Professional Documents
Culture Documents
Submitted by
Name: M. Saikanth Reddy
Roll No: 22R01E0022
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CONTENTS
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CHAPTER - 1 :
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Company analysis :
Country France
● Marcel Renault
● Fernand Renault
Headquarters France
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Key people Luca De Mau (CEO)
Products ● Automobiles
Owners ● French
state (15.01%)
● Nissan (15%)
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Net income 0.695 1.998 2.960 3.543 5.210 3.302 -141
Renault, the ninth best automobile maker in the world with hundreds of players in this
section of business across the globe has presence in about 118 countries. With an
impressive 115 years of experience behind their name in automobile making, they are
now more than one lakh people strong. They took up the charges of managing the company.
And this was how “Renault” was set up. The company started producing automotives
from the year 1905, and almost immediately caught the right
nerve of the market and became a hit. Société des Automobiles de Place was them
first major success story who bought the cars in bulk to set up a fleet of taxi.
"Renault Founders"
It was in the late 1930s that the company started to see intense debacles, though for
short periods of time. The brand struggled consistently. The obstacles came in the
form of strikes and labour disputes that sparked across the French automobile
industry. Renault somehow managed to sail through this via their tractor, weaponry
and railroad businesses.
Renault produced huge number of cars and other automobile products till date, often
revolutionizing the built and engine performance according to the need of the hour.
Never believers of keeping all the eggs in the same basket, they played by
diversifying businesses in making a lot of other products other than just cars. They
have always had their foot firmly on the ground, not shattered or unshaken for more
than a century now. This despite the colossal damages faced multiple times.
The ‘never give up’ attitude is what makes Renault stand out like a long run
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automobile warrior forever.
Renault vision:
Renault's vision is to be a leading automotive company in terms of innovation, sustainability, and
customer satisfaction.
The company aims to offer affordable and accessible mobility solutions for all.
Renault envisions a future where electric and autonomous vehicles play a vital role in reducing
carbon emissions and improving road safety.
Renault Mission:
Renault's mission is to design, manufacture, and sell vehicles that meet the needs and
expectations of its customers.
The company strives to provide high-quality products that are reliable, safe, and technologically
advanced.
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RENA Balance sheet:
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RENA Cashflows :
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CHAPTER - 2
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Industry analysis :
Renault SA (Renault) is an automobile company. The company designs, manufactures, sells, and
distributes passenger cars, light commercial vehicles, and electric vehicles. It also provides
various services including sales financing, leasing, maintenance, and services contracts.
Renault is one of the market leaders in the utility vehicle market. It is a leader in electronic
vehicles in Europe and has been in the industry for over 119 successful years. Thus, with their
vast knowledge, they have been developing exciting products to provide their customers with the
latest features.
Renault has been implementing some excellent marketing strategies to attract its customers and
make its brand visible worldwide. With the changing of trends, new digital platforms for
marketing a company’s products. So, if you are interested in learning the latest skills – check out
our by the CEO and Founder of IIDE, Karan Shah.
Thus, this makes us keen to know how Renault became one of the market leaders in the industry,
we have covered the topic SWOT Analysis of Renault in detail. So, before we begin decoding
the answer let us first know about Renault the company and its products, competitors, financial
health, and more.
About Renault:
Renault is a french, transnational automobile manufacturer established in the year 1899 by Louis,
Marcel, and Fernand Renault. It has its headquarters situated in Boulogne-Billancourt, France,
and has a workforce operating in 128 countries as of 2021.
Renault was earlier controlled by the French Government. Besides automobile production, it has
additionally been a participant in motor athletics sport from the beginning. Being a leading car
manufacturer from the start, in 1963, Renault 8 was the first serial car that had a four-wheel disc
brake system.
It is also known for its role in motorsports, specifically in Formula 1 and Formula E. Its early
work on mathematical curve modelling for car bodies was an important factor in the history of
computer graphics.
In 2016, Renault was the ninth largest automaker in the world by production volume according
to Organisation Internationale des Constructers automobiles. The company had revenue of
43.474 billion euro in 2020 with and is in the utility vehicle market share.
Products of Renault:
Renault has been in the market for over a century and has produced different products some of
which are:
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● Cars and vans
● Trucks
● Buses/coaches
● Tractors, tanks
PESTEL ANALYSIS
PESTEL is analytical instrument that identifies and analyses the external influences on 10 years
period and clarify the way an organisation should deal with the key external and internal factors
that need to be taken into account in order to accomplish any organisations' initiatives. The term
PESTEL refers to the: Political, Economic, Social, Technological, Environmental and Legal
factors. These factors are significant especially in the global automobile industry where billions
of several large brands are competing for market share. Since its foundation in the 19th century,
this sector has increased and become an important aspect of today's economy in terms of
revenue. In this essay, the organisation of Renault will be presented.
