Unit 10: Social and Cultural Influences

3 (a) The photographs show a professional football team and a local amateur youth team. Both teams
have shirt sponsorship.

(i) Suggest one advantage to the sponsor of sponsoring a local amateur youth team.
The team’s success can raise their profile, status and increase the sale of their products.
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(ii) Suggest the benefits of sponsorship for a professional sports team.

They receive money, which they can spend on their family finances. They also receive sports
clothes and equipment so they don’t have to worry about buying them. The sponsorship
allows them to concentrate on their game and train and perform better as they don’t have
to worry about money.
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10 (a) State one reason why a performer would choose to take part in a particular sport.

Family influence
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(c) Suggest two factors that can affect a performer trying to achieve elite status.
 1 regular training and developing levels of performance for competition
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............................................................................................................................ 2Improving their
skills and tactics , only focusing on one or two sports.
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