Marketing: set of institutions for creating, delivering, communicating and

exchanges offers that have value for clients.

Types of Marketing:
01. ATL (Above the line)
 Unlimited Audience.
 Mass Media.
02. BTL (Below the line)
 Limited audience.
 Focused particular.
03. TTL (Through the line)
 ATL + BTL = TTL.
Communication:
01.Interpersonal communication.
02.Intrapersonal communication.
03.Group communication.
04.Mass communication.
SMCR;
S -- Sender (business)
M -- Messenger (product)
C -- Channel (product).
R -- Receiver.

 75% people judge your business from your website. – Stanford University.
PESO Model;
P -- Paid.
E -- Shared.
S -- Earned.
O -- Owned (Your Content).

Funnels;
 Awareness.
 Interest.
 Desire.
 Action.

CMS (Content management system);

01.Wix.
02.SquareSpace.
03.Webflow
04.Shopify
05.Wordpress.

ADS;
01.Skip Scale lead Ads.
02.Unfeed Ads.
03.Bumper Ads (6 seconds.)
04.Masthead Ads.

FACEBOOK ADS:
Facebook Paid:
 Fb business manager.
 Ad Account.
 Pixels.
 Events.
 Verify Domains.
 Run Ads Campaign.
 Design Ad.
 Business Manager.
 Ads Manger.

Facebook Organic:
 Paid Reach.
 Advanced business set up.
 Ads.
 Events.
 Pixels.

E-Commerce:
 E-Commerce store.
 Fb Shop.
 Catalogue.
 Update products.

Ads Manager: (Runs Ads professionally.)

 First of all, add/set campaign then ad set name then ad level. Lead
generation ads --- sales.

Meta Business Site:

 Business in Facebook in high level. (Ads Manager is the part of this.)

Facebook Shops and Commerce Manager:

 Fb Pixel helper.
 Conversion Ads.
 Ad Library.

GOOGLE ADS:
 Advertiser.
 Run Ads.
Google Search Ad Structure Campaign:
(Goal, Location, targeting, budget.)

Campaign Strategies:
01.Goal.
02.Landing page / final URL.
03.Thank you page / Add to cart.

Campaign level Setting:

01.Campaign Name.
02.Location.
03.Campaign type.
04.Daily budget.
05.Other Setting.

INSTAGRAM:
 Platform of Facebook. (Visual Content.)
 Conversion of personal account into professional and business account.
01.Creator Account 02. Business Account.
 Organic Reach: Attractive Content, Hashtags, Partnership.

YOUTUBE:
 Tubebuddy: Install it and connect with your YouTube videos.
 Google Keyword Planner: Keywords used in your YouTube video.
 Viewership is more important in earning from YouTube.
 Monetization needs.

KEYWORDS:
01.Broad Keywords: Use for branded keywords.
02.Phrase Keywords/Match.
03.Exact Keywords/Match.

GOOGLE MERCHANT CENTER:

 As, Facebook shop.
 Google Merchant Account; new in Pakistan.

EMAIL MARKETING:
 Mailchimp: Create your Account.
 Design your survey.
 Preference Center.

SOCIAL MEDIA MARKETING (SMM):

FACEBOOK:
01.Copywriting.
02.Steps to follow;
 Build friend list on fb (Start adding people, follow them.)
 Share their content and build a reputation.
 Create a Facebook page.
 Share the page content from page to profile.
 Request your connections to share your content on their well.