The Impact of Social Media Marketing on Small Businesses

Performance In Lobo Batangas

A Research Paper Presented to the Faculty of SHS in Lobo

In Partial Fulfillment for the Requirement

On INQUIRUIES,INVESTIGATIONS AND IMMERSIONN

By

De Torres, Janna Katrina D.

JUNE 2021
 CHAPTER I
INTRODUCTON BACKGROUND OF THE STUDY

1.1 INTRODUCTION

In today’s world, the social media plays a huge role in business. Social media has become
prominent in the 21st century. The competent and rational use of social media in marketing
leads to loyal and economically successful relationships with customers. The use of social
media has become extremely prevalent amongst young individuals. The increase of social
media usage has presented as an opportunity for businesses to direct marketing efforts, but
also as a challenge on what is the best way to reach out to customers. So ,businesses are
persistently looking for ways to utilize this new platform within their marketing strategies to
increase business growth.

Social media marketing has become a popular brand of online marketing. Businesses
have taken advantage of the many marketing strategies that social media have to offer. The
number of users constantly on the internet has been amplified by the availability of social
media platforms. Businesses have also created their own social media pages so that
consumers can subscribe to their feeds and essentially be a forum for consumer to-business
communication. This can provide an opportunity for businesses to not only interact with their
consumers, but to also see what their competitors are doing and how they are engaging with
their customers.

The researcher was prompted to conduct a study on the impact of social media
marketing on small online businesses performance in Lobo Batangas. This study aims to
provide information about the impact of social media marketing on small businesses
performance in Lobo Batangas; what is the most effective social media platform to engage
customers; and what the challenges do small businesses meet when using Social Media
Marketing. Since it is trendy and popular, people might get more interested about this as this
may help as their guide in doing social media marketing.

1.2 STATEMENT OF THE PROBLEM

1. What are the impacts of social media marketing among small businesses performance
in Lobo Batangas?
2. What is your most effective social media platform to engage customers?
3. What challenges do small businesses meet when using Social Media Marketing?

1.3 SIGNIFICANCE OF THE STUDY

Significance of the Study

The findings of this study benefit the following;
 Owners of small businesses, the findings of this study helps the owners of small
enterprises understand the importance of integrating social media marketing in their business.
The platforms offer marketing options that can help small businesses market their products
over a huge audience under with a small budget. This has positive impacts as it enhances the
brand popularity of small businesses and enable them increase their sales.

Entrepreneur, this study will help them to acquire new knowledge about importance
of social media and how small business firms use social media as an important tool to reach
out their customers.

Government, social media marketing is a new marketing sector that has been
actualized by advances in technology. This study offers insights into the importance of social
media marketing and its impact on the performance of small businesses.

Future Researchers , existing studies on social media marketing are limited to large
corporations and multinationals. This study focuses on the effectiveness of social media
marketing on the performance of SME businesses. The findings add to literature an important
perspective of social media marketing. This equally benefits the scholars and researchers in
the field of marketing. The project can also be used as a reference by future scholars in the
subject of social media marketing.

1.4 CONCEPTUAL FRAMEWORK

INPUT PROCESS OUTPUT

 Impacts of -To gather the -The results will

social media
data help the small
marketing
among small regarding businesses in
businesses those inputs, Lobo for them to
performance in know if social
the
Lobo Batangas media marketing
researchers has impacts on
 Most effective
social media will conduct the small
platform to surveys to the businesses and if
engage small it really helps
customers
businesses’ their business
 Challenges do performance.
small
owners.
businesses meet
when using

FEEDBACK
 1.5 SCOPE, AND DELIMITATION OF THE STUDY
The scope of this study focuses in THE IMPACT OF SOCIAL MEDIA MARKETING
ON SMALL ONLINE BUSINESSES PERFORMANCE IN LOBO BATANGAS.

The delimitation of the study will only be conducted around the area of lobo because
the researcher doesn’t have ability to conduct research on other places because of lack of time
and equipment. This study chooses the owners of small businesses who used social media as
one of their marketing strategy as the primary respondents to determine the impact of social
media marketing to small businesses performance in Lobo Batangas

CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES

2.1 REVIEW OF RELATED LITERATURE

From this point of view, business owners should understand that social media opens up
enormous new benefits and opportunities for their companies. Most small business owners
realize the importance of social media but do not make efforts to achieve real results -
development of new areas, the organization of customer feedback, and most importantly, to
stimulate sales and improve profitability (Mangold & Faulds, 2009).

