GBIC – CV2 – LITERATURE REVIEW

EVALUATE DIFFERENT STRUCTURES OF ASSIGNMENT COURSEWORK 2 - LITERATURE REVIEW

TERMS AND CONDITONS (READ BEFORE USING)

Dear Students,

I would like to clarify that the assignment structure provided is not an official format.
Instead, it is based on recommendations and insights gathered from the guidance from the
last semesters and successful assignments submitted by students who achieved high marks
in previous semesters. Additionally, we have considered the valuable suggestions received
via Blackboard for this semester.

Here's why this structure has been formulated:

1. Success of Previous Students: The structure incorporates elements that have proven
effective in assignments that received high marks in the past. It aims to help you organize
your thoughts and arguments logically and effectively.

2. Adaptation to New Requirements: We have taken into account the new requirements
for this semester, ensuring that the structure aligns with the current expectations and
guidelines for the assignment.

3. Suggested Improvements: The suggestions received through Blackboard have also been
considered to further enhance the quality and clarity of the assignment structure.

While this structure is not set in stone, it is provided as a helpful framework to assist you in
preparing your assignments. You have the flexibility to adapt and modify it as needed to
meet the specific requirements of your assignment.
ASSIGNMENT STRUCTURE 1

1. INTRODUCTION (Approximately 100-200 words)

- Provide a concise overview of the chosen sector in the UK, emphasizing its significance
and relevance in the global landscape.

- Capture the reader's interest by highlighting the key issues and changing nature in 2023
that have a strong impact on the sector.

2. EXTERNAL MACRO ENVIRONENT ANALYSIS USING PESTLE FRAMEWORK

(Approximately 350-400 words)

- Utilize the PESTLE framework to analyze the external factors affecting the sector.

- In-depth discussion of each PESTLE dimension (Political, Economic, Social,

Technological, Legal, Environmental) to assess their influence on the sector's operations.

3. OPPORTUNITIES ARISING FROM CHANGING LANDSCAPE IN 2023 (Approximately

450-500 words)

- Identify and analyze specific opportunities within the sector resulting from the changing
global landscape in 2023.

- Support your analysis with concrete examples, such as emerging markets, technological
advancements, or shifting consumer trends.

4. CHALLENGES AND THEIR IMPACT ON THE SECTOR (Approximately 450-500 words)

- Examine the challenges faced by the sector in light of the changing nature of 2023.

- Provide a comprehensive analysis of these challenges, emphasizing their implications for

the sector's sustainability

5. FOCUS ON TWO KEY DIMENSIONS OF PESTLE FOR CRITICAL EVALUATION

(Approximately 200-250 words)
 - Select two PESTLE dimensions that are most relevant to the sector and critically evaluate
their effects.

- Explain why these dimensions were chosen and how they significantly impact the sector.

6. RECOMMENDATIONS AND CONCLUSIONS (Approximately 150-200 words)

- Offer practical and well-founded recommendations based on the opportunities and

challenges identified.

- Summarize the key findings and insights from the analysis.

- Highlight the sector's potential strategies to capitalize on opportunities and mitigate

challenges.

7. REFERENCES

- Ensure that all sources are properly cited and follow a consistent citation style.

- Use high-quality, reputable sources such as peer-reviewed articles, journals, and

authoritative reports.

- Ensue all references have internet access or link and accessed date and make sure no
reference in the list is fictional and no real.

8. APPENDICES (If Necessary)

- Include supplementary information that enhances the reader's understanding.

- Use appendices sparingly and for content that is too detailed for the main text.

Notes: This revised structure maintains a logical flow, starting with an introduction that
sets the stage and engages the reader. It then moves into a comprehensive analysis of
external factors using the PESTLE framework, followed by discussions of opportunities,
challenges, and a focus on two key dimensions. The recommendations and conclusions
section provides actionable insights based on the analysis, and the assignment maintains a
strong emphasis on using concrete examples to support the arguments throughout.
ASSIGNMENT STRUCTURE 2

Here's a revised structure that combines the best elements from both Structure 1 and
Structure 2 to create a well-organized and logically structured assignment on the
opportunities and challenges faced by a UK sector in 2023:

1. INTRODUCTION (Approximately 200-250 words)

- Provide a concise overview of the chosen sector in the UK, emphasizing its significance
and relevance in the global landscape.

