REPORT

- By Shreeya shinde
PROFILE
The profile photo of the brand should always be the brand's logo. The
profile photo of Geet's Sooti Doriyaan is appropriate and no change is
required. The followings should not be more than the followers.

BIO
The BIO should be a small introduction of the brand where the viewer
gets the basic introduction of the brand and it should include the
product which brand sells, main aim, service ,website link and location.
BIO of Geet's Sooti Doriyaan includes everything stated above so the
changes aren't required.

HIGHLIGHT
A brand should include following basic highlights :
- REVIEWS
- INFUENCER PROGRAM ( For the influencers to get featured on the
account and Geets sooti doriyaan should brief down about the
influencer program on highlights)
- UNBOXING (Must be included)
- HOW TO ORDER (Must be included)
- SHIPPING POLICY, EXCHANGE / RETURN POLICY (Must be included)
- ABOUT US (Must be included)
- BEHIND THE SCENES
POSTS AND REELS
For the growth of the Instagram account it is important to post on daily basis and according to the report
best time for posting is between 6PM to 8PM this is the time where we can post reels because reel has
more reach and daily minimum 5 stories should be posted.
To solve the problem of not having enough posts, we can use carousels and moodboards for sharing
content.
Another point to be noted is using trendy audio and using original audio most of the reels with higher
views have used trending audio or original audio.
As there are changes in Instagram algorithm more importance is given to the Caption its important to
have an interesting caption for example you might have come across with few reels stating to read the
caption and these reels have long caption, the strategy behind it is when the viewer is busy reading the
caption he stays till the end of the reel and according to Instagram if the reel is watched till the end the
Instagram shows the reel to several other viewers and according to report the maximum audience is not
staying till the end of the reel.
To make the audience stay till the end of the reel is by giving them a hook at the beginning for example
"Want beautiful kurtis at amazing price then checkout Geet's Sooti Doriyaan".
The Instagram feed should align with the color palette of the brands logo for Geets Sooti Doriyaan it
should red and yellow.
Another way of growing the page is by going live 2 times in a week and also creating community chat
group on instagram updating customers and followers on new collection and replying to all comments.
 MOODBOARD CAROUSELS INSTAGRAM FEED

These are few of the examples. Instagram feed should be according to the color palette of brand's
logo so for Geets Sooti Doriyaan we should choose red and yellow.
CONTENT IDEAS
Women working bts can be used in reels, post and stories.
Choose sustainability over fast fashion. We can state negative effects of fast
fashion and tell the audience to choose sustainable clothes and promote Geets
Sooti Doriyaan.
Budget friendly sustainable clothes available at Geets Sooti Doriyaan.
Packaging of orders can be used to make reel.
Get ready with me content using brands product.
How to style the Geets Sooti Dooriyan's clothes in different ways.
Using moodboards as post to make feed look more aesthetic.
Posting more engaging content example This or That means giving the options
to the audience and make them comment the option which they choose.
Rakshabandhan is upcoming event make a reel and post on this topic.
Share this reel with those you'd like to receive this outfit as a gift. Example for
Rakshabandhan share this reel with your brothers.
 +
Collaborations should involve influencers who align with fashion, sustainability,
Indian aesthetics, and have a significant presence on platforms like Reels and posts.
Additionally, introducing an influencer program can cater to micro-influencers
interested in partnering with brands, even if they have a smaller follower count.
Promoting this program through Instagram ads can encourage influencers to reach
out to us via DMs or emails.
Following collaboration and clothing promotion, these individuals could be granted
the title of "Brand Influencer Collaborator."
Prior to selecting an influencer for a paid partnership, it's crucial to conduct
comprehensive research on their Instagram account and the caliber of their posts. As
for the influencer program, it should involve unpaid collaborations with micro-
influencers.
INSTAGRAM ADS
Before using instagram ads we should make our feed look more attractive by using
aesthetic colour feed.
Customizing the advertisement will be more helpful for our account according to
the report maximum audience engaged are between the age of 18 - 44 and the ad
should reach to the audience with more interest in fashion and sustainability.

SOME MORE TIPS

We should already prepare a bunch of content.
Proper planning should be done and make a content calendar.
Create content on upcoming events example Rakshabandhan.
Post evergreen content like Get ready with me, create festival outfits with Geets
Sooti Doriyaan etc.
 THANK YOU
If there are any topics that haven't been grasped or
require further clarification, please don't hesitate to reach
out to me.