DIGITAL MARKETING KEY

POINTS
What is digital marketing

Why are people going online ?

Benefits of digital marketing

Search engine optimization (SEO)

Social media optimization (SMO)

Pay per click (PPC)

Email marketing
WHAT IS DIGITAL
MAKRETING ?

Content

SEO

Email

Social Media

Mobile
 WHY ARE PEOPLE GOING
ONLINE ?

For information on a new product, service, or

location
 BENAFITS OF DIGITAL
MARKETING

Reach the right audience.

Engage with your audience.

Motivate your audience to take action

Maximize return on investment (ROI)

 SEARCH ENGINE
OPTIMIZATION (SEO)

Search engine optimization (SEO) is the process of

improving the quality and quantity of website traffic
to a website or a web page from search engines
 SOCIAL MEDIA
OPTIMIZATIN(SMO)

Social media optimization is the use of social media

sites to enhance a company or organization's brand
and its online presence. Social media sites have
been used to increase awareness of new products
and services and help organizations connect with
customers.
 PAY PER CLICK (PPC)

PPC stands for pay-per-click, a model of digital

advertising where the advertiser pays a fee each
time one of their ads is clicked.
 EMAIL MARKETING

Email marketing is a form of marketing that can

make the customers on your email list aware of new
products, discounts, and other services. It can also
be a softer sell to educate your audience on the
value of your brand or keep them engaged
between purchases. It can also be anything in
between.
 LEARN DIGITAL MARKETING

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