- Capture the reader's interest by highlighting the key issues and changing nature in 2023
that have a strong impact on the sector.

2. EXTERNAL ANALYSIS USING PESTLE FRAMEWORK (Approximately 250-300 words)

- Utilize the PESTLE framework to analyze the external factors affecting the sector.

- In-depth discussion of each PESTLE dimension (Political, Economic, Social,

Technological, Legal, Environmental) to assess their influence on the sector's operations.

3. FOCUS ON 2-3 KEY DIMENSIONS OF PESTLE FOR CRITICAL EVALUATION

(Approximately 250-300 words)

- Select two PESTLE dimensions that are most relevant to the sector and critically evaluate
their effects.

- Explain why these dimensions were chosen and how they significantly impact the sector.

3. OPPORTUNITIES ARISING FROM CHANGING LANDSCAPE IN 2023 (Approximately

400-450 words)

- Identify and analyze specific opportunities within the sector resulting from the changing
global landscape in 2023.

- Support your analysis with concrete examples, such as emerging markets, technological
advancements, or shifting consumer trends.
4. CHALLENGES AND THEIR IMPACT ON THE SECTOR (Approximately 400-450 words)

- Examine the challenges faced by the sector in light of the changing nature of 2023.

- Provide a comprehensive analysis of these challenges, emphasizing their implications for

the sector's sustainability.

6. RECOMMENDATIONS AND CONCLUSIONS(Approximately 150-200 words)

- Offer practical and well-founded recommendations based on the opportunities and

challenges identified.

- Summarize the key findings and insights from the analysis.

- Highlight the sector's potential strategies to capitalize on opportunities and mitigate

challenges.

7. REFERENCES

- Ensure that all sources are properly cited and follow a consistent citation style.

- Use high-quality, reputable sources such as peer-reviewed articles, journals, and

authoritative reports.

- Ensue all references have internet access or link and accessed date and make sure no
reference in the list is fictional and no real.

8. APPENDICES (If Necessary)

- Include supplementary information that enhances the reader's understanding.

- Use appendices sparingly and for content that is too detailed for the main text.

This revised structure maintains a logical flow, starting with an introduction that sets the
stage and engages the reader. It then moves into a comprehensive analysis of external
factors using the PESTLE framework and a focus on two or three key dimensions of PESTLE,
followed by discussions of opportunities, challenges created by twkey dimensions. The
recommendations and conclusions section provides actionable insights based on the
analysis, and the assignment maintains a strong emphasis on using concrete examples to
support the arguments throughout.
ASSIGNMENT STRUCTURE 3

1. INTRODUCTION (Approx. 200-250 words)

- Provide an engaging introduction to the chosen sector in the UK.

- Explain the sector's importance and relevance in the global context.

- Highlight the primary objective of the assignment, which is to critically evaluate

opportunities and challenges in light of changing global forces in 2023.

2. UK SECTOR OVERVIEW (Approx. 300-400 words)

- Offer a concise yet comprehensive overview of the chosen sector.

- Provide essential background information, including size, scope, and key players.

3. CONTEXTUAL ANALYSIS: THE GLOBAL LANDSCAPE IN 2023 (Approx. 350 -400 words)

- Describe the changing forces within the global landscape in 2023.

- Highlight key trends, events, or factors that are influencing industries worldwide.

- Utilize the PESTLE framework to analyze the external factors affecting the sector.

- Provide a detailed discussion of each PESTLE dimension and its impact on the sector.

4. OPPORTUNITIES FOR THE SECTOR IN THE UK (Approx. 350-400 words)

- Identify and critically evaluate specific opportunities that the sector can leverage in the
UK due to changing global forces in 2023.

