THE COMPARATIVE STUDY OF MARKETING

STRATEGIES OF Domino’s AND Pizza Hut

By:-

Harshit Pratap Singh

Jagrati Varshney

Harsh Rana

Kamalkant Upadhyay

Harsh Dubey

(Group 6)

The purpose of this project is to evaluate and compare features, strategies, and performance of two
leading Pizza making chains in India, Domino’s and Pizza Hut.

The aim of this project is to know how these two differ from each other in terms of their marketing
management and what are the factors that influence their competitive advantage in the Indian market.

In this project, we are going to use primary data (Sample Survey) as well as secondary data (websites,
reports, articles, and surveys)

We will use the SWOT analysis framework to evaluate the strengths, weaknesses, opportunities, and
threats of both platforms.

We will also use the 7Ps of the marketing mix (product, price, place, promotion, people, process and
physical evidence) to examine the marketing strategies and tactics of both platforms.

The main findings are:

Domino’s has more market presence than Pizza Hut and has a better user experience.

Domino’s offers special giveaways such as more than half an half late delivery, then order will be
free.

Domino’s also has a stronger brand image and reputation as it has better reviews and ratings.

The main conclusions are:

Pizza Hut is more oriented towards holistic marketing concept while Domino’s is more focused on
providing variety and status symbol.

The Implications of this project are:

This project will help in understanding the different strategies and approaches of both companies and
how the inferior company can make changes in their marketing management to reach the top of the
industry.
The project also provides insights and suggestions for policymakers in the industry, who can use the
findings from it to improve their planning and decision-making.