The French automobile manufacturer Renault takes its name from Foulis Renault, the company's
founder, and is currently the fourth-largest automaker in the world. It was created by Foulis,
Marcel, and Fernand Renault, and also Thomas Evert and Julian Wyer, with Foulis Renault
being the main force behind the Société Renault Frères. From 1944 to 1946 the government
nationalised the industry Renault with the aim of curbing the production. (Histories de France).
By its activities Renault is now one of the most significant automobile firms, that is capable to
adapt itself in several contexts from 1898 until today. (Jean Louis Loubet).
TECHNOLOGY:
From the Renault 16 to Space, Twingo and Twizy, Renault has marked history
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with its innovative architectural approach, which remains a core focus for the
Group today.
• Electric vehicles and their ecosystem. In addition to our existing range of four
full electric vehicles, we are pursuing our efforts in the exploration of new. battery
technologies, extending range and reducing charging times and costs.
• Internal combustion-engine vehicles. We have set ourselves the objective of
significantly reducing our CO2 emissions. The Group was the European leader
on low CO2 emissions in 2013 – and the first automotive group to go below an
average 116 g/km for its passenger cars sold. To go even further, we are
preparing a vehicle that will consume less than 2 l/100 km.
• Travelling well-being. Our aim is to develop innovations that make car travel a
pleasurable and serene experience. To that end, we have developed onboard
multimedia systems and personalized cabin features. These initiatives are ideally
demonstrated by the autonomous, connected vehicle, NEXT TWO.
• New services. We are working to meet the needs of our customers looking to find
on board their vehicles the same possibilities as those offered by electronic and
connected technologies – and smartphones in particular – including real-time
information and harmonious use between the different worlds of drivers and
passengers.
• And affordable costs. As part of a customer-centric approach, all our innovations
are designed to be broadly affordable. This calls on all the ingeniousness of us
teams, who endeavour to simplify and standardize the solutions that we develop.
I. Innovation:
Renault ranks in the list of the most innovative companies in the world and stands as
the carmaker that has most consistently introduced innovations since the start of
automotive history. For Renault, innovating means designing and developing an
affordable range of products and services that hold value for customers, and
developing technologies that anticipate customer expectations. But it is also about
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creating the car of the future, by working on foresight and keeping a market watch.
• Consistent with its ambition of making electric transport the most attractive
option available, Renault is innovating with a record 400 km travel range
(NEDC) for ZOE with its new ZE 40 battery. The energy payload of 41 kWh is
almost twice that of the standard 22 kWh battery.Haa
• The R-Link2 vehicle control centre is overtly inspired by smartphone and tablet
technology. There’s a large-format touchscreen, plus voice control, for
operating an extensive range of vehicle functions, and there’s an intuitive
internet connection interface, enabling you to safely check your email or
download applications from behind the wheel. R-Link2 offers ergonomic
access to vehicle personalization menus, driver assistance systems, services
such as Tom navigation, sound system controls, digital device
connections, and automobile application downloads from R-Link Store.
• Advanced Driver Assistance Systems fall into several categories depending on
Their purpose: to extend the driver’s field of vision, to warn of a loss of
Alertness, or to provide electronic co-driving functions, anticollision systems or
Parking aids. Some of these systems are already available on our vehicles,
Including New Space, to make life easier for drivers.
In the worldwide market, Renault has many different competitors. The top 5 competitors of
Renault are:
● Hyundai
● Honda
● Kia
● Toyota
● Suzuki
Now that we know about the company. Let us now start with the in-depth SWOT Analysis of
Renault.
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Built on three phases, set in motion simultaneously, the Renaulution plan aims to restore
competitiveness by:
● News
● Press
Built on three phases, set in motion simultaneously, the Renaulution plan aims to restore
competitiveness by:
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Towards lasting performance
The Renaulution is already delivering tangible results: the company is more profitable, more
competitive and more efficient, its brands are shining brighter, and it is revamping its product
line-up.
The Resurrection phase was completed ahead of schedule. The Group is profitable again since
2022:
>5%
Group operating margin
achieved 3 years in advance
~ €3bn
Automotive free cash flow
achieved almost 1 year in advance
8-9%
R&D Capex (% of revenue)
since 2021
● We generated €2.7 billion by end-2022 and are well on track to meet our €3 billion target
in 2023.
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● And we have set our R&D spend above 8%.