- Offer concrete examples and data to support your analysis.

5. CHALLENGES FACED BY THE SECTOR IN THE UK (Approx. 350-400 words)

- Examine the challenges confronted by the sector in the UK as a result of changing global
dynamics in 2023.

- Provide a thorough analysis of these challenges, including potential consequences and

risks.
6. RECOMMENDATIONS AND STRATEGIES (Approx. 150-200 words)

- Offer well-founded recommendations based on the opportunities and challenges

identified.

- Suggest actionable strategies that the sector can implement to navigate the changing
landscape effectively.

7. CONCLUSION (Approx. 100-150 words)

- Summarize the key findings and insights from the analysis.

- Reiterate the significance of the opportunities and challenges for the sector.

9. REFERENCES

- Ensure that all sources are properly cited and follow a consistent citation style.

- Utilize high-quality, reputable sources such as peer-reviewed articles, journals, and

authoritative reports.

-Ensue all references have internet access or link and accessed date and make sure no

reference in the list is fictional and no real.

10. APPENDICES (If Necessary) (Word count varies)

- Include supplementary information that enhances the reader's understanding, if

applicable.

- Use appendices judiciously for content that is too detailed for the main text.
ASSIGNMENT STRUCTURE 4

(PLEASE NOT USE THIS STRUCTURE SINCE NOT MANY PEOPLE PAY ENOUGH TIME TO
CARRY OUT READING FOR UNDERSTANDING YOUR EFFORTS AND INNOVATIONS)

1. INTRODUCTION (Approx. 200-250 words)

- Begin with a captivating introduction to the chosen sector in the UK.

- Establish the sector's relevance and highlight the central theme: leveraging global
changes in 2023.

2. GLOBAL TRENDS: SHAPING THE FUTURE (Approx. 250-300 words)

- Discuss key global trends and forces that are reshaping industries in 2023.

- Emphasize their significance and potential impact on the chosen sector.

3. SECTOR PROSPECTUS (Approx. 150-200 words)

- Provide a concise overview of the sector's current state, its size, key players, and
historical context.

4. SHIFTING PERSPECTIVES: PESTLE FRAMEWORK REIMAGINED (Approx. 350-400 words)

- Introduce a reimagined PESTLE framework tailored to the sector.

- Analyze the sector's external environment through the lens of your customized
framework.

5. OPPORTUNITY HORIZON FOR UK SECTOR (Approx. 400-450 words)

- Identify, analyze, and prioritize opportunities that emerge from the changing global
landscape.

- Embrace innovation by proposing creative, future-focused opportunities.

6. RESILIENCE AND CHALLENGE MATRIX FOR UK SECTOR (Approx. 400-450 words)

- Develop a matrix to assess the sector's resilience against global challenges.

 - Discuss the sector's preparedness and potential strategies to overcome these challenges.

7. STRATEGIC NAVIGATION: NURTURING OPPORTUNITIES FOR UK SECTOR (Approx.

200-250 words)

- Offer strategic recommendations to seize the identified opportunities.

- Propose agile strategies that align with the evolving global landscape.

8. THRIVING IN ADVERSITY: CHALLENGE MITIGATION FOR UK SECTOR (Approx. 200-

250 words)

- Present innovative solutions and adaptation strategies to address challenges.

- Encourage resilience and transformation in response to adversity.

9. CONCLUSION: FORGING A BOLD FUTURE (Approx. 100-150 words)

- Summarize key insights and recommendations.

- Inspire a vision of the sector's bold future, driven by global changes.

10. REFERENCES

- Ensure proper citation following a consistent style.

- Rely on high-quality, reputable sources to support your analysis.

11. APPENDICES (If Necessary)

- Include supplementary data or detailed analysis to enrich the reader's understanding.

