E-Commerce
Business
Models
B2B - Business to
Business
Businesses provide products or services to other
businesses for the production of goods, business
operations, or reselling of products.

E-Commerce between difference business organizations,

which establishes good relationships between them.
B2B Model: Example 1

Philippine
Companies
Filipino Business Directory

• Launched in 2007 by EACOMM Corporation

• Main Objective: Help people get answers for daily
life questions such as a list of all coffee shops,
schools, etc. in a location
• Constructs its database from various public
directories
• Daily updates of new data entries
• One of the largest business directories in the
Philippines
B2B Model: Example 2

Pinoy Listing
• Provides a free listing of Filipino
businesses ranging from markets and
restaurants to embassies and
organizations, including businesses that
deliver products and services to homes
• During 2017, Pinoy Listing reached 1,300
visitors and earned 10,660 views per day
B2B Model: Example 3

Yalwa
• Founded in 2006
• Global website that provides a descriptive
directory for businesses of varying
industries
• Can be accessed through either
yalwa.com (international) or yalwa.ph
(local)
• Provides a platform for customer ratings
B2C - Business to
Consumer
The most popular form and second largest model of e-
commerce.

Reduces transaction costs, increases number of

consumers, and allows consumers to find the most
competitive price of a certain product.

It includes the purchase of both physical and information

goods.
Examples of
B2C E-
Commerce
C2C - Consumer
to Consumer
Used in a similar way to a classified advertising section of
a local newspaper or an auction page.

A convenient way for consumers to buy and sell goods

without going to the store.
B2G - Business to
Government
A business selling products, services, or information to
governments and/or government agencies.

Provides a means for businesses to bid on government

projects or products needed for their organizations.
G2B - Government
to Business
Government agencies provide services or information to
a business organization.

Used by the government to approach and communicate

with business organizations.
G2C - Government
to Citizen
Used by the government to approach and communicate
with citizens in general.

Main purpose is to reduce the average time needed for

services.
 01 AUDITABILITY
E-Commerce Data should be documented in such way that it can be
audited for the real requirement

Security
Systems 02 AUTHENTICITY
There should be procedures to authenticate a user
before giving him/her access to required information

03 AVAILABILITY
A requirement that information must be available
anytime and anywhere, and it must be bound by a time
limit
 04 CONFIDENTIALITY
E-Commerce Information should be kept and not be accessible by an
unauthorized user should not be interrupted during the

Security transmission

Systems 05 ENCRYPTION
Information must be secured through the encryption
and decryption of an authorized user

06 INTEGRITY
Information must not be modified during transmission
over a network. Honesty and strong moral principles
must be applied
 07 NON-REPUTATION
E-Commerce There should be assurance that someone cannot rebuff
on something. It is to certify that a person involved in

Security the contract or in communication cannot refute the

authenticity of their signature on a document

Systems
Basics of M-
Commerce
M-commerce is the use of wireless handheld devices, such as
mobile phones, to conduct business-related transactions
online.

The capabilities of a mobile phone have enormously evolved

since it was introduced in the 1980s. Data transfer range has
also progressed from analog cell phones with 1G to the 4G of
today's mobile phones.
Benefits of
UBIQUITY
They allow users access anywhere

Mobile
Technology REACHABILITY
Users are easy to reach

CONVENIENCE
There is no need for users to have fixed-line connections
Benefits of
SECURITY
They ensure that user information is free from the risk of loss or
theft through authentication

Mobile
Technology PRIVACY
The degree of privacy is higher compared to a desktop PC

AVAILABILITY
Users can freely access them at any time of the day
M-Commerce 01 4TH AND 3RD GENERATION
TECHNOLOGY

Forces
4th generation tech adopted m-commerce in 2012-2015
with a max of 24 Mbit/s. While 3rd generation tech with a
max 14.4 Mbit/s had a 28% adoption rate.

02 WIRELESS APPLICATION PROTOCOL

(WAP)
A technical standard used for the transfer of information to
specific wireless devices. Introduced in 2000, it displays
information and content in small screens.

03 IMODE ACCESS PLATFORMS

Its so-called Japanese iMode standard displays content
using HTML.
M-Commerce 04 PERSONALIZED SERVICES
Consumers can gain access to wireless service whenever
there is an available network. Mobile operators are able to

Forces
Top M-Commerce
Applications in the
Philippines
• Lazada
• Shopee
• Zalora
• Amazon
• Ali Express
• BeautyMnl
• eBay
• Sephora
• Alibaba
• Althea
Thank You