Profitability of industry:
Renault 7.5% increase in net profit in the first half (2016), a result the French
Net profit came in at 1.5 billion euros on sales of 25.2 billion euros, up 13.5%, as
Renault’s operating margin was 6.1% of sales, an increase of 1.2 points over the
The Brazilian car market is expected to decline by 15 to 20% and Russia by 12%,
Renault’s home market France is likely to expand by 5%, as is the rest of Europe.
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CHAPTER - 3
Market analysis:
Customers, Market Size and Trends, Emerging Trends in Products, Product Distribution and
Sales.
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The volume weighted average price of Renault in India in 2024 is expected to amount to US$6k.
From an international perspective, it is shown that the most revenue will be generated in France
(US$8,600m in 2024).
Renault's market share in the compact car segment in India is steadily increasing due to its
affordable pricing and fuel-efficient models.
Renault is a car make from Boulogne-Billancourt, France. It was founded in 1899 and today it is
a part of Renault–Nissan Alliance.
TECHNOLOGY:
From the Renault 16 to Space, Twingo and Twizy, Renault has marked history
with its innovative architectural approach, which remains a core focus for the
Group today.
• Electric vehicles and their ecosystem. In addition to our existing range of four
full electric vehicles, we are pursuing our efforts in the exploration of new. battery
technologies, extending range and reducing charging times and costs.
• Internal combustion-engine vehicles. We have set ourselves the objective of
significantly reducing our CO2 emissions. The Group was the European leader
on low CO2 emissions in 2013 – and the first automotive group to go below an
average 116 g/km for its passenger cars sold. To go even further, we are
preparing a vehicle that will consume less than 2 l/100 km.
• Travelling well-being. Our aim is to develop innovations that make car travel a
pleasurable and serene experience. To that end, we have developed onboard
multimedia systems and personalized cabin features. These initiatives are ideally
demonstrated by the autonomous, connected vehicle, NEXT TWO.
• New services. We are working to meet the needs of our customers looking to find
on board their vehicles the same possibilities as those offered by electronic and
connected technologies – and smartphones in particular – including real-time
information and harmonious use between the different worlds of drivers and
passengers.
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• And affordable costs. As part of a customer-centric approach, all our innovations
are designed to be broadly affordable. This calls on all the ingeniousness of us
teams, who endeavour to simplify and standardize the solutions that we develop.
I. Innovation:
Renault ranks in the list of the most innovative companies in the world and stands as
the carmaker that has most consistently introduced innovations since the start of
automotive history. For Renault, innovating means designing and developing an
affordable range of products and services that hold value for customers, and
developing technologies that anticipate customer expectations. But it is also about
creating the car of the future, by working on foresight and keeping a market watch.
• Consistent with its ambition of making electric transport the most attractive
option available, Renault is innovating with a record 400 km travel range
(NEDC) for ZOE with its new ZE 40 battery. The energy payload of 41 kWh is
almost twice that of the standard 22 kWh battery.
• The R-Link2 vehicle control centre is overtly inspired by smartphone and tablet
technology. There’s a large-format touchscreen, plus voice control, for
operating an extensive range of vehicle functions, and there’s an intuitive
internet connection interface, enabling you to safely check your email or
download applications from behind the wheel. R-Link2 offers ergonomic
access to vehicle personalization menus, driver assistance systems, services
such as Tom navigation, sound system controls, digital device
connections, and automobile application downloads from R-Link Store.
• Advanced Driver Assistance Systems fall into several categories depending on
Their purpose: to extend the driver’s field of vision, to warn of a loss of
Alertness, or to provide electronic co-driving functions, anticollision systems or
Parking aids. Some of these systems are already available on our vehicles,
Including New Space, to make life easier for drivers.
Abstract:
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Renault's communication strategy in India in late November 2011, Roger Laroux de Seacourt
thought about the challenges ahead for the French brand in India. Renault wanted to be one of
the five major foreign carmakers in India and occupy 2.7% of the passenger car market by the
end of 2012, from a 0.3% market share in July 2011. Achieving this objective would require
Renault to have a full range of cars. Renault had launched two cars in 2011, and prepared to
launch three more models by the end of 2012. In terms of positioning, Renault wanted to
establish itself as a premium car brand, while at the same time launching car models to cater for
the mass market too. This would be an extremely challenging task; hence special
communications tools were required. Roger, who had been designing successful communication
strategies for the brand in France, was confident that what he was going to propose would be
innovative and efficient for the brand in India. He had spent almost two months in India
developing communication tools for Renault there. Now it was time to present them and to
convince Renault India's executive board that they would be critical for the brand's future in
India. Before the meeting, Roger decided to review all the points.