This innovative structure places a strong emphasis on creativity, customization, and

forward-thinking analysis. It encourages students to reevaluate the conventional PESTLE
framework, adapt it to their chosen sector, and propose imaginative strategies. It also
fosters a visionary approach to navigate the evolving global landscape in 2023. Adjust word
counts as needed to maintain balance and depth within the 1800-word limit.
FINAL NOTES TO STUDENTS

1. Students must focus on the structures and ideas that have been mentioned and
provided via BLACKBOARD.

2. Your enthusiasm for innovation and creativity in your assignments in most case, is
unappreciated and I commend your willingness to explore new approaches. However, I
would like to provide some guidance regarding the assignment structure.

While the innovative and creative structure we discussed is indeed a novel and
forward-thinking way to approach the assignment, it's essential to consider the
preferences of markers. In many cases, markers may have limited time to review
assignments thoroughly, and they might be more accustomed to traditional formats.

The reality is that assignments, theoretically, benefit from innovation and creativity,
and these qualities can certainly make your work stand out. However, it's also crucial
to recognize that not everyone may readily accept or fully appreciate novel
approaches, and they might inadvertently miss the depth and insights you provide.

My suggestion, considering the context and expectations of this assignment, is to

strike a balance between innovation and adherence to more conventional structures.
You can certainly inject creativity into your content, analysis, and recommendations
while keeping the overall format familiar and easy to follow.

This approach ensures that your work is accessible and effectively communicates
your ideas, which is ultimately what we aim to achieve. Remember that your insights
and thoughtful analysis are of paramount importance, and the clarity of presentation
enhances their impact.
 AI DETECTOR IN TURNITIN

The use of AI in Turnitin and how to understand and use it properly within the UK
education system.

Understanding Turnitin's AI Detection:

1. Plagiarism Detection: Turnitin uses AI algorithms to compare the submitted

assignment with a vast database of academic content, including previously submitted
student papers, publications, and online sources. It identifies similarities in the text to
detect potential plagiarism.

2. Originality Report: Turnitin generates an Originality Report that highlights matched

content and provides a similarity score. This report offers a breakdown of matches,
including sources and similarities found in the assignment.

Benefits Turnitin's AI Detection:

- Promotes Academic Integrity: Turniin encourages students to submit original work and
adhere to proper citation and referencing practices.

- Educational Tool: It serves as an educational tool by helping students understand the

importance of citation and avoiding unintentional plagiarism.

- Quality Assurance: Educators can use Turnitin to ensure the quality and originality of
assignments.

How to calculate Turnitin's AI Detection:

Turnitin's AI detection generates a similarity score, often referred to as a "similarity

percentage" or "similarity ratio." This score represents the proportion of the submitted text
that matches content in Turnitin's database. To calculate the final similarity ratio:
1. View the Originality Report: After submitting your assignment to Turnitin, you will
receive an Originality Report.

2. Review the Report: Carefully review the Originality Report. It will display the matched
content, sources, and the similarity score.

3. Identify the Overall Score: Look for the overall similarity score provided by Turnitin.
This score represents the percentage of the assignment that matches other sources in the
database.

4. Calculate the Final Ratio: To calculate the final similarity ratio, divide the similarity
score by the total word count of your assignment.

Final Similarity Ratio (%) = (Similarity Score / Total Word Count) x 100

For example, if your assignment has a total word count of 1,000 words and Turnitin reports
a similarity score of 10%, the final similarity ratio would be: (10 / 1,000) x 100 = 1%. So, in
this example, the final similarity ratio is 1%.

It's important to note that similarity percentages alone do not indicate whether plagiarism
has occurred. Some degree of similarity is expected, especially if you have properly cited
and referenced your sources. What matters is the context of the matches and whether they
involve improperly used or uncited content.

Always review the Originality Report carefully and consult with your instructor or
institution's guidelines to determine whether any action is needed based on the similarity
score and the context of the matches in your assignment.

Challenges of Understanding and Use Turnitin's AI Detection:

1. False Positives: Turnitin may flag common phrases, citations, or properly attributed
content as matches, leading to false positives that require manual review.

