Principles of marketing

Group 7

Social responsibility
to consumers
our team

Angelo Rogelyn Ramillosa Jervin Patricio

Resurreccion

Edison Perez Tracy Paccial

Rogelyn jocel ramillosa

Social Responsibility
It is a type of ethics.Its addresses to
what degree a company views its
obligation to the community or
society
Examples of Social
Responsibility:
1.Green Management or
Recycling programs

2.Support for
community programs
 3.Contributions to
local schools

4.Programs to encourage
healthy lifestyle
5. researching for
alternative fuels

6.COmmit to reduce
pollution or contruct
"eco-friendly" buildings
7. provide aid or supplies
in times of disasters.
 Business
-Is a social institution.

-It is operated within the society,for the

people and by the people living in the society

-It exists,survives,operates and grows in the

society
"Social responsibility refers to the
obligation of decision makers of the
business to take action which protect
and improve the welfare of the society as
a whole along with their own interests."

-Keith davis and

brainstorm
"Corporate social responsibility is
seriously considering the impact of the
company's activities in society".

-j.l Paluszek
Responsibility towards consumers
•Avoid mileading advertisements
•Avoid adulteration
•After-sale services
•Products According to taste and
preferences
•Goods availability at nearest points
•Regular supply
•Avoid unfair trade practices
 Main responsibilitites of the business towards
consumers:
•To supply better quality goods at the right time at a reasonable
price.

•To provide after-sale service on the basis of nature of a product

•to provide information about the changes introduced by the business

•To take necessary steps to improve quality,reduce price and develop

the network for distribution

•To avoid unfair trade practices like black

marketing,adulteration,false advertising etc.
Angelo Ressurection
Social Responsibility to consumers
1. Value for money
2. Product testing
3. Product quality and safety
4. responsible selling
5. fair and honest promotion advertising
6. fair handling of after sales service complaints
7. country/place or origin
8. Labour rights in the local sourcing supply chain
9. availability of information
10. Sustainable products to make informed decisions
 Social responsibility
Social responsibility = Obligation to do what is
the best for the welfare of society.Businesses
have a responsibility to consumers,workers,adn
society.
 Responsibility to customers
Customers are the business's first
responsibility.
Food and Drug Administration (FDA)-Is a
federal government agency that protects
consumers from dangerous or falsely
advertised products.

The market economy relies chiefly on market

forces to allocate goods,services and other
resources to determine prices.
-One of the most common means is to
conspire with other companies to
control the supply of a product and the
prices they charge.When the companies
restrict competition,consumers are
affected .Consumers are going to be
fewer.
 Jervin
14 social Responsibility of
Patricio
entrepreneurs towards customers
Edison
perz
Tracy Paccial
8 Practices that will build strong customer
relationship
1. Cards
A card in the mail gets you brand
into the hands and home of your
customer,reminding them of your
company as it sits on their kitchen
counted for a few days.
 2. Unique packaging
Good quality,good-looking
packaging is always worth the
investment.

3. Coupons
Extending thank you coupon to a
new customer can start the salss life
cycle all over again.
 4. Simple Phone Call
This is more helpful after sales service:you
may learn key point good or bad,about your
product.

5. Tutorials
Tutorials are helpful form of customer after
care,because they help customers as they
put your brand back on their rader screen.
 6. Surveys
They may want to offer their feedback in regular
surveys.Some businesses add a coupon when the
survey is complete,so customers can make their voice
heard and get value in return.

7. Birthday Connections
A timely "Happy Birthday!" Email or gift can be very
powerful.It also helps you reach customers months
after sales,when their memory of your brand may be
fading .
 8. Holiday Announcement
Holidays are great excusses for
rekindling customer loyalty .Tell
customers which days you'll be open(or
closed),and describe any promotions or
sales you're running.
Thank You
 Editor and Leader
Rogelyn Jocel b. Ramillosa