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    The document discusses several studies on the relationship between mental imagery and memory/recall. A 2013 study found that vivid mental images from verbal cues led to higher recall later in a surprise task. Another study showed that brands using high imagery advertising generated better recall than low imagery tools. Research has found that visual imagery creates multiple memory cues and retrieval processes, increasing recall probability. Further studies highlighted that drawing words led to better recall than writing them, and that mental imagery can evoke emotions and play a role in psychological treatments.

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    The document discusses several studies on the relationship between mental imagery and memory/recall. A 2013 study found that vivid mental images from verbal cues led to higher recall later in a surprise task. Another study showed that brands using high imagery advertising generated better recall than low imagery tools. Research has found that visual imagery creates multiple memory cues and retrieval processes, increasing recall probability. Further studies highlighted that drawing words led to better recall than writing them, and that mental imagery can evoke emotions and play a role in psychological treatments.

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    © All Rights Reserved
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    7 views1 page

    Untitled Document

    Uploaded by

    Sneha Nayak
    The document discusses several studies on the relationship between mental imagery and memory/recall. A 2013 study found that vivid mental images from verbal cues led to higher recall later in a surprise task. Another study showed that brands using high imagery advertising generated better recall than low imagery tools. Research has found that visual imagery creates multiple memory cues and retrieval processes, increasing recall probability. Further studies highlighted that drawing words led to better recall than writing them, and that mental imagery can evoke emotions and play a role in psychological treatments.

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    In the area of experimental psychology, a great deal of research has been devoted to

    imagery and it's effect on verbal recall and memory.

    A study conducted by D' Angiulli , Runge , Faulkner, Zakizadeh, Chan and Morcos (2013)
    aimed to study the relationship between vivid mental images and unexpected recall. The
    participants were asked to generate mental images from imagery- evoking verbal cues and
    rate the vividness of their images and later when the participants were surprised with a task
    requiring free recall of the cues, it was observed that the recall of vivid cues was higher. The
    findings suggest that vividness of mental imagery may act as an important factor in
    facilitating access of those memories and hence their recall.

    While elaborating on the effects of imagery and recall, G. Javalgi , Mikhailitchenko and
    Laroche ( 2009 ) document the relationship between visual imagery, brand familiarity, and
    brand claim recall in two distinct cultural environments - US and Russia. The study explored
    imagery potency from the perspective of memory evoking effects and the results suggested
    that the brands using high imagery tools( such as advertisiment) generate better recall than
    the brands relying on low imagery tools.

    A study by Joel Pearson(2019) explains this effect by the fact that visual imagery creates
    multiple cues in human memory, and multiple retrieval processes associated with these cues
    increase the probability of recall. Both the anatomy and function of the primary visual cortex
    are related to visual imagery and hence use of imagery as a tools has been linked to many
    cognitive processes.

    Based on this theoretical framework, some studies further consider the effect of imagery on
    verbal recall. A study-The drawing effect by Wammes, Meade and Fernandes(2016)
    highlights the benefits of creating drawings of to-be-remembered information relative to
    writing as a mnemonic strategy. The results showed that drawn words were recalled better
    than the written. It indicates that visual imagery enhances memory by encouraging q
    seamless integration of semantic, visual and motor aspects of a memory trace.
    A research by Holmes, Mathews(2010) highlights the importance of mental imagery in
    psychopathology due to it's supposed special relationship with emotion. The study reviews
    whether imagery can evoke emotions and discusses the role of imagery in maintaining
    emotional disorders and it's uses in psychological treatments.

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