DESIGN THINKING

Session 1.1
DR.RITU SAXENA
ABES BUSINESS SCHOOL
UNDERSTANDING THE USER

• https://www.youtube.com/watch
?v=vPa3GJH1lgc

This Photo by Unknown author is licensed under CC BY-NC.

 Design Thinking is a comprehensive
customer-oriented innovation
dd text approach that aims to generate and
develop creative business ideas or
entire business models.
CONCEPT OF
DESIGN THINKING
• Human Centered
• Future Focused
• Creates Value
 Design your
'AHA'
Moments
Following links also used in the session
1 for the better understanding of DT.
https://www.youtube.com/watch?v=7o
PZg_FR-ys This Photo by Unknown author is licensed under CC BY.
TEN COMMANDMENTS
OF DESIGN THINKING
ACTIVITY TIME !!!!!
1.
Q. A college is redesigning it website. Current students are the main
users of the website. Which one of the below elements should
definitely be on the website?
• College rules and regulations
Click to add text

• Information on faculty members

• Information about courses
• Alumni details

This Photo by Unknown author is licensed under CC

BY-SA-NC.
It's Fun !!!!
• Which Company introduced first iPod and which year ?
• Which Company introduced the Nano car?
• Name of the consulting firms are offering DT as a solution?
• Which co made the method Multi-why or 5-Why
Popular?

Find out and clue for the next design

thinking level….