रोगन कला

BUSINESS PRESENTATION

SHREEYA SHINDE
 01
INTRODUCTION
INDEX 02 CONTENT
HISTORY

03
PROCESS

04
BUSINESS PLAN

05
CONCLUSION
INTRODUCTION

Rogan is the technique of painting on fabric, crafted from thick

brightly coloured paint made with castor seed oil.
Castor is a local crop grown in Kachchh, and artists most likely
sourced it from farmers originally. Artisans place a small amount of
this paint paste into their palm.

At room temperature, the paint is carefully twisted into motifs and

images using a metal rod that never comes in contact with the
fabric. Next, the artisan folds his designs into a blank fabric,
thereby printing its mirror image.
In effect it is a very basic form of printing. While designed used to
be more rustic, over time the craft has become more stylized and
now is almost a high art
 LARANA, INC.

HISTORY
The Rogan Art, an ancient textile art, with its origins in Persia, came to Nirona
Village Kutch Gujarat around 400 years ago.
Traditionally, the craft Rogan Art defies this logic: the rod "pre-manipulates";
the strand of color in the air to create intended motifs before it hits the fabric; the
fingers under the fabric help shape the final form into the fabric.
In this sense, there is a dialogue between the two hands. Rogan art is produced by
boiling castor oil for about two days and then adding Pigments Mineral Color and
a binding agent; the resulting paint is thick and shiny.
Initially Rogan Art was sustained by local animal herder families and farming
communities. Traditionally, these communities’ bridalwear used to be adorned by
Rogan art. With the availability of machine made textiles as a cost effective
alternative, demand for the art began diminishing.
The tradition of Rogan art is sustained by the last and Orignally Abdul Gafur family
in Nirona village. It has evolved from being a decorative art to today a unique
intricate fine art.
PROCESS Rogan is a form of fabric painting
which uses a rich, brightly coloured
paint made from castor oil and 01
natural colors. The making of paste is
done in the jungle where artisans mix
oil and natural color.

Artisans place a small amount of

this paint paste into their palm. At
body temperature, the paint is 02
carefully twisted across cloth into
motifs and images using a metal rod.

Next, the artisan folds his designs

into blank fabric thereby printing its
mirror image and completing the
Rogan painting. The “Tree of Life” 03
design is most famous in Rogan
painting, inspired by traditional
Persian designs.
 BUSINESS
PLAN
MARKETING: COLLABORATION:

DIGITAL MARKETING - usually through Internet- Collaborating with other brands leads to increase
connected devices. Inbound marketing, email, social competitive edge in new market.
media marketing, and content marketing.`
Build sustainable longterm relationships with

consumer.
INFLUENCERS - collaborating with online
influencers to market products or services.finding It also encourages innovation between companies.

someone with an audience and offering them money For e.g - rogan art collaborating with sneakers like
jordans will lead to more publicity of rogan art and
or exposure to say good things about you.
also help in economic growth.
The Online platforms such as YouTube , Instagram ,
Google, etc
 BUSINESS
PLAN
USE OF ROGAN ART IN WHOLESALE :
VERSATILE WAY:
New business areas or can be tried easy at
as we use rogan art in saree designs, it can also be lower costs.
used in shirts/ trousers / jackets / trenchcoats. Increase in buyers as all kind of costumers as
With help of designers and artisans various products all customer groups are included .
can be made with the use of rogan art. Wholesale buyers purchase in volume, which
Products such as bags and shoes can be increases production and enables you to buy
customised and designed by rogan art. raw materials in larger quantities at lower
costs.
INITIATIVES BY
OTHERS
Khatri Abdul Gafur is a Rogan artist working in this art tradition for
several years and preserving the Rogan art tradition. Abdul Gafur
resides in a village name Nirona in Kutch , Gujarat and believes that
‘this art requires extreme concentration ,dedication and patience.’

To keep this tradition alive they decided to organise a workshop . In

this Workshop Abdul Gafur and his teammates taught the Rogan
Art to the students. This is one of the initiative taken by the Gafur
and his teammates to preserve the Rogan Art Tradition.
 CONCLUSION
Rogan art is an ancient textile art with its origin in Persia which
needs to be preserved. For the Development of Rogan Art tradition
several strategies must be adopted, the use of digital marketing and
collaboration among popular brands will lead to popularity of art
tradition and also help in attracting more costumers. The versatile
use of Rogan Art is another factor in the process of development like
Rogan art previously was only seen on Lehenga but now it’s used in
making of Jackets , Bags , Caps,etc. Wholesale production of Rogan
Art helps in increasing the production at lower cost. Therefore for
development of Rogan Art adopting these strategies is crucial.
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