Process of Acquiring a Project/ Commissioning a Project

While the Standard of Professional Practice (SPP) does not explicitly state on how to

select an architect, SPP documents provides guidelines for the architects to follow when

providing pre-design, design, specialized architectural, full-time supervision, construction

management, post-construction, comprehensive architectural, design-build services, and

architectural design competition services. It also states that the Architect should be selected

based on qualifications, experience, and ability to meet the specific needs for the project.

Clients should also consider the architect’s fees and schedule when choosing an architect. This

is vital, as fees directly impact project costs, necessitating affordability, and schedules dictate

project timelines, emphasizing the need for timely completion. Evaluating these aspects ensures

choosing an architect who aligns with budget constraints and can meet project deadlines,

ultimately leading to a successful outcome.

Architects employ various methods to acquire clients. Some rely on recommendations

from previous clients, colleagues, family members, and other professionals. Given the

increasing complexity of construction projects and the growing demand for architects, others opt

for networking and advertising to attract new customers. Additionally, some architects participate

in design competitions or engage in bidding processes. While the Code of Ethics for

Architecture states that the architect should refrain from paid advertisements or self-laudatory,

exaggerated, or misleading statements to the public, it acknowledges the presentation of factual

materials—whether verbal or visual. This practice aims to highlight the profession's objectives,

standards, and progress through literature or by showcasing their work. Such endeavors serve

to dignify the profession and enhance public understanding of the architect's role in society and

can be disseminated through any public communication medium. Architects are cautioned

against misleading the public through advertisements, signs, or printed materials that cite their
professional specializations, unless these qualifications are well-known facts or are endorsed by

professional consensus and established through years of experience.

Architects achieve societal recognition through accredited educational institutions, such

as those recognized by authoritative bodies like the Commission on Higher Education (CHED).

Esteemed establishments like the University of the Philippines Diliman, University of Santo

Tomas, and the Polytechnic University of the Philippines offer programs like the highly regarded

Bachelor of Science in Architecture. These programs equip students with a robust foundation in

architectural principles and practices. Notably, graduates from these institutions are not only

knowledgeable but also exceptionally prepared to navigate the intricacies of the architectural

profession.

In terms of awards, professional organizations in the Philippines, including the Philippine

Institute of Architects (PIA) and the United Architects of the Philippines (UAP), play a pivotal role

in recognizing architects. They provide platforms for networking, knowledge exchange, and

community engagement. Moreover, these organizations champion the rights and interests of

architects, further enhancing their prominence within the field. The esteemed reputation of these

institutions is underscored by their steadfast commitment to upholding high standards and

excellence. This recognition isn't confined to the Philippines alone; international accolades like

the prestigious Pritzker Prize also serve as significant platforms for honoring architects'

exceptional contributions to the field.

Architects' recognition in society emerges from a blend of formal education,

acknowledgment from awarding bodies, and active engagement in professional organizations.

These pathways collectively bolster an architect's reputation and stature within the architectural

community. Additionally, an architect's chosen specialization significantly influences the types of

projects they attract. Through excellence in their respective fields and active participation in the

architectural community, architects can not only secure recognition but also embark on projects

that align closely with their areas of expertise and interests. This dynamic interplay between
recognition and project acquisition constitutes a fundamental aspect of the progression and

triumph of the architectural profession.

The five distinguished architect speakers featured in the Haligi Lecture Series

collectively embody a wealth of expertise and innovation in the field of architecture Ar. Daniel

Vicente A. Lichauco, FUAP, M. Arch, M. Urban Planning, opened the discourse with his

compelling insights on "AI vs. AI: Artificial Intelligence vs. Analytical Intelligence". He specializes

in complex program projects, including hospitals, educational facilities, and commercial

structures. He is also an educator, having taught at esteemed institutions such as the University

of Santo Tomas and the National University. He is recognized for his contributions, as evidenced

by his two-time Haligi ng Dangal Award from the NCCA. His expertise in complex program

projects and education underscores his significant impact on the architectural field. The second

resource speaker Ar. John Patrick Anthony L. Buensalido, UAP, ME, offered his reflections in a

session titled "Soul Searching: New Manifestations of the Filipino Soul in the Built Environment

'', focusing on contemporizing Filipino architecture while staying true to its identity. As the

Principal Architect of Buensalido Architects and Barchan Architecture and Design, he leads in

bringing positive change to communities through innovative design. His involvement in

educational platforms like B+Abble and Foundree showcases his commitment to nurturing the

future of architecture. The third resource speaker, Ar. Emmanuel Victor H. Dionisio, UAP,

MARCH, contributed with his insights on "Frameworks: Build it in your head first!", emphasizes

the importance of understanding the entirety of a project, rather than focusing solely on trends

or isolated components. He advocates for developing key drivers in every project to ensure

sustainability and relevance. With a master’s in architecture from the University of Michigan,

Doni brings a rich academic background to his architectural practice. The fourth resource

speaker, Ar. William T. Ti, Jr., UAP, MAUD, with his topic titled “Social Architecture.”, is a

proponent of Social Architecture, which aims to create open and barrier-free spaces that foster

community. His projects, such as The Book Stop Project and the Marcos Stadium, exemplify this
ethos. Additionally, his roles as the founder of Anthology Festival and director of Shelter

Magazine demonstrate his dedication to advancing architectural discourse. And the last

resource speaker that shared his thoughtful insights in regards with “Design, Free…

Incorporated.” is Ar. Andrew T. Liu, AIA, NCARB, LEED, AP, BD+C, boasts over 30 years of

experience in Architecture and Design. His expertise lies in project design, management, and

team leadership, with a focus on large-scale developments across various international

locations. His profound belief in the transformative power of architecture underscores his

contributions to the built environment.

These architects and their respective companies epitomize the global practice of

architecture in the 21st century through their diverse specializations and educational

backgrounds. They navigate complex program projects, employ cutting-edge design tools like

Artificial Intelligence, and champion sustainability and social consciousness in architecture.

Additionally, their involvement in educational platforms and international collaborations signifies

a forward-looking approach that aligns with the evolving demands of the global architectural

landscape.