Social media enables companies to network with customers in order to build relationships
and achieve a better understanding of customer needs. Businesses want their message to
reach as many people as possible. To
maximize this reach, a business must have a presence where customers are hanging out.
Increasingly, they are hanging out on social networking sites (Halligan, Shah, & Scott, 2009).
Social media provides multiple opportunities for small businesses to market to consumers and
build closer and more profitable relationships. However, small businesses still struggle to reach
customers.Maya Demishkevich, (2015).

2.2 REVIEW OF RELATED STUDY

"Small Business Use of Internet Marketing". This study examined five models of small
business owners in Maryland, who carried out and the developed marketing strategies through
the Internet (E-marketing). They aim to promote their products in order to reach their
customers and their targeted markets. After they have been interviewed and information have
been collected about them, the results show that the owners of these small businesses do not
have the experts and resources in the field of e-marketing in terms of planning , management
and measurement. It has been seen that owners of these business have created and
implemented their e-marketing strategy, as they have made the decision on this issue. This
requires that they must be more efficient and effective in the long run in the field of e-marketing
in order to get the best benefits and opportunities. • Tingley, C. M. (2015).
 CHAPTER III

METHODOLOGY OF THE STUDY

3.1 RESEARCH DESIGN

In order to obtain the information and data that this study needs, it uses the
quantitative process. This is the process whereby the number of respondents is relatively
large and randomly selected, and the results are generally reflective of the population.

3.2 RESPONDENTS OF THE STUDY

Various techniques were used to get good results. A survey self-administered open and
close ended questionnaires were used as a tool. The respondents of this study are the owners
of small businesses in Lobo, Batangas.

3.3 RESEARCH INSTRUMENT

Survey Questionnaires. The study used the survey questionnaires as the instrument in
gathering responses from the owners of small businesses who used social media as one of
their marketing strategy in Lobo Batangas.

3.4 DATA GATHERING PROCEDURE

To gather the needed information to make the study, the researchers conducted online
surveys. Online forms of survey questionnaires were given and answered by the individuals
who have small business in Lobo, Batangas. The researchers used this method because this
is the best way to collect and gather enough data for the study, and this is what suits to the
type of study they conducted.

Quota Sampling. When the researchers specify the proportions of various classifications to be
included in the survey.

CHAPTER IV

RESULTS AND DISCUSSION

1. What are the impacts of social media marketing among small businesses performance
in Lobo Batangas?

SA A N D SD Mean Result
 (5) (4) (3) (2) (1)
1. increase in awareness
and inquiries 2 3 15 0 0 3.35 N
2. enhanced relationships
with customers, 19 1 0 0 0 4.95 SA
3. increase in the number
of new customers 12 5 3 0 0 4.45 SA
4. enhanced ability to
reach customers on a 8 8 4 0 0 4.20 A
global scale
5. Co-promotion of local
businesses that enhance 11 4 5 0 0 4.30 SA
the image of small
businesses in the region.
The researchers found out that social media marketing greatly affect the business
performance. The respondents strongly agreed that enhanced relationships with customers ,
increase in the number of new customers and co-promotion of local businesses that enhance
the image of small businesses in the region are the most impact of of social media marketing
on small businesses in Lobo Batangas.

2. What is your most effective social media platform to engage customers?

SA A N D SD Mean Result
(5) (4) (3) (2) (1)
1. TWITTER
13 3 4 0 0 4.35 SA
2 INSTAGRAM
11 9 0 0 0 4.55 SA
3. FACEBOOK
12 6 2 0 0 4.80 SA
4. TIKTOK
6 9 5 0 0 4.05 A

5. YOUTUBE
2 3 15 0 0 3.35 N

The researchers found out that Facebook is the most widely used social media
platforms in the world. Facebook business page is crucial for any company or brand – as one
of the largest social media platform it offers important marketing and advertising opportunities
for all kinds of business. It also functions as a great platform inbounds marketing with content
that helps increase brand visibility.
 3. What challenges do small businesses meet when using Social Media Marketing?
The researchers found out that there are still some challenges do small businesses
meet when using Social Media Marketing. The main reason is lack of experience and
knowledge. Sometimes companies start their Social Media Marketing activities without a
clear plan and efficient strategy. Because of that, small business owners can face with
many new born challenges and weaknesses in Social Media Marketing, due to the fact
that it is a usually hard to administrate.

