UiTM/LESSON PLAN/MAC-OGOS 2023

FACULTY OF BUSINESS MANAGEMENT

UNIVERSITI TEKNOLOGI MARA

SUGGESTED LESSON PLAN MKT243

(Semester MAC-OGOS 2023)

LECTURER NAME: SYUKURRIAH IDRUS
OFFICE : ( CB109) KPP 2
PHONE NO : 0192214600 (Call me or WhatsApp me during office Hour only)

Week Topics Remarks

1 Introduction to Marketing and Discussion on group

20 - 24/3 assignment

(Ice breaking session)

2 Overview of Marketing
27 - 31/3 Overview of marketing
1.1
Elements of marketing mix (4P’s)
1.2
Marketing management philosophies
1.3
External marketing environment
1.4

3 Understanding Consumer Behaviour

3 - 7/4 2.1 Consumer buying behaviour
2.2 Factors influencing consumer buying
behaviour
2.3 Consumer buying decision-making process
2.4 Types of consumers buying decisions

4 Market Segmentation, Targeting and Positioning

10 - 14/4 3.1 Market segmentation
3.1.1 Criteria for successful segmentation
3.1.2 Bases for segmenting consumer markets
3.2 Market targeting
3.2.1 Strategies for selecting target markets
3.3 Market positioning
3.3.1 Bases for positioning

5 Online test Cover chapter 1

17 - 21/4 to 3
Platform: UFuture
CUTI PERTENGAHAN SEMESTER / CUTI KHAS PERAYAAN
22 APRIL – 2 MEI
 UiTM/LESSON PLAN/MAC-OGOS 2023

6 Product
3 - 5/5 4.1 Types of consumer products
4.2 Branding
4.2.1 Benefits, strategies & trademarks
4.3 Packaging
4.3.1 Packaging functions
4.3.2 Labelling
4.4 Importance of new products
4.5 New product development process
4.6 Product life cycle

7 Price
8 -12/5 5.1 Overview of price and its importance to
marketing managers
5.2 Pricing objectives
5.3 The cost determinant of price
5.3.1 Markup, Profit maximization and Break-even
pricing
5.4 Other determinants of price

8-9 Place
15 -26/5 6.1 Channel intermediaries and their functions
6.2 Consumer channel structure
6.3 Level of channel distribution intensity
6.4 Understanding retailing
6.4.1 Major types of retail operations
6.4.2 Non store retailers
6.5 Franchising
6.5.1 Franchisor and franchisee
6.5.2 Basic forms of franchises

CUTI KHAS PERAYAAN

27 MEI – 5 JUN

10-11 Promotion
6 - 16/6 7.1 The role of promotion in marketing mix
7.2 The goals of promotion
7.3 The AIDA concept
7.4 The promotional mix
7.5 Factors affecting promotional mix
7.6 Advertising
7.6.1 Major types of advertising
7.6.2 Media types
7.7 Public Relations
7.7.1 Major public relations tools
7.8 Sales Promotion
7.8.1 Tools for consumer sales promotion
7.9 Personal Selling
7.9.1 Advantages of personal selling
7.9.2 Steps in the selling process
 UiTM/LESSON PLAN/MAC-OGOS 2023

12- Contemporary topics in Marketing

19 - 23/6 8.1 Overview of customer relationship management
(CRM)
8.2 Social media and marketing
8.2.1 Social media tools
8.2.2 Social media and mobile technology
8.3 Ethics and social responsibility
8.3.1 The six models of social control
8.3.2 Corporate social responsibility

CUTI KHAS PERAYAAN

24 JUN -2 JULAI

13 Discussion on Group Assignment

3 - 7/7

14 Submission of Group Assignment

10 - 14/7

CUTI ULANGKAJI
17-23 JULAI 2023
PEPERIKSAAN AKHIR
24 JULAI – 13 OGOS 2023