Market Share of Renault:
With a market share of just 2%, Renault is only a marginal player in the Indian passenger vehicle
market of over 3.5 million units annually. The new product intervention is to improve this
position by grabbing the new opportunities the growing Indian economy and car market offer.
It has less than 5% share on domestic market and making most of the manufacturing
presence in the country by shipping vehicles overseas, mainly to Europe, Africa and Middle
East.
It piped up Mahindra & Mahindra to 2ndposition in 2017 with exports of its Nissan modes
Renault-Nissan’s production surged over 50% to more than 3 lakh units last year, according to
calculations by ET, based on data from the Society of Indian Automobiles Manufacturers. A
year earlier, it was in fifth position. The Franco-Japanese company’s closest rival, Mahindra &
Mahindra, registered a growth of 5% in production. Renault sold 9897 units of Kid in July
against 9459 units in June registering a month-on-month growth.
Still, Renault-Nissan’s plant in Bragada, Chennai, which started functioning in May 2010,
accounts for only 3% of the alliance’s global production of almost 10 million units. The plant
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has the capacity to build 480,000 cars per year.
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India, it was natural to start that business too since it was achieving the required
numbers and there were demand for some of its older vehicles.
“After-sales is a key business and our dealers are happy because it gives additional
revenue to them. This will have good advantage because the future products that we
will be launching years ahead of time, our existing customers may look for selling
back to our used car outlets,” he said.
The company sold 1.32 lakh units last year, mainly because of the success of its mini
car Kid, and simultaneously launching of variants of the same model.
Meanwhile, the company has launched another variant of its Kid — called Kid
Climber — which will be available in both manual transmission (MT) and automated
manual transmission (AMT) modes. While, the manual variant is priced at ₹4.3 lakh,
the AMT trim of the vehicle comes for ₹4.6 lakh (ex-showroom, Delhi).
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CHAPTER – 4 :
COMPETITOR ANALYSIS :
Companies producing same products & services are competitors . Identify your
company.
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Competitive analysis with following tool :
Factors My Strength Weakness Competitor Competitor
business A B
Product Automobi Durability Efficiency Honda Tata motors
les
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company
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CHAPTER-5
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FINDINGS ANS CONCLUSION :
FINDINGS :
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Before jumping to conclusions, it’s essential to perform some basic troubleshooting to identify
the root cause of the problem. Some troubleshooting techniques include:
· Check for Error Codes: If the check engine light is illuminated, use an OBD-II scanner to
retrieve the error codes. These codes can provide valuable information about the issue.
· Inspect Fluid Levels: Check the levels of essential fluids, such as engine oil, coolant, brake
fluid, and transmission fluid. Low fluid levels can contribute to various problems.
· Visual Inspection: Conduct a visual inspection of relevant components, such as hoses, belts,
wiring, and connectors. Look for signs of damage, leaks, or loose connections.
DIY Repairs
If you’re a hands-on car owner, you may be able to tackle some repairs yourself. However, be
cautious and only attempt repairs that you’re confident in doing. Some common DIY repairs for
Renault car problems include:
· Replacing Spark Plugs: Worn-out spark plugs can cause engine misfires and poor
performance. Replacing them is a relatively simple task that can improve engine performance.
· Changing Air Filters: Clogged air filters can reduce fuel efficiency and engine performance.
Regularly replacing them can improve airflow and overall engine performance.
· Replacing Brake Pads: If you have basic mechanical skills, you can replace worn-out brake
pads yourself. This can save you money on labour costs.
· Research Local Repair Shops: Read reviews and ask for recommendations from friends,
family, or online communities. Look for repair shops that specialize in Renault cars or have
experience working on them.
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· Choose Certified Renault Specialists: Certified Renault specialists have undergone specific
training and have access to the latest technical information and tools. They are best equipped to
handle complex Renault car problem
Conclusion:
From this Summer Internship Project, done here in Renault Showroom Rol, we
conclude that this company is one of the best automobile companies present in
today’s date. After it gets collaborated with Nissan, Renault becomes the 2nd
best largest car manufacturing company in India. Both the company have there
European countries. Also, it has three pillars which is AIA (Attractive Innovation
Affordable).
Renault cars are known for their stylish designs and innovative features. However, like any other
vehicle, they are not immune to mechanical issues. In this comprehensive guide, we will explore
the most common problems faced by Renault owners and provide practical solutions to fix them.
Whether you own a Renault Clio, Megane, or Scenic, this article will equip you with the
knowledge to tackle these issues head-on.
(“The ‘never give up’ attitude is what makes Renault stand out like a long run automobile
warrior forever”)
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