Welcome Everyone…

- Prabesh Ghimire
 INTRODUCTION

• Social Media Assets Are The Content That Make Up Your Social Media Presence, Ranging From
Images And Videos To User-generated Content Your Company Is Tagged In. Each Piece Of
Content Used On Your Social Media Channels Contributes To Your Overall Brand Experience.
 Social Media Positions and Assets
Company Name : XDezo
Academy
Name of Social
Media
Facebook Instagram LinkedIn Pininterset YouTube

No. of Followers 4,111 followers 98 followers 65 followers 6 followers 589 Subscribers

Overall Post 100+ post 156 post in total Not posted 65+ post with 128 Videos
1/2 post per day until today regularly 297 monthly 32,568 Video
4 post in total Views Views
Targeted Those who have Those who have By Choosing the
Audience interest on web interest on web age, gender,
development, app development, app parental status, or
development, development, household
digital marketing, digital marketing, income of the
Graphics Graphics audience you
Designing Designing using want to reach.
Age Group of 18- various hashtags.
35 Age Group of 18-
35
 Competitors Analysis
Company Name Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5

XDezo Academy IT Training Nepal Techaxis Broadway Softbenz Rangin

Infosys Technology

Strength On Time Delivery Providing Various IT Best UI Design #1 IT Training Best Website Web hosting
of Projects, Courses Oracle Training Institution Design available and
Various Ethical Hacking CCNA Training with 10k+ Pricing is the website with
Discounted offers Course Red hat Training students included which best UI
are introduced completed is affordable
time to time training

Weakness Video ads is not Not best design of Except in Post not regular
found website Facebook there is on social media
no regular post

Threats Website is not Social Media Link is Not regular on Not regular on
working properly not working on social media. social media.
and not website
managed
 Company Name Competitor 1 Competitor 2 Competitor Competitor 4 Competitor 5
XDezo IT Training Nepal Techaxis 3Broadway Softbenz Rangin
Academy Infosys Technology
Opportunities Career Job Oriented Project Work Career Various Job Various
Counselling on Training Training Developmen Vacancy are Training and
IT field with Various Online t available after Courses are
best counselor. Training and Various jobs the completion available
certificate are are also of courses
available found for
developer

Social Facebook, Facebook, twitter, Facebook, Facebook, Facebook, Facebook and

Media YouTube, Pinterest Instagram Instagram, Instagram, Instagram
Presence LinkedIn, Twitter, Twitter,
Instagram, YouTube, YouTube,
Pinterest LinkedIn LinkedIn
 Competitors Analysis on the
basis of their Website

Competitor 1 : IT Training Nepal.

Strength : Various Training and CISCO Course are Available
Weakness: Not Regular on Social Media
Opportunities: Various Training Courses are available here
like AutoCAD Training in Nepal
Threats: Not Best Design of the Website UI
Competitor 2 TechAxis
Strength : Best Website Design with Good UI
Weakness: Not Regular on Social Media
Opportunities: Various Training Courses are available here like
AutoCAD Training in Nepal
Threats: Not Best Design of the Website UI
Competitor 3 Broadway Infosys
Strength : Best Website Design with Good UI, 70+
professional and skilled teacher
Weakness:
Opportunities: Job Placements and Various courses
available of various duration
Threats:
Competitor 4 Softbenz
Strength : Website Redesign is available
Weakness: Not Regular on Social Media
Opportunities: Various Career Development Opportunities
Threats:
Competitor 5 Rangin Technology
Strength : Best UI website, Various Training and courses are
available
Weakness: Pricing is not available
Opportunities: Working with us features and various training
are available
Threats: Some Social Media are not working
 Competitors Analysis on the basis of
their Social Media Presence
1 IT Training 2 Techaxis 3 Broadway 4 Softbenz 5 Rangin
Nepal Infosys Technology
Facebook No of Followers: 8k Followers on 109k Followers 5.7k followers 8.4k followers
27k Facebook on Facebook 1 post on a day
Post Review: 1/2 1 post on a day 1 post per day but not regular
post per day but but not regular and regular
not regularly active on
Facebook

Instagram Not mentioned 108 followers Not found 225 followers Not found
Not regular post
LinkedIn Not Mentioned Not Found 1479 followers 1616 followers Not found
1/2 post per day
Twitter 140 followers Not found 709 followers 0 Not Found
Not regular post
 1 IT Training 2 Techaxis 3 Broadway 4 Softbenz 5 Rangin
Nepal Infosys Technology
YouTube 484 subscribers Not found 1.99k 13 subscribers Not Found
Very Old videos subscribers
Not recently
active
Pinterest 64 followers Not found Not mentioned Not Found
with 13
monthly views
Not regular
 Competitors Analysis on the
basis of their S.E.O

Competitor 1 : IT Training Nepal.

SEO Score : On Page Score is 77
SEO issues Discovered : 53
Some of the issues are;
There is no sitemap.xml to optimize with bots which has high impact
on SEO
1 Page have low word count which has high impact on SEO
Title tag is too short in 1 page which has medium impact on SEO
3 pages have poorly formatted URL for SEO which has medium
impact on SEO
Competitor 2 TechAxis
SEO Score : On Page Score is 56
SEO issues Discovered : 410
Some of the issues are;
27 pages have low word count (high impact on SEO)
83 pages with duplicate meta descriptions(high impact on SEO)
83 pages with duplicate title tag(high impact on SEO)
76 pages without H1 heading (Medium impact on SEO)
13 pages with title that is too long (Medium impact on SEO)
Competitor 3 : Broadway Infosys
SEO Score : On Page Score is 78
SEO issues Discovered : 182
14 pages have low word count
5 pages have duplicate meta description
3 pages with duplicate title tag
1 page with no title tag
30 pages with no h1 heading
Competitor 4 :SoftBenz
SEO Score : On Page Score is 77
SEO issues Discovered : 200
9 pages with duplicate meta descriptions
9 pages with duplicate title tags
18 pages with no title tag
20 pages without h1 heading
73 pages with broken links
Competitor 5 : Rangin Technology
SEO Score : On Page Score is 78
SEO issues Discovered : 187
20 pages have low word count
2 pages have duplicate title tag
31 pages without h1 heading
37 pages with broken tags
10 pages with no meta description
SEO for XDezo Academy
SEO Score : On Page Score is 238
SEO issues Discovered : 187
1 issues with no sitemap.xml to interact with bots
20 pages have low word count
54 pages with duplicate meta description
54 pages with duplicate title tags
5 pages without heading h1 tags
 Ideas to grow on another level
• Use traditional marketing techniques to reach people offline.
This includes using print, television, and radio advertising to
reach your target market.
• Creation of Video Ads which plays major role in Search
Media Marketing(SMM).
• Use targeted marketing techniques to reach your specific
target audience. This will help you to focus your marketing
efforts and get better results.
 Disruptive Analysis
• By Providing some of the courses and training free of cost for some time that
means may be for one week or for 1 month which helps in attracting more
students.
• Or by giving some discount for those who offer other to learn in the
institution.
• By introducing YouTube live/recorded videos for students.
• By making Intermediate to advanced some of the big courses like full stack
developer, famous courses, Php,Laravel in market and by also making
contact form at the end of video for contacting with the students.
• If the students pay the advances fees for some courses , provide them with
some offers like free courses for some fields.
• By introducing the latest and updated courses running in the market
• By making some freemium model for the students interested in latest courses
HAVE ANY QUESTIONS ???
Thank-You