~~~Brand Tracking~~~

PEL Home Appliance

Note: We are the students at University of Management & Technology. We are conducting a Brand Tracking Study on PEL Home Appliances. For this purpose we need your participation in this study. Scale Used: 1 means Highly Disagree and 5 means Highly Agree. Please mark the options.

1. Which brand (mark only one) first comes to your mind when you think of Home Appliances? LG Orient Waves Microwave PEL Dawlence Other______________(Please Specify) Washing Machine Water Dispensor 2. Mark the products (mark1 or more) that PEL Brand is offering? Refrigerator AC 3. How good value PEL delivers as a brand? Very High High Neutral Low Very Low 4. Please indicate your judgment that PEL is(1 means Highly Disagree and 5 means Highly Agree) 5 4 3 2 1 PEL is Innovative PEL is Likeable PEL is concerned about their customers Vacuum Cleaner

5. We are asking you some questions about the performance of PEL as a company. Please indicate your agreement that PEL has(1 means Highly Disagree and 5 means Highly Agree) 5 PEL has Complete range of home appliances PEL is Convenient to use PEL is Stylish & Attractive Look 6. How much do you like people who use PEL? Highly Agree 5 4 3 2 1 Highly Disagree 4 3 2 1

7. How much each of the following describe PELs imagery, please show your agreement 5 PEL is Up to date PEL is Reliable PEL is Upper class 4 3 2 1

8. What does PEL give you the feeling of to you? 5 PEL has Excitement PEL gives Sense of confidence PEL gives Social Approval 9. PEL is more than a product to me Highly Agree 5 4

Highly Disagree

10. I feel a deep connection with others who use PEL Highly Agree 5 4 3 2 11. I am proud to have others know I use PEL Highly Agree 5 4 3

Highly Disagree

Highly Disagree

12. How unique is PEL in terms of the following characteristics (1 means Highly Disagree and 5 means Highly Agree) 5 4 3 2 1 PEL has Good aesthetics PEL is Energy efficient PEL has High performance 13. How much extra Rs. you will be willing to pay for PEL than any other market brand? 4000 or more 3000-3999 2000-2999 1000-1999 0-999 14. Considering my recent experience I would say I am Satisfied and buy on next opportunity Highly Satisfied 5 4 3 2 1 Highly Dissatisfied 15. In comparison with alternative brands PEL is the best and has high quality. Highly Agree 5 4 3 2 1 Highly Disagree 16. In comparison with alternative brands PEL is a leading brand and innovative. Highly Agree 5 4 3 2 1 Highly Disagree 17. There is a reason to buy PEL over others because it delivers good value for money. Highly Agree 5 4 3 2 1 Highly Disagree 18. I have a clear image what type of person who would use PEL. Highly Agree 5 4 3 2 1 19. The PEL Brand is basically same as others Highly Agree 5 4 3

Highly Disagree

Highly Disagree

General Information

20. Gender Male Female

21. How much money monthly household income do you have? Below 25,000 22. Occupation Student Professional Other______ 23. Education Level Metric/O Levels Bachelors Other 24. What area do you live in? (Permanent Residence) City Town Village Intermediate/A Levels Master Managerial Level Self-employed (Please Specify) 26,000-50,000 51,000-75,000 76,000-100,000 More than 100,000

Please Specify name of your area 25. Marital Status Single 26. Age 18 or below 19-23 24-28 29-33 34 or above Married Committed Divorced

Thank You For Your Time & Interest