Implementation Plan Column2

Column3
Column4
Column5
Implementation Plan 2016
Q1 Q2 Q3 Q4
1. Content
Obtain license of sports
Negotiate with Korean content providers
Expand the production team

2. User-experience
Commercial engagement with boardband companies
IT team develop simple user interface
IT team develop mobile OTT platform
Enhance customer service

3. Big Data
Investment in big data analytics

4. VPN issues
Develop pricing strategy and marketing campaigns
IT team develop mobile authentiation
Column6
Column7
Column8
Column9
Column10
Column11
Column12
Column13
2017 2018
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
 2011 2015 2020 (Forecasted)
US$million 193 650 1070

Hong Kong's total inte

1200

1000

800

600

400

200 193

0
2011
Hong Kong's total internet advertising value ($US million)

1070

650

193

2011 2015 2020 (Forecasted)