INVESTIGATING HOW DIGITAL MARKETING IMPACTS SMALL

BUSINESSES GROWTH IN VALENCIA CITY

A Quantitative Research

presented to the faculty of Senior High School,

VALENCIA NATIONAL HIGH SCHOOL

Valencia City, Bukidnon

In partial fulfillment Of the requirements in

PRACTICAL RESEARCH 2

JELLY MARIE ISRAEL, GRACE PABIONA, KIRK NAVARRO,

MARY ROXAS, SYROSE ABALES LABO,

JAN MARIEL BISEN

Grade 12- THRIFTY

SHERLYN A. DUSTOSME

Research Adviser

November 2023
 TABLE OF CONTENTS

Title Page i
Chapter 1 3
Introduction 3
Background Of The Study 3
Statement Of The Problem 4
Objectives Of The Study 4
Significance Of The Study 5
Scope And Delimitation Of The Study 6
 CHAPTER 1

INTRODUCTION

Background of the study

In the ever-evolving business landscape of Valencia City, small enterprises

find themselves at a crossroads, grappling with the imperative to adopt digital

marketing strategies for sustained growth and longevity. The purpose of this research

is to look extensively into the complex impact of digital marketing on the growth

trajectories of small enterprises in the city. Through an analysis of the tactics utilized,

obstacles faced, and the evolving opportunities inside the digital sphere, we want to

give key insights that can inform and advise the corporate community.

It is clear that a significant number of small businesses in Valencia City may

be hesitant or lagging behind in implementing effective digital marketing strategies,

potentially impeding their growth prospects. This reluctance, whether rooted in a lack

of understanding or concerns about embracing digital tools and techniques, raises

concerns about the long-term competitiveness and viability of these businesses in an

increasingly digitalized market.

Conduct a thorough assessment of the current level of digital marketing

adoption among Valencia City's small businesses, analyzing awareness, utilization,

and effectiveness of digital marketing tools and uncovering challenges related to

limited resources, expertise, and potential cultural barriers.

 Through this study, we hope to contribute not just to academic discourse but

also to act as a significant resource for the local business community and

policymakers. By creating a deeper awareness of the role digital marketing plays in

defining the growth trajectories of small enterprises, we want to support informed

decision-making, strategic planning, and eventually strengthen the economic

environment of Valencia City.

Statement of the Problem

The extensive adoption of online marketing in the modern corporate landscape

is prompted by its perceived cost-effectiveness, ability to reach a larger client base,

and influence on improving company reputation. Despite the widespread adoption of

internet marketing, a thorough knowledge of how these incentives affect financial

success, consumer outreach, and overall brand reputation remains elusive. This study

aims to fill that void by delving into the intricate correlations between the adoption of

internet marketing and the aforementioned criteria, providing useful insights into the

sphere of modern business practices.

1. Does online marketing help companies make more money?

2. Does online marketing attract more customers for businesses?

3. How does online marketing benefit a company's market position?

 Significance of the Study

Examining how digital marketing affects Valencia City small enterprises'

expansion is an important project with broad consequences. The findings of this study

have great potential to benefit small business owners in Valencia by giving them

important knowledge on how to use digital marketing tools to expand their brands and

reach new markets. Equipped with this understanding, these businesses can

successfully navigate and prosper in the fiercely competitive digital space, resulting in

increased exposure and market penetration.

Comprehending this association could potentially direct the development of

strategies and programs targeted at strengthening these businesses, consequently

promoting economic expansion and fostering an atmosphere that encourages digital

innovation in Valencia City. In addition, consultants and marketing experts that

support small businesses in general stand to gain from this study by using the strategic

frameworks it provides to create customized digital marketing plans that enable their

clients to successfully meet their growth goals

 Scope and delimitation of the Study

This study will include a detailed analysis of the many digital marketing

tactics used by Valencia City, Bukidnons, small business owners. The study will look

into how digital marketing affects things like revenue generation and customer reach.

Valencia City will be the exclusive geographic emphasis in order to offer specialized

insights into the unique dynamics impacting the expansion of small businesses.

The survey will only include small business owners in Valencia City,

regardless of their industry or educational background. Although the research will

include teachers and students who own small businesses, it will not cover huge

corporations or firms located outside of Valencia City. Moreover, the inquiry will

focus only on the impact of digital marketing, leaving out other potential contributing

variables.