CHAPTER V

SUMMARY OF FINDINGS,CONCLUSION AND RECOMMENDATIONS

1. The researchers found out that social media marketing greatly affect the business
performance. The respondents strongly agreed that enhanced relationships with
customers , increase in the number of new customers and co-promotion of local
businesses that enhance the image of small businesses in the region are the most
impact of of social media marketing on small businesses in Lobo Batangas.
2. The researchers found out that Facebook is the most widely used social media
platforms in the world. Facebook business page is crucial for any company or brand
– as one of the largest social media platform it offers important marketing and
advertising opportunities for all kinds of business. It also functions as a great
platform inbounds marketing with content that helps increase brand visibility.

3. The researchers found out that there are still some challenges do small businesses
meet when using Social Media Marketing. The main reason is lack of experience
and knowledge. Sometimes companies start their Social Media Marketing activities
without a clear plan and efficient strategy. Because of that, small business owners
can face with many new born challenges and weaknesses in Social Media
Marketing, due to the fact that it is a usually hard to administrate.

CONCLUSIONS

1. Most entrepreneurs use social media marketing to build communities around there
businesses. These communities are then used as owned media to spark conversations,
spread awareness, increase following, reward fans and on the whole have a better relationship
with their online audience.
2.Facebook is the most favoured and popular social networking site of the respondents
followed by instagram and twitter , thus information on these social networking sites seems to
be relevant and of matter of interest to them.

3. The businesses cannot control negative, which can lead to poor reputation and customers’
distrust. Also, Social Media Marketing is about long and sometimes complicated process,
which requires efforts and time investments

RECOMMENDATIONS

1. - A business should use social media marketing to update customers on sales,

promotions and new products and/or services.
- Explore the specific impact of social media marketing on financial gains
- Look into specific businesses that are currently using social media marketing to promote
their businesses and engage with their customers
2. -The study is recommending that for small business to succeed, Facebook should be
used as a marketing tool for products and services. Customers spend most of their time
on Facebook and it is where business will meet new customers getting feedback on
how the customers want to be satisfied. Satisfactions of customers always come from
their expectation and not every business know if they meet that satisfaction unless they
get feedback from the customers. Facebook marketing made that possible by giving
customers a way of talking to their provider that is the business.
- By participating in the social media movement, businesses can communicate and
engage with potential consumers all around the globe and make word-of-mouth
promotion profitable. Social media sites such as Facebook, Twitter, and Instagram can
be useful as they provide businesses with targeted exposure within their social network.
The more social media exposure a business creates, the higher the potential of
attracting more customers.
3. -Social media has come to the point where marketers are no longer asking whether it
should be part of their marketing mix, but how and where they should participate-- a
clear strategy for the channel is now pertinent.
- Social media can be effective, but in order to work its magic, small businesses have to
choose the kinds of social sites they use wisely for their busin

REFERENCES

INTERNET

 https://<SSRS Research-934yh887>0912
 https://shodhganga.inflibnet.ac.in

 https://samerica-taoliteratureet..hhg

 https://marketing–literature-//.inflibpdfet

 https://factorsaffectingcustomersatisfaction/-

 https://satisfaction.com-//..wkkjduirk

 https://―<customer-satisfactio‖2013.ss

 https://<Relationship-marketing management‖,2012>0912

https://<Relationship-marketing management‖,2012>0912

https://<1456marketing-business--/iiyejdsftggh

 https://< customer/satisfaction >091-TQE

 https://service/quality/dimensions338*2/

CURRICULUM VITAE
 PERSONAL INFORMATION

Name: Janna Katrina D. De Torres

Address: Fabrica,,Lobo, Batangas

Birthday: January 29,2003

Strand: Accountancy, Business and Management

Technical Proficiency: Can do multitasking

 Educational Background

Senior High School Senior High School in Lobo

Poblacion, Lobo, Batangas

2020

 Junior High school Masaguitsit Banalo NHS

 Masaguitsit Lobo Batangas

2019

Primary School Lobo Elementary School

Poblacion, Lobo, Batangas

2015