2. Ineffective Against Paraphrasing: It may not effectively identify well-paraphrased

content, which can still represent academic misconduct.
3. Limited Context: Turnitin does not evaluate the quality or context of matches; it merely
identifies similarities, which may not always indicate plagiarism.

How to Use Turnitin Properly to Avoid Misuse:

1. Understand Institutional Policies: Familiarize yourself with your institution's policies

on plagiarism and the use of Turnitin. Each institution may have specific guidelines on how
the tool should be used.

2. Proper Citation and Referencing: Ensure that you accurately cite and reference all
sources used in your assignments. Even if Turnitin detects similarities, if the content is
properly cited, it is not considered plagiarism.

3. Check Originality Reports: Review the Originality Report generated by Turnitin after
submitting your assignment. Examine the flagged areas to determine whether they are due
to actual issues or false positives.

4. Learn from Reports: Use the Originality Report as a learning tool. If you identify issues,
understand why they occurred and take steps to avoid them in future assignments.

5. Seek Guidance: If you are uncertain about how to use Turnitin or have questions about
citation practices, consult with your instructor or academic support services for guidance.

6. Maintain Ethical Practices: Always prioritize ethical academic practices. Avoid

intentional plagiarism, and if you are uncertain about how to cite or reference a source,
seek clarification from your instructor.

In summary, Turnitin's AI detection can be a valuable tool for promoting academic integrity,
but it requires careful interpretation and use. By understanding its functions and
limitations and adhering to proper citation practices, students can use Turnitin effectively
and ethically within the UK education system.
Avoiding high Turnitin similarity percentages and AI detection

Avoiding high Turnitin similarity percentages, or AI detection results, is essential to ensure

your work is original and properly cited. Here are some tips on how to minimize similarity
scores while maintaining academic integrity:

1. Start Early and Plan Ahead: Begin your assignments well in advance to allow ample
time for research, writing, and editing. Rushed work is more likely to inadvertently include
similarities.

2. Understand Citation and Referencing: Learn and apply proper citation and referencing
styles (e.g., APA, MLA, Chicago). Cite all sources correctly within the text and in the
references.

3. Paraphrase and Summarize: When using information from sources, rephrase and
summarize it in your own words. Ensure that your interpretation and expression are
unique.

4. Use Direct Quotes Sparingly: If you need to use a direct quote, enclose it in quotation
marks and provide a proper citation. Use direct quotes only for impactful phrases or when
paraphrasing isn't feasible.

5. Organize Your Research: Keep careful track of your sources and notes. Label your notes
and make it clear when you're quoting, summarizing, or paraphrasing.

6. Outline Your Paper: Create an outline or structure for your assignment to ensure that
your ideas are organized logically. This can help you avoid unintentional repetition.

7. Proofread and Edit: Thoroughly proofread and edit your work to correct errors and
clarify your writing. This can help you avoid issues with unintentional similarities.

8. Use Plagiarism Checker Tools: Before submitting your assignment, run it through a
plagiarism checker like Turnitin or Grammarly's plagiarism checker. This can help you
identify and rectify any unintentional similarities.
9. Seek Feedback: Share drafts of your work with peers, instructors, or tutors to get
feedback. They can help you identify areas where you may need to adjust your writing to
avoid high similarity scores.

10. Practice Critical Thinking: When incorporating information from sources, critically
analyze and synthesize the material. Provide your insights and interpretations to
demonstrate your understanding.

11. Plan Your Research: Be strategic about the sources you use. Use a variety of reputable
sources to support your arguments, rather than relying heavily on one or two.

12. Manage Citations in Long Quotes: If you have a long quote, break it up into shorter
segments and provide citations within each segment. This can help you avoid a high
similarity score.

13. Consult Style Guides: Familiarize yourself with the specific citation and referencing
guidelines required by your institution or instructor.

14. Ask for Guidance: If you're unsure about proper citation or how to use sources
effectively, seek guidance from your instructor or a writing center.